Heads has developed a new image for the IT and web service provider Namics that is characterized by the attitude and mood of all 300 Namics employees. According to the agency's press release, employees can now use various channels to shape a dynamic wordmark that will be used as a logo. The impulses from employees are sent via Twitter, Spider, SMS and the intranet. After a format check, the impulses are entered into the system and immediately become part of the dynamic wordmark as formatted output. To ensure that the wordmark remains dynamic day and night, even during non-working hours, corporate words are used to compensate for times when impulses are weak.
The new appearance also includes a "Tripod" As a doorman: Where other companies display their logo on an enamel board at the entrance, Namics branches now welcome visitors with a "tripod" - a three-legged screen developed by Heads that shows every visitor what Namics employees are currently working on.
The agency was awarded the contract as part of a competitive presentation.
You can read an exclusive background article on the rebranding at Namics in the print edition 20/21 of Werbewoche, which will be published tomorrow, Friday, June 5.
Responsible at Namics: Philipp Lämmlin. Responsible at Heads Corporate Communication AG BSW: Marco Simonetti (CD), Donovan Szypura (graphics), Mike Stillhard, Nadia Francioso (consulting).

The agency Uhlmann + Partner has won bronze for the Institute for Now or Never Marketing INNM at the Swiss Dialog Marketing Prize 2009. The Lucerne-based agency received the award in the cross-media category. The cross-media campaign ironizes the clichés of the communication scene in order to attract important marketing and communication professionals to contact the INNM.
According to the press release, the INNM has conducted studies on "marketing budget shredding" - the efficient destruction of marketing funds, on "attention killing" - the rapid prevention of advertising success and on other studies on marketing topics.

Corbis has updated its website and made several new photo collections available for licensing. According to the visual media provider, the updated website offers more intuitive image categories. The background of Corbis' new website is dark, making photos stand out better when searching and viewing. It also reduces visual distractions on the screen, allowing users to focus on image details. In addition, the website interface, search function, lightbox and payment process have been updated and simplified. New features include "sliding" search filters to allow customers to further narrow their search. New filters have also been introduced, such as specifying images without people. There is also a "Similar images" option so that you can quickly call up other images that are similar to the original photo.
Corbis also announced today five new collections with clearly defined styles and themes. These collections have been created to make it easier for customers to find photos for a wide range of projects.

The new collections in detail:
Crush - a stylish collection that is clearly focused on visual communication.
Ivy - a classic collection that appeals to more traditional tastes.
Latitude - a commercially oriented collection of editorial photos from the world's best documentary photographers.
Terra - a collection of thematically relevant images of our world for editorial clients.
Encyclopedia - a comprehensive collection with simple, well thought-out presentations of various topics for editorial customers.

Dania Ehrsam joined the Radio Emotion team in Urdorf as Key Account Manager on June 2.
Ehrsam will oversee and further expand the entire agency sector, the company wrote in a press release on Wednesday. She will be the contact person for agencies in all areas of Radio Emotion's activities.
Before joining the Urdorf-based company, Dania Ehrsam worked for Mediaxis-MPG in Schlieren.

In the midst of the changing media landscape, a report has been published to prove that the newspaper medium has a long-term future. It gives an impression of what publishers can do to meet this challenge. According to Viscom.ch, the report on the competitiveness of newspapers was compiled by Pricewaterhouse Coopers in collaboration with the World Association of Newspapers. It looks at the changing behavior of newspaper users and the corresponding reactions of newspaper publishers, advertisers, advertising agencies and media buyers.
Among other things, the statement that consumers are prepared to pay for the content offered by newspapers on the Internet stands out. This is also clearly shown in a study by Tamedia. Up to 42 percent of news readers would use online news instead of the daily newspaper. However, despite the huge growth potential on the Internet, the printed edition is the most important source of income for newspaper publishers, according to the report, and this will remain the case for the foreseeable future. At the same time, however, consumer spending on the Internet will generally increase over the next few years. In general reporting, consumers place a high value on in-depth insights and analysis. The core principles of thorough analysis and trustworthy editorial contributions are also in demand on the Internet.
The report is based on consumer surveys, discussions with representatives of major publishers, advertisers and media buyers worldwide as well as industry reports, analysts' opinions and Pricewaterhouse Coopers' own data.

