If the Zurich University of Teacher Education were to award grades for spelling, the university itself - or its advertising agency - would probably come off worst. A sign in the streetcar with the slogan "I'm going to be a teacher! At the PH Zurich." aims to attract potential candidates to study education. Anyone who decides to become a teacher will find a flap with registration cards under the motif and the note that the "registration deadline" is May 1, 2009. Has a small typo crept in? Or is the extra r educationally valuable? If you want to find out, you still have a month to register as a blank - sorry, teacher.

The Independent Complaints Authority for Radio and Television (UBI) has upheld a complaint against a Rundschau report from April 2, 2008. The report "Scandal about foster child" about a foster child from Aargau broadcast at the time was biased. It could have given the impression that the placement of the child in 1996 and 1999 had been problematic, the UBI explained its decision in a press release on Tuesday. The investigation by the competent chamber of the Aargau High Court, however, concluded that the two foster placements were neither improper nor illegal.
The Rundschau report is criticized for the fact that the chief judge questioned does not get to speak with his best arguments. It is not enough to merely hear a challenged person pro forma. The report also ignores the fact that the supervisory clarifications related exclusively to the findings at the time of the disputed care placements. The report also assumes that the two care placements are a scandal that should actually have legal consequences, the UBI writes further. However, this thesis was not subjected to serious scrutiny. The UBI's decision can be appealed to the Federal Supreme Court.

On April 1, the film production company Wirz&Fraefel Productions merged with the corporate film and new media company Techo and will now operate under the name WirzFraefelPaal Productions. The new company will mainly produce commercials and corporate films for advertising agencies and corporate clients under the in-house label Imagefilm.ch. The existing service production "Shoot in Switzerland", which supports foreign productions with filming in Switzerland, will continue to be offered.
Wirz&Fraefel Productions has been active in the industry for 20 years and has a national and international network in the film business. The Zurich-based company employs directors such as Cello Schnyder, Tobias Weber, Pierre Monnard and Ernst Wirz. As it writes in a press release, WirzFraefelPaal's aim is to continue to shape the quality and style of Swiss advertising and image films in the future. This also includes cross-media projects such as the alternate reality game E-Tale, which Wirz & Fraefel produced for Die Mobiliar in December 2008.

Design Labor has won Bernecker Verlag Schweiz as a new client. The Zurich-based agency will now redesign the Zürcher Finanzbrief and Zürcher Trend business newsletters for the publishing house based in Küsnacht ZH. It is also responsible for the conception, creation and branding of the new overall appearance of Bernecker Verlag Schweiz.

Responsible at Bernecker Verlag Switzerland: Christian Grisey (Managing Director).
Responsible at Design Labor: Zoran Bozanic (concept and design), Eva Stiefel (corporate movies).

The branding and communications agency Schneiter Meier Külling has published a book on internal communications. Published by Orell Füssli Verlag, "Employee Magazines Optimally Implemented - A Handbook for Practice" presents concepts for success and trends in online and offline employee publications. For the 166-page book, authors Philip Meier, CEO of Schneiter Meier Külling, and Stefanie Funkat, a communications graduate, examined corporate publications from 500 companies in Switzerland.
In the first chapter, the authors focus on the significance and function of employee magazines. They also discuss various conceptual approaches and the production process of a magazine. Finally, three employee magazines are used to explain what makes a good employee magazine. The magazines Lufthanseats of Deutsche Lufthansa, the SBB-Zeitung and "Üsers Fänschter" of the Glarner Kantonalbank serve as illustrative examples.

Printed magazine most often
In the second section, reference is made to the results of an online survey in which communications managers from Swiss companies were questioned in 2007. As the survey showed, the printed magazine is currently still the most common medium at 63 percent. Around 40 percent of employee publications appear as online or PDF editions, while 20 percent are printed in newspaper format. These figures reflect the fact that many employee publications are published simultaneously in printed and online form. More than half of all employee magazines are published quarterly. The majority of publications comprise between 12 and 24 pages.
In the final chapter, the authors make recommendations for optimizing employee magazines. Among other things, the needs and expectations of readers are discussed, as is bringing in specialists. The advantages of online-offline versions, new concept approaches and internal branding are also discussed. (ii)

Che Guevara did it, as did Angela Merkel and Barack Obama. Now Peer Steinbrück is also making a more or less glorious appearance - voluntarily or involuntarily - on Shirtcity T-shirts. Sure, Ché's charismatic face, who could resist. We can also imagine it with Obama. But how much charm does Peer Steinbrück exude?
Shirtcity shows the German Finance Minister with a bitterly angry expression and Indian jewelry around his forehead. Underneath is the slogan "Selber Indianer". Another emotional tit-for-tat from a member of parliament to the Germans or even a non-partisan appeal? The sentence above provides some insight: "Tell Steinbrück what you think! Shirtcity". Ah, we can be creative ourselves. How practical, now we who want to communicate our opinions to the public no longer have to print T-shirts in the garage using home-made stencils, but can outsource our production ideas. Machine-printed textiles look much more appealing and professional and also give the message more expression.

