Who doesn't know it, you enter some search terms in Google and Co. and get spit out pages again and again, where you can't guess why they exist at all. But now the news: The Sunday newspaper has discovered another pointless website. But this time everything is different, because www.pointlesssites.com claims to be the "portal to completely pointless websites". The platform's offering is as pointless as its design is chaotic. Only a top ten list tries desperately to bring light into the darkness. There, visitors can specify their favorite among the most pointless and useless websites. If this is not enough, the site also contains an alphabetically ordered list of the most insignificant sites of our time. Who is interested in such a thing? Well, unfortunately, this question cannot be answered at this point either. What is clear, however, is that the top ten list enjoys great popularity, because in the past few days there have been some changes in the order.

Last Friday, the ADC Young Creatives Award took place for the second time at the Zurich Sportsmen's Club. After Amnesty International in the first year, Migros was won as the main sponsor and client this year. However, the ADC was not only delighted to have a top-class partner, but above all to once again receive an impressive 86 entries on the theme of "Migros is committed to a healthy Switzerland". According to the unanimous opinion of the jury, the quality of the entries was consistently high. Migros' public voting was a novelty. As soon as the jury had determined the shortlist on Thursday afternoon, the works were presented to a wide audience for voting on the Migros website. Within a few hours, around 8000 people had taken part. The two winners of the vote received the Migros Audience Award.
The Print&Outdoor category once again saw the largest number of entries, closely followed by Alternative Media. Film followed well behind, while just a handful of entries in the Cyber category showed once again this year that the youngest medium is still unable to compete with the classic disciplines, even among the young. The jury, consisting of Stefan Ehrler (Hasenfeld), Petra Bottignole (Freelance), Pius Walker (walker), Dominik Oberwiler (Y&R Group), Patrick Suter (SFLB), Michael Kathe (SulzerSutter), Florian Birkner (Draftfcb/Lowe), Florian Beck (Publicis), Philipp Petersson (Condor), Thomas Schöb (RufLanz) and Thomas Kurzmeyer (Wirz) first determined eleven finalists in Cannes mode under the direction of Urs Schrepfer (TBWA). The three winning teams emerged, who will represent Switzerland at the international young talent contest in Cannes in 2009. In addition, an U23 talent was selected for the Hatchuel Academy, who will attend the development workshop there.
In the category Print&Outdoor Nora Vögeli and Conny Jäger impressed with their organic machine. An amazingly placed poster idea that draws everyone's attention to the healthier alternative at the very moment of consumption.
The second winner also comes from the category Print&Outdoor. Laura Grümann and Laura Gomez impressed with an unspectacular but cleverly conceived idea: they actually got involved directly with Migros and proposed a new sales strategy: Migros makes unhealthy products more expensive and offers healthy products at a lower price.
After last year's Cyber-category, Patrick Bucher and Ruben Feurer saved the honor of the new media this time with a literally powerful idea: they converted scroll bars into fitness equipment.
The U-23 talent Signe Fleischmann finally developed a film idea under the catchy motto "If they're doing well, we're doing better". The jury considered the concept to be interesting in principle, but it still needed to be developed further. He can learn more about this at the Hatchuel Academy acquire.
The Migros Audience Award was awarded to the film "Snail" by Andrei Vid
And Patricia Hazenmoser. A short story about great willpower. And once again the bio-machine by Nora Vögeli and Conny-Jäger.
> About the film
It can therefore be concluded that the ADC and the public often agree on what constitutes outstanding advertising. And should there still be entrants who doubt the jury's verdict or would simply like to know more about the performance of their work: the ADC is once again organizing a debriefing this year. The date will be announced in the next few days.

(Image: The winners of the ADC Young Creatives Award 2008)

(Winner Outdoor/Print: Bio-Maschine; AD: Nora Vögeli, Conny Jäger)

(Winner Outdoor/Print: Health Day; AD: Laura Gomez, Laura Grümann)

(Winner Cyber: Scrollbar Fitness; Text/Concept: Patrick Bucher, AD: Ruben Feurer)

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(Winner Hatchuel Academy: Healthy Switzerland; AD: Signe Fleischmann, Silence Fleischmann)

The CEO of Green.ch, Franz Grüter, is stepping down as CEO of the Swiss ISP and systems integrator at the end of the year. His successor will be Adrian Schlund, previously CEO of British Telecom in Switzerland. Schlund will take over as CEO at the beginning of January 2009.
The departing CEO, Franz Grüter, served as operational head of the company for over thirteen years. Following the merger of TIC and Green.ch in April of this year, Grüter has decided to focus on the chairmanship of the board of directors in the future. In this role, he will continue to be available to the company and provide strategic support for the further development of Green.ch, according to a statement on Monday. Grüter will remain a shareholder and manage the Internet company's merger & acquisition activities.

