This summer, the Red Cross will be 150 years old. The aid organization is celebrating this anniversary with a spectacular online campaign. People all over the world are being asked to www.ourworld-yourmove.org to show how the world could be improved. The idea comes from Saatchi & Saatchi in Geneva.
The world is in chaos. And not just since the economic crisis. There are at least 14 major construction sites on our planet. These global problems - from climate change and hunger in third world countries to racial discrimination in all cultures - are comprehensively documented on the website Ourworld-yourmove.com. This was designed by Saatchi & Saatchi in Geneva. This week, the site was also launched from the ICRC headquarters in Geneva in eight different world languages. This is also communicated individually by all 186 member states of the International Red Cross or Red Crescent.
Saatchi & Saatchi Geneva won the comprehensive mandate for this major project - ranging from a web portal and a classic campaign to a communication kit for the countries involved - in a pitch "thanks to the convincing idea", as CD Philippe Schwaar explains. This idea is based on a website that aims to encourage people all over the world to get even more involved with the problems of our world - and to make this involvement known to the rest of the world as part of a community.
The intro of this site www.ourworld-yourmove.org shows a globe. However, this does not show the familiar and graphically attractive continents, but rather an international mess - almost as we encounter the world and its chaos every day in the news of the various media. "Our world is in a mess. It's time to make your move." With this headline above the desolate globe, visitors are tempted to take their first action. The aim is to put the geography puzzle back into its familiar world order. Based on the Rubik's cube, the countries on this globe can be moved with a click of the mouse. The "latest gimmick in 3D" - as AD Gabriel Mauron reveals - was technically realized by B-Tween in New York. The content behind the game comes from Saatchi, where this project in Geneva was also the initial spark for the establishment of its own Internet department, as Managing Director Philippe Meyer explains.
By playing and clicking on the various levels, you can access everything you want to know about the history, commitments and goals of the Red Cross. The content is very popular at a first level and is then presented in ever greater depth. Films run parallel to text information. Statements and reports deliberately work with emotions. The aim is to encourage visitors to the site not only to get involved in the blogs on offer, but also to actively make a "move" towards a better world.
In order to grow the "move" community as quickly as possible, Saatchi & Saatchi has also activated targeted inclusion on YouTube, Facebook, MySpace, Twitter and Flickr, as Anthony Lamy, Head of Interactive at the Geneva agency, explains.
Banners, classic advertisements and a film are available to promote the campaign. The agency is naturally hoping for goodwill from the media all over the world. At Saatchi & Saatchi, too, many employees have invested "much more time in this job than can actually be billed" as Account Manager Flavia Engelmann is a little proud of - after all, 150 years of the Red Cross is more than just a round anniversary.
Andreas Panzeri

Zurich-based creative agency Advico Y&R, part of the Y&R Group, won two awards at the Clio Awards with its campaign for the Sunday newspaper. The SoZ spot and the SoZ ads were awarded a silver and a bronze Clio.

Exxtra Communications receives bronze statue
Another Swiss agency was honored at the Clio Awards. Exxtra Communications received a bronze statue for the Delizio poster. The Zurich agency is also part of the Y&R Group.

The communications agency Future Connection has redesigned the website of the Swiss information network for nature and environmental protection. Naturschutz.ch is supported by organizations such as Pro Natura, WWF and BirdLife and offers news on events and campaigns as well as links to various topics. The new portal is intended to enable more interactivity, for example for blogs or nature conservation communities. Users can, for example, subscribe to RSS feeds or publish their own contributions. The agency has carried out the project as a support contribution to a reduced approach, as stated in a press release on Tuesday.

Responsible at Naturschutz.ch: Stefan Bachmann. Responsible at Future Connection: Davor Radisic (design) and Kilian Hann (technology).

Rod Kommunikation has launched a campaign for Bell with the claim "You are the grill chef". This comprises four TV commercials, several advertisements, a POS brochure, B2B measures and an interactive competition. The entertaining TV commercials at the heart of the campaign show the typical barbecue scene: The barbecue chef (Dominik Gysin) stands at the sizzling and sizzling barbecue. His buddy (Beat Schlatter) arrives and opens the conversation with "Hey, boss" until the barbecues are "Cha me schicke". The TV commercials were produced with director Michael Steiner.

