Deputy Director Iso Rechsteiner was proposed for the position of Director of SR DRS at the SRG Board of Directors meeting. As the media convergence project has been delayed, the current Director Walter Rüegg will retire at the end of November. Rechsteiner will take over from October 1, 2009 until the cooperation with Swiss Television is completed. The Regional Council will make the choice in June. The Board of Directors proposed Iso Rechsteiner as Radio Director in order to quickly clarify the management of Swiss Radio DRS in the convergence project, SRG explained in a press release.
Iso Rechsteiner has been Deputy Radio Director since February 2008. He has been head of the SR DRS regional editorial department since 2006 and has also been a member of the Executive Board since then. Previously, he was an editor in the regional journal for Eastern Switzerland and in the business editorial department.

To draw attention to the premiere of the short film "LX Forty" by airline Swiss at the Festival de Cannes, posters of the film were hung on the Croisette in a night and fog campaign. The promotional film, for which Swiss director Marc Forster was in front of the camera, will be shown for the first time on June 3, just a few days after the film festival. A link on the poster directs interested parties to the microsite at Swiss.com/myflight.

Responsible at Swiss International Airlines: Dr. Frank Maier (Head of Marketing), Marcel Benz (Head of Marketing Communications), Christine Moch (Manager Advertising). Responsible at Publicis: Martin Denecke (CCO), Sacha Moser, Tim Hoppin (CD), Jo-Wayne Peacock (AD), Felix Freese (text), Sandro Tissi, Pierre-Andre Zumstein (graphics), Stephan Lanz, (account handling).

The Bern-based communications agency Republica Pr Access is expanding its consulting expertise with three new employees. Andrea Seiler has joined the Pr Access team as a Junior Consultant. Seiler studied business administration with a focus on corporate and marketing communications. On the client side, she has worked for companies such as Schweizer Radio DRS, Ringier and Manor.
Oliver Kirschbaum works at Republica as a consultant in the areas of Internet and advertising. Most recently he worked for Maxomedia. After studying sociology, education, communication and media studies, Kirschbaum worked as a project manager in the online banking division at Bank Coop.
Roger Keller is the new Senior Consultant at Republica. Keller has worked on both the client and agency side. He previously worked as an agency manager, account director and concept developer at the Felder&Vogel advertising agency in Lucerne.
The Republica agency offers the development and implementation of integrated communication strategies. With around 23 employees, it supports companies and brands in the areas of advertising, public relations, corporate identity, internet and events.

Maxomedia has realized a cross-media promotional campaign for Gatorade. Under the claim "Gatorade rewards you for your performance", customers are made aware of a competition at points of sale through displays and neck hangers, in which there is a voucher worth CHF 1,000 from SportXX as well as many instant prizes to be won. You can enter via SMS with an entry code that can be found on all Gatorade bottles. At Gatorade-win.ch, you will also receive a code if you do not drop a jogger over three difficulty levels from the treadmill.
The promotion campaign is Maxomedia's first work for its client Gatorade after the cross-media communications agency won the overall account in February 2009.

Valencia Kommunikation has launched a promotional campaign for Feldschlösschen on the theme of barbecue and grilling. The advertising agency developed a key visual that reminds consumers to provide enough beer on various packaging, advertisements, posters, and POS media. The aim of the promotion is to increase emotional involvement in the brand.
Reinforcers include an SMS competition created in collaboration with Bell and Chio, as well as a free beer marinade from Feldschlösschen, which can be found in all 10x33cl Feldschlösschen original packs. The spice mix is stirred with beer to create a racy marinade.

Responsible at Feldschlösschen: Dominik Nyffenegger, Patrick Schweizer (Brand Manager). Responsible at Valencia Communication: Michael Gerber (CD), Simone Pérez-Fluri (Senior AD), Guillermo Garcia (Concept/Text), Beatrice Ketterlin (AD), Jan Kempen (Junior AD), Zoe Gunzenhauser, Raphaël Graber (Graphics) Serdal Aktas, Beate Ertl (Desktop), Sabina Wothe, Séverine Küpfer, Lilian Würth (Consulting), Christoph Läser (Photo).

After the TV program and magazine, the Website of the health consultation hour in a new look. The core offering of the health portal remains the multimedia health lexicon. The interactive potential in particular has been significantly increased. The website, which has over 120,000 visitors per month, is to be further developed in the direction of a health community with regional and local networking of users, writes the Ringier unit in a press release on Monday.

