After eight Coop Naturaplan motifs, KSBSJ has now produced a commercial. In addition to the print campaign, the new Naturaplan film focuses on the journey of Naturaplan products from the farmer via the display in the Coop store to the consumer. The film concludes with the slogan "For organic without compromise".
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Christian Waffenschmidt (Specialist Management Naturaplan), Lydie Goltdammer (Head of Advertising Realization), Christof Braun (Project Manager). Responsible at KSB/SJ: Flo Wacker, Daniel Krieg
(Creative Direction), Beat Egger (Text), Dany Kielholz, Christoph Bürge (Consulting Management), Sabrina Arthur, Rahel Isler (Consulting), Michèle Seligmann (Agency Producing). Production: Embassy of Dreams, Andi Schneider (Producer), Barney Cokeliss (Director). Music: Nova International Media, Coop Media and Initiative Media Western.

To the spot

Most people won't know it, but 2009 is not only the year of Darwin, but also the year of astronomy. This is because it is exactly 400 years since Galileo built his telescope and used it to see further into the stars than any man before him. Together with the International Astronomical Union, Unesco has therefore launched an advertisement that focuses on Astronomy2009.org and the events taking place locally all over the world. You can see images from the infinite depths of space, accompanied by spherical sounds. An atmospheric, perhaps somewhat long commercial, but Trekkies will like it.
Visual Design: Martin Kornmesser and Luis Calçada
Music and sound effects: MoveTwo (Axel Kornmesser and Markus Löffler)

YouTube is supposed to pay Gema a flat fee for every time a music video is accessed. Google's video portal now fears losses and is blocking music clips for German users. According to YouTube, Gema charges twelve cents for each viewing of a music video for which a music publisher, lyricist or composer represented by the company holds the rights. As Spiegel-Online reports, this is not acceptable for YouTube. On Tuesday evening, the first step was to block all music videos posted by the labels themselves and all copies posted by users. Blocking all such content is expected to take several days.

Gema, on the other hand, disputes the 12-cent demand to YouTube. As spokeswoman Bettina Müller explained to Spiegel Online, the video portal was offered 1 cent per stream. The negotiations failed due to YouTube's refusal to meet a demand for more transparency regarding the music repertoire used.

The Gate Communication celebrates its third anniversary on Thursday, April 2, by winning two additional mandates. In addition, the agency will be converted into a public limited company this year. The Gate Communication is supporting Hermes Sweeteners Ltd with the international launch of a new natural sweetener. The second client is a Swiss medical company. The agency supports the company in national and international activities in the field of media relations and for an international symposium.

Publicis has launched an introductory campaign for the new Swiss Business Class on the New York to Zurich route. In support of the international campaign, this will be announced to the target group on Wall Street in New York. To this end, between March 23 and April 26, coffee cups will be provided with a banderole drawing attention to the new Swiss Business Class. This will turn business people in the business district into Swiss advertising ambassadors with their coffee in hand, as Publicis writes in a press release. The messages direct interested parties directly to the Swiss website, where they can find detailed information and price offers for the New York to Zurich route.

Responsible at Swiss International Airlines: Dr. Frank Maier (Head of Marketing), Marcel Benz (Head of Marketing Communications), Christine Moch (Manager Advertising). Responsible at Publicis: Martin Denecke (CCO), Sacha Moser, Tim Hoppin (CD), Jo-Wayne Peacock (AD), Mario Nelson (text), Devika Hasler (graphics), Stephan Lanz, Myriam Mojon (account handling).

The team of the commuter newspaper News has been complete again since April 1, 2009: Andrea Schmits completes the news editorial team as the new foreign editor. She previously worked for 20 Minuten. In recent months, the domestic editors Rinaldo Tibolla and Fabienne Riklin as well as the people and culture editors Bettina Bendiner and Barbara Lanz have already joined News. The previous head of news, Stefan Regez, has been the new editor-in-chief since February and Dani Glaus is the new head of news at the free newspaper.