>To spot 1
>To spot 2
>To Spot 3
>To spot 4

Responsible at Bell: Davide Elia (Head of Marketing/Communications), Ramona Bornéque (Advertising Project Manager), Micha Roth (Marketing Project Manager). Responsible at Rod Communication: Michael Benz, Sascha Borsai, Regula Fecker, Megan Gutman, Angela Francioli, Petra Hiltenbrand, David Schärer, Maurus Zehnder. Production: Onfilm, Michael Steiner (director), Filipp Zumbrunn (camera) Michèle Seligmann (producer), Stefanie Bereiter (production coordinator), Daniel Cherbuin (editor), Adrian Frutiger (music). Online video, post-production: Hastings, sound studio. Photography: Jonathan Heyer.

The Board of Directors of the Zurich agency Agor has decided to retroactively add Reto Zollinger to the Executive Board as of May 1, 2009. He will continue to work on the consultancy front as part of his role as a member of the management board. The agency specializes in marketing, advertising and public relations in the business-to-business environment and supports companies from the capital goods and services sectors.

The Agor management (from left to right): Eduard Ulli , Markus Günter, Reto Zollinger and Oliver Hug.

WVC Communications is expanding its client portfolio. The advertising agency based in Bubikon will support Avantime, a provider of complete customer retention tools and loyalty programs. The aim is to raise awareness of the company and its services among companies. In a first phase, the communication assignment includes the redesign of the brand image and the creation of a company brochure with an easy-to-understand presentation of the customer benefits. Further advertising measures are currently being planned.

The downward trend in advertising revenue for the Swiss press accelerated further in April. Income fell by 28.6 percent compared to the same month last year. In March, the decline amounted to 16.6 percent. In total, advertisements worth CHF 145 million were placed in April, as Wemf announced on Tuesday. However, it should be noted that the daily newspapers published two fewer editions this April than in 2008 due to the Easter holidays.
Job ads accounted for CHF 14.3 million of the total revenue, which fell by 53.2 percent year-on-year. Commercial advertisements fell by 26.1 percent to 114.1 million. Real estate advertising fell by 24.5 percent to 5.8 million. In contrast, there was an increase in brochure inserts (+3.9 percent to 10.9 million).
Financial and business press report the worst figures
The newspapers were affected to varying degrees: The financial and business press suffered a drop of 42.9 percent to 4.7 million. Revenues in the Sunday press fell by 30.1 percent to 14.5 million. The daily press recorded a drop of 29.5 percent to CHF 79.8 million.
The specialty press (-28.8% to 15.6 million), the general press (-23.3% to 21.1 million) and the trade press (-21.9% to 5 million) fared no better. The regional weekly press got off relatively lightly (-16.6% to 4.3 million).

Alcohol advertising in domestic and foreign television programs aimed at the Swiss public should not be banned. The responsible National Council committee (KVF) voted 17 to 7 against the Council of States, which opted for a radical ban. The KVG wants to go back to the federal solution. If the plenary votes in favor of the KVG majority, the Council of States will have to go back to the drawing board. The bill is to be amended in parliament during the summer session.

The advertising agency Spillmann/Felser/Leo Burnett has produced a new TV commercial for PET Recycling Switzerland. The commercial aims to highlight that a PET bottle is a valuable material used to make many things—such as cell phones, laptops, and even fabric covers for sofas. The commercial shows that when people throw away empty PET bottles, they’re also throwing away cell phones, laptops, and sofas. The spot will air starting May 18, 2009, on Swiss television as well as during the Swiss segments of German broadcasters.

Please don't throw away clothes. from SFLB on Vimeo.

