In its first month, the Swiss children's channel Nick achieved an average market share of 6.6 percent in the target group of 3 to 14-year-olds.
The children's channel Nick, which belongs to MTV Networks Switzerland, has already achieved good ratings in its first month. In the launch month of April, it achieved daily market shares of up to 14.6% and an average monthly market share of 6.6%. This means that the new children's channel has already managed to outperform the competition from Ki.Ka in Switzerland on four days.
As the channel writes in a press release, cartoons such as "Teenage Robot", "Avatar - Lord of the Elements" and "Sponge Bob Squarepants", but also real-life series such as "Ned's Ultimate School Madness" have contributed to this success. So far in May, the channel has achieved an average market share of 8.9 percent.

Gemi According to the Goldbach Media Index Gemi, the Internet, radio and teletext once again shone with growth in advertising pressure in March 2009. While the radio medium recorded an increase of 8 index points to 257, the Goldbach Index shows an increase of 6 index points to 445 for the Internet. With retroactive effect from January 1, 2008, 20 Minuten Online is now included. Teletext also increased by 5 points to 165, while the TV medium suffered a reduction of 2 index points to 444. All e-media together maintained their position at the previous month's level of 433 index points, while the index for all media remained at 191 points.

AY&R's last campaign for Leica has already won almost all the major awards. Gold at ADC Switzerland and ADC of Europe, silver at ADC New York, silver at Eurobest, silver and bronze in Cannes and, as "top of the awards", gold at the overarching competition The Cup. It is therefore quite a challenge for CD Chris-tian Bobst to be able to double up here once again. However, as he was already on the team for the last Leica campaign - still with the "old" AY&R - he didn't have to completely recreate the world. For once, the instruction "Let there be more light!" was enough. The new Leica D-Lux 4 is a camera with a particularly fast lens.
With a 1.2.0 - 2.8 intensity, bright images are possible even in poor lighting conditions. The creative team at AY&R visualizes this with posters that are hung in light boxes and therefore radiate a very striking brightness day and night. For this new idea, Bobst has adopted the previous basic concept, in which the posters each incorporate photographically processed details of their immediate surroundings.
In the last campaign, this effect was dramatized with zooms. Now the message goes more into detail and into the macro range. In addition to the light intensity of the D-Lux 4, the record-breaking sharpness of the Leica S2 is communicated. This new 35 mm camera captures 37.5 million pixels on the image. The campaign shows this effect with extremely enlarged details - also from the surroundings of the billboard. "We were able to count on very grateful support from APG in implementing these ideas," says Bobst. In order to make the ideas as artistically effective as possible for the target audience, monochrome graphic environments were also sought.
Three of the "light boxes" and five of the "enlargements" are unique. All the posters will be hung up in the city of Zurich, where the main target group will be professionals from the photography scene. The broader continuation of the campaign is then programmed for the web. The first edition with the "Zoom" posters has already found its way into countless forums. From sites such as The Online Photographer and Adofdamonth.com to portals in Russia and China - everyone has reported on the idea and, of course, on Leica. AY&R is convinced that the speculation will work out again this time.
Andreas Panzeri

