After #SHAREYOURSTYLEZalando is now launching the #SHAREYOURSEXY campaign, for which the online fashion platform has teamed up with Calvin Klein Underwear. Starring top model Joan Smalls. For Christmas, Zalando is following the concept of sharing and encouraging customers in Europe to share what they think is sexy.

The campaign embraces the concept of "feeling sexy" and aims to encourage consumers across Europe to share what the word "sexy" means to them. According to the communication, the aim is to move away from a superficial understanding of sexy towards values such as self-confidence, strength and dignity as well as an awareness that this "being sexy" comes from within. Instead of prescribing what is sexy, top model Joan Smalls encourages customers to engage in a personal dialog. With a twinkle in her eye, the global campaign with a local reference is aimed at customers in Europe. This principle is already familiar from the Campaign with Cara Delevingue. In the commercial, Joan Smalls talks about many everyday things that are typical of the various markets: from Swiss watches to Dutch bicycles and French baguettes. 

An innovative feature of the campaign is the Digital Hub, where people can share and experience what sexy means to them. In a series of local edits, Joan Smalls has direct consumer contact in 300-500 cities per country. On the campaign platform, everyone can find inspiration and tell others what they understand by sexy. Nothing is predetermined: Zalando invites them to #SHAREYOURSEXY all over Europe.

The #SHAREYOURSEXY campaign starts on November 15, 2015 in Germany, Austria, Switzerland, France, Belgium, Luxembourg, the Netherlands, the United Kingdom, Italy, Spain, Sweden, Norway, Denmark and Finland. On Share.zalando.ch consumers will find an extensive digital sharing platform with appealing features and content. In addition, the campaign is supported by global portals such as TV, outdoor, print and social media. (hae/pd)

. The award is presented by the American Association for the Advancement of Science (AAAS) and the Kavli Foundation. 

Physicist writes about voice researchers

In the article "Arias for Science," published in 2014 in the "Neue Zürcher Zeitung," Helga Rietz accompanies voice researcher Matthias Echternach, who is himself a trained singer. For his study, the doctor slides world opera stars into the MRI scanner and films their vocal folds as they vibrate.

The jury praised the reportage as "refreshing, unique, entertaining and educational at the same time," emphasizing, "That's what good science reporting should do, take you to places you never thought you'd go."

Rietz holds a doctorate in physics and has worked in the science department of the "Neue Zürcher Zeitung" since 2013. There she is in charge of the technology and geosciences sections.

About the award

The American Association for the Advancement of Science (AAAS) is the largest general scientific society and publisher of the journal Science, among other publications. The Kavli Foundation is dedicated to advancing science for the benefit of humanity, promoting public understanding of research, and supporting scientists and their work. Since 2009, AAAS has co-sponsored the prestigious Science Journalism Award with the Kavli Foundation. The award is considered one of the most prestigious science journalism awards in the United States. For the first time in the 70-year history of the award, submissions from international journalists were accepted in all categories. The awards ceremony will be held in Washington, D.C., in February 2016.
 

On the land of two long-established Sursee families - Beck and Wey - 60 new condominiums are being built. Planet was commissioned to develop a complete corporate design including a website.

At the time a building project is designed, there are only ideas, visions and architectural plans. This is why Planet has moved away from the usual sharp rendering images and taken the step towards watercolors. This gives the appearance of the "Städtlipark" a soft and picturesque touch that emphasizes the location of the development.

The building plot is located right next to the old town, which the people of Sursee call "Städtli". The residential area has space for a picturesque park, which is to be planted with native fruit trees and regional plants. This combination of town and park inspired Planet to name it "Städtlipark". 

Responsible at Maréchaux: Ernst Maréchaux, Simone Wolf. Responsible at Planet: Silvan Kaeser (creative direction), Manuel Alonso (graphics), Serena Sauter (consulting, project management), Flumedia (web programming), Druckerei Ley (printing).

 

Just in time for January 1, 2016, the anniversary campaign supports all those who went over the top once again in December and really enjoyed the holidays. With the idea for a specially developed Microsite the digital agency Y7K takes up the well-known ritual of New Year's resolutions. Many people resolve to go on a diet and exercise more. Appropriately, the website measures the calories burned with each mouse click - 0.001 kcal per click. However, losing weight can also be done more effectively and less monotonously: Simply enter resolutions on the website and you will receive various tips and tricks free of charge by e-mail on January 1, 2016.