Kretz AG, Zürichsee Zeitschriftenverlag in Stäfa, has strengthened its sales and consulting team with the addition of Monika Schneider. Among other things, she will be working as Key Account Manager for the home magazine Sofa published by the Swiss Homeowners Association (HEV). Monika Schneider was previously advertising manager for various magazines (K-Tipp, Gesundheitstipp, Annabelle) and key account manager at the Berner Zeitung. Monika Schneider is trained in advertising and marketing, has completed a course in publishing management and has many years of experience in advertising marketing.

Agence Trio has repositioned the Lausanne second-hand store Galetas Centre social protestant CSP for its reopening. The key element here is a new logo, which will appear on various advertising materials in the store, on collection trolleys, flyers and advertisements. At the same time, the Brockenhaus will be presented on a new website and on Facebook newly presented. A press conference is planned for the inauguration of the store around an exhibition in which objects by five artists will give the store a new look.
Responsible at Agence Trio: Sonia Pardo (customer service), Guido Masson (creative direction), Jérôme Bardin (graphics), Gaël Clot (multimedia). Responsible at Brockenhaus Galetas CSP: Evelyne Vaucher Guignard.

Together with the Numéro 10 agency in Bremgarten, Swiss TXT has issued an invitation to a special "Pixels against crisis" campaign. As a sign of solidarity in these turbulent but currently not very turbulent times, all companies from the communications and advertising industry are invited to donate their logo to a good idea. Anyone who uploads their logo to www.pixel-gegen-krise.ch will become part of a colorful logo mosaic. With this campaign, Numéro 10 wants to create more attention for the industry. A poster will later commemorate the effort. Half of the artwork is already filled with pixels. So anyone who wants to buy more must hurry. There are also attractive advertising spaces on Swiss TXT to be won in connection with the campaign.

On June 4, DJ Bobo will be among the TV people. In the Pro7 casting show "Germany's Next Showstars", he is looking for a support act for his next European tour in spring 2010. A great job for a musician like Bobo, who only works as part of his circus show - or so you would think. But now our René is making headlines in advance: First he declared in an interview with Bild.de that he would be a tougher judge than Dieter Bohlen on DSDS, and now he seems to have lost his courage during the pre-judging. According to Blick, Bobo really wanted to have the two Swiss acrobats from the duo Headless on his casting show. But nothing came of it. Bobo and Verona Poth were "outvoted" by fellow jury member Elton, known as Stefan Raab's show intern: Apparently he had suddenly changed his mind and then refused to let the acrobats take part. And this despite the fact that Bobo said it was about his tour after all... As soon as the Great Dane barked, the Aargau Chihuahua cowered: "DJ Bobo can't get his way", Headless member Dominic Ulli told Blick.ch, furious. When I read that Bobo says he can be tougher as a juror than Dieter Bohlen, I get pimples," Ulli is quoted as saying. Watch at your own risk.

To mark the 20th anniversary of the Association Against Animal Factories VgT, the organization specializing in farm animal protection has launched three radio spots. These will be broadcast on various Swiss private radio stations between June 2 and 4, 2009. According to the spots, the revised Animal Welfare Ordinance has not done much to improve animal husbandry on farms. There is only one remedy for the misery of animals: "Eat vegetarian (today) - for the sake of your health and the animals!".
The campaign was planned to be broadcast on all German-speaking Swiss radio stations. However, some censored the content of the spots, others did not grant the VgT the usual discount for non-profit organizations, as the association writes in a press release. The spots will now be broadcast on Radio 24, Radio Basel1, Basilisk, Regenbogen, Radio BeO Berner Oberland, Radio Be1, Radio Rottu, Oberwallis, Radio Grischa and Radio Munot.

> To the spot 1
> To the spot 2
> To the spot 3

Two Radio 24 editors are leaving the station to join the marketing and
communications industry. After more than eight years, Giovanni Marti will take over the position of Head of Communications at champions FCZ in September. Roland Portmann is moving to Protection and Rescue in the Zurich Police Department. There he will provide support in internal and external communications.

Soon no longer with Radio24: Giovanni Marti and Roland Portmann.

The US automotive group General Motors has been infected by Obama's optimism for the post-bankruptcy period. Instead of "Yes, we can", the new commercial says "We can fix this, and fix it we will". This is intended to convince Americans of the company's new concept from tomorrow. The film "Reinvention" is already circulating on the web.
The insolvency of the car manufacturer is not the end, but the beginning, according to the commercial. Having eight different brands under one roof no longer makes sense. The past is closed, a new chapter is opened. The future of General Motors is touted in the 60-second commercial as "leaner, greener, faster and smarter".

> Link to the spot