The Internet network MySpace wants to earn money by distributing copyrighted videos from film studios and TV stations. The subsidiary of Rupert Murdoch's media giant News Corporation will use a filter to identify the origin of all uploaded files and insert advertising into the films, the Wall Street Journal reported on Monday, as reported by SDA.
According to the report, the rights holders and Myspace share the revenue. Until now, the network has deleted pirated content from its video platform. According to the New York Times, the Viacom Group's music channel MTV has announced that it will cooperate with Myspace.
According to reports, Myspace relies on technology from Auditude to identify the content. According to the California-based company, it has analyzed around 1.2 billion minutes of film and television and created digital signatures from this.
The aim is to compare content uploaded to Myspace. The internet company Google uses similar technology on its video portal YouTube. Nothing is currently known about the recognition rate or the advertising revenue generated.
For Viacom, the agreement represents a departure from its previous approach to pirated content on the Internet. The MTV parent company sued YouTube owner Google in 2007 for copyright infringements and demanded one billion dollars in damages.
On Myspace, users can network, exchange messages and recommend music. The platform also allows users to upload videos. In September, the portal launched a music service in the USA. Around 120 million members are registered worldwide.

The mystery surrounding the black-colored 20 Minuten website has been solved. The "The M is near" campaign, for which the entire online presence of the commuter paper was colored black on Monday, is an advertising campaign by McDonalds. This was reported by Blick am Abend employee Thomas Benkö on his personal website on Monday afternoon. He is referring to research by a blogger called Mike.
With the words "be prepared for the 17th of November 2008", the advertisement refers to a presumably culinary event.

For television viewers, Swiss television is the "channel of choice" in all categories. This is shown by the results of an image study conducted for the broadcaster by Demoscope. In August and September of this year, the market research institute surveyed around 1003 people on the importance of the channel and program quality. SF is now using the study as an instrument for reviewing the quality of its offering.
The survey assessed the categories of information, entertainment, sport, culture, feature films and series. For each of these categories, respondents were asked for their "first choice channel", as SF announced on Monday. The data from the 2007, 2006 and 2005 image study served as a comparison. Last year, Swiss television was still in second place in the "feature films" category in the survey. The survey only records the individual assessment of channel importance. The results are therefore not comparable with the market shares recorded by viewer research using Telecontrol.
The second aspect of the image study was dedicated to the quality of the programs. The respondents rated the programs on the basis of various quality features. For example, respondents had to rate how professional, innovative, distinctive or up-to-date they found the station's offering. Here too, according to the SDA press release, the ratings were higher in all categories than in the comparative year 2007.

At this year's Munich Media Days, Swiss Television received five awards from Eyes & Ears of Europe, the European association for the design, promotion and marketing of audiovisual media.
SF received four awards in the "TV / Film / Media Design" category. The winners are SF Zwei for "Best On Air Promo Design" and the campaign for Euro 08 in the sub-category "Best Advertising Bumper or Station Recognition Package". The program "Stunthero" receives the Eyes & Ears Award for "Best 2D/3D Animation". The business magazine "ECO" is the winner in the sub-category "Best Information or News Design".
Swiss Television is another award winner in the "Promotion" category. The trailer for "Delikatessen" won in the sub-category "Best on-air promotion spot for fictional program", writes Schweizer Fernsehen in a press release on Monday.
The Eyes & Ears of Europe awards were presented for the eleventh time this year. The awards are divided into four main categories and 33 sub-categories. The jury selects one winner from three finalists in each sub-category.
In addition, the SF in-house magazine Live was also recently honored: At the Grand Prix 2008 of the Swiss Association for Internal Communication, the Euro edition received a silver feather for the front cover and a bronze feather for the overall concept, SF writes further.

Hanspeter Danuser, director of traffic in St. Moritz, had to vacate his post at the end of October. The Swiss Advertising Association has now awarded the extroverted tourism expert the title of "Communicator of the Month". The 61-year-old had marketed St. Moritz like a precious monument for over 30 years, the association wrote in a press release. He had been able to identify himself with his vacation resort to such an extent and, with his "unusual and original ideas" as well as his "multilingual eloquence", had been tailor-made for the job of a tourism expert. Danuser, however, had also shown little regard for the sensitivities of the region. His dominance and incomparable commitment had not only earned him friendships.