In addition to the promo to attract new members to eBalance, 10 fitness activity trackers will also be raffled off among all senders of good intentions.

The online weight loss program launched by Neue Zürcher Zeitung has over 150'000 members in the Swiss market.

Responsible at eBalance: Renée Roxs, Karin Ammann. Responsible at Y7K: Samuel Alder, Yves Sinka, Julie Clausen. Print: Vetsch&Frei. Illustrations & Badge: Philipp Dornbierer. Copywriting: Florian Tillmann.
 

It brings the combination of global hits and a regional focus to the point in a humorous way - in TV, print, online banners, promotions, radio trailers and editorial formats. And invites you to rediscover Radio SRF 1. Thanks to its broad range, the station offers everything that moves listeners - be it music or topics. And that is why Radio SRF 1 is for its listeners what the new claim promises: One for me.

(Link to the spot)

Responsible at Scholz & Friends: Wim Lanz, Avsar Yildiz, Martina Miani, Manuela Miksa, Dan Nessler, Christian Vosshagen, Thomas Müller, Thomas Ammann, Lukas Frei (creation), Britta Wild, Mathias Rösch, Fabian Röthlisberger (strategy and consulting).

The NGO Wildaid is raising awareness of this with an expressive motif. It was designed by the British agency Featherwax. (sis)
 

With the British noble cat, only the name remained as it was. Everything else about the Jaguar XF is new, which makes it an unusual sight in everyday motoring. Accordingly, the new business sedan was launched in Switzerland under the motto "Not business as usual.

For the extensive launch communication, Ogilvy & Mather Zurich created a content-driven and visually homogeneous campaign that is intended to appeal to a demanding target group through a wide range of measures. Advertising media ranging from the XF carrier bag to dealer advertisements, a teaser and follow-up launch advertisement, an airport megaposter and a poster campaign for Jaguar dealers were used.

Responsible at Jaguar: Stephan Vögeli (Managing Director), Karin Held (Director Marketing, PR & Sponsoring,) Mario Montanari (Communications Manager). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Marcel Elsener (text/concept), Tino Heuter (art direction), Gaby Zimmerli, Lisa Apolloni (consulting), Sascha Isenschmid, Filippo Salmina (desktop).
 

The judging for the 30th LIA took place at the SLS Hotel in Las Vegas.

As in Cannes, Saatchi & Saatchi is one of the big winners at the London International Awards (LIA) in 2015. With the "HIV+ Issue" for the Austrian Vangardist Magazine, the Geneva-based agency won four awards, two of them in gold. The limited special edition of the magazine was printed with (sterilized) blood from HIV-positive people and is intended to reduce fear of contact and prejudice. The campaign has already won gold, double silver and double bronze at Cannes Lions (Werbewoche.ch reported).

Stories is also awarded with precious metal. With the Triumph campaign "Find the One" the Zurich-based film production wins silver for the music. Not entirely surprisingly, Stories hired renowned Broadway composer and three-time Tony Award winner Jason Robert Brown for the soundtrack of the international campaign. He was joined by the Prague Film Philharmonic Orchestra, which is regularly booked by international artists and star directors. Stories also made it onto the shortlist in the category "Production/Post-Production - Animation" with the campaign The German Version:

The Geneva-based agency M&C Saatchi received a bronze award. For the aid organization of the Protestant Church EPER (German: HEKS), the radio spot addresses the issue that refugees are often highly qualified, but cannot apply their skills in their new country. This campaign has also already won a bronze award in Cannes (Werbewoche.ch reported).

The list of finalists also includes FCB Zurich ("Designed by Music" for the Swiss Youth Symphony Orchestra) and Leo Burnett Switzerland ("Wrapped Report" for Emmentaler and the Selfie selfies famous artist for Samsung). Of the 14'106 campaigns submitted from 78 countries, seven percent made the shortlist, 1.2 percent received gold, 1.6 percent silver and two percent bronze. All winners can be seen at Liaentries.com/winners . The LIA are among the eight competitions from which two may be freely chosen for Advertising Week's creative ranking. (hae)

Overview Swiss Awards LIA 2015:

