Transport Leftover food, unpleasant odors and waste are an increasing problem in Bern's streetcars and buses. Unlike transport companies in other cities, however, Bernmobil does not want to ban consumption. Neue Lgk is tackling the issue with an eye-catching campaign consisting of floor stickers and streetcar hangers in special formats: Subjects such as oversized ketchup sachets or cardboard cups show the scale of the problem for Bernmobil. This is linked to the equally large request to show more consideration when eating and drinking on the streetcar or bus. The streetcar hangers with dispensers therefore contain napkins rather than flyers.

 Next Friday, Tele Züri will put a new news studio into operation. At the same time, the regional channel is switching to the 16:9 format. According to the TV channel, viewers will benefit from better picture quality thanks to a full-screen format. The two programs "Züri News" and "Züri Info" will be broadcast from the new studio from Friday. According to the press release, the premises meet "the latest technical requirements". The new appearance will be characterized by a bright, airy design and four studio monitors. Additional graphics, information aids and links to external stations will be shown on them.

 
Design The prophet in his own land is often overlooked. This is obviously also true if someone is already professionally involved in "television". Since this March, a new "on-air design" has been flickering across the screens of Swiss television. This graphic was developed by the world-famous design studio Trollbäck + Company in New York. New York is the city where all the important industry insiders used to rave about the legendary quality of Swiss design. A trace of this reputation can still be felt in the New Yorkers' new work. The SF logo in front of a mountain backdrop: Hardly any world-renowned designer would have come up with this idea in our country, which is bursting with mountains. You have to let your eyes wander from afar to see it. But at least it's nice that the designers from New York didn't just come up with this ingenious idea because the Americans mistook our Swiss television for Swedish television. (pan)

 
As Head of Sales at Radio1, Patrick Kaczynski has seen that many advertising customers are already showing great confidence in the new "adults-only" station.
The atmosphere is "chaotic - but excellent". Painters paint the stairwell. Technicians are fine-tuning Europe's most modern broadcasting computers. Journalists have the telephone system explained to them, presenters the pitfalls of the mixing desk. In the midst of the hullabaloo, Patrick Kaczynski holds talks with important advertising customers. The sales manager enthuses: "I feel excellent and I'm passionate about what our boss Roger Schawinski constantly exemplifies." He whizzes from one workplace to the next and, in his infectious manner, radiates "the strength and ability to really bring a groove and spirit to his team", as Kaczynski puts it. "He is an entrepreneur who can inspire his people as a patron."
When a project under the label "Radio1" sets out to ride the waves, there can hardly be a dull moment in the studio.
Radio1 certainly wants to be "Number 1" in terms of journalistic quality and programs. "We'll see with the listener figures," says Kaczynski, although more and more testimonials are expressing their positive expectations every day, and not just in the radio station's own advertising. Radio1 wants to make concrete calculations after three months, when the half-year figures are also communicated for the other stations.
Interest in sales is already "very high" weeks before the start of broadcasting. Even without figures, Kaczynski has already closed many interesting deals. "We sell with the name behind it." People know Roger Schawinski, who has had many successes as an entrepreneur in the media sector. "That opens the door for us. Many people believe in the project and see the interesting target group." On the other hand, many customers are also enthusiastic about "Soundcheck".
The sales manager had already started work before this test run. Marketing strategies were developed in November. Official sales have been running since December. Among the many inquiries are numerous customers from sectors that have never advertised on the radio before. "The Hirslanden Clinic Group, for example, wants to test our offer."
In a presentation to the Zurich Advertising Club, Roger Schawinski once hinted that his station was also calling for "better quality" in such commercials. In addition to local advertising, Radio1 also wants big brands. And they expect to be perceived with a certain quality in a spot block. Is that why annoying or cheap-looking ads are rejected? The compromise: Radio1 does not want to produce its own commercials, but works with three external recording studios that can offer an "attractive price-performance ratio" in the sense of "for adults only", depending on requirements. "We want to guide customers towards radio with expert advice when they are new to advertising on this medium," says Kaczynski.
The sales manager started his career after completing commercial training. He found his first job at the credit agency D&B, where he carried out credit checks, analyzed companies and wrote reports. "It was a good way to get started and learn a lot about the economy as a whole in a short space of time." He spent five years carrying out research for a wide range of industries throughout Switzerland and already had his own department. However, Kaczynski seeks direct customer contact and even then "preferred to sell himself rather than just check credit ratings for others in the back office".
At the age of 24, he ended up working for a Hamburg publishing house, selling advertising entries for the reference book "Wer liefert was?". A "pretty adventurous step", because the salespeople were only employed as agents and had to earn their wages with commission. The future thoroughbred salesman therefore had to learn all possible facets of sales very quickly. He had to recognize the rules of the game, whether he needed to be "more consultative or more of a push to close". The decisive factor is that you
only sell what you believe in yourself. "It's written all over a salesperson's forehead if they don't believe in what they want to sell."
Conversely, it also has a positive effect when someone is convinced of the innovation of their offerings. With "Wer liefert was?", the publishing house kept pace with developments on the Internet. This ultimately opened the door to the world of electronic media for Kaczynski.
 