The new issue of the migration newspaper Mix has been published. The newspaper is part of the campaign "Aller Anfang ist Begegnung" (All beginnings are encounters), which was launched in 2000. The publicity campaign is supported by the cantons of Basel-Landschaft, Basel-Stadt, Bern and Solothurn as well as the federal government. This year, the canton of Zurich has also joined the campaign. The aim of the campaign is to make the discussion about integration and migration more objective.
The November issue of Migrationszeitung focuses on the topic of "Early integration of children" and therefore equal opportunities. The idea behind this is that children should receive support before they start school. This should make it possible to compensate for any deficits, for example in the German language, at an earlier stage.
The current issue also presents the Zurich project "Give me a story". It was launched by the Swiss Institute for Child and Youth Media in 2006 in response to the results of the 2000 Pisa study. The aim of the project is to bring reading closer to educationally disadvantaged immigrant families - in their own language. One of the reasons for this is the realization that children who have a real command of their mother tongue find it easier to learn a foreign language. The project was honored by Unesco last Friday in Bern.
The migration newspaper "MIX" is distributed in the Canton of Zurich to all cantonal and communal authorities, political circles, migrant organizations, advice centres, non-governmental organizations and this issue is also distributed to all crèches, playgroups, kindergartens and paediatricians in the Canton of Zurich. It can also be ordered free of charge from the Specialist Office for Integration Issues or downloaded from the Homepage can be downloaded.

The Migros Culture Percentage awarded the work grants for digital culture on Saturday. The aim is to promote innovative projects every year. This year, the jury selected four projects to be supported with a total of 50,000 Swiss francs. The Internet project "Enhanced Generator" by the artist duo Ubermorgen and the Diskomat by Solothurn artist Flo Kaufmann will each receive 15,000 francs. The artist duo Michael Egger and Maité Colin from Fribourg, known under the name Anyma, will receive 10,000 francs for the further development of the Videobass project. Another 10,000 francs will go to Daniel Imboden from Emmenbrücke, who will use the money to realize his robot kits and a new robot.
The Digital Work Awards took place as part of the Version.Beta festival of the Centre pour l'Image Contemporaine in Geneva. The five-member jury consisted of Raffael Dörig from the media art forum Plug.in Basel, Niki Schawalder from the University of Art and Design in Zurich, the former artistic director of the Belluard Festival in Fribourg Stéphane Noël, and Dominik Landwehr and Raphael Rogenmoser from the Pop and New Media department of the Migros Culture Percentage.
Simultaneously with the announcement of the 2008 work contributions, a DVD entitled "Work Contributions Digital Culture 1" is published by the Basel Merian Verlag. It shows the projects that were funded last year: Picidae, BitBug and Musicanical Robot Freakshow.
Production funding for digital culture will continue in 2009. Once again, projects are being sought that are not only innovative, but also feasible and comprehensible. The works should have a chance with the audience and thus address social and cultural change in the context of digital media. The call for entries will start in spring 2009, and the winners will be announced at the Shift 2009 festival.

SI-Web, the web portal of Schweizer Illustrierte, is getting a new look. Ringier announced in a press release on Monday that the website is to become even more attractive, particularly for the female audience, with exclusive clips about Swiss celebrities as well as an increased proportion of images and expanded lifestyle content. The website was created by the agencies Update and Xtendx in collaboration with the Ringier Web Center.
The internet platform was completely overhauled as part of a relaunch. In addition to technical adjustments, the range of core topics such as people, models, sport, pleasure and lifestyle has been further expanded and now offers added value to the print title. The relaunch is also intended to strengthen and refresh the Schweizer-Illustrierte umbrella brand on the web. There are now videos in themed channels, which will be steadily expanded over the coming months. It will start with "Look", a channel about fashion, designers and trends, and "Genuss", a channel about cooking, food and drink.
In addition, the display ads offering for advertising customers has been massively expanded and the options for special advertising formats have been improved, Ringier announced.
Responsible at Ringier/Swiss Illustrierte: Nik Niethammer (Editor-in-Chief), Edna Lisak (Head of SI-WEB). Agentur Update AG and Xtendx AG (technology and design), Ringier webCenter (SI-webTV).

German journalist Ralph Grosse-Bley is returning to Ringier. As the media group announced on Monday, the former deputy editor-in-chief of Sonntagsblick will join the Blick editorial team as deputy to Bernhard Weissberg as of January 1, 2009. The 49-year-old currently works as editorial director "New Federal States" at Bild-Zeitung. Ralph Grosse-Bley succeeds Hanspeter Peyer, who will retire in February 2009.
In 2001/2002, Ralph Grosse-Bley was employed as head of copy and deputy editor-in-chief at Sonntagsblick, where he worked together with the current editor-in-chief of Blick, Bernhard Weissberg.
At Blick, he will be responsible for the appropriate implementation of the stories with his, according to Ringier, "great experience in tabloid journalism". Editor-in-chief Bernhard Weissberg will thus have three deputies in the future: chief pagemaker Rolf Cavalli, head of copy Ralph Grosse-Bley and head of sports Walter De Greogrio.
Grosse-Bley had to leave the Ringier publishing house in 2002 after the "Ringier-Borer" affair. His wife, the Berlin correspondent Alexandra Würzbach, had written in Sonntagsblick about a love affair between the then Swiss ambassador Thomas Borer and a make-up artist, which, however, could not be proven. Borer lost his ambassadorship, the Ringier publishing house apologized for the reporting and paid a compensation sum. Grosse-Bley then left Sonntagsblick because the basis of trust was no longer there, as was said at the time.