Michael Weinmann is to become the new presenter of the information magazine "Schweiz aktuell. The 27-year-old Zurich native will take over from Roland Luder on June 1, 2009. Weinmann has been working as a journalist and presenter since the late 1990s. He is currently employed by Teleclub in Volketswil as a television presenter, editor and commentator. From 1999 to 2006 Weinmann worked as a freelance sports editor, and from 2002 to 2004 also as news editor at Radio Top in Winterthur. Michael Weinmann holds a degree in communication from the Zurich University of Applied Sciences Winterthur ZHW.
Michael Weinmann is young, has charm, wit and energy and therefore fits perfectly into the team of presenters around Sabine Dahinden, Claudia Weber and Oliver Bono, Daniel Pünter, editorial director of "Schweiz aktuell", was quoted as saying in a press release on Tuesday.

The Tages-Anzeiger must become more profitable. Tamedia has therefore announced a leaner newspaper and redundancies. As already announced in November, the new Tages-Anzeiger concept envisages only four newspaper bundles. The appearance will be of a higher quality with a new design from fall 2009 and the reader guidance will be greatly improved, Tamedia wrote on Tuesday.
The new concept is associated with savings due to the significant decline in advertising and distribution revenues in recent years. Tamedia intends to achieve this goal by making redundancies in the editorial and publishing departments, by switching to a four-bundle newspaper in production and by focusing on in-house editorial services. It is not yet clear how many people will be made redundant or take early retirement.
Squaring the circle: Still strong departments despite savings
Despite the savings, the Tagi wants to continue to have strong departments and a well-developed network of correspondents. At the same time, in cooperation with the Newsnetz and the free newspaper News, the possibilities of a comprehensive media network will be increasingly exploited, writes Tamedia. The regionalization of the Tages-Anzeiger will be continued and deepened with the consolidation of all regional reports in a bundle in the main paper.
The details of the new concept for the Tages-Anzeiger will be decided and communicated during the summer of 2009.

The agency Studerpartner Communication has realized a corporate campaign for its client Provins. The focus is on the rich diversity of the Valais terroir. This is shown on posters by Valais men and women who are associated with wine culture. With the image-oriented corporate campaign, the wine house wants to present itself to the Valais public, consumer target groups, as well as to gastronomy and retail as a representative of Valais wine culture and diversity.
The corporate campaign highlights the transformation of Provins: Following a major renovation, the company plans to carry out all cellaring, winemaking and ageing activities at its headquarters in Sion from the 2009 harvest. In addition, a new customer center with a large sales store, a lounge, an event room and a professional kitchen for tastings and other events will open in Sion on April 2, 2009.
The campaign is starting in Valais and will later be rolled out in the rest of Switzerland. Posters, megaposters, including for the customer center in Sion, and advertisements will be used.

Responsible at Provins, Sion: Roland Vergères (General Manager), David Genolet (Director Marketing & Communication), Yvonne Amacker (Project Manager Marketing & Communication). Responsible at Studerpartner Communication, Zurich: Guido Studer (overall responsibility), Cristina Muggiasca and Karin Thalmann (consulting). TIMTOM: Tim Boin (text), Thomas Schicker (AD, graphics), Tabea Schneider (graphics). Media: Publicitas Sion. Photo/image editing: Mirjam Graf, Martina Meier / Felix Schregenberger (photo image). Desktop: Basicline, Roland Wirz. Litho/print: pp.digitech, JCM Offsetdruck.

The agency Futurecom has developed a microsite for its client IWC Schaffhausen. It is designed as a "trade fair window" for the Salon International de la Haute Horlogerie (SIHH) 2009. This year's new products from the watch manufacturer were not only exhibited at the watch fair in Geneva, but can also be seen on the Internet. Based on the Galapagos product film, the agency belonging to the Y&R Group has created a microsite that not only shows the products but also IWC's social commitment.

> Link to the microsite

The Tages-Anzeiger has a new editor-in-chief: Res Strehle and Markus Eisenhut will share the journalistic management of the Zurich daily newspaper. Both have been favorites for the position for some time. They will succeed Peter Hartmeier, who will move within Tamedia as publisher to Huber & Co., publisher of the Thurgauer Zeitung, in June 2009. Strehle will take up his new position on May 1, 2009, while Eisenhut will move to Tages-Anzeiger on June 1, 2009. The two have been working together since fall 2008 on the further development of the Tages-Anzeiger.
Strehle built up relationships with BaZ and Berner Zeitung for Tamedia
Res Strehle has been deputy editor-in-chief of the Tages-Anzeiger since 2007. Prior to this, the 58-year-old was editor-in-chief of the magazine, worked for Weltwoche and for Bilanz and Facts. He was also one of the founders of WochenZeitung in 1981. He has written several books and was a lecturer at the HSG St. Gallen, the School of Social Work in Zurich and the Media Training Center (MAZ) in Lucerne.
Strehle and his team continued to develop the magazine's journalistic content and played a key role in establishing the partnership with the Basler Zeitung and Berner Zeitung newspapers. Under Res Strehle's leadership, the weekend supplement significantly increased its readership and was in the black for the first time in its history.
As editor-in-chief of 20 Minuten, Eisenhut doubled the readership
Markus Eisenhut is currently co-editor-in-chief of the Tamedia title Berner Zeitung. He joined the Berner Tageszeitung in 2006 from 20 Minuten, for which he prepared the launch of the commuter newspaper 20 minutes in French-speaking Switzerland as project manager. Together with co-editor-in-chief Michael Hug, he further developed the regional focus of the Berner Zeitung. Prior to this, the 46-year-old played a key role in the realignment of the Vorarlberg media company's media business in Romania and Hungary.
From 2001 to 2003, Markus Eisenhut headed the editorial team of the commuter newspaper 20 Minuten, which more than doubled its readership during this time. He was also deputy editor-in-chief at the Tages-Anzeiger and head of news at the Sonntagszeitung. He also worked as head of sports at Blick and Sonntagsblick.
The appointment of Markus Eisenhut and Res Strehle by the Board of Directors of Tamedia was preceded by a comprehensive evaluation process that met the high requirements, Tamedia wrote in a press release on Tuesday.

