Finma: Le Temps recognized as official publication organ

The Swiss Financial Market Supervisory Authority (Finma) has approved the French daily newspaper Le Temps as an official publication medium for financial data. According to the publisher, this is a long-overdue step.

The Swiss Financial Market Supervisory Authority (FINMA) has authorized Le Temps to publish statutory publications and the net asset values of investment funds. According to a press release issued on Tuesday, this step is only logical, as the company has worked to improve communication and transparency in the investment fund market for investors in French-speaking Switzerland. With immediate effect, all listings and all advertisements published in the daily newspaper can be viewed at any time on Le Temps can be viewed. According to Wemf, readers of Le Temps have an above-average interest in financial markets and investment instruments.

WoZ congratulates Surprise on its 200th issue

The street magazine *Surprise* is currently celebrating its 200th issue. To mark the anniversary, SFLB designed a congratulatory ad for the weekly newspaper (WoZ).

The street magazine Surprise is celebrating its 200th issue these days. To mark the anniversary, the advertisers at Spillmann/Felser/Leo Burnett have designed a congratulatory advertisement for the weekly newspaper (WoZ). With the - ambiguous - slogan "For once, we congratulate Surprise for putting 150 people on the street every day", the WoZ thanks Surprise for offering 150 street vendors a daily structure, their own earned money and self-confidence.

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Imprint and Comedia: "A strong signal from the Tages-Anzeiger editorial team"

In a joint press release, Comedia and Impressum congratulated the Tagi editors for their protest on Tuesday against Tamedia’s planned job cuts. The cost-cutting plans of what is arguably Switzerland’s wealthiest media publisher showed a complete lack of responsibility.

In a joint press release on Tuesday, the journalists' association Impressum and the media union Comedia congratulated the Tages-Anzeiger editorial team for the "successful action" against job cuts in Zurich. According to them, more than 200 journalists, photographers and technical editorial staff took part in a rally at the Tages-Anzeiger editorial office on Tuesday lunchtime.
" Mass redundancies: Tagi editorial team held protest rally
" Bund editorial team defends itself against staff cuts
The plans of the largest and probably richest media publisher in Switzerland to make further savings at the expense of staff after many years of high profits would contradict any social and journalistic responsibility, the press release states. It is also difficult to see how the high journalistic quality that is absolutely necessary for the Tages-Anzeiger to hold its own against the free press and the Internet can be achieved in future with fewer journalists.
The associations are also calling on Tamedia to seriously consider the proposals submitted by staff during the consultation process. These could substantially reduce the redundancies. They are also calling for a social plan - Tamedia-Verlag posted a profit of more than one hundred million francs in 2008. It was not the managers who earned this money, but the entire workforce. Including those colleagues who are now to be made redundant.

New York Festivals: Two Swiss Agencies on the Shortlist

Two Swiss agencies made it onto the shortlist for the «New York Festivals Advertising Awards 2009.» Advico Y&R’s «Bush» campaign for the Sonntagszeitung and Ruf Lanz’s “Sound-Designer” campaign for the Hiltl restaurant each received two nominations.

Two Swiss agencies have made it onto the shortlist at the "New York Festivals Advertising Awards 2009". Advico Young & Rubicam's Bush campaign for the Sonntagszeitung was nominated in both the Media Promotion Print and Low Budget categories. Ruf Lanz made the shortlist in both the Best Use of Medium/Cinema category and the Low Budget category with its "Sound Designer" spot for vegetarian restaurant Hiltl. The winners will be announced at the end of the month.

S&W: Annual report created for the AZ Media Group

The S&W advertising agency designed the annual report for the AZ Media Group. The focus was on the media company’s ability to present information anew every single day.

The Bademer S&W advertising agency designed the annual report for the AZ Media Group. The focus of the publication was on the media company's performance in preparing, providing and disseminating information through channels and media on a daily basis.

Responsible at the AZ Medien Group: Eva Keller (Corporate Communications). Responsible at S&W Werbeagentur bsw: Urs Wiezel (CD), Jörg Krummenacher (AD), Henry Pierre Schultz (photography).

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The financial news agency AWP with a new identity

The Swiss financial news agency AWP is adopting a new corporate identity. Not only has the name changed, but so have the company logo and its entire visual identity.

The Swiss financial news agency AWP adopts a new corporate identity. The "AG für Wirtschaftspublikationen" becomes the "AWP Finanznachrichten AG". At the same time, the company logo is redesigned and the corporate image is modernized in collaboration with the Swiss graphics agency Lumina. With the new appearance, the agency wants to present itself as a modern media company. In a next step, the website Awp.ch be completely redesigned.
The repositioning takes place under the guiding principle: "At the pulse of the markets". This underlines the company's claim to market proximity and focus, as stated in a press release. The new identity conveys what customers can expect: seriousness, reliability, relevance and quality.

Metzgerlehner: The Lucerne cream cheese cut into slices

Metzgerlehner created a launch campaign for Emmi. The campaign showcases the Lucerne cream cheese in slices, presented in a way that reflects its origins on a blue-and-white checkered tablecloth.

The Swiss milk processor Emmi has entrusted Metzgerlehner with the launch campaign for Lucerne cream cheese in slices. The Erlenbach-based agency is presenting the new variation of the traditional product on a blue and white checkered tablecloth in keeping with the brand and origin. In an accompanying competition, consumers can win chalet vacations, picnic baskets and frisbees until the end of June 2009.
Metzgerlehner developed advertisements, F12 posters, a recipe brochure, POS flyers, the website, various banners, a Coop tasting stand and an exhibition stand for the Luga experience fair in Central Switzerland.