In 2001, Rolf Suter, then Managing Director of Suchtreffer Schweiz AG, brought him to this pioneering online marketer. Until the merger with Adlink, Kaczynski worked here for two years as Head of Sales. During this phase, he also managed to squeeze in time for a part-time training course as a sales coordinator.
After successfully completing his studies, he took over the sales management at the former Hitradio Z. He got to know the radio business and its landscape "from the ground up" and also accompanied the station during its relaunch as Energy Zurich. In 2004, Kaczynski was appointed to the management of IP Multimedia. There, as Head of Radio, he was responsible for both radio brokerage and the local business with Energy Zurich.
In the meantime, he completed his training to become a federally certified sales manager. These credentials earned him a request from Roger Schawinski.
Kaczynski believes "that it will be tough". To meet the challenge, he wants to lead a team with Rita Meyer and Pino Gallo in which everyone can work as independently as possible and take on responsibility. "With three salespeople in the local market, we have fewer staff than our competitors. But we have more people in the editorial section," says the sales manager, summing up the special quality of his station.
In his private life, the Radio1 surfer is a passionate swimmer, albeit in calmer waters. Kaczynski "likes to swim laps" and, if possible, goes to the indoor pool every day at lunchtime instead of eating. His family is very important to him. For his four-year-old son, the busy father has planned fixed times when he deliberately wants to do something with the little one. "I also need this kind of relaxation phase for my own psyche if I want to keep up the hard work."
After all, the sale of Radio1 should not fall flat even when the child slowly reaches the age at which he might want to listen to the "adults only" station.   
Andreas Panzeri

 
Style "The scent of fashion is in the air." With this headline, the Lucerne fashion company Kofler advertises the newly published Kofler fashion magazine on F4 posters. The picture shows yellow rose petals next to a friendly woman. Anyone who rubs these rose petals will be met with a rosy scent. For the first time ever in Switzerland, a poster is on display that is coated with a scented varnish and thus functions interactively. The idea came about because scented varnish was also used in the Kofler fashion magazine.

 
The Zurich-based Wirz subsidiary Assai Dialog + Digital has been commissioned by DWS Go, a German fund company with structured products as its core business in the investment sector, to design the advertisements and banners. The order includes the conception and realization of advertisements for the financial and general press. Parallel to this, banners for online newspapers such as Cash Daily will also be created, according to the press release.