Six people in four categories were honored with the Zurich Journalism Prize awarded on Wednesday in Winterthur: Bernhard Imhasly from the NZZ received the overall work prize, Catherine Boss, Martin Stoll and Karl Wild from the Sonntagszeitung received the newspaper prize, the prize in the magazine category went to Roland Bingisser from Schweizer Familie, and Dinu Gautier from the weekly newspaper (WoZ) was honored with the young talent prize. The jury had to choose from a total of 131 entries. Federal Councillor Eveline Widmer-Schlumpf gave a speech before the six prizewinners were honored.
With the overall work award, the jury honored the outstanding performance over many years of Bernhard Imhaslyas the foundation writes in its press release. As the NZZ's foreign correspondent based in Delhi, Imhasly's reports, stories, features, analyses and commentaries have helped to bring the complex region of South Asia and in particular the enormously multi-layered country of India closer to a broad public. According to jury president Fredy Gsteiger, he thus fulfills one of the noblest tasks of a journalist: that of a mediator between worlds.
Catherine Boss, Martin Stoll and Karl Wild have triggered the biggest political quake in Switzerland for years with two articles, it continues. The "Nef case" was the story of the year. The fair approach of the team of authors, who protected the privacy of those involved, was highlighted. Roland Bingisser With his moving reportage, he has awakened an understanding of what it means to be illiterate in Switzerland. In unagitated words, he described the fate of those affected, their lifelong, often humiliating camouflage of their weakness.
With persistent, continuous research Dinu Gautier The press release goes on to say that the company took on a topic whose explosive nature only became clear in the course of the publications. A large, well-known Swiss industrial group had commissioned a private security firm to infiltrate and eavesdrop on critics of the company and globalization. Gautier, who is receiving the Young Talent Award, describes the events of the case in great detail and stays hot on the heels of the protagonists. In places, the articles in his series read like a thriller, said laudator Susanne Mühlemann, praising the 25-year-old journalist's contributions.
All four prizes are endowed with CHF 10,000. The Zurich Journalism Prize has been awarded by the Zurich Journalism Prize Foundation since 1981. The articles by Catherine Boss, Martin Stoll and Karl Wild on the "Nef case" were published in the SonntagsZeitung on July 13 and 20, 2008. The report "Das dritte Mal in der dritten Klasse" by Roland Bingisser was published in the Schweizer Familie on October 30, 2008. Dinu Gautier's series of articles on "Nestlégate" appeared in the weekly newspaper from June to December 2008.

With its quality standards in terms of photography and look, Wirz & Fraefel set standards early on in Swiss commercial production. In two decades, the company has won four Cannes Lions and countless other awards. In addition, five of the eight best spots that were awarded at the ADC special judging "40 Years of TV Advertising" were created at Wirz & Fraefel. "When you work with Ernst Wirz as a director, the atmosphere on the set is very pleasant. Ernst is one of the great experts who no longer has to prove himself all the time. This calmness allows for a lot of creativity," says Markus Ruf, who has been working with Wirz & Fraefel for years.
Matthias Freuler from Wirz Werbung also shows great respect for the doyen of Swiss advertising film. Together with Ernst Wirz, he shot countless commercials for Die Mobiliar, which won him a Golden Lion in Cannes. Finally, a whole series of spots for Migros, which Wirz & Fraefel produced for Publicis over many years, has become a cult. But even after the most beautiful happy ending, the audience is still waiting for a new film. For this reason, Ernst Wirz and Stefan Fraefel decided to let their experience from over two decades of film fade into a new chapter.
"We have always been characterized by a pioneering spirit and curiosity. Now, even in the age of new media, we want to be open to all coming developments together with our customers," explains Stefan Fraefel. In order to be able to guarantee full service in all areas of the moving image in the future, Wirz & Fraefel has expanded and has now joined forces with Levente Paal from Techo to form a new company. This continues the growth strategy at the tradition-rich studio on Zurich's Forchstrasse, following the integration of GLASS Films with Cello Schnyder at the end of 2008.
"The fact that cross-media advertising is becoming increasingly important and that online advertising continues to grow significantly is a fact that no one disputes today," explains Fraefel. Younger target groups, in particular, can hardly be addressed any more through the exclusive use of classic channels. What is needed is an innovative mix, i.e. exciting ideas and forms of advertising that work across all media. "For optimum impact, classic advertising should always be combined with interactive media," says Levente Paal. And Fraefel adds: "In this highly specialized multimedia environment, agencies depend on competent contacts." For the respective target group to experience a message as optimally as possible today, it must be precisely matched to the reproduction medium or even specially designed and produced for it.
The full width
With its combined experience, WirzFraefelPaal can now offer an even broader range of cross-media services. The company produces content for mobile devices, DVD, the Internet and for digital TV and cinema. WFP also advises agencies on the development of interactive applications and conceives media designs and interfaces. As early as 2001, for example, a self-updating CD-ROM was developed for PET Recycling that integrated current data from the Internet. In 2003, the team shot Internet commercials for Swisscom Fixnet in South Africa, which were so successful that they were subsequently also used as TV spots. In 2007, Internet portraits in extreme image formats followed for Ikea Business and, at the end of 2008, the first alternate reality game in Switzerland for Die Mobiliar.
Behind WirzFraefelPaal are the two Executive Producers Stefan Fraefel and Levente Paal as well as 18 employees from various departments. In addition, an illustrious network of international specialists has been built up over the years. The company also maintains a close partnership with screenwriter Benito Müller and concept designer Daniel Boschung. The partner for branding and CI projects is the Zurich agency Scholtysik Niederberger Kraft, which was jointly responsible for the development of the brand strategy and the appearance of Freitag, among other things.
With Cello Schnyder, Tobias Weber, Pierre Monnard and of course Ernst Wirz, WirzFraefelPaal exclusively offers four experienced directors who have learned their craft from scratch and cover a broad creative corporate and spot spectrum. In addition, WirzFraefelPaal regularly works with international directors such as Stephen Hiam (England), ¬Sebastian Alfie (Argentina), Julien Eudes (France) as well as Jenny Allmendinger (Germany).
The newly merged production company is thus positioned to continue to shape the way Swiss advertising and image films are made in the future - on both classic and cross-media channels.
Andreas Panzeri
Stefan Fraefel
worked for various film productions after his training as a video technician and editor. He was one of the first video editors in the country - first on Betacam, then on Switzerland's first Avid editing suite. At the age of 23, he founded Spectra Films, where he served as producer, director and editor. In 1986, the foundation of Techo-Films followed. In 1988, together with Ernst Wirz, he built up Wirz & Fraefel Productions. Together, the two won virtually all the major awards in the international commercial film industry. Fraefel is president of the tennis section of the Racing Club Zurich and also in the soccer and golf sections of the
RSC active.
Levente Paal
trained as a social pedagogue and went on to become a theater pedagogue. Soon after, the film virus took hold of him and he worked for several years as a director, editor and video technician. With the advent of the Internet, further training as a screen communicator followed. As managing director and partner of Techo AG, he produced countless films for corporate clients as well as TV and cinema spots. Today he is managing director of the newly merged company WirzFraefelPaal together with Stefan Fraefel. Levente is a board member of the Swiss Film Association and a striker for FC Wollishofen. He loves powerful engines on two and four wheels.