Award	Agency	Medium	Category	Customer
Finalist	FCB Zurich	Design	Branded Content	Swiss Youth Symphony Orchestra
Finalist	Leo Burnett Switzerland	Design	Annual Reports	Emmental
Finalist	Leo Burnett Switzerland	Print	Use of Photography Campaign	Samsung NX Mini Camera
Bronze	M&C Saatchi	Radio & Audio	Public Service/Social Welfare	EPER
Bronze	Saatchi & Saatchi	Design	Editorial design	Vangardist Magazine
Gold	Saatchi & Saatchi	Print	Media Promotion	Vangardist Magazine
Gold	Saatchi & Saatchi	Design	Branded Content	Vangardist Magazine
Silver	Saatchi & Saatchi	Design	Innovative Use of Design	Vangardist Magazine
Finalist	Stories	Production & Post-Production	Animation	Triumph
Silver	Stories	Music & Sound	Music Original - Song	Triumph

4000 campaigns from 75 countries were submitted for the Epica Awards this year - 5 percent more than in 2014. The entire Shortlist can be viewed at this link. According to General Manager Richard Fuehrer, the countries Germany, Canada, Turkey and the USA were particularly successful in submitting entries - as were Lebanon, Romania, Spain and Japan. But as is often the case, the Swiss creative sector does not have to hide either: With FCB Zurich, Havas, Leo Burnett (2x), Publicis (4x), Ruf Lanz (4x), Stories and Wirz (2x), no fewer than seven Swiss agencies can be found on the list of finalists. Campaigns that narrowly failed to make the shortlist will nevertheless be printed in the annual Epica book (September 2016). Who will win this year's awards will be decided by representatives of trade media from around the world from November 16 to 18 in Berlin. Among them, along with titles such as Adweek and Lürzer's Archive, is Werbewoche again this year. (hae)

Agency	Campaign	Category	Customer
FCB Zurich	Quiz show	Radio Advertising	Neuroth
Havas Worldwide Zurich	Toy Soldiers	Recreation & Leisure	Zurich Chamber Orchestra
Leo Burnett	Soil Vegetables	Public Interest - Environment	Bio Suisse
Leo Burnett	Self-Portraits	Personal Electronics & Devices	Samsung
Publicis	Women should not be worth less	Integrated Campaigns	Women's Center Zurich
Publicis	UBS Retirement Campaign	Financial Services	UBS Switzerland
Publicis	Garnish Hide Yesterday	Health, Beauty, Cosmetics & Toiletries	L'Oréal
Publicis	Women should not be worth less	Public Interest - Social	Women's Center Zurich
Call Lanz	Welti Furrer "Finest Art Transports"	Luxury & Premium Brands	Welti-Furrer Fine Art Transports
Call Lanz	Suva "Snowflake	Public Interest - Health & Safety	Suva
Call Lanz	Welti Furrer "Finest Art Transports"	Professional Products & Services	Welti-Furrer Fine Art Transports
Call Lanz	Personal magazine "Jagger/Warhol	Media	Personal
Stories	Find the one	Fashion, Footwear & Personal Accessories	Triumph
Wirz BBDO	Literary critic reviews Ikea catalogue	Homes, Furnishings & Appliances	Ikea
Wirz BBDO	Drained Vegetables	Restaurants, Bars & Cafes	Tibits

The new Digital News & Development division will be active from April 1, 2016 and comprises two departments: The first department will take care of the digital offerings within the news platforms and will be headed by Peter Wälty. Wälty is relinquishing his previous position as Deputy Editor-in-Chief of 20 Minuten, as Tamedia announced on Tuesday.

The second department, headed by Thomas Gresch, will develop company-wide technologies such as target group-oriented online advertising. He will also be responsible for payment models. However, Tamedia said on request that nothing new is currently planned in this respect. (SDA)

Of 18 to 34-year-olds, 70 percent already state that social media content influences their purchasing decisions. Both original content and advertising measures have a similar effect. This is the conclusion of the "Connected Commerce 2015" study by digital agency DigitasLBi, for which over 1000 German consumers were surveyed on their purchasing behavior by market research institute IFOP.

"Brands should trust in the power of social networks. Consumers can now be converted into brand fans and loyal buyers not only through various advertising measures, but also through a successful brand presence in social networks. Young people in particular show a high level of interest in the digital presence of brands and allow their purchasing behavior to be positively influenced by specific purchase incentives. The interplay between content marketing and digital advertising can provide a major boost if advertisers take advantage of this through intelligent campaigns," says Anke Herbener, CEO of DigitasLBi in Germany and Switzerland.

larger

More than half of German consumers (51.3%) generally allow their purchasing decisions to be influenced by information on social networks. For these consumers, Facebook (29.9%) and YouTube (26.5%) are the undisputed leaders in influencing purchasing decisions. The content on Google+ generates an incentive to buy in around 10 percent of cases. All other social networks hardly play a role: Twitter and Instagram are far behind with only four percent each, followed by Xing with three percent, Pinterest with two percent and LinkedIn and Tumblr with one percent each.

