New deterrent method against internet gangsters in France: persistent pirates risk having their internet connection switched off in future. After the Senate, the National Assembly approved the controversial plan on Thursday with the votes of the conservative government majority.
The law establishes a control body that draws attention to copyright infringements on the Internet. Anyone still downloading illegally after two written warnings must expect their Internet subscription to be blocked for two months to a year.
Left-wing parties voted unanimously against the internet block. There was also resistance in the government camp: some MPs tried in vain on Wednesday to impose a fine instead of the shutdown.
According to the Ministry of Culture, the law is intended to serve as a deterrent and strengthen the legal supply of music and films. It is based on an agreement reached between the government and the music and film industry in November 2007. In return for the stricter prosecution of pirates, the copy protection for films and music is to be abolished following a voluntary commitment by the industry.

Mitlinks has realized a new website for two clients at once. The website implemented for Eqal Visual Productions is based on a content management system developed specifically for the company, according to a Mitlinks press release. It enables Eqal to manage and publish all content independently and to manage customer accounts itself. The published clips and trailers are played in an integrated movie player. Eqal has been conceiving and realizing television formats as well as commercials and commissioned films since 1995.
Mitlinks has also implemented a new website for Swiss Private Aviation. The company had its website updated as part of the expansion of its fleet to include two business jets.
Responsible for co-links: Patrizia Lehmann (project management), Lorenzo Mutti (CD). Responsible at Eqal: Lea Rindlisbacher, Christian Breitschmid (owner). Responsible at Swiss Private Aviation: Peter Koch (Chief Executive Officer), Roland Blaser (Project Manager).

Daniel Meister joined Publisuisse at the beginning of March 2009 as Head of Key Account Management Marché Francophone. In this function, he is responsible for marketing the entire Publisuisse portfolio in Suisse Romande, according to a statement issued on Thursday.
The 39-year-old has worked in the media industry for around ten years, most recently as Head of Key Account Management & Customer Service at Publicitas Léman. Before that, he worked in marketing and sales at various companies.

The American soft drink giant Coca-Cola has been forced to change an advertising campaign in Australia. It claimed that the health damage caused by the drink was a myth.
As the Australian Consumer Protection Agency explained on Thursday, the claims made by the drinks manufacturer in its advertising are unacceptable. They could lead to the assumption that Coca-Cola cannot cause obesity or dental problems in children.
Last year, Coca-Cola's South Pacific division used commercials and full-page advertisements to counter the general assumption that the drink contains large amounts of caffeine. The company also claimed in its advertising that Coke could not cause obesity in children and would not damage their teeth.
The commercial featured Australian actress Kerry Armstrong, who said it was good to know that her family could continue to enjoy their favorite drink: "My boys now call me Mum, the myth buster."

Three newcomers at Kimedia: Marco Reale is the new Head of Advertising Marketing, Daniel Neukomm is the new Key Account Manager and Anne-Marie Bonjour is the new advertising saleswoman in French-speaking Switzerland.
37-year-old Marco Reale is now in charge of the advertising business at Kimedia GmbH. In his role as Head of Advertising Marketing, he is responsible for eight different titles, including K-Tipp, Gesundheitstipp and Bon à Savoir. Reale knows the media business: in the past, he has worked for Affichage and BG Media, among others. He replaces Monika Schneider, who has left the company.
In addition to Reale, Kimedia has also hired 47-year-old Daniel Neukomm. Neukomm will take up the newly created position of Head of Key Account Management. Zuger Presse and Creafactory were previous stations in his professional career.
Anne-Marie Bonjour has been working on the market in French-speaking Switzerland from Lausanne since the beginning of 2009. The 31-year-old previously worked for Beobachter and Publimag.

Former professional sailor Tom Rüegge is to become the new head of Swiss Sports Television (SSF). He will take up his post on May 1. This was announced by SSF on Thursday.
Rüegge was previously Managing Director of Swiss Sailing Team AG, which promotes Swiss sailing. He has a successful sailing career behind him. He took part in the Olympic Games in Sydney in 2000 and won several Swiss championship titles.
Rüegge has the task of expanding SSF's offering. The station will be broadcast on Cablecom's analog cable network from July 1. In February, the Federal Office of Communications obliged Cablecom to include the channel in its program. Until now, the sports channel has broadcast its programs via Star TV.

At the end of October 2008, Tele M1 was awarded a license for the next ten years by the Department of the Environment, Transport, Energy and Communications (DETEC). Arolfingen Local Television (Alf) lodged a complaint against this. Alf has now withdrawn this complaint with a view to an amicable solution from which both television stations can benefit, according to a statement from AZ Medien: Tele M1 will obtain image material from Alf, in particular from the cultural sector, and will cooperate with the broadcaster in basic training in the area of video/VJ.

The agency at the airport in Altenrhein is sponsoring the show Schillerstrasse on Sat. 1 Switzerland from April 3. A stage, but no script, and yet comedy at its best - this is how the agency characterizes the show: The dialog would fit perfectly, as would the agency's dialog marketing measures at the airport.

Jenni Kommunikation has a new client: The IT company Adesso Switzerland has entrusted the Zurich agency with a comprehensive PR mandate as of the beginning of April. According to the press release, this includes the development of a strategic communication concept and the implementation of defined measures within press relations.
Adesso Switzerland is a subsidiary of the stock market-oriented German IT service provider Adesso. Its services focus on IT consulting and software development. Adesso Switzerland's customers include Swiss Life, Axa Winterthur, Credit Suissel, Meteo Switzerland and Swiss Post.

The St. Galler Tagblatt has had a new editor-in-chief since Wednesday: 43-year-old Philipp Landmark replaces Gottlieb F. Höpli, who had been editor-in-chief for 15 years. Landmark had already been elected in summer 2008.
Höpli came to St. Gallen from the Neue Zürcher Zeitung. He will be leaving the editorial team at the end of June due to his age, as Hans-Peter Klauser, General Manager of Tagblatt Medien, announced in Wednesday's edition. Klauser hopes that Höpli will then remain with the paper as a freelance journalist and author.
Landmark has been head of the Tagblatt city editorial team since 2006. Before that, he was a member of the editorial team and editor-in-chief of the Schaffhauser Nachrichten. Andreas Nagel has been the new head of the St. Galler Tagblatt city editorial team since the beginning of this year.

Wemf AG für Werbemedienforschung has announced a long-awaited change to its services: reach and media data for new print titles or titles with major changes will be published after just 12 months. Previously, such titles had to wait 18 months for reliable data to become available from Wemf. The range of Mach special studies as a supplement to the standard Mach publication is not affected by this change, as Wemf announced on Wednesday.
Previously, original media data from twelve consecutive months had to be available for the publication of reach and media data in standard reporting and the electronic databases. This period is now reduced to six months. The "missing" data will be supplemented by means of data fusion, so that - technically speaking - media data from 12 consecutive monthly waves will also be available for these titles after the fusion (6 waves with original data and 6 waves with generated data).
In order to inform the public more quickly about the development of reach, the various Mach special studies have been available for many years. These were often taken up by new titles or titles that were subject to major changes.