Res Strehle		Markus Eisenhut

The Geneva-based agency Agence Virtuelle has acquired Office World as a new client. The search marketing agency was commissioned by the office supplies specialist to manage and optimize the company's referencing and online promotions. Agence Virtuelle has been active in the field of e-branding since 1995. Its clients include EasyJet, LeShop.ch and Ebookers.

Andreas Kessler, who has been Head of Marketing at Odlo since fall 2008, will also take on the role of Managing Director on April 1, replacing Odd Roar Lofterød. He will continue to drive forward the strategic direction of the brand, according to a company statement. The 44-year-old Kessler began his career at Unilever and worked for the Swatch Group in Asia and North America for several years. Odlo is a provider of functional sports underwear, sports and outdoor clothing.

The first issue of SV Switzerland's customer magazine "Spice" will be published at the beginning of April 2009. The 36-page magazine, printed on environmentally friendly paper, is published twice a year in German and French with a print run of 4,000 copies. The magazine features reports and background stories from the restaurant and hotel industry. The aim is to show customers the diversity of the company.
The editorial concept was developed by Zurich communications consultant Karin Müller. The visual realization was the result of teamwork between Sonja Studer, Sonja Studer Grafik, and Reto Wilhelm, Panta Rhei PR. Graphics and layout were carried out by Ruth Christen and Donat Raetzo, Visual Communication Zurich.
The first issue is all about the Thun Lakeside Games: In an interview, organizer Res Stucki talks about the beginnings and challenges. The new lobby concept of Courtyard by Marriott Hotels is also presented. Miriam Hauser from the Gottlieb Duttweiler Institute highlights trends in gastronomy.

The organizers of Marketingworld 2009 are satisfied with this year's event on March 25 and 26. The two-day trade fair organized by Kaiser Promotion and its partner companies attracted more visitors this year than in 2007, when it was held for the first time and was open over three days. According to Peter Kaiser from Kaiser Promotion in a press release issued on Tuesday, it was possible to have time for visitors and consultations in an informal atmosphere. In addition to exhibition stands, the hangar of the Air Force Center in Dübendorf also hosted presentations by Urs Fueglistaller from the KMU Institut St. Gallen and Rene Eugster from the Agentur am Flughafen. The next Marketingworld is scheduled to take place in 2011 or possibly as early as 2010.

Exhibitor at Marketingworld 2009: ASM Messebau, AGM Müller, Brands Fashion, Ching Mei Industrial, Dameco, Decatron, Druckerei Mogensen, Elasto Form, JKAPLAST, Kaai Kalender, Kaiser Promotion, Kalfany, Süße Werbung, Kolbe-Coloco Spezialdruck, LM Accessoires, Midoceanbrands, Prodir, Ritzi, Roman Bauernfeind, Senator, Schwan Stabilo, Tradenet, Trigon Deutschland, Valida St.Gallen, Wellness-Promotion.

Assai Dialog + Digital, a Wirz Group company, wins the pitch from TopCC against two competing agencies. The contract includes the conception, design and implementation of the 2009 dialogue campaign. The focus of the creative concept for the Swiss pick-up market for bulk consumers is the visualization of quality and freshness. The first mailings will be in mailboxes from April.

Journalist Jost Auf der Maur is joining Schweizer Familie as a reporter on July 1, 2009. The former editor of NZZ am Sonntag will report directly to Editor-in-Chief Daniel Dunkel and write for all departments.
After attending the Zofingen School of Journalism, Auf der Maur worked as an editor for the Basler Zeitung. From 1986 to 1995 he was editor and reporter at Weltwoche, and between 1995 and 2001 he was a reporter at Facts. From 2002, Auf der Maur was responsible for the development and management of the Society and Style section at NZZ am Sonntag. Since 2005, he has written for all departments. Auf der Maur has been awarded the Klagenfurt Journalism Prize, among others. The 56-year-old lives with his wife in Chur.