Scholz & Friends realized a TV commercial for Iglo's new Omega-3 fish sticks. For the 50th anniversary of the frozen food manufacturer, the sailor Captain Iglo was brought back in front of the lens. After a seven-year absence from the screen, he will now set sail again on television from March 30, 2009. The TV commercial, which was shot in South Africa and shows Captain Iglo going on a great voyage with children, will be shown in over ten countries worldwide.
The TV spot is accompanied by a microsite developed by Scholz & Friends Interactive, on which Iglo Fischstäbchen and Ravensburger Memory jointly celebrate their 50th anniversary. On Iglo.de, a virtual memory game invites visitors to take a memory test with a prize draw. In addition, there will be an adventure ship on board to discover the history of fish sticks, among other things.
Supplementary POS measures for the anniversary are being implemented by Scholz & Friends Sales Affairs.

>link to the spot

Responsible at Iglo, Hamburg: Jörg Schäffken (Marketing Director), Ian Crichton (Marketing Director UK), Alexander von den Steinen (Chief Marketing Officer), Melanie Erler (Senior Brand Manager), Janine Milosch (Brand Manager Fish). Responsible at Scholz & Friends Hamburg: Dennis Lück, Suze Barrett, Jochen Saken, Melanie Hölting (creation), Alexander Yazdi, Karolina Kurzaj, Anika Hübner (consulting), Sonia Piszczek (FFF producer). At Scholz & Friends Interactive: Stephan Linke (consulting), Arno Selhorst, Kathrin Stahl (concept), Jennifer Tornow, Henning Wasow (creation), Christo Zonnev, Joerg Feddersen (IT). At Scholz & Friends Sales Affairs: Christian Fücks (Member of the Executive Board / Management), Olaf Pöhler, Daniela Haydt, Jo-Ann Felizarte, Juliane Kruppke, Arne König, Dennis Lootze (Creation), Claudia Münzner, Alida Seide (Consulting). Film production: Bakery: Axel Döpner (producer), Florian Sigl (production management), Agust Baldursson (director). Media: Omd Germany.

Vizner Borel was commissioned by the film production company Manifesto Films to develop a new corporate design. The task was to dramatize the company's international orientation and to create a timeless and independent image. The new CI/CD includes the word mark, all stationery, work documents, company lettering and the website.
Manifesto Films has offices in Vancouver, Canada and Switzerland. Production recently moved to Mühlebachstrasse in Zurich Seefeld. Under the leadership of Shannon Mildon and Reto Salimbeni, the company is responsible for films in the advertising sector (Rivella, Denner, Ikea, Panadol, Igora, UEFA etc.) and video clips (Keane), but has also become known for feature film productions such as One Way with Till Schweiger, which was directed by Reto Salimbeni.

Responsible at Manifesto Films: Reto Salimbeni, Shannon Mildon (overall responsibility). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (design/AD), Patricia Tschumi (consulting). Internet: Kunstnebel, Berlin.

Cosmic Zurich beat its competitors in a pitch by Alba Insurance in Basel. The advertising agency will now develop a new print concept. The aim is to clearly position the insurance company and to maintain and preserve the independence of the brand, as the agency announced on Monday.

The Werbeanstalt agency, which opened four years ago, has gained a prominent new member of staff: Mike Krüll. Krüll was co-owner and CD of the advertising agency FCB Leutenegger Krüll for twelve years. After one and a half years at JWT+H+F in Zurich, the ADC member (Switzerland and Germany) is now working as a copywriter/concept developer at Werbeanstalt.
The advertising agency now has 14 employees and its portfolio includes the following clients: Sandoz Switzerland, Bell, Cablecom, Swiss Youth Hostels, Lung League, Swiss Pharmacists Association, RBS Coutts Bank, Zurich Flower Market, Zurich Flower Exchange and Zurich City Police. Sandoz International, headquartered in Holzkirchen (Germany), has also recently joined the group.