(Presseportal.de)

The Zurich advertising agency Matter & Gretener has created a corporate identity for Hochstrasser & Pfenninger. Letterheads and a website were designed for the image of the newly founded real estate company.
Hochstrasser & Pfenninger are active in project development, sales and leasing as well as real estate consulting. The company is based at Apostrasse 6 in Zurich's English Quarter.

Responsible at Hochstrasser & Pfenninger: Matthias Hochstrasser. Responsible at Matter & Gretener: Daniel Matter (CD), Karin Beerli (AD), Dominik Imseng (text), Simone Frei (consulting). Programming: On-IDLE.com, London.

It has now been decided which place Swiss Sports Television (SSF) will have on Cablecom's analog cable network: SSF will be broadcast in place of the German sports channel DSF and the German shopping channel HSE from July 1, 2009, the company announced on Monday. DSF and HSE had previously shared a broadcasting slot on Cablecom's analog network.

Christian Ehrbar is taking over the management of Publicitas Mosse. He replaces Peter Fehrlin, who has been director of the company since 1992 and will retire at the end of March. Christian Ehrbar took over the operational management of the Publicitas subsidiary for marketing and communication in tourism on January 1, 2009.
Christian Ehrbar has been responsible for Publicitas Mosse's strategy together with Fehrlin since 2006. This period also saw the repositioning of the company from a print media broker to a communications consultant. After working in the media and graphics sector, the 36-year-old completed an Executive Master of Business Administration (MBA) in Media Management in Berlin and at the same time supported and implemented communication projects in tourism before joining the company.

Shortly before the start of the Swiss trade fair for digital marketing, Swiss Online Marketing, IAB and SIMSA are announcing another trade fair: On November 25, 2009, the first Digital Marketing Day will take place at Kino Arena in Sihlcity. Representatives of the Swiss online industry and IAB/SIMSA members will present themselves in four movie theaters. The trade fair is primarily aimed at advertising clients.
"The online market wants to show advertisers what is possible on the Internet," said Roger Baur, Head of Communications and Events at IAB/SIMSA, in a press release on Monday. The aim is to show what technologies are available. Everything is to be brought to life digitally and visually. In addition to screenings, there will be presentations from providers and a talk on the topic every 30 minutes.
The IAB/SIMSA wants to organize more events for the online industry in the future. Although there is a need for a place where providers and clients can meet, this will only work if such an event is supported by all Swiss market partners. "We want to have those people on board who are actively involved in the Swiss market," says Stephan Obwegeser, member of the IAB/SIMSA generic group management. As a non-profit company, we want to give something back to the market, as the press release goes on to say. The money earned will be invested in generic marketing, studies and training.

Publicis Dialog created a business mailing for Ricardo to draw attention to the newly launched platform. Car.ricardo.ch to draw attention to it. In a loosely worded letter, a car dealer explains that he is packing his bags and going on vacation as he has sold all his vehicles via the auction platform. This is intended to show that cars can be sold quickly and cheaply via Ricardo. The letter also promises five free settings.
The mailing was sent to retailers in German-speaking and French-speaking Switzerland. In addition, around 500 retailers received login support in a telephone follow-up campaign.

Responsible at Ricardo.ch: Marcel Sennhauser (Head of Marketing & Communication), Laurent Wendling (Branding & Advertising Manager), Marcel Stocker (Head of Car Channel). Responsible at Publicis Dialog: Oliver Gisi (text/concept), Fabian Zahner (text), Suzanne Friedli (art), Georg Wirth (graphics), Gabriele Knus, René Stettler and Dominic Siegrist (consulting). DTP: Philipp Zubler. Production: Romeo Bucceroni.

Internet TV Wilmaa.com is launching two new community features: With the "You are not alone" function, a ratings hit parade, users can track which channels currently have the most viewers around the clock. "Rising Star", a rising star, also shows which programs a particularly large number of users are currently switching to. The growth is always calculated relative to a channel's current viewer numbers.
The new functions are intended to make free browser-based web television more attractive as an advertising platform, as majority owner Goldbach Media Group writes in a press release. Wilmaa TV was launched in Switzerland at the end of December 2008. Since then, around 140,000 users have already registered on the platform.