In May 2008, Swiss television with SF1, SF zwei and SF info achieved an all-day average market share of 33.5%. This represents an increase of 1.3 percentage points compared to the same month last year. The market share in the late evening is significantly better than in the previous year (plus 2.6 percentage points), which, according to the press release on Thursday, is mainly due to the great public interest in the "Arena", "Giacobbo/Müller - Late Service Public" and the "Euro 2008 Magazin". The evening before (plus 0.5 percentage points), the main evening (plus 1.2 percentage points) and the daytime (plus 0.4 percentage points) also improved slightly. Compared to the 2007 annual average, SF is down 0.4 percentage points in the year to May 2008 with an average market share of 33.1 percent.With over two million visits in May, SF Meteo remains the most visited service on Sf.tv. With 892,100 visits, Tagesschau.sf.tv recorded around 50 percent more visits than in the same month last year, while Sport.sf.tv recorded an increase of 43 percent with 1,347,000 visits. The number of video views via Sf.tv exceeded the two million mark in May. In addition, there were around 403,200 downloads of podcasts and 124,900 YouTube video views.

 Capital FM, the official European Championship radio station for public viewings and the Bern fan zone, is ready for Euro 08. Alex Scheurer from the Austrian radio station Ö3 will be co-hosting the morning show "Capital Morge" with Christoph Gnägi from June 9. According to a press release from Capital Radio, his preparation for the show is aimed primarily at understanding Bernese German - so fun is pre-programmed.Capital FM's broadcasting van is located in the middle of the fan zone on Bärenplatz. Background information, mood reports, match analyses and anecdotes about Euro 08 are provided daily in the "Capital Football Club" from 7pm.

 
 
Trimedia Communications is expanding its team by five employees. From August, the international agency with Swiss roots will be strengthened by Claudio Agustoni, as detailed in a press release. The former Blick journalist was most recently Editorial Director at Tele Ostschweiz for seven years. At Trimedia, he will be working in the areas of political and corporate communications as well as moving images, and Simone Kunz has been employed as a consultant at the agency since June 1. The communications specialist already worked in various Swiss agencies during her journalism studies and spent the last two years in London gaining experience as an international team leader in the areas of online PR and media relations.
Birgit Anna Weber has been working at Trimedia since May 1. The communications consultant has moved from Trimedia Vienna to Switzerland. In Austria, where she most recently worked as a consultant, she looked after clients from the healthcare, telco and industry sectors.
In addition, the two PR specialists Philippe Fabian and Nina Götte have joined the agency and have completed the team at assistant level since April.

 
Industry The Swiss aluminium industry recorded further growth of 5 percent in 2007 compared to the record year of 2006. This means that around 191,500 tons of aluminium were used in Switzerland, which corresponds to 25.5 kg of aluminium per capita in Switzerland. At 212,500 tons, total deliveries from Swiss semi-finished product plants - including exports - were around 5.3 percent up on the previous year. Last year's positive result once again applies to most areas of application in the Swiss aluminum industry, despite more difficult global market conditions.

