The private broadcaster Radio Zürisee can look back on a successful year despite difficult market conditions, with recession and the market entry of its new competitor Radio 1 at the beginning of 2008. The operating result rose to 941,000 francs and net profit amounted to 337,000 francs, as the station announced on Friday.
The number of listeners also remained stable. Radio Zürisee reached around 185,000 listeners a day in the second half of 2008. In a national comparison, the station based in Rapperswil-Jona was in third place, behind Radio 24 and Radio Energy.

Following last year's success of Mein-lesezeichen.ch with 12 love stories, the Swiss Library for the Blind and Visually Impaired SBS has launched the new edition of travel stories "...Unterwegs". The new audio book was designed by the Joos Wolfangel agency. The agency created a CD cover to draw attention to the stories selected for listening. Around 80,000 SBS patrons received the CD by post in the last few days.
Readers of the SBS patron magazine Dialog also have the option of ordering the CD free of charge or subscribing to it as a podcast. On the website My-bookmark.ch interested parties can subscribe to the literature podcast and receive a new travel story every month.
The stories were read by actors Susanne-Marie Wrage and Thomas Sarbacher, who also work as narrators for the non-profit organization SBS. SBS's first Swiss literary podcast Mein-lesezeichen.ch aimed to promote audio books and podcasts and at the same time appeal to existing and future donors and patrons.
The campaign runs from May 2009 to May 2010.
Responsible at the Swiss Library for the Blind and Visually Impaired SBS: Ilona Koch. Responsible at JoosWolfangel, Winterthur: Johannes Joos (concept, creation), Renate Wolfangel (consulting), Thea Meier (graphics). Production: Franz Szekeres (moderation). Recording studio: Klaus Grimmer, Winterthur.

Freicom Consulting, which is managed by Roger Tinner as the owner and was previously
of the Freicom Group - will become Alea Iacta. In future, it will operate as an independent agency
be active. In addition to strategy consulting, association management and journalistic know-how
Alea Iacta will in future offer all services in the field of integrated
Communication.
Roger Tinner was Managing Director of the Freicom Group until 2008 and is now leaving with Alea Iacta
own ways. The former Head of Communications at the University of St.Gallen and long-standing partner
Freicom already has a number of long-term projects. These include the existing mandates for the management of Swissfundraising and Wirtschaft Region
St.Gallen WISG and the Federal Music Festival 2011 in St. Gallen and the project management
Swiss SME Day.
The St. Gallen-based company will join forces with other companies in the newly formed Alea Iacta Group to offer a range of integrated communication services, including corporate design, marketing and advertising, public relations and event creation. The company name says it all, says Tinner. Translated from Latin, Alea Iacta means: The die is cast. This also applies to good communication - which requires clear decisions.

It is not only against the rules of the bloggosphere, but also unfair from a journalistic point of view to place unmarked marketing statements in blogs. Ralf Klein-Bölting (46, photo), Chief Representative for Marketing and Communication at Deutsche Bahn, has now stumbled across this form of surreptitious advertising. He is accused of placing prefabricated media reports, letters to the editor and editorial articles about Deutsche Bahn's planned IPO and the train drivers' strike on internet forums and blogs in 2007. He also published opinion polls in which the client, Deutsche Bahn, was not stated. This was reported by dpa with reference to "company circles". Deutsche Bahn paid 1.3 million euros for the surreptitious advertising.
The Lobby Control initiative drew Deutsche Bahn's attention to the practices on May 19, as reported by the Group. One day later, the new CEO of Deutsche Bahn, Rüdiger Grube, brought the case to the attention of auditing firm KPMG. "I firmly reject this form of PR activity," said Grube. Such activities are in no way compatible with the principle of transparent and honest dialog with the public.
"This type of advertising always backfires," emphasizes Peter Hogenkamp, professional blogger and managing director of the publishing house BlogWerk, in an interview with Werbewoche. "Bloggers are too attentive and the dialog media too transparent for such an approach to go undetected."
Werbewoche also spoke to Markus Gabriel from the Zurich agency Angelink and Sara Stalder from Swiss Consumer Protection about marketing in blogs, which is not yet so widespread in Switzerland. In the next print edition of Werbewoche on Friday, June 5, 2009, you can read what opportunities and risks the three experts see in marketing in blogs and what future they predict for this advertising channel.
Don't miss it! (= advertising on our own behalf)
(afw)