The most important factors for a positive purchase decision

The purchase decision can be influenced in various ways within a social network. According to the DigitasLBi study, traditional marketing measures still provide the greatest incentive to buy. These include classic advertising content (34%) as well as targeted promotions and campaigns (31%). Status messages from friends and acquaintances help to positively influence consumers' purchasing decisions in 29% of cases. These status messages include a variety of content from companies, which is then disseminated further by their own circle of friends. Investing in a brand presence in the form of their own fan page convinces 23% of consumers to buy a product if good content is displayed there by the company. As many as 17% of consumers trust the content and shared recommendations of advocates and experts, known as influencers.

In the detailed demographic analysis, the study shows that women are significantly influenced in their purchasing behavior by classic advertising content and status messages from friends. Men, on the other hand, are seduced by promotions and advertising campaigns. Younger consumers are generally encouraged to buy products or services by the content in status messages from friends.

larger

larger

One in four shows willingness to buy directly via social networks

The willingness to make online purchases directly via a social media platform is generally present among the consumers surveyed. One in four consumers (28%) has already made a purchase via social networks. This includes both direct purchases of premium subscriptions and product purchases via redirects to external online stores. Facebook (10 percent), YouTube (6 percent) and Google+ (5 percent) are far ahead of purchases via Twitter and Xing (2 percent each). The portals Instagram, Pinterest, Tumblr and LinkedIn do not play a role in the direct purchase of products among German consumers.

As expected, sharing content is one of the most important processes in social networks. In the case of product purchases, almost one in three consumers (28%) inform their friends by actively sharing this as a status message on social media. Among younger consumers in the 18 to 34 age group, this figure reaches around 41%.

larger

Consumers inform their friends about their purchases

The main reason given by 42% of consumers for sharing is that they simply want to inform their friends about the purchase. A further 38% want to spread the word about an offer or bargain among their friends. For 35 percent, a sense of pride prevails, while 20 percent hope to increase their chances of winning additional vouchers, discounts and loyalty points by sharing. 13% even want to impress their friends with the products. This last reason in particular is much more pronounced among men than women.

However, those who have not yet shared product purchases on social networks may be encouraged to do so by the prospect of vouchers, discounts and loyalty points. 28% of consumers who do not share photos or status messages about their purchases see these rewards as a motivating factor for sharing. A further 19 percent would share information about a bargain and 10 percent see sharing purely to inform their friends as a reason. Impressing friends or being proud of the purchase play a much smaller role for the majority of consumers. Overall, all reasons for sharing product purchases on social networks are more pronounced among young people.

larger

Methodological notes

The "Connected Commerce 2015" study by DigitasLBi was conducted in a total of 17 countries, including Australia, Belgium, China, Denmark, France, Germany, Great Britain, Hong Kong, India, Italy, Japan, the Netherlands, Singapore, Spain, Sweden, the United Arab Emirates and the USA. The current survey was conducted by the French opinion and market research institute IFOP with a sample size of 1,000 Internet users aged 18 and over in each country. Further details on the study can be found at Digitaslbi.com

About DigitasLBi

DigitasLBi is a global marketing and technology agency that supports companies in their continuous development in the digital age. At 44 locations in 26 countries, more than 7,000 digital experts work to offer users tangible added value in their everyday lives through the unique combination of strategy, creativity, media and technology. In Germany and Switzerland, around 180 experts work in Cologne, Munich, Hamburg, Berlin and Zurich under the leadership of CEO Anke Herbener. The services range from corporate strategy consulting and branding to content development and final real-time distribution.

The new brand design runs consistently through all applications: from the logo, stationery and online presence to company cars and staff clothing.

Postcards and advertisements are also used. An analogy from the animal kingdom is also used here. Just as certain bird species thoroughly remove dirt from rhinos, zebras or antelopes, CR cleaning ensures "cleanliness down to the smallest crack" in offices and doctors' surgeries.

Responsible for CR cleaning: Corinne Reichle (owner and managing director). Responsible for the new appearance: Catherine Martin (concept, art direction, brand design and graphic design), Joni Müller (text), Marco Schaaf (image editing), Reto Knödlseder/WebGarage AG (programming).