After a good two years, Ringier has given its daily business newspaper Cash daily a new layout and a new-old name. The free newspaper is once again called Cash, and the publisher intends to place the Cash umbrella brand at the center of all associated publishing activities, be it print, online, mobile or TV. The redesign of the business daily and the introduction of the new layout in print and live paper, together with CashTV, marks the start of the new "One Brand all Media" brand concept.
The revision of the free newspaper (circulation 111,720 copies) has been based on the findings of two years of intensive reader research and experience with the multimedia newspaper concept, according to a Ringier press release. Individual sections have been redesigned and links to multimedia content have been continued.
One example of increasing linking is the use of QR codes in the printed daily newspaper and the digital edition. They enable easy access to print and online content. Such a code is photographed with a cell phone, and the cell phone equipped with a reader translates the code and connects directly to the website. For example, the Internet portal for cell phones, the latest stock market prices or stock market rumors from cash guru Fredi Herbert are offered.

Front page Cash in the new layout

Since Sunday and until further notice, Radio1 has been offering an hour of talk radio on the financial crisis every day from 10 am. Listeners can comment on current events as well as the multi-billion UBS bailout package and its consequences. The aim is to formulate opinions and exchange information, announced Radio 1 founder Roger Schawinski. The first program on Sunday morning brought many reactions by telephone and e-mail. For this reason, the Zurich-based private broadcaster is now also offering the following on its website www.radio1.ch the opportunity to contact the editorial team with comments.

Suissetec, the Swiss-Liechtenstein building technology association, has appointed Benjamin Mühlemann as the new head of the Communications Department, effective December 1, 2008. The industry and employer organization expects the appointment of the former journalist and communications expert to professionalize the core areas of marketing and public relations, according to a statement on Monday. The 29-year-old initially worked as an editor and pagemaker for the newspaper Südostschweiz. From 2005, he was project manager in corporate communications at Axpo Holding. Benjamin Mühlemann succeeds 45-year-old Eric W. Zeller, who is taking up a new career path.

Zurich Airport has received the World Travel Award as "Europe's Leading Airport" for the fifth time in a row. The international award recognizes outstanding achievements in the travel and tourism industry. The scope of distribution in the tourism industry, its user-friendliness and the general quality standards of products and services were assessed.
The World Travel Award has been presented by the London-based media company World Travel Awards since 1993. This year, over 150,000 experts from the tourism industry voted online. In addition to Zurich, the European airports nominated were Amsterdam, Barcelona, Copenhagen, Moscow Domodedovo, Hamburg, London Heathrow, Rome Leonardo da Vinci, Madrid and Paris Charles de Gaulle.

The registration phase for the second "Google Online Marketing Challenge" 2009 is now open, with Switzerland aiming to defend its first place among the EMEA teams (Europe, Middle East and Africa), which was achieved last year by a team from the University of Bern.
Until January 23, 2009, students and university teams can register for the worldwide competition via the homepage www.google.com/onlinechallenge register. The aim is to use the platform Adwords develop a successful online marketing strategy for a small to medium-sized local business. From January to May, students can then implement their campaign over any period of three consecutive weeks and submit two competition reports - one before the campaign begins and one after it has finished. Google will determine the winners based on the quality of the reports and the success of the campaign and announce them in July 2009.

The new image campaign of the French telecommunications company Orange was launched in Switzerland on October 19, 2008. It is being carried out in a total of 22 countries, where it has either already started or is still to follow. The campaign is adapted to the local environment, in Switzerland by Saatchi & Saatchi. The focus is on the message "Together we can do more", the core of the company's new brand vision.
Orange's new image campaign is based on social changes that can be observed worldwide, according to a press release issued on Monday. The time of pure egocentricity is over. People are once again defining themselves more through the "we" and what they experience in the group. With the new slogan "together we can do more" and this brand idea, Orange wants to position itself once again as an integrated telecoms provider that focuses on people, their emotions and their personal experiences.
"The Orange brand has always thrived on emotions and puts people at the center", Andreas S. Wetter, CEO of Orange Switzerland, is quoted as saying in the press release. "The new campaign takes this approach further by focusing on people and their communication, on interaction and on what people can create and achieve together."
The new campaign will shape Orange's entire presence in Switzerland over the coming months. Gradually, the first subjects will be supplemented by stories from Swiss people based on true events in order to increase the authenticity of the campaign. The campaign was launched in the UK in July 2008, followed by Moldova, Austria, Kenya and France. After Switzerland, it will be the turn of Spain and Poland, followed next year by nine other European countries and the Orange companies in Africa and the Middle East.