From the end of April, Swiss television will once again have a moderated film magazine. In the Box Office program, presenter Monika Schärer will present cinema news once a week.
The program is intended to provide an overview of the latest cinema releases and also presents a "film of the week". DVD releases and computer games related to the world of film are also an integral part of the program.
Once a month, Schärer also conducts a background discussion with filmmakers and stars. SF broadcasts a special program on the occasion of the most important national and international film festivals: "Box Office Extra" editions are planned from Solothurn, Berlin, Cannes, Locarno, Venice and the Zurich Film Festival.
Box Office sees itself in particular as a Swiss film magazine, writes SF in a press release on Wednesday. Swiss films should therefore be given a high priority. The program not only reports on the release of national productions, but also takes a look behind the scenes of selected Swiss film projects while they are still being shot.
"Box Office is the opinion-forming Swiss film magazine that puts entertainment and cinematic art on an equal footing and shows that the world of film does not end at the cinema", Regula Bochsler, Editorial Director of Kultur Aktuell, is quoted as saying in the press release. In addition to Schärer, who will continue to present the science magazine Einstein, the editorial team includes Anita Egger, producer Achim Podak and Enno Reins.
A spin-off of the program is being created on the Internet: the program will be available as a stream and podcast at Boxoffice.sf.tv after the broadcast. Monika Schärer also runs a blog in which she describes her personal view of the world of film and puts it up for discussion.
The program will be broadcast on Wednesdays following Kulturplatz. It will flicker across the screen for the first time on April 29 at 11:35 pm.

After a delay of around five months, News1.ch has just gone online with its own news. The news portal of seven regional Swiss media companies offers a news overview from German-speaking Switzerland with a focus on regional and local news. The portal is primarily fed with articles from the various regional newspapers. The project was launched in August 2008 as an alternative for regional publishers to the news network opened shortly afterwards by Tamedia and Basler Zeitung Medien.
News1.ch is owned by Aargauer Zeitung AG, Neue Luzerner Zeitung AG, St. Galler Tagblatt AG, Südostschweiz New Media AG, Zürich Land Medien AG, Meier + Cie AG (Schaffhauser Nachrichten) and Vogt-Schild Medien AG. The latter is now part of AZ Medien. The seven partners represent 29 newspapers, 9 radio stations, 5 TV stations and 9 online portals. According to News 1 AG, they will continue to develop and expand the portal together over the coming months. News1.ch is coordinated by an editorial team in Aarau.

In line with the one-brand strategy, the news of the publications Blick, Sonntagsblick and Blick am Abend will be published on Blick.ch from April 1, 2009. Ringier thus intends to position Blick.ch as the online channel for all Blick titles. The content of the current print editions can be viewed via the logos of the three print titles.
At the same time, the visual design and navigation of the site have been gently revised so that the portal offers the user "a fresher, tidier impression and simplified navigation with new sections", as Ringier writes. At the same time, new products for the advertising market have been introduced.
A print campaign will focus on these changes from April 1, 2009.

As announced last November, the TV marketer's channels (3+, Kabel eins, Sat1 and Star TV) can now be booked via Publisuisse's online booking and processing program. Publicitas Cinecom will go live with the system on May 11. In July, TV marketing is extended by an additional step. The national TV marketing of Publicitas Cinecom and the regional TV marketing of Publicitas Radiotele will be combined into a single unit in the summer. According to a Publicitas press release, Alexander Horrolt will be responsible for the entire unit with immediate effect. All employees of the existing TV teams will be taken on.

