The Zurich agency GGK is launching an advertising campaign for the Volg store chain: by collecting loyalty stamps, customers of the retailer can purchase cookware from the manufacturer Wedgwood at a discount. The idea is based on the marketing recipe of TCC, which has been developing marketing programs for years to influence purchasing behavior and customer loyalty. Under the slogan "Almost too beautiful to cook", the agency worked with TCC and Volg to design displays, posters and collectible brochures to draw attention to the campaign.

Responsible at Volg: Kurt Wicki. Responsible at GGK: Christoph Knuchel (CD), Jean-Marc Demeulemeester (AD), Oliver Kindhauser, Martina Steffen (consulting). Responsible at TCC: Max Widmer, Simone Seewer (project management).

The agency at the airport has realized a campaign for Provita health insurance on the subject of friendliness. The agency visualized the leitmotif with smiling employees on posters. Friendly laughter - and what next? The lower part of the posters shows that friendliness is not a matter of course. Rather, it has to be learned and trained "hard as nails". It is precisely for this reason that the health insurance company has been named the most customer-friendly of the 20 largest health insurance companies in Switzerland for the third time in a row by the internet comparison service Comparis.ch. The print campaign will run until November and will be supplemented by TV commercials and sponsorship measures.

Responsible at Provita Health Insurance: Enrico Giovanoli (Delegate of the Board of Directors), Herbert Strasser (Head of Marketing). Responsible at the agency at the airport: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Patrick Lindner (text), Miriam Egli (consulting), Vision Studios, Alex Bayer (photography).

Notker Ledergerber will take over the newly created position of head of programming at SF Sport on March 1, 2009. The 41-year-old will coordinate and be responsible for Swiss TV's sports programming. In particular, he will be responsible for live reporting, as well as the programs "Sportaktuell" and "Sportpanorama", according to a statement. In addition, the Grisons native will oversee major projects and support department head Urs Leutert in overall journalistic management.
Ledergerber has worked at Schweizer Fernsehen since 1995, most recently as deputy head, project manager and producer of the "Sportlive" editorial department.

The Wemf advertising statistics show a bad month for the Swiss press. In September 2008, advertising revenues fell by 13.6 percent year-on-year to CHF 172.6 million. This is the second sharpest decline this year after June, when revenues fell by around 15.1 percent. A comparison with the overall advertising pressure in September, which fell by just 2.1% compared to the same month last year, shows that the press has been hit disproportionately hard by the fall in advertising expenditure.
The biggest losses were recorded in income from job advertisements. These fell by 20.8 percent to CHF 21.9 million. The advertising for newspapers and magazines recorded a drop of 15.5 percent to 7.1 million francs, according to Wemf AG für Werbemedienforschung. The slump in the most important type of advertisement, commercial and other advertisements, was somewhat smaller. Revenues there fell by 12.1 percent to 132.3 million francs. Income from brochure inserts also fell by 14.5 percent to CHF 11.2 million.
The daily press, the most important type of media, took in 17.9% less advertising than in September of the previous year. The regional weekly press, the Sunday press, the financial and business press and the general press also recorded a drop. Only the specialty press (8.9%) and the trade press (4.3%) recorded year-on-year growth.

The Basel West agency worked for the international Blue Cross at www.ifbc.info a website was realized. The launch of the website was prompted by donations worth 35 million francs. This huge sum was raised on October 19 at an annual auction and charity show on the Norwegian television station NRK. The Blue Cross, based in Switzerland, will use the money to support various prevention projects against alcohol addiction until 2014. The website will provide information about the organization's current projects and offer members the opportunity to share their experiences in an internal member area.

Responsible at the International Federation of the Blue Cross: Stefan Peter. Responsible at Basel West: Albin Kirchhofer (consultant), Thomas Aerni (concept), Markus Knöpfli, Markus Siegenthaler (editors).

The Swiss online scheduler Doodle has been available since today at the Internet address www.doodle.com accessible. The diary is already available in 25 languages and is set to become even more international thanks to the country-specific domain. With these changes, Doodle wants to do justice to its two million monthly users from all over the world, said CEO Michael Näf. The appointment calendar offers decisive advantages for international use in particular, as it supports appointment requests across time zones. This can be very important, for example, for telephone conferences with participants from different US states or countries. Visitors to the previous country domains are automatically redirected to the new website, which automatically selects the language settings based on their personal browser settings.

