The sponsor of the newly launched quiz show Post-it Street Challenge is 3M's Post-it brand. With a cross-media campaign for the show, the Zurich agency Noise is promoting the product twice over. Post-it is the main actor in the campaign for the program as well as during the quiz show itself.
The show and the website designed and realized by Noise are promoted with advertisements and at the POS. www.postit-streetchallenge.ch is being made aware of. The website forms the second cross-media campaign center, with product information, a competition and an online game. In addition to POS stands, posters, displays, competition stands and shelf stoppers were created in the campaign look.
The show Post-it Street Challenge is the realization of a well-known game: candidates get a post-it stuck on their forehead and have to guess which famous person is on the piece of paper. The quiz show is first broadcast on Friday evenings at 6 pm and repeated on Saturday at the same time on Pro Sieben.
Responsible at Post-it Street Challenge: Priska Engelbogen (Advertising Manager), Roland Meier (Marketing Manager), Stefan Marte (Product Manager). Responsible at Noise: Patrik Leuenberger, Tanja Thurnherr (Project Management), Martin Rüegg (Text Website), Gregor Fitz (Art Direction), Sandro Kümin (Art Direction/Programming Web DTP).

The Glattbrugg-based production agency Dreiplus Werbearchitekten is once again expanding its 13-strong team. The agency has hired Martin Zollinger as of May 1, 2009. He will take over the management of sales activities with immediate effect. Zollinger has been in charge of Traffic Media for the Zurich public transportation company for 13 years.

The 20 Minuten news site reaches over 1 million unique users per month. The latest Net-Metrix profile figures from January 2009, which show an average value for the last quarter of 2008, record 1.042 million users per month for the site. This corresponds to growth of 51 percent compared to the Net-Metrix-Profile figures from February 2008, according to a press release from the publisher.
20 Minuten Online primarily appeals to users between the ages of 14 and 34, with 51 percent of users in this age group. The strong growth of 20 Minuten Online primarily reflects the ongoing investment in the expansion of the online editorial team, the press release continues.
The Net-Metrix-Profile study supplements the audit measurement data collected monthly by Net-Metrix, a subsidiary of Wemf and Mediapulse. The profile study, which includes socio-demographic information on website users, is published twice a year in May and November.

The Initiative agency has a new media director. Nathalie Bösiger will take over as Media Director from mid-July. Together with Rolf Suter, the new CEO of Mediabrands, she will be responsible for the agency's development.
The qualified marketing manager has been working in media and advertising for over 14 years. She started her media career at Universal McCann. She then moved on to OMD, where she mainly looked after international clients. For the last four years, she has been Managing Director at Mediaxis-MPG.

JWT+H+F has created a campaign for the new Sony Bravia television. At the heart of the campaign is the slogan that the new 200 frames per second display every movement sharply and smoothly. The subject shows the Brazilian soccer player Kakà.
In addition to the classic advertisements, JWT+H+F also realized special formats. In addition to the content produced by Co&Co for the web, BTL activities were also used. For example, a live raffle during the half-time break of the FCZ-YB match on April 26. In terms of communication, the new launch was combined with a cash-back campaign.
The campaign runs nationwide from the end of April to the end of June.
Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Mathias Bart (text), Anna Kindlimann, Sebastian Day (graphics), Reto Baumann, Jennifer Rimann (consulting). Image editing, litho: Mischa Annen (Type Design). Media: Livia Sommer, André Heller (OMD). Online: Florian Wieser, Remo Hexspoor (Co&Co). Responsible at Sony Overseas SA: Patrick Owen Meier (Head of Marketing Communications), Sylvia Petrick (Marketing Communications Manager).

Wunderman has developed an online competition for Bel Suisse to draw attention to its Mini Babybel product. Interested parties can use the platform to finish drawing two comic stories that have already been started or create their own comic strip.
The agency developed a drawing platform for the competition, in which various drawing program tools are available. The user can also select and edit illustrated objects, people, backgrounds and speech bubble templates for the competition. The design of the website was deliberately intended to give the impression of sitting in front of a drawing table, as the agency writes in a press release.
Wunderman is part of the Y&R Group Switzerland.
Responsible at Wunderman: Markkus Gut (CCO), Fabian Biedermann, Rahel Güttler (Consulting), Roland Dill (AD), Isabelle Bischoff (Design), Patrick Bucher (Concept/Text), Christoph Wirth (Programming), Michael Höhn, Urs Breton (Flash Programming), Daniel Ganahl (Illustrations).