Literary critic Marcel Reich-Ranicki's eloquent rejection of the German Television Award has not only inspired television opponents but also the advertising industry. An advertisement from Deutsche Telekom appeared in several newspapers at the weekend with a picture of Reich-Ranicki at the lectern and the text: "With us, everyone can find a television program they like."
While this advertisement was agreed with the literary critic, Reich-Ranicki said he knew nothing about another advertisement with his likeness. On Monday, the Hamburger Morgenpost printed an advertisement by the low-cost airline Ryanair with a similar image. In it, the company refers to its low fares: "I accept this price".
Reich-Ranicki responded to this publicity on Monday with the words: "It's all big nonsense" and: "I don't care about it." However, he then added: "I'll sort it out." We will have to wait a little longer, but he will certainly drop his legendary "nonsense".

The 2008 Zurich Radio Prize goes to Susanne Eberhart, editorial director of Swiss Radio DRS, and her team for the children's program "Pirando - Kinder machen DRS1". The Zurich Television Prize goes to documentary filmmaker Pino Aschwanden, who works for Swiss television SF. The prizes, each worth 25,000 Swiss francs, are awarded by the Zurich Radio Foundation, chaired by its president Wolfgang Larese.
In the jury's opinion, Eberhart's radio show stood out for its contemporary multimedia approach and addresses the radio audience of the future with an informative and entertaining offering. Pino Aschwanden's documentary was convincing due to his clever choice of topics, the differentiated design and the respectful treatment of his protagonists.
The Zurich Radio and Television Prize has been awarded for over 35 years. The foundation board wants to use it to honor exceptional broadcasts and outstanding radio and television personalities. This year, the jury has judged over 60 radio and television productions. The festive award ceremony will take place on November 24, 2008, at the Zunfthaus zur Meisen in Zurich. The guest speaker will be Uwe Kammann, Director of the Adolf Grimme Institute.

The Aargau newspaper Limmatwelle does not receive preferential rates from Swiss Post for delivery to recipients. The Federal Administrative Court has rejected an appeal by the newspaper in this regard.
As an official publication, the Limmatwelle is delivered free of charge to all households in the municipalities of Neuenhof, Spreitenbach, Killwangen and Würenlos every week. In April, Swiss Post informed the local newspaper that no discounts could be granted for transportation due to the law in force since 2008.
The reason given for the decision was that the Limmatwelle is not a subscription newspaper within the meaning of the Postal Act, as it is delivered unaddressed and free of charge without a subscription contract. Instead, the municipalities would pay a cost contribution to the publisher. The decision of the Bernese judges can still be appealed to the Federal Supreme Court.

The advertising market in Switzerland shrank for the third time this year in September. Advertising pressure fell slightly by 2.1% in September compared to the previous year, as reported by the market research company Media Focus on Monday. Despite this, the current advertising year as a whole still recorded a cumulative increase of 4.7%.
The cumulative decline of 9% in the third-largest market, finance, is hardly surprising, the market research company continues. In September alone, there was a slump of 10 percent. The two markets of vehicles (up 5.6 percent) and food (up 4.5 percent) developed positively.
The undisputed growth leader in the 2008 advertising year is the market for consumer electronics, photo and film. However, a decline of 22.3% was recorded here for the first time in September. Advertising for watches and jewelry also fell for the first time (minus 10.3%), but cumulatively at the end of September the sector was still up 23.3%. The energy (up 45.2%) and cosmetics and personal care (up 30%) advertising markets showed a very positive trend in September.

The information service of the Swiss Agency for Development and Cooperation (SDC) will be merged with the FDFA's information service and managed by Lars Knuchel under the name Information FDFA. The 44-year-old has served as the foreign ministry's spokesman since 2005; most recently, the former journalist was deputy head of FDFA Information. The previous FDFA chief of information, Jean-Philippe Jeannerat, left the post this summer.
The new service, which according to Knuchel should neither cost more nor result in job cuts, comprises the four teams Media, Communications, Web, and Administration and Logistics. It is part of the FDFA's General Secretariat. The outsourcing of the SDC's information service had already been envisaged in August in connection with the internal reorganization under the new head Martin Dahinden.

The Solothurn communications agency Jardinpublic has developed a new visual identity for Radio 32. According to a statement, the focus was on the emotional values of the station as well as a contemporary, target group-oriented appearance. The logo was redesigned based on the existing one. All advertising media and communication tools will be gradually implemented in the new corporate design.
The acoustic dress of Radio 32 is also being replaced. The signete for the news and service segments as well as the jingles within the entertainment program were newly composed and produced. Radio 32 relied on the producer duo Foster-Kent from Salzburg. Swiss singer Jane Bogaert was used for the lead voice of the sung signete.
The innovations will be heard and seen for the first time on Monday morning, October 20, 2008.