 
Journalism America's journalists are increasingly leaving their former dream job due to economic and technological constraints. 
In early February, American freelancer Kiyoshi Martinez created the website AngryJournalist.com with the intention of giving those "underpaid, overworked, frustrated and sour media professionals the opportunity to vent their anger". Two weeks later, Martinez registered over 1,000 comments; after four weeks, 164 blogs had taken notice. Martinez, whose own career had taken him from freelance reporter to PR consultant, had stumbled upon a trend. The most frequently cited complaints related to short-sighted and cost-cutting bosses, overwork, poor pay and inadequate training. Fear of the InternetA survey conducted by the American Journalism Review (AJR) magazine provides evidence of the trend in figures: Two-thirds of all respondents there said that technological innovations and the Internet scare them and 50 percent said they know colleagues who have lost their jobs for this reason. 43 percent are not sure whether they will still be working as a newspaper journalist in five years' time. "Journalists are scared because their world has been turned upside down," says AJR editor-in-chief Rem Rieder. "Many entered the industry with the intention of making the world a better place and now find themselves in the position of being allowed to write a few paragraphs for the website." Another survey by the journalism school at Ball State University in Indiana found that 75 percent of respondents under the age of 34 said they intended to leave the industry or noted "don't know."
New statistics show that the newspaper industry is in a bad way, with circulation falling and sales collapsing. "Hardly any publisher has been able to make up for the losses with income from new media," says Craig Rosenbaum from the Newspaper Guild journalists' union in Chicago. In addition, the growth rates in online advertising of the major publishers are no longer showing the same growth as before. In the last quarter of last year, Gannett's online revenues only grew by 11 percent compared to the previous year. Two years earlier, growth was 56 percent. At the Washington Post, it was 11 percent compared to 43 percent.
Pressure from investorsIn addition, the flagships of journalism are also coming under increasing pressure: The New York Times is increasingly under fire from investors, is facing new competitive pressure from Rupert Murdoch's Wall Street Journal and has announced plans to lay off 100 employees from its newsroom, which has a total of 1,300 members. In April, a new showdown looms with a group of investors who want to pressure the Times to change its corporate structure in order to avert its revenue woes. Newspaper analyst John Morton describes last year as "momentous", but it merely set the stage for this year, in which "there will be even more turmoil".
Similar concerns are spreading at the Washington Post. "Of course, we have the same problems as the rest of the industry," says Peter Perl, Director of Editorial Training at the newspaper. "The mood in the newsroom is anxious. Some accept the challenge, others are afraid." The "Post" has gone through three job reduction phases since 2003, offering employees the opportunity to take voluntary early retirement. In the last round, 70 out of 150 employees accepted. "This solution is far more generous than a severance package," says Perl. "Our newspaper is in a better position than most other publishers, even though we are subject to the same economic constraints."
One trend that publishers are using to avert the crisis is the focus on so-called hyperlocal news, i.e. news from communities in which the meeting of a local association or an exhibition by a local artist is discussed. The Washington Post is also experimenting with this form on the website Loudoun.extra.com, which is run by a handful of "mobile journalists". Mojos, as they are also known, not only provide text and photos, but also videos and audio for all articles - another measure to speed up research and save money at the same time.
Projects like this, but also other technology-friendly methods such as database research or the involvement of readers as part of so-called citizen journalism, are the ideas with which the more hopeful proponents of the guild describe the beginning of a new journalistic era. Jan Schaffer, for example, editor of the "Journalism 2.0" guide and director of the Institute for Interactive Journalism, J-Lab, believes that the end times conjured up by many journalists are self-imposed. "I don't believe in a crisis," she says. "It's a crisis for those who don't want to adapt to the new realities." Technology can also be used to drive forward new investigative projects, such as the SunlightFoundation.com website, which provides interested citizens with background information on their members of Congress.
However, it remains to be seen whether such individual projects can remedy the poor mood among journalists. At the beginning of March, an employee of the Denver Post started a counter-blog to AngryJournalist.com entitled HappyJournalist.com. The number of comments after one week remained at a tired 74.
Gerti Schön, New York
Development of daily newspapers in the USA Year Number of newspapers Total circulation (in millions)
1997        1509                        60,5
1998        1489                        60,1
1999        1483                        59,9
2000        1480                        59,4
2001        1468                        59,1
2002        1457                        58,8
2003        1456                        58,5
2004        1457                        57,6
2005        1452                        55,3
2006        1437                        53,2
Source: Newspaper Association of America

