20 Minuten is offering an interactive live TV service in cooperation with the start-up company Karimbo. It enables users of 20minuten.ch and 20minutes.ch to follow all the matches of the European Football Championship directly via the website. Karimbo transmits the TV signal from the regular TV stations. 20 Minuten Online also offers a wide range of interactive features. For example, users can discuss refereeing decisions and exciting match scenes during the games. With 749,000 unique users per month, 20 Minuten Online is one of the most visited Internet portals in Switzerland. The service will be available in time for the opening match of the European Championship between Switzerland and the Czech Republic on Saturday, June 7. 

 
After years of discussion about whether to bring publishers and SRG on board the Press Council, the decision has now been made: The publishers' associations Schweizer Presse / Presse Suisse and Stampa Svizzera and SRG SSR idée suisse will be part of the sponsoring body of the "Swiss Press Council" foundation from July 1, 2008. The Foundation Board has approved the expansion with the required two-thirds majority. The composition of the Press Council remains unchanged. The accession of publishers and the SRG to the self-regulating body for media ethics issues had led to some heated discussions within the previous sponsoring body in recent years. Certain voices from the journalists' organizations Imprint, SSM, the Conference of Editors-in-Chief and Comedia, which had previously supported the Press Council on their own, saw in the inclusion of publishers in the Council the danger of a dilution of journalistic principles. Others, on the other hand, saw it as an opportunity to hold publishers accountable for these principles.
The dispute reached a climax with the demand from various sides, and most recently from Comedia, that admission be made dependent on the publishers' agreement to a new collective labor agreement. The publishers had terminated the CLA in 2004. These demands are not connected with the admission that has now taken place, but an acceptance of the professional code of ethics, the "Declaration of the Duties and Rights of Journalists". Its controversial points were interpreted by joint protocol statements in a way acceptable to all parties.
The press releases published on Thursday are clearly marked by the CLA issue. The SSM writes that it expects a clear commitment to ethical principles in journalism from the media companies. However, compliance with these principles depends to a large extent on the quality of working conditions. For this reason, the SSM expects the publishers of German-speaking Switzerland and Ticino to return to a partnership-based agreement on the collective labor agreement as well.
Imprint writes in its press release entitled: "The Press Council is alive, long live the social partnership" that it welcomes the strengthening of the system for enforcing journalists' professional ethical obligations and rights. At the same time, the employers had recognized the media workers' right to CLA negotiations and supra-individually regulated working conditions. Imprint now expects a return to the formal negotiating table.
The Publishers Association is the most cautious in this regard. By joining, it reaffirmed the importance of media ethics for the credibility of journalism. The successful conclusion of the membership negotiations is also a commitment to a strong Press Council, which will continue to safeguard the importance of professional and media ethics in journalism in the future.

 
AZ publisher Peter Wanner is shelving the project for a new free newspaper. The Board of Directors has examined various options in detail and decided not to realize the project this year, as AZ Medien announced on Thursday. The company wants to wait and see how the economy and the free newspaper market develop. On the other hand, more investment is to be made in the quality and market presence of the Aargauer Zeitung and Sonntag. Talks were also held with the partners of the Mittelland Zeitung association before the decision was made. The free newspaper was announced by Wanner in November 2007 as a kind of countermeasure for the new free newspaper News, which is also distributed with a large circulation in the Mittelland, the home region of Wanner's AZ-Medien. There was talk of an "innovative offer with a completely new approach" in the free market. However, the launch was repeatedly postponed. News is backed by Tamedia and the Basler Zeitung publishing house.

 Anyone looking for peace and relaxation during Euro 08 will find it in the natural surroundings of Valais. This is the message of TV commercials that will be broadcast on the SF1, SF two, TSR 1 and TSR 2 television channels during the European Football Championship. Football fever is not rampant throughout Switzerland. According to Bruno Huggler, Vice Director of Valais Tourism, who commissioned the TV commercials, there is a high demand for vacations away from the Euro hype. The films were produced by Peter den Hartogn, Den Hartogh Produktion, Brig, according to a press release issued on Thursday. Filming took place in Crans-Montana in Lower Valais and in Niederwald in Goms. 
Take a look at
the spots.

 The humorous sketch series Futurofoot is already causing a stir in French-speaking Switzerland even before it starts on Monday: Because Uefa finds it distasteful, TSR 1 is now showing shortened versions during prime time. The original will be broadcast after midnight. Uefa originally wanted to ban the football satires from being shown in the Plainpalais fan zone in Geneva during the European Championships. It argued that the short films were not only in bad taste, but also contained scenes of violence. In the meantime, the dust has settled and Uefa has even allowed images from its archives to be used. The presenter of Futurofoot is the well-known Geneva actor Jean-Luc Bideau. As director of the imaginary European Research Center for the Football of the Future (Cerfa), he presents methods to make football more attractive and spectacular. The director, named Georges Blotter - similarities with living people are purely coincidental, of course - is, for example: How do you neutralize players? Or: How do you bribe referees? The methods are unscrupulous. For example, players are eliminated using voodoo and referees are bribed with rubber susans. So you can be curious. The first samples are already available on
to see.

