That was something when the first Cash went under in the summer of 2007. A theatrical farewell, on the front page of the last issue a red, drawn stage curtain with the words: "Goodbye". For the farewell number, the newspaper's best stories since its launch in 1990 were brought out once again. Cash readers were also asked whether they would now switch to Handelszeitung, Bilanz or Stocks. And business people were shown who had refused to continue dealing with the Ringier publication after a critical article. A worthy departure, somehow.
It should be clear to some where this introduction is heading: Nothing of the sort happened with the discontinuation of the free newspaper Cash, which appeared for the last time on Friday. Twenty pages of business information were delivered as usual. On the first page, it was only briefly noted that Cash would now be "fully digital", i.e. on the Cash website. In this regard, page three also spoke of a "world premiere". A little gallows humor at the end? Perhaps, but on the whole, the silent exit of the print product is symptomatic of the general sobriety currently prevalent in the industry.

Publicitas Web2com has taken over the exclusive marketing of the gaming portfolio of the US gaming and entertainment network Intergi. The Publicitas online marketer is thus supplementing its portfolio with advertising opportunities for well-known gaming sites, which are offered exclusively by Intergi. The network includes sites such as World of Warcraft, Sony Online Entertainment and Wizards.com. According to a Publicitas press release, World of Warcraft is played by over 11 million active players simultaneously via the Internet. Web2com's portfolio of gaming websites now reaches over 8.2 million page impressions per month.

SRG Deutschschweiz has presented its 2008 annual report. Swiss Radio DRS achieved a market share of 64.2 percent with all programs. The market share of Swiss television increased to 34.2 percent, according to the SRG press release. For SRG.D President Viktor Baumeler, 2008 was dominated by the structural reform and media convergence reorganization projects. The course of the structural reform has been set, and as of October 1, 2010, it will assign the SRG's regional language organs a more civil society role. The convergence of radio, television and multimedia is in full swing.
In the press release, Radio DRS Director Walter Rüegg reports on the expansion of programming despite dwindling resources. The focus is on consolidating the news and IT channel DRS 4 News, upgrading DRS Musikwelle and expanding the digital radio network.
SF Director Ingrid Deltenre drew attention to the new multimedia platform as the most significant innovation of the year. The audience's assessment of program quality was particularly pleasing. This was rated higher in 2008 than ever before.

The Board of Directors of Zürcher Oberland Medien has appointed Christian Müller as the new Editor-in-Chief. The deputy editor-in-chief will be Christian Brändli and Andreas Stutz, head of ZO - Online. As the media company announced on Friday, Müller will take over the journalistic management of the regional newspapers Zürcher Oberländer and Anzeiger von Uster as well as the internet platform with immediate effect Zo-online.ch.
Christian Müller has been a member of the editorial team for 15 years and is now a member of the management team. The trained banker began his journalistic career in 1994 in the ZO sports editorial department. His election as Editor-in-Chief comes as no surprise, the press release continues. He has been in charge of the editorial team since the end of September 2008, after the former editor-in-chief Christoph Vollenweider left the company for personal reasons.

Maxomedia has realized a campaign for SBB to draw the attention of teenagers born in 1993 to the Half-Fare travelcard. The young people are informed about a special offer via mailing one month before their birthday. Testimonial videos show why other young people have bought a travelcard. Social ads on Facebook provide information about the offer. There is also a group for anyone born in 1993, which already has over 1600 members.
Maxomedia is responsible for the conception, creation and realization of the cross-media campaign.

The Swiss newspaper Le Temps and the French newspaper Le Monde have joined forces in an online advertising partnership. As Le Temps writes in a press release, campaigns placed on Letemps.ch will reach the readership of Lemonde.fr at the same time. This new combination will enable the expansion of national campaigns, targeted offers and special promotions.

The Goldbach Index shows the strength of electronic media in February in an adverse economic environment, according to a Goldbach Media press release. The Internet also grew by 8 points in February, from 386 to 378, while radio rose from 246 to 249 index points. TV and teletext fell by just one index point each to 446 and 160 points respectively.
All e-media together remained at the previous month's level of 429 index points, while the index for all media fell by one point to 191.

Process has designed a new brand for bicycle products for the Zug-based company Squadro Mondo. The aim is to create an international cycling community. The Squadra Mondo stores and website are to become a meeting platform for elite and recreational athletes, the Zurich-based agency said in a press release. The opening of the first flagship store in Altendorf this weekend marks the launch of the brand.
In addition to developing the brand identity, Process is also responsible for the design of image brochures, posters, advertisements and flyers.
Responsible at Squadro Mondo: Daniel Machiussi (Managing Director). Responsible at Process: Martin Kessler (consultant), Thorsten Schechowiz (CD), Claude Böni (AD), Roland J. Müller, Silvia Huber (text).

The Lowe agency, part of the Draftfcb/Lowe Group, has implemented a new campaign for the Swiss market for its client BMW (Switzerland). The campaign is based on an international BMW brand film. The focus is on the joy of driving at the BMW Emotion Days from March 27 to 29, 2009, the agency said in a press release.
The campaign can be seen in all parts of the country from Friday, March 20.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Roland Jäggi, Celine Dillier (AD), Boris Beuckmann (text), Rolf Jeger, Alessandra Ira, Christina Koch (consulting). Music: The Glam/EMI, Spacetrain Zurich. Film: Hochkant Film, Munich.
To the spot

The Basel-based advertising agency BSSM has designed new print subjects for the company Otto Hofstetter. Following the launch of the campaign two years ago, the company has commissioned a follow-up campaign from the agency. The advertisements are now being printed in English-language trade journals.
Otto Hofstetter is a supplier of injection molding tools for the production of PET bottle blanks and thin-wall packaging. The advertisements promote the precision tools, which can be used to produce from 2 to, in extreme cases, 192 bottle blanks at a time, as well as the thin-walled and multi-layer plastic packaging for fresh products and the new opaque milk packaging.

Responsible at Otto Hofstetter, Uznach: Stefan Zatti (overall responsibility). Responsible at BSSM, Basel: Urs Schneider (CD), Hans Peter Brugger (text), Pascal Rehmann (AD), Roger Berthoud, Sylvia Halbeisen (consulting). Photography: Eugen Leu & Partner.

Republica has won mandates from Baumann Käse and the Bern Center for the Blind and Disabled. The Bern-based communications agency was also able to extend several existing mandates. Republica developed a premium brand "Liaison - Bijoux de fromages" for Baumann Käse, which was launched on Thursday, March 19, as Republica announced in a press release. The center for the blind and disabled supported the agency in the areas of event conception and media partnership for festivities on the occasion of the 125th anniversary and a simultaneous inauguration of the renovated buildings in September 2009.
The agency was able to extend its mandates for Swiss Olympic, Emmi and the Berlinger Marketing Day.

Matter & Gretener has a new Senior Art Director. Urs Hartmann took up his position at the Zurich agency at the beginning of March. Hartmann previously worked at Advico Young & Rubicam, Mc Cann-Erickson and Euro RSCG, among others.