Urs Schrepfer is the new Executive Creative Director at TBWA Zurich and wants to make the agency a diversified hub for communication.
The international TBWA has "always fascinated" Urs Schrepfer. For him, the agency group is "one of the truly innovative networks" in the world. Urs Schrepfer felt that more of this needed to be visible in Switzerland as well. And it was precisely this task that attracted him to TBWA in Zurich as the new Executive Creative Director. His start at his new employer has already fully confirmed his assessment. Four weeks ago, Schrepfer was allowed to participate in a workshop in Istanbul. At the international meeting, John Hunt, TBWA's international CD, was joined by Jean-Marie Dru, Erik Vervroegen and all the key networkers from Europe. "It was simply a blast. In my 13 years at Advico, I've never experienced such a high level at a seminar," enthuses Schrepfer. For him, it was clear: "Here are indeed the best people at the top." In some networks, he had previously had the feeling that "the worst people were promoted to the top and thus deliberately removed from the operational business.
And what showed up differently in Istanbul and thus at TBWA?
One of the very crucial points for Schrepfer is that TBWA has set itself the goal of becoming one of the ten most creative companies in the world.
"Company - not advertising agency," John Hunt had specified. And in doing so, he referred to role models such as Google or Ebay, where basically anything is possible that creative people can invent. "These are the companies we have to measure ourselves against," Schrepfer has learned. And he is fascinated by this philosophy.
Just like Andy Hostettler, who pursues the same ideals as CEO at TBWA Zurich. "We are no longer just an advertising agency; we want to become a communications hub."
To be able to achieve this, TBWA also wants to build up a pool of talent in Zurich. Architects, artists, thinkers and technicians who seek out and develop new ideas as well as new channels for their dissemination. At TBWA, these communication channels are called "Media Arts.
Schrepfer smiles a bit at these statements about agencies that are now "proudly" reporting their expanded competencies in online. "It's all sweetness and light when digital is now built in. But it's been an absolute necessity for a long time now and certainly not an innovation that needs to be propagated."
And the concrete implementation? In Belgium, for example, TBWA had to communicate that you can now fly faster from Brussels to London. The idea that was developed for this: London is just around the corner. And so it was implemented as "media art": with the help of an architect, TBWA converted a corner pub into a symbolic bar. One part is furnished like a Belgian bistro. The other half was also restyled as an English pub from the outside. The response in the media was very positive. More discreet "media art" for Schrepfer, however, is also an idea from Virgin to run targeted ads for managers on the adult channel of good hotels. Because they found out that managers like to watch the sex channel in the hotel.
Even "in his old age", the first-time Executive CD enjoys looking for and treading new paths every day. Schrepfer has set himself fresh goals once again. "At Advico, I said, 'We have to become one of the four agencies again that are taken very seriously creatively.' That's what we've become. At TBWA, I would take it further and evolve it: We need to become one of the five agencies that breaks new ground. An agency that thinks in new ways."
It is clear to Schrepfer that such an attitude will automatically result in creative prizes. After all, he has already won more than 350 national and international prizes in his career.
Urs Schrepfer got into advertising via his profession as a teacher. At first, he wanted to do something else "just briefly." "Then you saw it in advertising," the curious educator believed. It then took a little longer. In return, Schrepfer has since not only seen it, but gained a comprehensive perspective. His stations were Seiler, Aebi & Partner, GGK - until the copywriter could finally crown his career as CD and Managing Partner at Advico. He worked in Gockhausen for a total of 13 years. In between, he took a detour as managing CD at Jung von Matt.
Urs Schrepfer is also involved in ADC as a board member. There he works for the newly created Young Creatives department. For the upcoming competition in the fall, he is still looking for a sponsor with an exciting brief.
The new ECD at TBWA prefers to inspire and relax while enjoying himself. That can be over fat cigars. But he also enjoys a regular course on "how to prune vines. He doesn't have his own vineyard yet. But Schrepfer is already involved in a friend's wine business.
A hobby that also keeps him going intellectually is his passion for travel. He has already been to Uzbekistan, Libya, Armenia, Syria and Iran. The impressions there "put extremely much of what we do here as advertisers into perspective." Or how can you explain to a Tuareg in the evening in a desert tent what an integrated campaign is? On his next trip, however, the problem does not arise. Schrepfer had to promise his wife that conventional recreation would once again be the order of the day in Greece during the coming vacations.
Andreas Panzeri