"When the weather is no longer broken, we will go for a walk" is the title of Ester Vonplon's work. It shows scenes from a village in Kosovo. The Grisons photographer, who was born in 1980, also makes the fragility of this world visible by deliberately leaving the technical flaws in her black and white images as they are. The jury praised the winning work for its "immediacy, radical composition and graceful craftsmanship". Only photography can generate such a lyrical atmosphere with these means, jury member Walter Keller is quoted in the press release. (Work Vonplon)
Jonathan Heyer wins the photo prize in the "Advertising" category with "Hare, frog and weasel completely relaxed". It is endowed with 5000 francs. The witty three-part commissioned work for the Migros label Terra Suisse aims to promote nature and animal-friendly agriculture. (Work Heyer)
Vanessa Püntener was awarded the Fine Arts category prize on Friday evening. She receives the award for the atmospherically dense series "Alp - Portrait of a Hidden World". (Work Püntener) Andri Pol wins the prize in the "Editorial Photography" category with his harrowingly natural portraits entitled "Albino Hunting in Tanzania". (Work Pole)
Finally, Roger Eberhard was awarded the "Free" category prize. Under the title "So long, Cockaigne", he portrays people in one of the poorest regions of Russia. The irony of the story: the region is only 250 kilometers away from the land of Cockaigne, Moscow, the Russian center of money. (Work Eberhard)
The award-winning photo series can be seen until May 17 in the Swiss Photo Award exhibition at the EWZ Selnau substation in Zurich. The exhibition includes all 18 works that the jury nominated for the 2009 Photo Award from over 450 entries with around 3,000 images. The prizes will be presented on Friday evening.

The Federal Supreme Court has established the principles for the protectability of a melody as a trademark. A catchy and recognizable sequence of notes is necessary. However, lyrics are not required. Even the sound logo does not have to be able to be sung exactly.
According to the judges, a short, self-contained musical theme could well be understood by the addressee as a reference to a product on first hearing. Typically, such sound cues are used at the beginning and end of an advertising spot. In order for the melody to be understood as an indication of a specific origin of the product, it is not necessary that it can be clearly reproduced by the listener. Rather, recognition is sufficient.

The "p:forum" industry event organized by Publicitas will not be held this year. The all-media marketer has streamlined its sponsorship and event program for the current year for cost reasons. According to a Publicitas press release, various events and engagements will be suspended for six months. This affects internal and public events as well as sponsoring commitments at third-party events.
According to Christian Gartmann, Director of Marketing & Communication at Publicitas, the current situation in the advertising market is forcing the company to take measures on the cost side. However, the newly launched "p:forum" worked well last year, so the intention is to hold it again in spring 2010.
The "p:forum" in Zurich and Geneva was created in 2008 as a merger of the former Publimedia Forum and the Publicitas Publishers' Conference. A total of 450 experts from publishing houses, advertising clients, media and advertising agencies as well as business and trade journalists attended the two events last September.

The Center for Corporate Responsibility and Sustainability at the University of Zurich is conducting a study on sustainability in the Swiss printing industry. It aims to shed light on the importance of sustainability for media service providers, advertising agencies and clients.
In corporate management, the question increasingly arises as to what significance sustainability has for the individual company and what opportunities and risks are associated with this topic. In order to find answers to these complex questions, which are also crucial for the future of media service providers, the Center for Corporate Responsibility and Sustainability at the University of Zurich (CCRS) is conducting a broad-based study. Different questionnaires were created for the service providers, agencies and clients. Participants will receive the results of the study free of charge.
Questionnaire for advertising and communication agencies
Questionnaire for print shops/media service providers
Questionnaire for customers/clients

Intel is launching its new global brand campaign "Sponsors of Tomorrow" on Monday. The advertising campaign comprises measures amounting to several million US dollars and is set to run for the next three to five years. The marketing was developed by Venables Bell & Partners from San Francisco. The media agency OMD is responsible for worldwide media planning.
The chip manufacturer's campaign focuses on the brand rather than a product. Under the slogan "We make tomorrow possible", a media mix of TV, print, online, outdoor advertising and mobile media is being launched. The first ad motifs can be found on the Internet from today.
After the launch in the USA, Germany and the UK, China and India will follow later in May and, from June, Australia, France, Indonesia, Italy, Canada, Korea, Malaysia, Mexico, the Netherlands, Poland, Russia, Sweden, Spain, Taiwan, Thailand, Turkey, Vietnam and individual countries in South America and Africa. This will be followed by Brazil in August and Japan in September.

The full-service agency for digital marketing Planetactive Zurich has been under new management since May 1. Nicolas Noth, previously Director Business Development, has taken over the management of the agency as Managing Director Planetactive Switzerland & Austria. He replaces Martin Sinning, who is returning to management at Planetactive's headquarters in Düsseldorf.
Nicolas Noth joined Planetactive at the end of last year to support the agency in its strategic development and the further expansion of the Swiss market. He previously headed the Corporate Film & New Media division at Condor Films. He was also a member of the management board there. Before joining Condor Films, he was Head of Blick Online and a member of the Executive Board of the Ringier newspaper group.