Ruf Lanz has developed an advertising motif for Condor Films. This is intended to illustrate the company's "mature" achievements in sound and vision over its 60-year history. Symbolically, two Emmentaler cheeses with holes are placed in the appropriate position. The motif appears on both sides in the advertising and client trade press.
Condor Films has been one of the leading Swiss production houses for TV and cinema commercials as well as for the conception and production of corporate and product films since 1947.

Responsible at Condor Films: Philipp Petersson (Head of Commercials). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Grit Wolany (AD), Markus Ruf (text). Image editing: Patrik Rohner.

For the first time in around two years, the struggling Internet company Yahoo has appointed a new head of marketing under its new management. Effective immediately, Elisa Steele is responsible for Yahoo marketing throughout the company. The reintroduced management position is part of an offensive by Yahoo CEO Carol Bartz, who has been in office since January. She revamped the management and simplified the structure of the internationally active company.
Yahoo is suffering from falling advertising revenues and Google's dominant position in Internet search and marketing. Former Yahoo boss and co-founder Jerry Yang threw in the towel after angering several major shareholders with his rejection of a takeover by software giant Microsoft. Bartz announced that Steele's task is now to bring the unclear responsibilities in the Group's marketing back together.

The car manufacturer Mini is drawing attention to its new convertible with an interactive advertisement, for example on the front page of the free newspaper 20 Minuten on Monday. The print ads with the slogan "The new Mini convertible in your hands" lead to the homepage www.mini.ch/webcam. If the viewer holds the ad page in front of their webcam, the convertible appears as a virtual model on the screen as if it were standing directly on the ad. If the ad page is moved, the model car also moves in real time

The ads were realized by the Lowe agency. Buzzinmonkey was responsible for the idea, coordination and implementation. In addition to the interactive ad, the launch campaign includes TV commercials and guerrilla marketing measures. The slogan of the global campaign is "Always Open", as with the predecessor model.

In the "European Trusted Brands" brand survey conducted by Reader's Digest for the ninth time, traditional brands such as Migros, Raiffeisen, Similasan and Swatch remained at the top. Nevertheless, the brand landscape is changing; environmental protection is playing an increasingly important role in all product categories. For the first time, the study has therefore also identified those brands whose commitment to the environment enjoys the best reputation.
On the list of the most trusted brands, Volkswagen has regained the top spot in the automotive category from Toyota. Helsana replaces CSS at the top of the health insurance trust ranking after one year, while L'Oréal has to relinquish its long-standing top position in hair care products to Nivea as the most trusted brand. Aspirin wins out over Dafalgan in the painkiller category.
In terms of ecological commitment, Toyota scored highly for cars, Raiffeisen for banks, Swiss for airlines, Migros for retailers and household cleaners and V-Zug for household and kitchen appliances. In Switzerland, 1082 people were surveyed and around 1600 brands were named across all 35 product categories. In total, the survey was conducted in 16 European countries with 23,000 respondents.
Europeanized brands
Across Europe, Germany's classic brand Nivea - for the fifth time in a row - took first place in the skin care category and Finnish cell phone manufacturer Nokia once again took first place in the cell phone category in all 16 European countries. The Visa credit card came first in 14 countries. Canon achieved this position in the photographic equipment product category in 13 countries.
Kellogg's took first place in the breakfast cereals category in ten countries. The Swiss food group Nestlé achieved first place in five countries. Only in some categories, including automobiles, did strong brands from the home country such as Renault in France, Skoda in the Czech Republic and Volvo in Sweden come out on top. In addition to Switzerland, Volkswagen is also at the top in Germany, Austria and Poland.