The Zurich agency Weber Harbeke is creating a campaign for Swiss Ice Hockey to promote the upcoming home games of the season and raise awareness of the Swiss national ice hockey team. Since mid-October, cool-looking black and white portraits of the national team players with flaming red eyes have been appearing on posters, advertisements, e-boards and program booklets. The symbolic color of the Swiss national team stands for the inner fire of the players and is intended to express their will to win.
The visual idea is supported by corresponding lettering on an adjacent red surface. Andres Ambühl, for example, proclaims: "We are burning for victory". The determined faces of Goran Bezina, Beat Forster, Philippe Furrer, Thibaut Monnet, Julien Sprunger and Roman Wick can also be seen. The pictures were taken by photographer Geri Krischker.

Responsible at Swiss Ice Hockey: Alain Kappeler (Head of Marketing), Lukas Hammer (Head of PR & Media), Bianca Kappeler (Marketing). Responsible at Weber Harbeke: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Michael Kälin, Sibill Zellweger (graphics), Karin Both (consulting).

Goldbach Media Executive Board member Martin Radelfinger is taking on a board function in the Interactive Advertising Bureau Europe (IAB). This means that Goldbach Media is now represented as a company member on the governing body of the European association for digital and interactive marketing. Radelfinger managed Adlink Media, which specializes in online marketing, for many years. He will be responsible for corporate sponsorship within the association.
As Co-President of the International Relations Department of IAB USA, Martin Radelfinger played a leading role in the founding of the European sister organization, IAB Europe, in 1998. In his new role, he will devote himself specifically to the technologically demanding and regulatory and politically very topical subject of "behavioral marketing", according to a press release issued on Monday.
IAB Europe is an association with 18 national representations throughout Europe. Its tasks include promoting the interactive advertising market and representing the interests of its more than 5,000 member companies. Founding members include companies such as BBC.com, Business Week, Nielsen Online, comScore MediaMetrix, Goldbach Media, HI-Media, Publicitas Europe and United Internet Media.

The Winterthur city magazine W wie Winterthur, launched in mid-September 2006, will not be continued after the end of the pilot phase. The small echo in the population and the high production costs would have led to this decision. Thus after four expenditures conclusion is, said Andreas Friolet, speaker of the city Winterthur, on Monday to a report of radio top. The edition of mid-September was the last.
The publishers of the twice-yearly magazine were the City of Winterthur, the organizations Stadtmarketing Winterthur and Winterthur Tourismus as well as the City Vereinigung Junge Altstadt. The initial circulation of W wie Winterthur was 75,000 copies.

The Basel-based agency Favo has created a major campaign for Nike to promote the October 22 match between FC Basel and FC Barcelona. A giant poster created specifically for this event adorns a scaffolding structure in downtown Basel.
In the image, FCB player Benjamin Huggel appears as a matador holding a soccer ball, his towering figure dominating the street scene. His cape shimmers in the team colors of red and blue, which are shared by the two rival soccer clubs. In his role as a bullfighter, Huggel embodies what the FCB, according to the press release, needs to defeat the Catalan «Toro» as a matador: the will to win, fighting spirit, courage, pride, brilliance, and technique.
The giant poster is also intended to promote the new Nike store in Basel, which is set to open in November.

Contact at Nike: Heiko Brunner (Marketing). Responsible at Favo: Hinrik Wachsmuth (text), Noel Morganho (art), Manuela Thal (consultant).

Felix Maurhofer will head the trilingual editorial team of the TCS member newspaper Touring as of February 1, 2009. Most recently, the 44-year-old worked as business editor for the Berner Zeitung, where he headed the "Money and Consumption" department. From 2000 to 2007, Maurhofer worked as PR manager at Seilbahnen Schweiz.
Maurhofer succeeds Stefan Senn, who was editor-in-chief at Touring for seven years. Senn moved to regional television Telebilingue as program director last August, as TCS media spokesman Stephan Müller said in response to an inquiry from SDA.

The advertisers at Bluegummy have guided us through the 111th year of Minerva Schools Basel with subtle questions on the subject of education. Now these questions are being pursued in a unique weekend supplement of the Baslerzeitung called Bildungszeitung. Authors such as Ludwig Hasler, Robert Stalder and Luca Selva have reflected on education and written about topics such as bullying, integration and Pisa.

Responsible at Minerva Schools Basel: Sigi Schwob (Headmaster). Responsible at Bluegummy: Flavian Kurth (overall responsibility/text), Kris Kronig, Helge Dilger (art direction), Franziska Liechti (consulting).