Ok, admittedly, Heidi is not bad looking (quite a few think so), she is greedy enough to have become rich (enviable) and gets job and family under one hat (because she can afford a gold-plated nanny). The beautiful monies would also be well invested in a language course. Because: Heidi Klum doesn't know German. Her command of German grammar is even worse "than that of" Dieter Bohlen. And that means something.
Tragically, it doesn't matter if s'Heidi knows German. People tune in. Week after week, the ratings of the model mom from Bergisch Gladbach rise. And she also has the advertisers in her grip: Her face can only be used in advertising if you have explained exactly "how" you want to use the picture, otherwise Papa Günther will be angry. We've known since the beginning of 2009: Heidi only wants to be on Pro Sieben on Thursdays for hot grilled meat. Unemployed butcher Heinz F., who advertised a barbecue with Heidi's face, had to experience this on his own sausage. Once again, Heidi gave 100 percent.
Entertainment television teaches us that life is hard but unfair. Those who speak gibberish are successful. And: A program is as good as its viewers. There are simply people who have sworn allegiance to Heidi and her show. Admittedly without knowing what they are doing. And without regard for the stomach ulcers of language aesthetes. For example, "anne" blogs on the community of the Frankfurter Allgemeine Zeitung: "Ok, so Germanys next Topmodel is supertol!!!" (sic!). Na tol. THAT is the real crisis.
(afw)

The NZZ Group has increased its stake in LZ Medien Holding AG from 64 to 80 percent via its subsidiary Freie Presse Holding (FPH). This is part of the strategic realignment to become an integrated Swiss media company, as the company writes in a press release on Monday. CEO Albert P. Stäheli and CFO Jörg Schnyder were newly elected to the Board of Directors by the Annual General Meeting. Erwin Bachmann has taken over the chairmanship as successor to the retiring Hans Kaufmann.

Trimedia Communications Switzerland was honored at this year's SABRE Awards for its McDonald's Open Doors program. The concept, with which the company aims to give guests and interested parties a look behind the scenes, received the award in the "Restaurants and Food Service" category.
With the "Superior Achievement in Branding and Reputation" (SABRE) Awards, the New York-based Holmes Group honors outstanding achievements in the areas of branding and reputation. The awards ceremony took place on Wednesday, May 20, 2009, in Stockholm.

Swiss television is launching a new sports program entitled "Sportlounge". The 40-minute discussion on background topics from the world of sport is a further development of last year's Olympic program "Peking lounge". The program will start on August 24, 2009 at 10.20 p.m. instead of the Monday edition of "Sportaktuell" on SF zwei.
As of July 1, 2009, 30-year-old Dani Heusser will take over as Editorial Director. He fills the vacant position of Head of Sports Background. Dani Heusser began his journalistic career as a freelancer for various daily newspapers and youth magazines. In 1999, he moved to Swiss television, where he worked as an editor and later as a producer for the youth program "OOPS!". After various positions at SF and in the private television sector - including as editor and co-producer of "MusicStar", project manager and director of "Joya rennt", project manager and producer of "Tapetenwechsel" and as a developer of new television formats such as "Chor auf Bewährung" - Dani Heusser joined the program "Giacobbo/Müller" as editor in October 2007.

In future, CS Group CEO Brady Dougan will also be responsible for communications and marketing at the big bank. Dougan is thus taking over some of the responsibilities of former Chief Operating Officer Urs Rohner, whose role was abolished following his election to the Board of Directors. Rohner has retained only public policy, the relationship with governments and politicians, from his former area of responsibility. CFO Renato Fassbind has taken over supervision of the global offshoring centers, purchasing (supply management) and other tasks, as CS spokesman Marc Dosch confirmed in a report in the Sonntagszeitung.

Clever British journalists have once again succeeded in uncovering the secret machinations of their parliamentarians. A report in the Sunday Telegraph newspaper revealed that several MPs not only claimed allowances for their main residence, but also financed their second home with money from the state coffers. This was on the grounds that family members were allegedly working for them there. One politician, for example, claimed to employ his son as a researcher. Unfortunately, there was no evidence of his work.
However, the investigative journalists did not just target the politicians. The royal family was also targeted. Two employees of a British tabloid managed to take a seat in the Queen's Bentley in exchange for a bribe of the equivalent of 1,700 francs. The job of a British investigative journalist involves not only keeping an eye on politicians, but also uncovering security flaws in the royals' home and looking after Queen Elizabeth's well-being.