Results Switzerland at a glance
Automobiles: Volkswagen
Banks: Raiffeisen
Clothing: Charles Vögele
Candies: Ricola
Decorative cosmetics: Nivea
Oil companies: Migrol
Cold products: NeoCitran
Photo devices: Canon
Fruit juices: Granini
Breakfast cereals: Kellogg's
Hair care: Nivea
Household/kitchen appliances: Miele
Household cleaner: Meister Proper
Skin care: Nivea
Homeopathic remedies: Similasan
Internet company: Bluewin
Health insurance companies: Helsana
Credit cards: Visa
Life insurance: SwissLife
Dairy products: Emmi
Furniture: Ikea
Cell phones: Nokia
Cell phone network provider: Swisscom
Personal Computer: Dell
Tour operator: Kuoni
Property insurance: The Mobiliar
Painkillers: Aspirin
Chocolate: Lindt & Sprüngli
Writing utensils: Caran d'Ache
Watches: Swatch
Consumer electronics: Sony
Vitamins: Burgerstein
Detergent: Total
Toothpaste/mouth care: Elmex

Confidence in companies' environmental protection activities
(Which brand do you think has the best reputation when it comes to environmental protection?)
Automobiles: Toyota
Banks: Raiffeisen
Batteries: Duracell
Gasoline: Shell
Fast food: McDonalds
Airlines: Swiss
Trading companies: Migros
Household/kitchen appliances: V-Zug
Household cleaners: Migros
Detergent: Persil

Euro RSCG Zurich has developed a broad-based campaign for the Swiss Pro Patria Foundation. It uses TV, print and radio to solicit donations for the foundation, which was established 100 years ago and is committed to the preservation of cultural assets and landscapes in Switzerland. With a donation of five francs or more, you become a symbolic co-owner of the cultural objects.
Photographed cultural objects throughout Switzerland form the basis of the communication. The print measures are flanked by TV commercials created under the direction of Sebastian Kenney. In 20 seconds each, they show how people appear in everyday life as the new co-owners of a castle - they appear in everyday situations as a lady-in-waiting, knight or prince. The message is underlined by the slogan "There's a castle owner in everyone".
The commercials, which were filmed in the city of Zurich and the surrounding area, can now be seen on several stations in all language regions of Switzerland.

>To the TV spot 1
>To the TV spot 2
>To the TV spot 3
>To the radio spot

Responsible at the Swiss Pro Patria Foundation: Roman G. Schönauer (Secretary General, project support). Responsible at Euro RSCG Zurich: Axel Eckstein, Jürg Aemmer (CD), Philipp Lengyel, Sandro Nicotera (AD), Wolfgang Bark, Christian Schirmer (text), Regine Cavicchioli (graphics), Sarah Gianesi, Walter Tagliaferri (consulting), Matthias Müller (strategy), Sebastian Kenney (director). Film production: Cheese and Chocolate. Photographer: Taiyo Onorato & Nico Krebs. Picture editing: Felix Schregenberger. Overall responsibility: Frank Bodin. Sound studio: Selmi Tonstudio AG.

The shortlist for the Dialog Marketing Award 2009 is now available: Some 19 experts from agencies, consultancies and clients spent two days judging campaigns from the latest dialogue communications. This year, SME clients apparently had more courage than large companies, because the majority of the selected works come from smaller, mostly patronage-led clients, as Guido Wietlisbach, chairman of the jury, is quoted in a press release on Monday.
Places for the award ceremony on 29 May 2009 can be reserved from the beginning of April at Dm-price.ch be reserved.

Shortlist 2009:
Submitting companies and number of works
Airport agency (13)
Alex Schmid Direct (7)
Wunderman Germany (6)
Assai Dialog + Digital (5)
Euro RSCG (4)
Ulmann+Partner (3)
Jung von Matt/Limmat (2)
New Lgk (2)
OgilvyOne Worldwide (2)
Publicis Dialog / Publicis advertising agency (2)
Quint (2)
Red Urban (2)
Spillmann/Felser/Leo Burnett (2)
Angelinkt (1)
AWZ St.Gallen (1)
BMB advertising agency (1)
Brüngger Bachmann Dialog (1)
Defacto Group (1)
Diamonddogs Switzerland (1)
Swiss Post, PostMail, Dialog Marketing (1)
Four advertising agency (1)
GKK DialogGroup (1)
Maxomedia (1)
Metzgerlehner Worldwide Partners (1)
Nexcom Sàrl (1)
OgilvyOne (1)
Pink idea network (1)
Schaerer and Partner (1)
Szugger Communication Labs (1)
Wirz advertising (1)
Ikea Switzerland (1)