Responsible at Emmi: Adrian Bucher (Advertising Manager), Sina Neuhaus (Advertising Project Manager), Ivo Arnold (Product Manager). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann, Christoph Schiess, Philipp Stamm, Joceline Strebel (creation), Patrick Meyer, Heike Gross (text), Priska Senn, Rebekka Hofstetter (consulting), Bálint Dobozi (digital), Giovanni Bucca (production), Ursula Trottmann, Corinne Räber (DTP). Partners: Populär AG, .pulse AG (coding).

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Last but not least: What advertising on Vatican Radio?

Vatican Radio is facing financial difficulties. As a result, the Vatican City State’s official broadcaster must now open up to advertising.

The Roman Catholic Church's radio station, Radio Vatican, must open up to advertising in order to get out of the red. This was announced on Tuesday by Vatican press spokesman Father Federico Lombardi. The first customer will be the Italian electricity company Enel. From July 8 to the end of September, the company will broadcast spots in five languages. "We are proud to be the first company to advertise on Radio Vatican, one of the best-known radio stations in the world," said Enel's president Piero Gnudi.
However, following the publication of the expert report on the abuse of children in Catholic-run homes and institutions in Ireland, one would rather wish the radio had different advertising content. It would be better if Vatican Radio reserved a few minutes of advertising every day to draw attention to contact points for notorious pedophile clergy.

Bund editorial team defends itself against staff cuts

The editorial staff of the daily newspaper *Der Bund* is opposing the elimination of 19 positions ordered by Tamedia. They argue that the necessity of these cuts cannot be verified by the affected staff and may jeopardize the quality of the daily newspaper.

The editorial team of the daily newspaper Der Bund is defending itself against the 19 job cuts imposed by Tamedia. According to a press release issued by the journalist organizations on Tuesday, the necessity of the redundancies is not verifiable for the staff affected and could potentially jeopardize the quality of the daily newspaper and thus also the image of the Tamedia Group. Where redundancies are nevertheless unavoidable, they are to be offset by short-time working, early retirement and voluntary reductions in workload.
" Mass redundancies: Tagi editorial team held protest rally
" Imprint and Comedia: "A strong signal from the Tages-Anzeiger editorial team"
On Tuesday, under the slogan "Quality is not free!", the Bund editorial team, accompanied by Comedia and Impressum, presented its management with the proposals drawn up by the personnel commission on how the announced job cuts could be avoided or reduced. In view of Tamedia's comfortable financial situation, the cutbacks are not absolutely necessary.

Lack of cooperation with the Personnel Commission
The editorial team also criticizes the fact that the legally required consultation of the workforce was only carried out in a summary manner. In particular, the staff commission was denied access to in-depth information that would have been necessary to review the necessity of the redundancies and to look for alternatives to staff reductions.

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Editor-in-chief of Bunds Artur K. Vogel, Marc Zbinden from Espace Media and Daniel Goldstein from PeKo.

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Christopher Wehrli, Head of Communications Espace Media, Daniel Goldstein and Marc Zbinden.

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Markus Dütschler and Daniel Goldstein from PeKo.

European press portal to bring EU into the conversation

The EU launched the press portal Presseurop.eu on Tuesday. It is intended to contribute to the development of a European public sphere.

The European Union launched a press portal on Tuesday to contribute to the development of a European public sphere. On the multilingual website Presseurop.eu contains a selection of articles on topics relating to the EU from a total of 250 press titles. Each text will initially be translated into ten languages - in five years' time, the aim is to have 23 languages. In addition to sections such as politics, society, culture and Europe, there are also topic-related dossiers, blogs, illustrations and summaries. The content is selected by a network of freelance journalists in the member states and a 10-strong editorial team. Professional translators take care of the translation into the other languages. The costs for the portal are estimated at just under three million euros per year.

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News Aktuell: Information day on trends in PR work

News Aktuell is hosting an information day in Bern on June 3, 2009. Speakers will explain the options available to media offices and PR agencies for effectively placing their topics and messages in the media.

The SDA subsidiary News Aktuell is organizing an information day in Bern on 3 June 2009. Under the motto "Media relations 2009 - a compass for your communication", the speakers will explain the options available to media outlets and PR agencies for optimally placing their topics and messages in the media. The information day will focus in particular on current developments in the PR sector, such as which trends are being reinforced by the Internet.

Program: Lectures
"The role of the SDA as a news agency"
Speaker: Iwan Lieberherr, Swiss News Agency (SDA)
"Digital media information - tickers, RSS and Web 2.0"
Speaker: Kai Gerwig, News Aktuell (Switzerland)
"Visual PR - with good image ideas in the media"
Speakers: Frank Schleicher, News Aktuell, and Alessandro della Valle, Keystone
"International PR - communicating messages globally"
Speaker: Tanja Cordes, News Aktuell

Participation is free of charge. Information and registration at: Newsaktuell.ch/mediawork2009.

OSW invited for IPM Basel

The Oswald Siegfried advertising agency designed an invitation for IPM Switzerland’s annual client event. The theme of the event is «Electronic Media Are Stepping on the Gas.».

The Oswald Siegfried advertising agency (OSW) has designed an invitation for the Basel office of IPM Switzerland to the annual customer event. Christina Surer is the guest speaker. The motto of the event is "The electronic media are stepping on the gas". Spillmann/Felser/Leo Burnett is still responsible for the overall communication of IPM Switzerland.

Responsible at IPM Switzerland: Michi Frank (CEO), Tamara Reding (Head of IPM Basel). Responsible at OSW: Michael Oswald (AD), René Fisch (text), Zoe Maritz (consulting).

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