In mid-2007, Axel Springer Switzerland took over the TV magazines Tele, TV2 and TVvier from Ringier in addition to its own TV Star. A lot has happened since then: the editorial offices and advertising sales were each given a joint management. Tele and TV Star have been repositioned so that they get in each other's way less: Tele is now a family magazine with a broad range of topics, while TV Star focuses on TV and film celebrities.
What they all have in common is a clearer program overview. In addition, TVDigital became a tele-supplement with new Switzerland-related content, the subscription price for TV2 was increased, while the advertising rates for all titles were massively reduced as of October 1, 2008.
All these steps, which were repeatedly reported on by Werbewoche, were always understood at AS Schweiz as preparations for the relaunch of the two main titles Tele and TV Star.
Tele, the premium title in the AS Schweiz portfolio of TV magazines, was already given a facelift in November, accompanied by a broad-based print and TV campaign. Now TV Star will also be given a makeover on May 27. "Our aim is to differentiate TV Star even more clearly from its sister title in future," says Gion Stecher, Editor-in-Chief of TV Magazines AS Switzerland. The aim is to make TV Star "younger, more feminine and more urban", i.e. to appeal even more consistently to the audience that it already reaches better than Tele. For this reason, graphic designer Caroline Grimm was deliberately commissioned with the redesign, says Stecher.
As with Tele, the changes to TV Star are already apparent on the cover. The logo, which previously took up the entire width of the front page, is now about half the size and leaves more space for the cover picture. Whereas previously the letters "TV" were white with a red border, it is now the other way around, while the word "Star" is completely white, with no border. This looks more stringent than before.
In terms of the cover concept, TV Star remains largely true to itself, but the star depicted is no longer shown in "his" surroundings. The spotlight is on the person themselves, with a classic portrait that essentially lives from "eye contact" and in which the colors of the skin, eyes, dress and background are precisely coordinated.
The entire magazine design is based on the motto "linger instead of getting lost in it", says graphic designer Caroline Grimm. However, each section now has its own pastel shade for graphic elements such as info boxes. This improves reader guidance. Inside the magazine, the first thing that catches the eye is the new, clear font. The titles are also uniformly black and there are no more sensational red highlights. Overall, the layout is more airy. This brings more calm to the magazine.
At the same time, TV Star is given a teasing touch with small elements such as colored "sticky dots" on a photo corner or yellow highlights reminiscent of Post-it notes. "We have found that this appeals to women much more than men," says Gion Stecher. The page structure remains in three parts: cover, program and puzzle. There are no major changes to the content either. The magazine remains focused on TV celebrities and film stars. However, the proportion of short messages will be increased.
An advertising campaign by Zurich advertising agency Spillmann Felser Leo Burnett is also planned for the relaunch. In addition, the TV Star website will soon have a new look and, above all, "the fastest program guide in Switzerland". However, the magazine's distribution concept remains the same as before: around 40 percent of its circulation (2008: 169,761 copies) is distributed via combined subscriptions with NZZ, Basler Zeitung and various regional newspapers, the rest via direct subscriptions and individual sales. This gives the program guide a fairly stable reach (285,000 readers). However, it is already clear that TV Star will certify a lower circulation this year. "We have made adjustments in the area of 'other sales', i.e. subscriptions that are discounted by more than 50 percent, in order to strengthen our paid circulation," says Marie-Anne Cobigo, Deputy Publishing Director TV guides. In contrast, she sees "potential for expansion" in sales partnerships with newspapers. She says that contact with other publishers will be intensified in future. She sees the relaunch as a door opener, also in the advertising sector. "The prospects in the advertising market are good," says Cobigo. It is true that TV Star, like many other titles, lost a lot of advertising volume in the first quarter of 2009. "But in April, the title is back up on the previous year."
Markus Knöpfli

