The Swiss primary school and children's magazine KinderMax is celebrating its fifth birthday. First published in 2003, it has appeared in nine issues in A4 format every year since 2007. Three times as a magazine with 100 pages and a print run of 10,000 copies and six times as a special with 32 pages and a print run of at least 20,000 copies. The magazine for reading, puzzles and coloring can be purchased at many newsstands and by subscription for 64 francs. It is published by Streit Marketing & Verlag in Bischofszell. 

 The French-speaking Swiss healthcare and press company Agen wants to change its name to "Genolier Swiss Medical Network". This is intended to emphasize the company's focus on the healthcare sector. What is to happen to the press division is only vaguely mentioned in the press release issued on Tuesday evening: Credit Suisse is currently investigating development options for the media section, which publishes the French-speaking Swiss business newspaper L'Agéfi. The Agen Board of Directors wants to strengthen the autonomy of this division, the press release continues. According to rumors, this coded formulation means that the press division is up for sale (see "French-speaking bride seeks groom").
). There are also personnel changes at Agen: Antoine Kohler and Hans-Reinhard Zerkowski are to be newly elected to the Board of Directors. According to Agen, they will strengthen the Board in legal and medical matters. Kohler is a lawyer, Zerkowski a professor of medicine. They will succeed Alain Fabarez and Claude Haegi.

 
Ralph Kappes, a Swiss exile and Holding Director at Publicis Germany, is joining the Hamburg advertising agency Vasata Schröder as a partner. After almost six years in management, he and his partners will take care of new business and manage new clients operationally. With Kappes as a creative-focused marketing consultant, the agency has found the right person for its expansion strategies in other markets, according to the press release.After starting out as a business graduate in international trade and as a publishing and communications manager, Kappes held management positions in agencies such as Aebi/BBDO Switzerland, Springer & Jacoby and Scholz & Friends. He has many years of experience in the fields of classic advertising, marketing, PR and event marketing and has worked for a large number of international brands.
 

 
The radio station Radio 11, which only broadcasts during the 2008 European Championships, is being marketed across all media by Goldbach Media. Brands such as Stimorol, Renault and Cablecom will use this platform to stage their products on an industry-exclusive basis, as the marketer announced. For example, Stimorol will present two new chewing gum flavors, Renault will launch its first 4×4 crossover model Koleos and Cablecom will market HDTV, which will be used for the first time with a wide reach during the Euro. Cross-media campaigns of all kinds will be used, according to the press release. Together with the main sponsors, Radio 11 will advertise itself via a wide variety of channels: from specific below-the-line measures and high-reach, full-page and national print appearances with media partner 20 Minuten to TV campaigns on private stations. The temporary radio station can be received in the four host cities of Zurich, Bern, Basel and Geneva on a special Euro FM frequency, otherwise via the Internet or cable. 

 Uefa is going to the Federal Administrative Court (FAC) in the dispute over copyright fees for the transmission of European Football Championship matches on big screens. The court will decide on further proceedings nine days before the start of the European Football Championship. This will bring to an end a dispute that has been simmering for a month and a half. At the beginning of April, the Arbitration Commission for the Exploitation of Copyrights and Neighboring Rights approved the tariffs for the public viewing of all broadcasts during Euro 2008. From 15 May, people showing European Championship matches on the big screen were able to purchase a corresponding license from the copyright company Suisa (see
). However, the European Football Association Uefa has been charging license fees for public viewing events since July 2007. Uefa justifies this with the fact that it is producing the television images itself for the first time in the history of the European Football Championship. Uefa therefore wants to be allowed to charge fees itself, as Euro 08 spokesperson Pascale Vögeli told Swiss Radio DRS. The appeal has a suspensive effect until the SNB decides on May 29. The Suisa tariff is therefore not yet in force.
For its part, Suisa is still accepting applications for licenses, as its spokesperson Martin Wüthrich told SDA on request. However, they are waiting until the SNB has made its decision before registering.

 
Sunrise has snatched a major contract from SRG: Switzerland's second-largest telecommunications group will build the TV transmission network with which the images from Swiss football and ice hockey stadiums will be sent to TV studios in high-definition quality (HDTV). The existing network with a transmission capacity of 270 megabits per second is only sufficient for standard definition; between 1.5 and 3 gigabits are required for HDTV. The defeat is unfortunate for Cablecom because, as SRG's current contractual partner, it was unable to prevail against Sunrise in the final round of the new tender for the seven-year contract. According to SDA, the contract expires in May 2009. None of the companies involved wanted to provide information on the financial scope of the contract. 

