The Zurich agency Frame Eleven was able to prevail against six competitors in a multi-stage pitch at LZ Medien. The mandate for the newly licensed Tele 1 includes the development and implementation of the on-air design as well as the realization of all in-house productions such as news, weather and sports.

Responsible at Tele1: Jürg Weber (Managing Director Neue LZ AG/Board of Directors Tele 1 AG), Bruno Hollenweger (Managing Director Tele 1 AG, previously Managing Director Tele Tell). Responsible at Frame Eleven: Christoph Müller and Marc Haas (consulting/CD), Mike Frei (AD), Pablo Kirschke (3D), Thibault Muller (graphics/animation), Beni Kägi (project management).

At last week's annual general meeting, the board of directors of Condor Films was reconstituted. Newly elected to the board were communications specialist Beatrice Tschanz, financial expert Rochus Appert and producer Peter-Christian Fueter, who takes over the mandate from his brother Martin Fueter. Kristian Widmer remains Chairman of the Board of Directors. With the new appointments, the company aims to further strengthen its position as a production company for advertising, corporate films and TV, Condor Films wrote in a communiqué on Tuesday.

The Swiss advertising agency has designed a new campaign for the products of the generic manufacturer Sandoz. With the Novartis subsidiary, you get the original active ingredient at a lower price, according to the tenor. The poster subjects illustrate the claim with comparisons to areas of everyday life: "Ride 1st class, pay 2nd class"; "Fly business, pay economy". "Send A mail, pay for B mail" to "Book Maldives, pay for Mallorca." The label "Generics in original quality" is intended to indicate that Sandoz generics do not differ in any way from the original products in terms of quality. Contextualized posters, advertisements, a mailing to retailers, and POS measures throughout Switzerland will be used for the most part.
In terms of appearance and tonality, Sandoz is continuing the branding measures of recent years with the campaign, according to a statement on Tuesday. The advertising agency thus won the Swissmarketing Marketing Trophy in 2008.
Responsible at Sandoz: Robin Koenig (Head of Marketing & Branding). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Mike Krüll and Michael Manzardo (text/concept), Mike Surovka (AD-Assi), Diana Weikert and Flurin Hardt (consulting) and Andi Laub (DTP).

As announced last year, Serge Reymond will replace Théo Bouchat as Head of Swiss Operations at the French-speaking Swiss publishing house Edipresse on June 1, 2009. Reymond will report to Group CEO Tibère Adler, Edipresse announced on Tuesday evening. Edipresse's Swiss operations are to be taken over by Zurich-based Tamedia by 2013.

According to the Goldbach Index (Gemi), all media categories recorded a drop in advertising pressure in April 2009. The total of all media recorded a considerable drop of 4 index points to 187. The Internet was also affected by the decline this time, falling by 2 index points to 449. E-media as a whole fell by 4 index points to 430. Radio is resisting the downward trend with one index point to 255, TV has to accept a severe loss with 4 index points to 440, teletext gets off lightly with 2 index points to 163.

Further details have become known about the SRG project "Media Convergence and Economic Efficiency": The steering committee appointed by the SRG German-speaking Switzerland Board of Directors consists of SRG German-speaking Switzerland President Viktor Baumeler (Chair) as well as Ingrid Deltenre (Swiss Television) and Iso Rechsteiner (Swiss Radio DRS). The steering committee is the strategic part of the project management. The operational part, the co-project management, will be staffed by the BoD in July 2009. A concrete implementation plan is to be drawn up by various project teams by May 2010.
A total of ten sub-projects will be launched
At the heart of the various sub-projects is the "Overall journalistic and operational concept", which is being managed by the co-project management. It is intended to set out the specific characteristics and strategic success positions of the three areas of radio, television and multimedia and show how the diversity of content and quality can be strengthened by combining the strengths of SR DRS and SF and how the existing potential and synergies can be exploited.
Further work is being carried out in program-related fields of convergence with the four sub-projects "Information/News", "Culture", "Entertainment/Music" and "Sport". The "Production, IT and program-related services" sub-project is working on production-related and program-related convergence fields. Operational convergence fields are being addressed in the sub-projects "Communication & Marketing", "Human Resources" and "Finance, Law and Real Estate".
Finally, the sub-project "Corporate culture, communication and integration" includes the "change management" for the merger of the two corporate units.
Implementation plan by May 2010
In a first phase, the overall journalistic concept for the trimedial corporate unit to be formed is to be drafted by the end of October. The specifications for the operating concept of the business unit are also to be formulated by the same date. From November onwards, the detailed concepts and implementation plans in the individual convergence areas will be developed and the issues of corporate culture, communication and integration will be dealt with in greater depth. At the end of May 2010, it should be possible to apply to the SRG Board of Directors for approval for implementation.