The tug-of-war over the TV license for the Central Switzerland region is over. AZ Medien, owned by publisher Peter Wanner, has sold its Central Switzerland TV station Tele Tell to its competitor LZ Medien as of April 1, 2009.
The Lucerne-based media company, which belongs to the NZZ Group and already holds a 6.5 percent stake in Tele Tell, is taking over 100 percent of the station, including infrastructure and staff. Tele Tell managing director Bruno Hollenweger will also remain in his post.
The background: LZ Medien had submitted a license application for its own TV project in Central Switzerland called Tele 1 and was awarded the tendered license by the Uvek last fall. Tele Tell, on the other hand, came away empty-handed. Nevertheless, Tele 1 remained blocked because Wanner had appealed against the decision to the Federal Administrative Court.
According to Erwin Bachmann, CEO of LZ Medien, the agreement between the two media companies now provides for Tele Tell to continue broadcasting with the same appearance until the end of the year. "In the meantime, we will set up an open-plan studio and a news studio in our new media building in Lucerne. We will also recruit and train additional staff." A new broadcasting structure is also being developed.
As of 1 January 2010, the station will then move to Lucerne and broadcast its program under the name Tele 1, said Bachmann. The agreement also provides for Peter Wanner to withdraw his appeal to the Federal Administrative Court. Conversely, Tele 1 and Wanner's second channel Tele M1 will work closely together. Until now, Tele M1 has maintained a lively exchange of programs with Tele Tell as well as cooperation in the area of advertising.
Everything is in place for the takeover of Tele Tell: LZ Medien recently founded Tele 1 AG, which has a share capital of CHF 1.5 million. In addition to Bachmann as Chairman, the Board of Directors also includes Jörg Schnyder, Chief Financial Officer, and Jürg Weber, Managing Director of Neue Luzerner Zeitung AG. Bruno Hollenweger, Managing Director of Tele Tell, will take over the management of Tele 1.
Erwin Bachmann expressed his relief at the outcome of the negotiations. "I have always hoped for an amicable solution and now we have actually found a way that is good for everyone involved." The Federal Office of Communications also agreed. According to Bachmann, Tele 1 will focus its programming on information and culture as well as regional reports. The station is planning its magazines in collaboration with the University of Lucerne and the Lucerne University of Applied Sciences and Arts, among others. Not least for this reason, but also due to other criteria (working conditions for employees, number of employees, quality assurance), the Uvek clearly preferred Tele 1.
At AZ Medien, media spokesperson Eva Keller speaks of a "sensible solution". Although a lot of money and passion had been invested in the Tele Tell channel, it made no sense to fight each other for months. "Both channels would have been blocked in their development, because no money would have flowed." Keller emphasized, however, that the proceedings before the Federal Administrative Court were still open.
The decision to sell Tele Tell seems to have been made all the easier by the fact that Peter Wanner has now secured his license for Tele M1. Although he had received this from the Uvek, it was contested by the small Alf TV, which was left empty-handed when the license was awarded in the Mittelland region. "But here, too, we have reached an agreement," says Keller. Alf TV is withdrawing its appeal and renouncing its license, but Tele M1 will cooperate with Alf TV in future. For example, Tele M1 will take over image material from the cultural sector from Alf TV and they will also work together on the training of video journalists.
There is no doubt that the sale of Tele Tell to LZ Medien can also be seen as a further rapprochement between AZ Medien and the NZZ Group. They are already working together on the recently launched Internet platform News1.ch, and there are also advertising combinations under the corresponding Sunday titles. After the Tamedia/Edipresse deal, the time has come to move closer together.
Markus Knöpfli

Jung von Matt/Limmat has designed new ad and poster motifs for its new client, CDS Einbruchschutz. The designs depict houses as grotesque faces to draw attention to CDS’s electronic, mechanical, and mechatronic security solutions. According to a statement from the agency, these solutions are intended to protect homeowners from burglary, unauthorized entry, and fire.
CDS, based in Weiningen, Zurich, is a company in the security industry serving both residential and commercial clients.
Person in charge of security at CDS: Roberto Panzera (Managing Director), Daniela Lüssi (Member of the Executive Board). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (Creative Direction), Matthias Fürst (Art Direction), Martin Samsel, Jasmin Schmid (Consulting), Felix Schregenberger (Image Editing).