 Following the discovery of falsified interviews, the market research company Demoscope commissioned an investigation and closed a telephone laboratory in Winterthur. The VSMS (Association of Swiss Market and Social Researchers) is satisfied with the results. The consumer magazine K-Tipp reported on manipulation at Demoscope at the beginning of May: It was said that employees had to fill out questionnaires themselves at the behest of their superiors or falsify socio-demographic information (see
). An investigation carried out by Demoscope together with an external lawyer, apparently even before the report, showed that a large number of interviews had in fact been falsified over a long period of time or in some cases factually fabricated with the knowledge of supervisors. The main reasons for this were management and control errors that had led to clear violations of internal directives. The VSMS wrote this in a press release on Tuesday. Demoscope has informed the clients concerned directly. It has succeeded in identifying the misleading interviews and correcting the results of the time series surveys retrospectively, the press release continues. On this basis, Demoscope was able to reach an agreement with the clients.
Demoscope's internal investigations were concluded in mid-April. Shortly afterwards, the Board of Directors ordered the closure of the telephone laboratory and dismissed all management staff. The institute has two other laboratories in Adligenswil and Geneva. Interestingly, the market research institute did not mention the internal investigation to K-Tipp, which reported on the abuses on May 7 - or K-Tipp did not publish this part of the statement. The article in question had already mentioned the closure of the Winterthur laboratory.
The VSMS had been informed by Demoscope in the meantime. The Executive Committee appointed a working group to monitor the handling of the matter in contact with the market researcher and report on progress within the association. According to the press release, the Executive Committee's working group considers the measures taken to be timely and effective. However, the association apparently wants to prevent further abuses: it intends to press ahead with the quality and controlling initiative that has already been launched. Systematic controls are to be expanded and become an industry standard. The VSMS intends to present its members with a package of appropriate measures within a year. The aim is to prevent another "Winterthur case".

 In Vienna, two fan zones will only serve local beer instead of beer from the official Uefa partner Carlsberg. As the two fan zones are not official fan zones in the eight so-called host cities, this is permitted. However, as the zones have screens with a diameter of more than three meters, they are considered Uefa fan areas. This means they are free to cooperate with other sponsors, but Uefa regulations prohibit any advertising presence of other beers on site. According to the SDA, Ottakringer beer will be available for four euros per half-liter in the public viewing zone on the Kaiserwiese near the Prater in Vienna, while beer will cost 3 euros 50 in the area in the BA-Halle in the Vienna Gasometer. "Due to the regulations, however, there will be no banners, lettering, logos or other branding from Ottakringer," announced Barbara Glowotschnig from event organizer IP-Media. The brewing company itself has been advertising with the slogan "unofficial fan beer" on its bottle labels and packaging cartons for some time. The soft drink range at the Prater also comes from the Coca-Cola Group, one of the main sponsors of the European Championships. The area offers space for 6000 football fans.
 

Despite the death of farms, media interest in rural life remains unbroken. As attentive Werbewoche readers already know, the new edition of the farmers' calendar is currently in production (see ). And the private channel 3+ is looking for a companion for farmers who are willing to commit (see ).
We don't want to miss the opportunity to keep you up to date on the progress of our farmer coverage. So: The Farmers' Calendar jury has selected 14 ladies from 250 applications - one more than announced, the choice was probably the proverbial agony. The youngest at 16 and with blonde hair is Fabienne from the canton of St. Gallen, the oldest at 31 is Andrea from Aargau. The calendar women can be admired at
.
And 3+ and the production company Faro TV were also hard at work: seven men of creation were chosen for the docusoap, namely the communicative Michael from the canton of Glarus, animal and nature lover Daniel from the Bernese Emmental, winegrower and free spirit Freddy from Thurgau, down-to-earth Marc from the rugged Valais, heartthrob Michael L. and globetrotter Tobias. It's a wonder that in this age of cost control and synergy mania, the two casts didn't merge straight away. At least we're left with twice the peasant fun. Guaranteed to be continued.
Picture: Michael L., according to the 3+ press release the heartthrob among the docusoap farmers