The 2009 general meeting of the Interessengemeinschaft elektronische Medien IGEM took place at Google's headquarters in Zurich. It elected Andrea Haemmerli as a new board member representing Swiss private TV broadcasters, as announced by IGEM on Friday. Haemmerli is Managing Director of Tele News Combi and Belcom, the marketing company of Tele Züri and Radio 24. Tim Dührkoop, of Publicitas Cinecom, was elected as the new representative of cinema marketers.
President Stephan Küng and the other Board members standing for re-election, Josi Bauer, Marcel Bosshard, Michi Frank, Cosima Giannachi, Urs Renner, Urs Rueb, Martin Schneider and Ueli Weber, were confirmed for a further year.
Following a standing lunch, Andreas Rode and Beat Bühlmann from Google presented facts about Google and the changes in Internet use.

Microsoft is launching its new search engine under the name Bing on June 3. This was announced by Microsoft CEO Steve Ballmer on Thursday in Carlsbad, California. Bing will be accompanied by an advertising campaign worth up to one hundred million. The software company is thus once again stepping up its race to catch up with the major market leader Google.
According to Microsoft manager Dorothee Ritz, around 30 percent of all search queries are still aborted without a result. Bing should provide users with more relevant results thanks to an improved index. The new home page design is clearer, has new navigation options and provides clearly sorted results.
For complex search queries, for example in the course of a purchase decision, the results of the shopping site Ciao will be integrated into the German search in future. In a first step, there will initially be a direct link to the consumer portal; later, the content will be integrated into the search results, said Ritz.
According to the latest surveys by the service provider Net Applications, Microsoft achieved a market share of 4.8 percent in the search engine market last year - Google kept the competition far behind with a share of 81 percent.

Lowe has designed campaign subjects for Cablecom in which customers express their satisfaction with the provider of Internet, telephony and digital television. With self-written signs, convinced customers are to show on various motifs where the strengths of their favorite products lie. The testimonial subjects can now be seen on advertisements, posters, in web films and as mailings.
Responsible at Cablecom: Oli Bergmann (Head Marcom & Brand), Anna Siroka (Marcom Specialist Campaigns). Responsible at Lowe: Daniel Comte (ECD), Sebastian Hugelshofer (AD), Patricia Harzenmoser (graphics), Ivan Madeo (text), Rolf Jeger, Gina Armellino (consulting), Sandro Diener (photo), Beat Sommer (DTP), Stefan Usteri (film).

The media house Schwäbischer Verlag wants to publish a cross-border magazine in Kreuzlingen and the neighboring German city of Constance for the first time. The free magazine E1NS will be published every 14 days from June 10. The 32-page publication will be distributed to all households, the media company announced in Leutkirch D on Friday.
The aim is to overcome a "border that has always existed in the minds of many people" through borderless reporting," the press release stated. Constance and Kreuzlingen form a conurbation with a combined population of almost 100,000.