In programmes such as "Glanz & Gloria" or on the people pages of Swiss magazines, you can regularly see where Swiss celebrities prefer to eat out. But who knew that Michelle Hunziker regularly has lunch in a Migros restaurant - and meets Sepp Blatter there? Ueli Maurer and Thomas Bucheli are just as loyal fans of the popular M-Beisel on the corner. "These testimonials are not made up. We have obtained permission from everyone involved," smiles Matthias Freuler. Of course, the CD of Wirz Werbung did not ask the real Michelle Hunziker or even Federal Councillor Ueli Maurer for this tongue-in-cheek Migros campaign. The agency searched the telephone directory for "famous" doppelgangers. These would occasionally suffer from their "name-alike" in everyday life. For this idea from Wirz, however, all those asked immediately gave "their" name with great enthusiasm. The protagonists now get to the heart of what Migros restaurants actually are in an entertaining and astonishing way: namely restaurants where the whole of Switzerland simply likes to go and eat. And which, by the way, can be found everywhere. With almost 250 establishments, the M-Restaurants represent the largest restaurant chain in Switzerland.
The budget for this division is separate from the umbrella brand campaign, which has just been presented by Jung von Matt/Limmat. Wirz is already managing the budget for the second year. In the previous campaign, advertising was based on the "daily fit" concept. Migros restaurants cook healthy food, so guests can "eat with a clear conscience". The idea that Migros wants to take responsibility for its customers will continue to be communicated. However, Migros restaurants will now also be advertised with this image campaign. This is stylistically "not bound to the specifications of the new lead campaign", as Freuler explains. The portraits of the "celebrity" guests were taken in proper style by celebrity photographer Alberto Venzago. Many of the testimonials applied with elaborately designed photos that they had already taken themselves "with a lot of creative imagination" in a Migros restaurant. "On this basis, working with the amateur models was a lot of fun," says Wirz happily.
Andreas Panzeri

The Lowe agency has adapted the international launch campaign for the BMW Z4 to the Swiss market and implemented it cross-media for BMW. A work by South African artist Robin Rhode, which uses red, blue and yellow tire tracks to represent the driving pleasure of the new car, served the agency as the subject for the campaign. The motifs are used in direct mailings, on posters, in radio spots and at an expo at Zurich airport.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Roland Jäggi, Celine Dillier (AD), Boris Beuckmann (text), Rolf Jeger, Alessandra Ira, Christina Koch (consulting), Jasmin Keiser (DTP).

