On Friday evening, the Golden Ear 2008 was awarded in the Limmathall Zurich. The best radio spots and audio-visual contributions were awarded bronze, silver and golden ears. The Golden Ear went to two agencies at once: Y&R Germany won the award for the spot "Radieschen". The advertising agency Kolle Rebbe won over the jury, as it did last year, this time with the spot "Schneckenkorn.
The German-language radio spot prize was awarded for the 11th time. Spot makers from Switzerland, Germany, Austria and South Tyrol competed for the award. The evening was hosted by Swiss TV presenter Cecile Bähler.
The list of winners:
The Golden Ear 2008
Category: Home / House / Office
Advertising agency: Y&R Germany
Text/Concept: Helge Kniess, Norbert Hübner, Deborah Hanusa, Christian Daul, Andreas Richter
Consulting: Lennart Wittgen
Recording studio: Toncafé Studios
Sound engineer: Christian Schreitter
Speaker: Christian Schreitter, Rolf Buschpeter
Client: Ed. Wüsthof Dreizackwerk KG
Product/Brand: Wüsthof Kitchen Knife
Single spot: "Radish
Responsible for Marketing/Advertising: Jörg Hehner
Category: Home / House / Office
Advertising agency :Kolle Rebbe advertising agency
Text/Concept: Ingo Müller, Petra Cremer
Consulting: Katharina Voss, Inga Bestehorn
Recording studio: The Shack
Sound engineer: Tobias Sauer
Speaker: Berend Brüdgam, Sascha Petersen
Client: Compo GmbH & Co. KG
Product/Brand: Compo slug pellet Lima Disque
Single spot: "Slug pellet
Responsible for Marketing/Advertising: Oliver Trappmann
Silver
Category: Social/Environment
Advertising agency: Ruf Lanz advertising agency
Text/Concept: Thomas Schöb, Markus Ruf
Director: Thomas Schöb
Recording studio: Jingle Jungle, Zurich
Sound engineer: Christoph Benz
Speaker: Stefan Ashton Frank, Off: Peter Steiner
Client: Tixi Fahrdienst
Product/Brand: Tixi driving service for people with a disability
Spot series: Tixi driving service, "Luther King".
Responsible for marketing/advertising: Stefan del Fabro
Category: Social/Environment
Advertising agency: Scholz & Friends Hamburg
Text/Concept: Bastian Otter
Consulting: Raphael Brinkert, Jens Hoffmann
Recording studio: Loft Tonstudios
Client: Fire department of the state capital Dresden
Product/Brand: Recruiting Dresden Fire Department
Single spot: "Waiting loop
Responsible for marketing/advertising: Brandoberamtsrat Dipl.-Ing. Thomas Mende
Category: Audio-Visual
Advertising agency: Walker & Co advertising agency
Text/Concept: Steven Clarke
Consulting: Patricia Meneghin
Director: Jeff Thomas
Recording studio: Sonny, London
Sound engineer: Quinn at Marshallstreet
Client: Euro 08 against trafficking in women
Product/Brand: Euro 08 against trafficking in women
Single spot: "Cattle trade
Responsible Marketing/Advertising: Yvonne Zimmermann
Bronze
Category: Health
Advertising agency: Serviceplan Munich/Hamburg
Text/Concept: Thorsten Voigt, Sandra Loibl, Julia Pfund
Consulting: Monica Klingenfuss, Bianca Becher
Director: Florian Leissle, Thorsten Voigt
Recording studio: New Westpark Studios
Sound engineer: Florian Leissle
Speaker: Florian Odendahl, Christian Baumann
Client: Rodenstock
Product/Brand: Rodenstock varifocals
Spot series: Rodenstock, "Golf Moderator
Responsible for Marketing/Advertising: Torsten Meier
Category: Trade
Advertising agency: Demner, Merlicek & Bergmann
Text/Concept: Rosa Haider, Hannes Böker, Franz Merlicek
Consulting: Alexander Rosenegger, Albin Lenzer, Monika Piekielko Producer: Sahinaz Agamola-Schauer
Sound studio: Soundfeiler
Speaker: Rosa Haider, Matthias Wondrak
Client: XXXLutz
Product/Brand: Furniture Store
Single spot: "Family album
Responsible for Marketing/Advertising: Mag. Thomas Salinger
Category: Trade
Advertising agency: Advico Young & Rubicam
Text/Concept: Christian Bobst, Andi Portmann
Consulting: Sandro Breu
Recording studio: NJP Tonstudio
Sound engineer: Leos Gerteis
Client: Alpina Optics & Sport
Product/Brand: CP Helmets
Single spot: "Snow sports
Responsible for Marketing/Advertising: Janine Birrer
Category: Media
Advertising agency: SPILLMANN/FELSER/LEO BURNETT
Text/Concept: Beat Egger, Fabian Esslinger
Consulting: Mirjam Eberle
Recording studio: Hastings Zurich
Speaker: Horst Warning
Client: Tamedia AG
Product/Brand: Tages-Anzeiger
Single spot: "Keep up"
Responsible for marketing/advertising: Cyril Hänggi
Category: Media
Advertising agency: Kolle Rebbe Werbeagentur
Text/Concept: Florian Ludwig
Consulting: Katharina Lechelt, Valeska Lamberti
Recording studio: S.P.O.T. Media
Sound engineer: Heinz Kühne