 
Marketer Goldbach Media had a strong year, went public and exited the content business. 
When Klaus Kappeler, now CEO of the Goldbach Media Group, was Managing Director of Radio Z 22 years ago, he personally delivered the radio commercial to the butcher around the corner and even sang the melody to him. Times have changed dramatically in the meantime. Today, you don't really want to hear Kappeler sing anymore when you listen to him talk about the unbroken success story of Switzerland's largest marketer of private electronic media. Since the sale of Radio Energy (formerly Radio Z) and Radio Ri to the Ringier publishing house, the company has also completely moved away from dealing with journalistic content.
"We have said goodbye to the content business," said Kappeler recently at the official annual press conference in Küsnacht on Lake Zurich. The company has thus shifted its focus entirely to its core business: Selling advertising and consulting across the entire advertising field in the area of private electronic, interactive and mobile media.
The IPO on June 15, 2007, which Chairman of the Board Bruno Widmer described on the same occasion as the most important event of the past financial year, may illustrate how Goldbach is increasingly developing into a money-making machine. Widmer also spoke of the company's above-average growth.
Goldbach generated net sales of CHF 237 million in the past financial year, an increase of 18.8 percent on the previous year. EBIT amounted to 17.8 million francs (plus 17.7%). At the same time, the company posted a 102 percent higher annual profit of 25.4 million francs. This is due to the sale of radios, which alone brought in 12.5 million francs.
The company's growth should be seen against the background of the fact that the advertising markets are increasingly shifting to digital, interactive and mobile media.
Expansion of international businessThe company has responded to this with a series of measures and further expanded its international business with the acquisition of the internet marketing company Adlink Switzerland and Austria as well as Suchtreffer AG in Germany. Goldbach also founded Game Mediarep AG, a company for advertising in games, and through this subsidiary acquired a 25 percent stake in Jogo Media Inc. in the USA, a global company that has made a name for itself with its own technology solution for advertising in games.
Goldbach achieved market shares online with online advertising, search marketing, mobile marketing and advertising in games, as well as offline with the marketing of TV, teletext, radio and adscreens. The online segment developed disproportionately strongly, with an increase of over 57.5% to a total of CHF 53.9 million (CHF 34.2 million in the previous year). The online share of total sales amounted to 22.7 percent. Kappeler is forecasting Group sales of over 30 percent for 2010 from online business alone.
A more modest but still remarkable 10.6% higher turnover of CHF 184 million (CHF 166.3 million in the previous year) was also achieved in the offline segment. TV accounted for the largest share of this at 58%. In addition to the general market trend in Switzerland, Kappeler attributed the growth in TV marketing to new offerings on the market such as IPTV Zattoo Switzerland and the marketing of the successful French channel M6 in the Lake Geneva region. "With M6, we have twice the reach in French-speaking Switzerland," said Kappeler.
Radio accounts for 17% of offline sales and grew by 5.9% compared to the previous year. "Radio has stabilized," says Kappeler. On the one hand, national placement is increasing and, on the other, the introduction of Coop in-store radio in over 900 sales outlets of the major distributor is also having an impact. At two percent, Adscreen's share of offline sales is small. Adscreen also fell by 5.1 percent in the financial year, which Kappeler attributed to a weak open-air summer. Nevertheless, the company has expanded its portfolio with adscreens in sports stadiums.
Goldbach is also in the starting blocks to conquer the Eastern market. Kappeler did not want to reveal exactly which countries the company is focusing on. He spoke of ten countries that the company initially wants to enter online in order to gradually build up the same well-rounded offering that Goldbach also offers its customers in Switzerland. He also left open the nature of the links with Ringier Verlag, which is successful in the East. At least Goldbach has set a strategic sign for its eastward expansion with the involvement of Thomas Landolt, formerly with Ringier in Hungary and Romania.
Due to the good business performance, the company intends to pay its shareholders a dividend of CHF 0.33 per share and, due to the sale of Radios Z and Ri, an extraordinary dividend of CHF 1 per share.
René Worni