 
Study The company's own publications and media are an important tool for communicating with stakeholders. 
Corporate publishing has hardly been studied empirically. The European Institute for Corporate Publishing (EICP), a scientific subsidiary of the largest European industry association Forum Corporate Publishing (FCP), has now taken on this task. Together with the strategy consulting and market research company Zehnvier, the EICP conducted the first fundamental study of the corporate publishing market in Germany, Austria and Switzerland in spring 2008. The study provides in-depth information on the market volume, analyzes objectives, target groups and performance measurement in corporate publishing and identifies developments. Thematically, the study focuses on customer magazines for consumers and business customers. The results of the study are based on 305 web-based individual interviews with managers and decision-makers in corporate publishing in companies with at least 250 employees. The sample was designed in such a way that reliable and representative statements are possible, both for the DACH region as a whole - Germany, Austria and Switzerland - and for individual countries.Image cultivation and customer loyaltyThe study results confirm the important role of corporate publishing in corporate communications: in German-speaking countries, 97 percent of the companies surveyed with more than 250 employees use corporate publishing. Swiss companies most frequently address business customers (75 percent), employees (57 percent), consumers (40 percent) and multipliers (38 percent). Magazines are the most frequently used medium: 55% of Swiss companies have B-to-B magazines and 36% have B-to-C magazines. Customer magazines are primarily used to cultivate image and customer loyalty. Companies cite the most important objectives of B-to-C communication as addressing customers emotionally, interesting reporting, maintaining the company's image and customer loyalty. The objectives in the B-to-B sector are similar, with the exception of emotional appeal. This shows that many companies are not yet fully exploiting the possibilities of corporate publishing. Corporate media are still not recognized enough as a means of acquiring new customers, increasing demand and promoting sales.
Missed opportunitiesThere is also untapped potential in the area of measuring the impact and profitability of corporate publications. 20 percent of companies in the DACH region do not measure the success of their own B-to-C magazines at all, and only 41 percent measure the success of their B-to-C magazines on a regular basis. In the case of B-to-B magazines, as many as 27 percent of companies refrain from measuring success, with less than a third relying on regular controlling. What's more, even when the success of the magazines is measured, companies primarily rely solely on customer or reader surveys. Other methods and concepts are rarely used. Many companies thus miss out on the opportunity to optimize their publications and media with regard to the expectations and needs of the target groups and to improve the "return on communication".
Investments in the billionsThere are around 7,500 B-to-C magazines in the DACH region. This represents an annual investment of around 2.3 billion francs. Around 300 million francs are refinanced through advertising. This result is provided by a market model developed specifically for the study, taking into account the data collected. The basis for the calculation is the total number of companies with at least 250 employees in German-speaking countries. Based on this, the number of companies that operate corporate publishing for consumers can be determined. The baseline study shows that of these companies, around 77 percent publish customer magazines, which corresponds to just under 5,500 companies. Taking into account the average number of titles published, it can be determined that the aforementioned 7,200 business-to-consumer magazines are published in the DACH region. In order to calculate the associated investment volume, the average annual budget of companies in this area, which amounts to around CHF 425,000, was also surveyed.
Clearly more customer magazinesAd revenues are also determined in the market model based on the total number of titles. The basic study shows that 29 percent of B-to-C magazines are refinanced by advertising. Taking into account that these titles generate around CHF 37,000 in advertising revenue per issue and are published on average 4.1 times a year, this results in an annual revenue volume of around CHF 300 million. The market model outlined above can be applied analogously to the B-to-B magazine sector. The number of companies that publish magazines for business customers is around 6700. These companies publish around 7700 business-to-business magazines, in which they invest around CHF 1.3 billion annually. There are almost 15,000 customer magazines in German-speaking countries - significantly more than previously thought. The fact that corporate publishing is an important communication discipline is also underlined by the almost 3.6 billion Swiss francs that companies invest annually in B-to-C and B-to-B magazines alone.
The future prospects for corporate publishing are also positive. More than half of the companies surveyed (53%) believe that corporate publications and media will become increasingly important. The outlook is particularly favorable in Switzerland, where as many as 64 percent of companies believe that corporate publishing will become significantly more important in their communication mix in the future. Concepts that orchestrate different media are increasingly in demand. For seven out of ten companies, cross-media concepts are becoming increasingly important in corporate publishing. Companies are increasingly of the opinion that corporate publishing will gain strength particularly in the coordinated interaction of different media channels. It is interesting to note that most companies want to invest more in new media in addition to existing budgets in the future. A reallocation of budgets from traditional print media to new media in corporate publishing is only relevant for 23% of companies.
However, the study not only confirms the trend towards cross-media concepts. It also shows that companies intend to tailor their publications and media even more individually to their customers in future. Almost one in three companies in the DACH region wants to address the relevant target groups even more specifically. In Switzerland, as many as 38 percent are planning to do so.
 
