Author: admin
WoZ congratulates Surprise on its 200th issue
The street magazine *Surprise* is currently celebrating its 200th issue. To mark the anniversary, SFLB designed a congratulatory ad for the weekly newspaper (WoZ).

Imprint and Comedia: "A strong signal from the Tages-Anzeiger editorial team"
In a joint press release, Comedia and Impressum congratulated the Tagi editors for their protest on Tuesday against Tamedia’s planned job cuts. The cost-cutting plans of what is arguably Switzerland’s wealthiest media publisher showed a complete lack of responsibility.
" Mass redundancies: Tagi editorial team held protest rally
" Bund editorial team defends itself against staff cuts
The plans of the largest and probably richest media publisher in Switzerland to make further savings at the expense of staff after many years of high profits would contradict any social and journalistic responsibility, the press release states. It is also difficult to see how the high journalistic quality that is absolutely necessary for the Tages-Anzeiger to hold its own against the free press and the Internet can be achieved in future with fewer journalists.
The associations are also calling on Tamedia to seriously consider the proposals submitted by staff during the consultation process. These could substantially reduce the redundancies. They are also calling for a social plan - Tamedia-Verlag posted a profit of more than one hundred million francs in 2008. It was not the managers who earned this money, but the entire workforce. Including those colleagues who are now to be made redundant.
New York Festivals: Two Swiss Agencies on the Shortlist
Two Swiss agencies made it onto the shortlist for the «New York Festivals Advertising Awards 2009.» Advico Y&R’s «Bush» campaign for the Sonntagszeitung and Ruf Lanz’s “Sound-Designer” campaign for the Hiltl restaurant each received two nominations.
S&W: Annual report created for the AZ Media Group
The S&W advertising agency designed the annual report for the AZ Media Group. The focus was on the media company’s ability to present information anew every single day.
Responsible at the AZ Medien Group: Eva Keller (Corporate Communications). Responsible at S&W Werbeagentur bsw: Urs Wiezel (CD), Jörg Krummenacher (AD), Henry Pierre Schultz (photography).


The financial news agency AWP with a new identity
The Swiss financial news agency AWP is adopting a new corporate identity. Not only has the name changed, but so have the company logo and its entire visual identity.
The repositioning takes place under the guiding principle: "At the pulse of the markets". This underlines the company's claim to market proximity and focus, as stated in a press release. The new identity conveys what customers can expect: seriousness, reliability, relevance and quality.
Metzgerlehner: The Lucerne cream cheese cut into slices
Metzgerlehner created a launch campaign for Emmi. The campaign showcases the Lucerne cream cheese in slices, presented in a way that reflects its origins on a blue-and-white checkered tablecloth.
Metzgerlehner developed advertisements, F12 posters, a recipe brochure, POS flyers, the website, various banners, a Coop tasting stand and an exhibition stand for the Luga experience fair in Central Switzerland.
Responsible at Emmi: Adrian Bucher (Advertising Manager), Sina Neuhaus (Advertising Project Manager), Ivo Arnold (Product Manager). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann, Christoph Schiess, Philipp Stamm, Joceline Strebel (creation), Patrick Meyer, Heike Gross (text), Priska Senn, Rebekka Hofstetter (consulting), Bálint Dobozi (digital), Giovanni Bucca (production), Ursula Trottmann, Corinne Räber (DTP). Partners: Populär AG, .pulse AG (coding).




Last but not least: What advertising on Vatican Radio?
Vatican Radio is facing financial difficulties. As a result, the Vatican City State’s official broadcaster must now open up to advertising.
However, following the publication of the expert report on the abuse of children in Catholic-run homes and institutions in Ireland, one would rather wish the radio had different advertising content. It would be better if Vatican Radio reserved a few minutes of advertising every day to draw attention to contact points for notorious pedophile clergy.
Bund editorial team defends itself against staff cuts
The editorial staff of the daily newspaper *Der Bund* is opposing the elimination of 19 positions ordered by Tamedia. They argue that the necessity of these cuts cannot be verified by the affected staff and may jeopardize the quality of the daily newspaper.
" Mass redundancies: Tagi editorial team held protest rally
" Imprint and Comedia: "A strong signal from the Tages-Anzeiger editorial team"
On Tuesday, under the slogan "Quality is not free!", the Bund editorial team, accompanied by Comedia and Impressum, presented its management with the proposals drawn up by the personnel commission on how the announced job cuts could be avoided or reduced. In view of Tamedia's comfortable financial situation, the cutbacks are not absolutely necessary.
Lack of cooperation with the Personnel Commission
The editorial team also criticizes the fact that the legally required consultation of the workforce was only carried out in a summary manner. In particular, the staff commission was denied access to in-depth information that would have been necessary to review the necessity of the redundancies and to look for alternatives to staff reductions.



European press portal to bring EU into the conversation
The EU launched the press portal Presseurop.eu on Tuesday. It is intended to contribute to the development of a European public sphere.

News Aktuell: Information day on trends in PR work
News Aktuell is hosting an information day in Bern on June 3, 2009. Speakers will explain the options available to media offices and PR agencies for effectively placing their topics and messages in the media.
Program: Lectures
"The role of the SDA as a news agency"
Speaker: Iwan Lieberherr, Swiss News Agency (SDA)
"Digital media information - tickers, RSS and Web 2.0"
Speaker: Kai Gerwig, News Aktuell (Switzerland)
"Visual PR - with good image ideas in the media"
Speakers: Frank Schleicher, News Aktuell, and Alessandro della Valle, Keystone
"International PR - communicating messages globally"
Speaker: Tanja Cordes, News Aktuell
Participation is free of charge. Information and registration at: Newsaktuell.ch/mediawork2009.
OSW invited for IPM Basel
The Oswald Siegfried advertising agency designed an invitation for IPM Switzerland’s annual client event. The theme of the event is «Electronic Media Are Stepping on the Gas.».
Responsible at IPM Switzerland: Michi Frank (CEO), Tamara Reding (Head of IPM Basel). Responsible at OSW: Michael Oswald (AD), René Fisch (text), Zoe Maritz (consulting).