 
The German media group Axel Springer has reorganized the management of its Welt Group. This includes Die Welt, Welt am Sonntag, Welt Kompakt and Welt Online. Thomas Schmid will assume overall editorial responsibility for all titles. Ulf Poschardt, former Editor-in-Chief of the German Vanity Fair, returns to Welt am Sonntag as Deputy Editor-in-Chief, and Oliver Michalsky becomes Deputy Editor-in-Chief of Welt Online.Axel Springer has created the new position of Group Managing Director Public Affairs (President Public Affairs). Christoph Keese, former Editor-in-Chief of Welt am Sonntag, will take on this role on April 1. He will represent the Group's interests nationally and internationally vis-à-vis politicians and associations and prepare future expansion steps. In this role, this can be done in a "more targeted and transparent" manner, said Group CEO Matthias Döpfner.
At the publisher's annual press conference held on the same day, information was also provided on the financial situation and future fields of action. Apart from the write-down of the mail services subsidiary PIN, which resulted in a loss of 288 million euros for the Group (previous year: 291 million euros surplus), the Group's operating earnings strength in its core business had reached a record level, said Döpfner. This is also reflected in this year's record dividend of 4 euros (previous year: 3.5 euros). Group turnover rose by 8.5 percent compared to the previous year to 2.58 billion euros.
The media group, which publishes the Welt titles as well as Bild, for example, is focusing on further expansion in international markets and on the Internet following its withdrawal from the mail business. "The growth of the future clearly lies in digitization and abroad," said Döpfner. An even stronger focus on the core print business and "non-political fields" is also a lesson from the halt to plans in the postal market (see:
)

The heated discussion surrounding the awarding of licenses is entering a new round, with an exchange of blows between Tele Züri and Markus Arnold, the president of the CVP party in the canton of Zurich: The latter took a swipe at Tele Züri in the Tages-Anzeiger newspaper on Wednesday. "Tele Züri ignores the CVP, so the CVP ignores Tele Züri," explained the politician. In addition, the broadcaster boycotted the CVP in the "Sonntalk" program. Tele Züri is now defending itself against this statement: Arnold's words are false and contrary to the facts, the TV channel announced on the same day. Hans Hollenstein, a member of the Zurich CVP government, was last a guest on "Sonntalk" on February 10, 2008 and is a regular participant in the show. Zurich CVP National Councillor Kathy Ricklin made her last appearance on the talk show on August 19, 2007 and was also a guest on "Talk Täglich" several times, most recently on December 11, 2007.
Tele Züri also invited and included all CVP candidates in numerous election programs and podiums in 2007, the station continues. The CVP, which has 13 seats on the 180-seat Zurich Cantonal Council, is also represented in the news programs in accordance with its strength.
The broadcaster was "extremely surprised" that the president of the CVP of the canton of Zurich was apparently defining his media policy according to the number of starting numbers in "Sonntalk" and thus "ignoring the needs of the population of the canton of Zurich", the press release continues.

In two advertisements, M-Budget Mobile responds to its competitors' advertising and wants to make it clear that the Migros company has the cheapest mobile tariffs, not them. The advertisements, created by the Zurich agency Inhalt & Form, dramatize this message with headlines such as "Dear competitors, let's be honest, they sell their cheapest tariff to customers as a standard tariff, but in reality with many ifs and buts". The subjects show faces that are somewhere between "appearance and reality": bearded gentlemen with beautiful, feminine manes of hair.
Responsible at M-Budget Mobile:
Stephan Mignon, Marc Stutz (Project Manager Market Development M-Electronics). Responsible for content & form: Serge Riedener (creative direction, text), Daniel Käser (art direction), Heinz Bugmann (graphics), Jürg Meyer, Claudio Zier (consulting), Andreas Kindler (photography), Rico Rosenberger (image processing).

 
Newspapers Numéro 10 presents the Romandie Combi as "Club Roc 'n' Roll". 
The Romandie Combi (ROC) from Publicitas has been offering advertisers six daily newspapers in one package since 1994. Le Quotidien Jurassien, Le Journal du Jura, L'Express, L'Impartial and La Liberté together offer 367,000 readers and a further 180,000 visitors to the websites. The combination in French-speaking Switzerland is now embarking on a new offensive with the Bern-based agency Numéro 10. The agency has created a playful "Club Roc'n' Roll" from the abbreviation ROC. The campaign communicates that new advertisers can benefit from free placements as well as color and placement discounts, among other things. The campaign works with print, direct marketing and websites.