Clemens Koob, Stefan Lohmüller
High-growth discipline "The study shows that corporate publishing is an up-and-coming, high-growth discipline with a market volume that has been underestimated to date. There are excellent market opportunities for corporate publishers who master the triad of content management, community publishing and media orchestration - especially in Switzerland."
Beat Schaller, Infel AG, Board of Directors Switzerland Forum Corporate Publishing

 
Bank To celebrate its 75th anniversary, the BDG joins the Fondation de l'Hermitage in Lausanne and presents an exhibition entitled "La peinture italienne de la Renaissance au XVIIIe siècle". Trio declines communication in 2008 with a series of world-famous self-portraits. From Botticelli and Dubuffet to Van Gogh and Andy Warhol - a representative selection of self-portraits humanizes the campaign for the bank's 75th birthday. Accompanied by its annual report, which perfectly implements BDG's slogan: "Une banque à la mesure de l'homme."

 
The Swiss IPTV company Zattoo has entered into a partnership with Swisscom. Swisscom VDSL customers can receive the 20 most popular of the more than 70 freely available Zattoo TV channels in better picture quality (HiQ). These include the German-language channels SF1, SF2, SFinfo, ARD, ZDF, RTL, SAT1, PRO7, VOX and Eurosport, the French-language channels TSR1, TSR2, TF1, France 2, France 3 and M6 as well as the Italian-language channels TSI1, TSI2, RAI 1 and Canale 5. The offer, called Zattoo HiQ, is initially being launched as a beta version and is available immediately for over 100,000 Swisscom VDSL customers. The basic requirement is an Infinity or Bluewin TV subscription, as stated in Wednesday's press release. Due to the high bandwidths, however, the service cannot be used via WLAN.

 
With over 600 entries, the BCP Best of Corporate Publishing 2008 competition has set a new record for participation. The grand finale of the BCP 2008 will take place on June 18, 2008 in Munich. Under the title "Corporate Publishing goes global: Brand Journalism for a changing world" and under the patronage of Federal Minister of Economics Michael Glos, the Forum Corporate Publishing, Munich, is organizing the largest corporate publishing congress in Europe. Following the congress, the winners of the BCP 2008 will be honored at the award ceremony, before the Best of Corporate Publishing 2008 event in Munich culminates in the "Corporate Publishers' Night". Current trendsSpeakers from Europe and North America will outline current trends and future developments in corporate publishing: Speakers include Prof. Dr. Christoph Burmann from the University of Bremen, the founder and president of the renowned market research institute Brand Keys from New York, Dr. Robert Passikoff, and Genrico Bossan, Managing Editor at Colors Magazine.
Further information and registration
.