 Two weeks ago, Rundfunk Berlin-Brandenburg (RBB) announced that it was taking legal action against Roger Schawinski's Radio 1 because of its name and claim. However, nothing has happened yet: RBB spokesman Ralph Kotsch told Werbewoche that a letter of several pages had been sent to Schawinski's lawyers and that they were still waiting for a reply. "It is not unusual for the lawyers of the two parties to exchange their legal positions again before going to court," the spokesperson said. Are there other reasons for the delay - is the threat of legal action just sabre-rattling on the part of the German public media company? "No, not at all," explained Kotsch. "We are serious about the matter. We continue to insist that Zurich Radio 1 change its name and claim." Rundfunk Berlin-Brandenburg, under whose umbrella there is already a Radio Eins with the slogan "Only for adults", is demanding that the Zurich station change its name and slogan or alternatively stop broadcasting via web radio. Roger Schawinski, on the other hand, sees no reason to change the name or claim: "We have explained this in a letter", says the founder of Radio 1. "We believe that RBB has lost its way and now sees no way to get out of the affair without losing face. Right from the start, we didn't understand why the ARD broadcaster RBB made such a big deal out of this and constantly fed information to the media," explains Schawinski.

In its new yearbook, the Art Directors Club Switzerland presents those ideas that deserve to be recognized as exemplary in the future. "They won't escape transience," the creatives are aware. But the yearbook gives them a little chance to shine and make an impact beyond the moment. In this way, the book addresses the eternal dream of imperishability, at least for the blink of an eye. The book was conceived and designed by Timo Kirez (CD) and Amina Belkasmi (AD) at McCann Erickson. Kirez chose the figure of Frankenstein for the cover because he fits in perfectly with the theme of "cheating death". The designers also liked the hologram provided by Keystone.
The yearbook was celebrated at the vernissage on Tuesday evening. It is available until August 31 at a subscription price of 118 francs from [email protected] or Werd Verlag, Order Service, Kobiboden, 8840 Einsiedeln.

 
Founded 102 years ago at Zurich's Bellevue, tour operator Kuoni has undergone a makeover in recent months. The results of the brand and corporate overhaul of Switzerland's highest-selling travel group can now be seen. It includes a new image, new product lines, a broad adaptation of internal processes to external requirements and new corporate values, with which the company's employees are to be familiarized as part of a so-called Brand Campus. The aim is to create a more emotional, exclusive and uniform brand concept, which was coordinated and designed in the Kuoni Future Lab, created specifically for this purpose in 2007 and headed by Remo Masala, Head of Branding & Marketing at the Kuoni Group. "Creative minds with a sense of beauty and style met to ponder the new branding," Peter Brun told Werbewoche. "These included freelancers as well as creative agencies." The Head of Corporate Communications at Kuoni does not mention any specific names, but the CI and branding agency Metadesign certainly contributed to the development of the brand strategy and the visual appearance.
There will be no separate image campaign for the new appearance. Apart from that, however, the repositioning will now be implemented step by step worldwide. The first step will be the opening of the Kuoni flagship store at Zurich's Bellevue on Tuesday. According to Brun, this will take place gradually over the coming weeks and months. "There is no separate campaign associated with this. But it will be incorporated into the next campaigns." The internal communication also includes a so-called Brand Campus for all 8,800 Kuoni employees. "In a half-day workshop, they learn to understand the new brand values, to grasp changing customer needs, to sharpen their senses for local and global trends and to live the Kuoni brand in a new way," says Brun. "These workshops will take place worldwide in the respective Kuoni countries. This will take place in the course of 2008 from the end of May and also next year."
The new image is intended to appeal to discerning customers with self-confident sophistication. This includes a new logo (without the familiar globe), a revised visual language and a uniform design for all Kuoni catalogs. Other innovations also show the consistent focus on the luxury segment, such as the new Cultimo product line, which offers "short trips to cultural highlights" that enable "exciting conversations with interesting personalities" such as artists or winemakers, as the group writes. The second new line, Ananea, stands for responsible travel. More are to follow.
Kuoni has set up a trend monitor to draw conclusions about customer requirements. This is an interactive, internal company blog where employees can keep up to date with all relevant developments in the world of travel. The company also wants to look to the future and therefore relies on a so-called consumer board. This is a kind of expert panel for trends in tourism. It includes well-known and unknown frequent travelers. Among the better known are Kjell Nördström, Nigel Barley, Chris Sanderson, Nadine Strittmatter, Peaches and Henrik Vibskov.
Bellevue flagship store

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