The staff of Tages-Anzeiger and Bund protested this week against the major job cuts. At the rally, the main fear was a loss of quality and a sensitive issue was raised: A reduction in jobs while profits have been high in recent years.
Now, on Thursday, those responsible at Tamedia dismissed the presidents of the two personnel committees of Tages-Anzeiger and Bund. The journalists' association Impressum and the media union Comedia announced in a statement that they would be protesting strongly against this measure. The Swiss Syndicate of Media Professionals SSM also condemned the dismissal of the two union-active journalists in a statement.
According to the SSM statement, the process shows that the neoliberal management of the Tages-Anzeiger always resorts to unfair means when it comes to punishing critical and committed employees. Daniel Suter, who has worked as an editor at the Tages-Anzeiger for over 20 years, and Daniel Goldstein, who has been an editor at the Bund for over 30 years, have been active in their respective staff committees for several years. If Peko members are dismissed, this is a clear signal from the publisher that it does not recognize its employees as social partners, according to the statement from Comedia and Impressum. In recent weeks, Suter and Goldstein have campaigned intensively and with commitment against the mass redundancies at Tamedia's newspapers and have thus exposed themselves. Their dismissal now suggests that they were to be punished for their commitment. The members of works committees need special protection against dismissal - and the respect of the employer - in order to be able to carry out their work independently.
According to a statement from the media union Comedia and the journalists' association Impressum, Daniel Suter and Daniel Goldstein are at an age at which early retirement could at least be considered instead of dismissal. However, the two staff representatives - as well as many other Tamedia employees over the age of 58 - have not been given the choice to take early retirement voluntarily, depending on the financial offer. Tamedia had already given notice to all these people before it was clear what the outcome of the negotiations on the redundancy plan would be for them. According to the statement, many of the older employees affected would have been prepared to take voluntary retirement if they had received the appropriate benefits in order to prevent younger colleagues from being made redundant.

McCann Erickson Zurich/Frankfurt has realized an integrated campaign for Credit Suisse that aims to increase the bank's proximity to its clients. The campaign, which also includes TV commercials, starts with the topic of mortgages. Situations from everyday life are staged. They show what moves people when it comes to financial topics such as mortgages, investments and pensions. On the page Credit-suisse.com/living customers can also find information on all aspects of building and living as well as the opportunity to register for a personal consultation.
> To the spot
The broad-based campaign has been running throughout Switzerland on TV, in cinemas, in print and online since May 11.
Responsible at Credit Suisse: Richard Bachem, Anja Herrmann. Director: Paul Harather. Photographer: Piet Truhlar. Agency: McCann Erickson, Zurich/Frankfurt.

The communications agencies Frey Communications in Zurich and Morf Communication in Bern have intensified their long-standing collaboration and entered into a strategic partnership. As the services offered by the two agencies in the areas of public relations and advertising complement each other perfectly, clients will now benefit from a full-service offering throughout German-speaking Switzerland, according to a joint press release. The partner agencies now offer comprehensive services such as strategy, conception, text and graphics. With these core competencies, they plan and implement solutions in the areas of public affairs, corporate publishing, media relations, events and sponsoring.

For the sixth time, the best works from French-speaking Switzerland were awarded the Grand Prix de la Création on May 28, 2009. 330 works were submitted in the four categories of advertising, graphic design, web and photography. For the first time, schools were also able to participate.
From May 28, 9 p.m., the winners will be here published. Below already a rough listing of the awarded works.

Publicité

Spot TV/Cinéma
Grand: Saatchi & Saatchi, CICR / FICR, Genève
Press
Grand: OH! Photo, Sin&Cure
Affichage
Grand: Euro RSCG Genève, Action Innocence
Radio
Grand: Passion Communication, Opération Nez Rouge - Genève
Ambient
Grand: Agence Trio, Gaël Clot
Film Institutionnel
Grand: Point Prod, Audemars Piguet
Marketing Direct
Grand: pas de gagnant

Graphic Design
Rapports Annuels
Grand: Cosmic Romandie, AEAI (Association des établissements d'assurance incendie)
Logo
Grand: Y&R Brands, Nicolas Musin
Identité visuelle
Grand: Atelier BLVDR, Théâtre de Marionnettes de Genève
Affiche Culturelle
Grand: Atelier BLVDR, La Comédie de Genève
Edition
Grand: GVA Studio, GVA Studio
Packaging
Grand: ARD Design Switzerland, Migros
Signaletique
Grand: compactlab, Ecole des Petites-Fontaines

Web
Videos Publicitaires
Grand: Cuckoo Advertising, Sin&Cure
Mobile
Grand: Simalaya Holding, Simalaya Holding
Sites internet
Grand: Bontron & Co, Burkardt agencement Sàrl
Buzz, marketing viral
Grand: www.eliasamari.com, Elias Amari

Ecoles
Grand: Ecole Créa

Photographes
Grand: Denis Hayoun, Romain Jérôme, Denis Hayoun