 
Relaunch The employee magazine Member promotes the transfer of knowledge within the Atel family. The magazine has been redesigned in terms of content and graphics. 
In a globalized world, internal communication cannot stop at national borders. For Atel, as a leading energy service provider, this is a matter of course. Although its home base is in Switzerland, it has a market presence throughout Europe with various Atel companies stretching from Norway to the Czech Republic and Greece, and for many years the employee magazine Member has been published not only in German but also in English. It is produced by the corporate publishing specialist Infel AG. Member reaches 2,500 employees in Switzerland and throughout Europe four times a year. Crucially, the international commitment is by no means limited to the production of different language versions. Journalists and photographers regularly travel to hotspots in Europe on behalf of Atel. Interviews, reports and portraits from the outposts paint an authentic picture of everyday life at Atel. "Atel's focus is becoming increasingly international, and the employee magazine has to reflect this trend," says Andreas Meier, Editor-in-Chief of Member and Head of Internal Communications at Atel. Reader surveys have clearly shown that Atel employees in Switzerland are also very interested in developments at the foreign companies.
High-quality magazine layoutIn order to better document the various facets of the international Atel family, the content and graphics of Member were revised at the end of 2007. "With the relaunch, we have taken an important step towards reflecting the process of change in our company," Meier is convinced. The new concept impresses with a high-quality magazine layout that also incorporates newspaper elements and meets the need for rapid information coverage. The format - larger than A4, but handier than A3 - emphasizes Member's independence. The ambitious journalistic course with foreign reporting is costly for the company. This underlines the importance that Member attaches to change management.
Many employee magazines published by international companies provide one-way communication at best: from headquarters to the outposts. With Member, the transfer of knowledge between Atel employees in Switzerland and the companies abroad is strengthened in both directions. In this way, the employee magazine can assert itself as the leading medium for internal communication even in the online age.    
Peter Christoph, Infel AG

 
The Munich agency Maro Und Partner has been awarded the tourism PR contract for the canton of Valais. Valais, which is home not only to the Matterhorn, the Swiss landmark par excellence, but also to world-famous tourist resorts such as Zermatt, Crans-Montana and Saas-Fee, wants to significantly increase its presence on the German market with the help of the Bavarians, according to the press release. The conditions for this are good, as Valais now also has an optimal rail connection with Germany thanks to the Lötschberg tunnel. Valais Tourism is the German agency's first customer from the tourism industry.

New launch Manor publishes an editorial theme magazine for the first time for the European Championships, designed by Basel West Corporate Communications. 
Most Swiss people are Manor customers. And most of them are also interested in Euro 08. During a major event like the European Championships, cities are busier, stores are busier and consumer sentiment is generally higher. This is why Manor has decided to publish a magazine for the European Championships that captures this mood and directs it to Manor department stores, where the largest range of licensed Uefa fan merchandise can be found.
Increased usage periodThe magazine is distributed in German, French and Italian with a circulation of 750′ 000 copies and is aimed at regular and regular customers. The heterogeneous readership has very different communication needs and affinities with Manor. The editorial team focuses on the needs of the average interested reader and aims to increase the period of use and create added value in order to strengthen trust in the company.
Fancy football and shoppingThe magazine includes a football special with a match schedule, background information on the European Championship and the qualifying countries as well as an interview with Marco Streller. A product section offers official fan products such as shirts, caps and bags. The football theme is the perfect way to implement the new, more extraverted, more progressive image of the department store in a fun way and is generating broad interest. In order to appeal to the predominantly female clientele, the lifestyle and shopping theme also plays an important role. A series of images presents the latest women's, men's and children's fashion against the backdrop of the new Letzigrund stadium. City portraits reflect the groove of each European Championship venue. The player's wife Chantale Magnin shows her shopping wishes during a shopping tour in the department store. One report tells of a unique ball relay: a year ago, former top referee Urs Meier kicked a football from the top of the Matterhorn. Since then, the ball has been transported to a different department store every week using the most original means of transportation possible and is awaited in Basel before the opening game.
Football fans will also be enjoying their gardens and balconies during the European Championships. That's why the magazine contains offers for private EM parties as well as a culinary guide. Those who prefer to escape the championship fever will find tips for excursions and trips to non-footballing destinations. As England failed to qualify for the European Championships, a trip to London, for example, is a good idea. There is a competition to win a safari to South Africa, where the next World Cup will be held in two years' time.
 
Markus Siegenthaler, Basel West