The economic crisis made itself felt in the figures of Affichage Holding S.A. in the first quarter. The Group recorded a 16.6 percent drop in sales. While January was still satisfactory, the global economic crisis also made itself clearly felt at the outdoor advertising company in the following months. Cost-cutting measures are now being examined again and will be implemented if the recession persists, as the company writes in a press release on Monday.
Far-reaching cost-cutting measures were taken at the beginning of the year. Among other things, a hiring freeze was imposed, natural fluctuation was used, projects were canceled and investments were reduced. At the same time, short-time working was introduced at the APG subsidiary. The Board of Directors reduced the bonuses for itself and the management by 50 percent.

The Zurich agency Rod Kommunikation has developed a multimedia campaign for Sanitas. The aim is to encourage Swiss families to get more exercise in the fresh air. From now until the end of August, the health insurance company will be advertising to Swiss television audiences before the "Meteo" program with the sitcom "Ins Grüne mit Hubers". The series, developed in collaboration with director Michael Steiner, shows a somewhat quirky family of five competing to decide what to do at the weekend. Whoever wins gets to decide what gets done. For example, the Hubers conquer the Klausen Pass by bike after the father wins the chair dance.
In addition, viewers can find a weekly excursion tip on teletext page 698. Further information and weather maps are available on the web platform sanitas-hubers.ch is switched on. Sanitas entered into a cooperation with SBB for the exercise campaign. The health insurer also supports SwitzerlandMobility, a national network of trails for leisure and tourism.

> To the spot 1
> To the spot 2

Responsible at Sanitas Health Insurance: Valentin Hüsser (Head of Strategic Affairs), Claudia Haueter (Project Manager Advertising and Marketing), Isabelle Schindler (Health Promotion Officer). Responsible at Rod Communication: Sascha Borsai, Regula Fecker, Oliver Fennel, Petra Hiltenbrand, Petra Moser, David Schärer. Production: Onfilm, Michael Steiner (director), Michèle Seligmann (producer), Stefanie Bereiter (production coordinator), Daniel Cherbuin (editor), Adrian Frutiger (music, online video). Postproduction: Hastings, sound studio. Photography: Jonathan Heyer. Multimedia Producers: Marc Rinderknecht, Christoph Dubach.

Grazia Siliberti is now responsible for communications at the telemedicine company Medi24. Siliberti worked for the Swiss News Agency SDA for 17 years. In 2006, she entered the healthcare sector as a media officer in the health insurance sector, after which she worked for the Canton of Bern.
At Medi24, an interdisciplinary team of medical specialists and qualified medical consultants provide advice. The company is based in Bern and employs around 100 people. Medi24 has been part of the Mondial Group since 2007.

The Swiss advertising agency has relaunched its website to mark its fourth anniversary. The new site is very minimalist - everything is in black and white with the exception of the work that the agency has realized for its own clients. A help tool is intended to make it easier for potential clients who are willing to leave to find another agency. Under the claim "the client agency", the advertising agency wants its clients to participate directly in the agency as shareholders.

Following the relaunch of the print edition last year, the business magazine Bilanz has now also revised its online presence. The website now has seven sections, which are based on the print edition. In addition to the sections on companies, trends, investment, luxury and careers, there are separate sections on two of the magazine's special areas - the numerous rankings and the database of the 300 richest people. The complete archive of all past issues is also available online. Reporting on business events in Switzerland has also been greatly expanded.

At the end of April, Peter Hogenkamp, Managing Director of the Zurich-based publishing house Blogwerk, announced that his blog medienlese.com would be discontinued at the end of April after almost three years of daily reporting. The reasons for this were the gloomy economic forecasts and a lack of prospects. Media criticism hardly attracts any advertising customers and the advantage of blogs - a clearly focused target audience - is still too limited. For the time being, however, medienlese will continue to run in a reduced form, as Werbewoche was able to confirm by taking a look at the publisher's website.
medienlese.com was reduced to the "6 to 9" section on April 30, 2009 and is currently managed by one author, according to blogwerk.com. "6 vor 9" is a press review that presents the six most interesting articles on the topic of media every working day. Thanks to the generous support of over 50 donors, this service can initially be maintained until October.