PET Recycling Manager: Jean-Claude Würmli (Overall Responsibility), Lukas Schumacher (Advertising Manager). SFLB Contact Person: Martin Spillmann, Patrick Suter (CD), Reto Clement (AD), Patrick Suter (Copy), Rebecca Krausse, Stefanie Brauchli (Consulting), Suzana Kovacevic, Larissa Bollmann (Art Buying). Production: Rudi Haller (Solid & Hallerfilm), Director: Rainer Binz. Media: Kathrin Schön, Martina Frei (Vizeum).

Now the rumor has been confirmed that Swiss and Marc Forster are teaming up for a film. The Swiss star director, whose films include James Bond 2007 - Quantum of Solace, is stepping in front of the camera himself for the first time for the airline. The short film "LX Forty," named after the Swiss flight from Zurich to Los Angeles, shows Forster high above the clouds and deals with questions from the Hollywood star that move him on his travels. The film focuses on the individual service on board.
The short film is available from June 3, 2009 on Swiss.com/myflight to be seen. A short version is also to be seen as a TV commercial from the beginning of July. The viral campaign was developed together with the advertising agency Publicis. The short film, produced by Zurich-based Ping Pong Film, was shot at Paramount Studios in Los Angeles and realized with partners including Kansas City-based MK12 (Animation House) and music producer Brian Reitzell.

Responsible at Swiss International Air Lines: Dr. Frank Maier (Head of Marketing), Marcel Benz (Head of Marketing Communications), Christine Moch (Advertising Manager), Parand Rohani (Manager Online Marketing), Lukas Streich (Segment Marketing). Responsible at Publicis, Zurich: Martin Denecke (Executive Creative Director), Sacha Moser, Tim Hoppin (CD), Swen Morath, Jo-Wayne Peacock (AD), Felix Freese, Mario Nelson (Copywriters), Sandro Tissi, Devika Hasler, Pierre-Andre Zumstein (Graphic Designers), Curdin Janett (Managing Partner), Stephan Lanz (Senior Brand Director), Bojana Taraba, Mirjam Vonarburg, Renée Margelist (Brand Directors), Myriam Mojon (Junior Brand Directors), Achill Prakash, Simon Rehsche, Isabelle Hettel (Strategy), Tuna Tufan (TV Producer), Janine Geigele (PR). LX Forty Film Production: Ping Pong Film (Production Company), Marc Forster (Writer & Director), Roberto Schaefer (Director of Photography), Peter Lehner (Executive Producer), Yves Bollag (Associate Producer), MK12 (Associate Producer), Brian Reitzell (Music), Post Production, Film Trailer: Jingle Jungle (audio). Behind the Scenes Documentaries: LA, London (Production Company), Tufan Tuna (Producer), Justin Stokes (Director), Kate Reid (Director of Photopgraphy), Michael Lebor (Assist DP), Daniel Carter (Head of Production).

The Oswald Siegfried advertising agency has developed an F12 poster for its new client Abt Automobile, which is intended to dramatize the high standard of the car dealership. The subject appears like a gourmet dish, with the slogan "Too bad there are no Gault Millau points for garages." The Grosspeter subsidiary offers vehicles from BMW, Mini and the traditional Morgan brand.

Responsible at Abt Automobile: Thomas Keller (Managing Director), Ralph Burger (Managing Director). Responsible at OSW: Michael Oswald (AD), René Fisch (text), Zoe Maritz (consulting).

The advertisers at Jung von Matt/Limmat have developed an iPhone application for Smart and Lautundspitz. When the party page is uploaded via the iPhone, a tiny rotating Smart appears instead of the normal loading animation. This is intended to emphasize the agility of the small vehicle, with the message using the slogan "Smart. Tiny turning circle".

Responsible at Mercedes-Benz Cars: Doris Lengwiler (Head of Marketing Communication), Fulvio D'Aurelio (Coordination Advertising and Trade Marketing). Responsible at Lautundspitz: Daniel Saxer (CTO)
Ruben Welsch (Head of Sales). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (CD), David Hanselmann (AD), Livio Dainese (text), Matthias Fürst (graphics), Thomas Hinderling, Dominik Daeppen, Ariane Sonderegger (consulting).