Brüngger Bachmann Dialog has developed a cross-media campaign for its client Toshiba Tec. The focus is on individually configurable copying and printing systems. To communicate Toshiba as a provider of multifunctional devices, the agency developed promotional flyers, product brochures, advertisements, POS and a website. The campaign's subjects are intended to present the assembly of an individual printer solution as child's play. The subjects are underpinned by the slogan "Created by you".
Responsible at Toshiba Tec Switzerland: Hans Schild (Managing Director), Simone Bachmann (Marketing), Stefan Jüngling (Product Management). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD), Manuela Eigenmann (Art / Webdesign), Jakob Schmid(Text), Christina Lipp / Margot Vögele(Strategy & Consulting). BYJLD (Litho).
Toshiba campaign overview

In cooperation with Coop Rechtsschutz, the newly founded company Copyright Control has launched the first legal protection insurance for the copyrights of creative professionals. The contact point for copyright offers services in the area of prevention and intervention. The cost of membership depends on the size of the company.
The Bern-based company offers initial advice from lawyers and further copyright advice in the area of prevention. With the help of an electronic medium, members of the legal protection insurance can deposit ideas, concepts and designs and thus provide proof of priority in terms of time. The company also offers legal protection insurance in the area of copyright in cooperation with Coop Rechtsschutz.
Copyright Control is backed by three lawyers who have worked in the fields of media, advertising and communications law as well as administrative and financing tasks.

The three initiators of Copyright Control: Emanuel Zloczower, Rena Zulauf, Sven Oeschger.

The exclusive furniture store Teo Jakob is continuing the "Hall Of Fame" campaign launched in 2007. JWT+H+F has created new advertising motifs that once again present outstanding protagonists from the world of design. These illustrious names are intended to represent the standards that Teo Jakob also sets for itself. For the third round, Swiss designers of international renown have once again been recruited. After Alfredo Häberli, Mario Botta and Aurel Aebi, Rino Brodbeck, Trix & Robert Haussmann, Kurt Thut and Hannes Wettstein have now joined them.
The collaboration benefits from a long and successful history together. "It was natural for the big names in design to advertise the instance among the exclusive design-oriented furniture stores," Remy Fabrikant is pleased to say. The photos were all taken in 2008. Marc Wetli took the photographs. The campaign is currently being used in various print titles throughout Switzerland. pan

In the world, 16 percent of the population suffers from hearing loss. These people receive technical help thanks to the latest digital hearing systems and high-end hearing aids from Phonak. However, the Phonak Group, based in Stäfa, is not only involved in research and technology to help people with hearing loss. The Hear the World initiative launched by Phonak also aims to raise awareness of hearing and the consequences of hearing loss in the world. The initiative is supported by Plácido Domingo, Annie Lennox, Lenny Kravitz and other world-famous musicians. They have been photographed by Bryan Adams for various communication measures.
Following the successful launch of Hear the World in 2006, the agency Metzgerlehner Worldwide Partners in Erlenbach has now also been commissioned by Phonak to further develop the campaign at distribution level. The campaign invites the public to take a free hearing test. In addition to advertisements and a brochure for specialist dealers, it also includes various advertising materials for the POP.
The Hear the World magazine is an important platform for the initiative. This is published four times a year on topics relating to hearing culture. The net proceeds from the subscriptions are donated to the Hear the World Foundation. This supports projects for people with hearing loss. pan

Musician and multimedia artist Bryan Adams photographed stars listening for the Phonak Hear the World campaign.