Speaker: Olaf Pessler, Off: Martin Schäfer
Client: ZDF
Product/Brand: Father Castell
Single spot: "Arrest
Responsible for Marketing/Advertising: Thomas Grimm
Category: Social/Environment
Advertising agency: Advico Young & Rubicam
Text/Concept: Markus Gut, Philipp Skrabal, Martin Stulz
Recording studio: Hastings Zurich
Client: Blue Cross
Spot series: Blue Cross, "Wife"
Responsible for Marketing/Advertising: Stephan Kunz
Category: Social/Environment
Advertising agency: Draftfcb Kobza advertising agency
Text/Concept: Florian Schwab, Patrik Partl
Consulting: Mag. Fred Reiss
Director: Andreas Gesierich, Daniel Senitschnig
Recording studio: Steinhof Musikproduktion GmbH
Client: Austrian Road Safety Board
Single spot: "Speeder
Responsible for Marketing/Advertising: Mag. Ursula Messner
Shortlist
Category: Health
Advertising agency: Serviceplan Munich/Hamburg
Text/Concept: Thorsten Voigt, Sandra Loibl, Julia Pfund
Consulting: Monica Klingenfuss, Bianca Becher
Director: Florian Leissle, Thorsten Voigt
Recording studio: Neue Westparkstudios GmbH
Sound engineer: Florian Leissle
Spokespersons: Thomas Albus, Christian Baumann (Spot Football) Matti Klemm, Christian Baumann (Spot Formula 1)
Client: Rodenstock
Product/Brand: Rodenstock varifocals
Spot series: Rodenstock, "Football presenter" "Formula 1 presenter
Responsible for Marketing/Advertising: Torsten Meier
Category: Health
Advertising agency: Jung von Matt/Limmat
Text/Concept: Alexander Holtz, Alexander Jaggy
Consulting: Martin Samsel, Dennis Busch
Recording studio: Kirschnermusic
Sound engineer: Martin Stäheli
Speaker: Sigmund Tischendorf, Edward Piccin, Irina Schönen
Client: EurAsia Heart Foundation
Product/Brand: Organ Donation Foundation
Spot series: EurAsia Heart Foundation, "Heart" "Lungs"
Responsible for Marketing/Advertising: Prof. Dr. Med. Paul Robert Vogt
Category: Trade
Advertising agency: Ruf Lanz advertising agency
Text/Concept: Torsten Maas, Markus Ruf
Director: Torsten Maas, Markus Ruf
Recording studio: Selmi-Tonstudio, Zurich
Sound engineer: Christof Grunder, Renzo Selmi
Spokesperson: Spot Ospel: Marcel Ospel Spot small shareholders: various angry small shareholders. Off-speaker for both spots: Irina Schönen
Client: Airport Outlet, Zurich Airport
Product/Brand: Outlet
Spot series: Outlet, "Ospel" "UBS small shareholders".
Responsible for Marketing/Advertising: Peter Wider
Category: Home / House / Office
Advertising agency: Ruf Lanz advertising agency
Text/Concept: Torsten Maas
Director: Torsten Maas, Markus Ruf, Thomas Schöb
Recording studio: Selmi-Tonstudio, Zurich
Sound engineer: Christof Grunder, Renzo Selmi
Speaker: Spot Frau Schneider: Debbie Frank, Edi Huber, off: Irina Schönen
Spot phone sex: Barbara Kretz, Peter Fischli, off: Irina Schönen
Client: Real Clean
Product/Brand: Office and Commercial Cleaning Company
Spot series: Real Clean AG, "Mrs. Schneider" "Phone sex"
Responsible for marketing/advertising: Toni Romano
Category: Media
Advertising agency: Kolle Rebbe Werbeagentur
Text/Concept: Florian Ludwig
Consulting: Katharina Lechelt, Valeska Lamberti
Recording studio: S.P.O.T. Media
Sound engineer: Heinz Kühne
Speaker: Eva Arteaga, Dieter Gring, off: Martin Schäfer
Client: ZDF
Product/Brand: Our Man In The South
Single spot: "Vocabulary
Responsible for Marketing/Advertising: Thomas Grimm
Category: Social/Environment
Advertising agency: Ruf Lanz advertising agency
Text/Concept: Thomas Schöb, Markus Ruf
Director: Thomas Schöb
Recording studio: Jingle Jungle, Zurich
Sound engineer: Christoph Benz
Speaker: Spot John F. Kennedy: Frank Lenart, Spot Bob Marley: Andrew Robinson
Off-speaker on both spots: Peter Steiner
Client: Tixi Fahrdienst
Product/Brand: Tixi driving service for people with a disability
Spot series: Tixi driving service, "John F. Kennedy" "Bob Marley"
Responsible for marketing/advertising: Stefan del Fabro
Category: Social/Environment
Advertising agency: Advico Young & Rubicam
Text/Concept: Markus Gut, Philipp Skrabal, Martin Stulz
Recording studio: Hastings Zurich
Client: Blue Cross
Spot series: Blue Cross, "Career" "Life Plan" "Son"
Responsible for Marketing/Advertising: Stephan Kunz
Category: Audio-Visual
Advertising agency: Ruf Lanz advertising agency
Text/Concept: Markus Ruf
Consulting: Gian-Marco Juon
Director: Serge Hoeltschi
Sound studio: Film production: Onfilm, Zurich
Sound engineer: Sound design: Peter Bräker
Client: Hiltl
Product/Brand: Vegetarian Gastro Business
Single spot: "Sound designer
Responsible for Marketing/Advertising: Rolf Hiltl