 The Y&R Group has created a banner for the Zurich-based courier service Flash Delivery Services - the fastest in the world, according to a press release. This alludes to the fact that one of the courier's drivers is the current courier world champion in sprinting. When scrolling on the corresponding website, the site moves to the bottom at high speed. There the banner is placed, which links to the website of the courier service.Test
the speed of the banner. 
Responsible at Flash Delivery Services:
Martin Niklaus (owner). Responsible at Y&R Group: Markus Gut (CCO), Christian Erni (CD), Daniel Schranz (AD), David Elmiger (Text), Tobias Danielsson (Animation).

 
Olaf Schulze is taking up his position as Swisscom's media spokesperson with immediate effect. The Media Relations team, headed by Sepp Huber, will thus be expanded from five to six people, including assistants. Huber told Werbewoche that the reason for the increase is the increased assumption of project tasks in overall communications. Olaf Schulze has many years of agency experience with a focus on consumer electronics, IT and telecommunications. Most recently, the 35-year-old was responsible for external communications at Swisscom Mobile and for the SME division of Swisscom. He is therefore very familiar with the company and the services offered by Swisscom, according to the press release issued on Thursday.

 
Publicadata, the data marketing company of the Mediapulse Group, is offering the "EURO'08 TV ratings news" especially during the European Football Championship. The daily newsletter contains the ratings and viewer market shares of the individual European Championship matches from the previous day. The "EURO'08 TV ratings news" will be sent out for the first time on June 9 and then daily from Monday to Friday. However, you must wait for
can be specifically subscribed to under "Newsletter". The information provided by Publicadata is data from the Telecontrol household panel. However, out-of-home TV usage is not included. In addition to SRG TV data, the newsletter also shows foreign channels, provided they broadcast European Championship matches and can also be received in Swiss households.
The Publicadata newsletter will also show the usage data from Zattoo.com separately. This data is provided by the Internet TV platform itself. Unlike Telecontrol, however, this is not based on the number of people, but only on unique clients, i.e. the number of computers from which the IPTV platform is accessed. In April 2008, a total of 655,000 PCs in Switzerland were registered as potential users of Zattoo.
Markus Knöpfli

To mark the start of this year's barbecue season, the Maxomedia agency based in Zurich and Bern created a microsite for Bell. In addition to the "Sausage-O-Meter" competition, in which you have to estimate how many sausages have been sold within 24 hours, the site includes a barbecue organizer. Thanks to this planning tool, every barbecue will be a success, according to a press release from the agency. The organizer enters the location, selection dates and suggested times. He then sends the link to his barbecue party scheduling survey to his friends by e-mail. By clicking on the link, each invitee has the option of accepting or declining the dates, and the site also offers services such as recipe downloads, barbecue tips and a brochure dedicated exclusively to barbecuing. Visitors can also send an e-card to their friends to draw their attention to the start of the barbecue season.
Maxomedia is responsible for the concept, design and implementation of the site. The microsite is accessed via the Grillchef subject on Bell.ch.

The Salvation Army wants to show that it takes its role as a reliable social partner seriously during the European Championship. For this reason, a spot by the Basel West agency is running on 26 large screens at train stations in Switzerland and Austria during this time, which gets to the heart of the social commitment of the free church movement. While everything revolves around football and its stars, the Salvation Army continues to focus unwaveringly on people who are on the margins, it says in a statement on Thursday: on the homeless, discouraged children, powerless elderly or disabled people. Basel West conceived the spot and produced it with Parkstudios. 
 
Responsible at The Salvation Army, Headquarters, Bern:
Pierre Reift, Christoph Bitter. Responsible at Basel West: Markus Siegenthaler (concept, screenplay). Production: Parkstudios, Regensdorf. Director: Philipp Böhlen.

 
Following a successful agency evaluation, Spillmann/Felser/Leo Burnett has started work on the new overall image of the Zurich University of Applied Sciences HWZ. The identity is based on the architectural style elements of the HWZ Sihlhof building and is intended to convey the university's identity from the inside out, according to the agency's press release on Thursday. The campaign, which is currently being launched, is aimed at professionals and is intended to motivate them in a provocative way to question and improve their personal career situation. Of course, the reference to part-time studies at the HWZ should not be missing. Responsible at HWZ:
Prof. Dr. Jacques F. Bischoff (Rector) and Bernadette Bisculm (Marketing and Communication). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (CD), Aurelio Burgdorfer (AD), Cyrill Wirz (text), Dominik Mätzener, Sabrina Wirz (consulting) and Hanspeter Hunger (production).

 From August 28, the football magazine Eurosoccer, which was launched in Switzerland in the fall of 2006, will also be available in Germany. The glossy monthly magazine will be launched there with a circulation of around 250,000 copies. The Swiss circulation is 50,000 magazines. The international topics will be identical to those in the Swiss edition. The national section on the German stars and the Bundesliga will be completely new.
It is published by Eurosoccer Deutschland GmbH and edited and produced by the Zurich-based sports publisher Europa Medien, which also produces Eurosoccer Switzerland in addition to the official Bundesliga magazine.