Just in time for the festival season, Mobiliar is challenging young people in a new online game. They have to prove their skills as security guards at a rock concert and keep wild fans at bay. Tickets for the NRJ Music Tour in Geneva are up for grabs. Young people are lured to the game site with banners and advertisements. The direct route: www.mobi-online.ch.
Responsible at Mobiliar: Klaus Volken (Head of Marketing), Christoph Ott (Head of Marketing Communications), Janine Wenger (Advertising Project Manager). Responsible at Wirz Advertising: Heike Brockmann (CD Digital), Matthias Freuler (CD), Raul Serrat (AD), Hanning Beland (graphics), Bianca Kury (text), Christoph Schwarz, Tony Hrnek (consulting), little green bag (animation).

Michael B. Norton is taking over as Head of Marketing and Sales at Ringier Print Adligenswil with immediate effect. He succeeds Dominik Hug, who is leaving the Adligenswil newspaper printers at his own request after around seven years with the company. He is reorienting himself and wants to bring his broad experience to bear in a challenge outside the company, as was reported in a press release on Thursday. Norton will take on the role of Head of Marketing and Sales ad interim until confirmed by the Board of Directors. The 42-year-old marketing and sales expert has been working in Adligenswil since 2003. Michael B. Norton has headed one of the sales teams for two years. He has many years of industry experience in various positions and has completed an Executive MBA.
Ringier Print Adligenswil employs 300 people who produce over 60 daily, weekly, customer, association and specialist newspapers, including the Ringier titles Blick and Sonntagsblick.

The SRG Board of Directors has decided on the successor to SF Editor-in-Chief Ueli Haldimann
is arranged: The current deputy editor-in-chief Hansruedi Schoch is to take over the position of his superior. He will also lead the "Media Convergence" project together with Radio Editor-in-Chief Ruedi Matter.
The 43-year-old Schoch has been deputy editor-in-chief since 2002 and as such is head and program developer of the information magazines. Schoch already worked for SF in the 1990s, at that time for "Tagesschau" and "10vor10". Before that, he wrote for the news agency SDA in Zurich.
Schoch is to lead the editorial team during the period in which Haldimann holds the position of interim television director. This was announced by the Board of Directors of SRG Deutschschweiz on Thursday. The prerequisite for Schoch's promotion is that the Board of Directors elects the 55-year-old Haldimann as interim director on July 9 until this position is permanently filled.
Schoch and Matter to lead merger project
The Board of Directors has also appointed Schoch as co-head of the "Media Convergence" project, which aims to merge Swiss Radio DRS and Swiss Television SF. The merger is to be implemented "with high priority" from January 2011. Schoch will be responsible for the project together with Ruedi Matter, Editor-in-Chief of SR DRS, and will develop an overall journalistic and operational concept by October.
In addition to Schoch and Matter, the Board of Directors appointed nine further sub-project managers on Thursday, who work equally for SF and SR, plus a representative of the production company and SF subsidiary TPC. Ingrid Deltenre, who is stepping down as Director of Television, will be replaced by her future deputy Haldimann on the steering committee with immediate effect.
The choice of project managers is without prejudice to the future management of the new company, the Board of Directors writes in its press release. The position of director of the new multimedia company will instead be advertised publicly.

Ueli Haldimann has to appear before the Zurich district court on June 30. The reason: a freelance cameraman accuses him of defamation - Haldimann is said to have repeatedly called him a "liar", "bastard" and "scumbag" because he was suspected of repeatedly billing his overtime incorrectly. This is reported in the latest issue of Weltwoche.
This portrayal in Weltwoche is incorrect, according to Swiss television in a correction. It was correct that a cameraman had filed a criminal complaint against Haldimann for defamation. This was based on false allegations. During the attempt at reconciliation before the justice of the peace, the latter had urgently recommended that the cameraman withdraw the criminal complaint, as it would not stand a chance in court.

SRG Director General Armin Walpen wants to increase radio and television fees by five percent. According to Weltwoche, Walpen is said to have sent this information to the members of the Board of Directors on Tuesday. SRG also wants to be able to use its websites for commercial purposes in future. The Federal Office of Communications (Bakom) will hold a corresponding hearing this July. According to a confidential study by the consultancy firm Konvermedia, this should generate a profit of up to CHF 9.5 million per year for SRG by 2012.
Media freedom campaign rejects fee increase
In a communiqué issued on Thursday, the Campaign for Media Freedom rejects an increase in fees. Instead of increasing fees, the SRG should concentrate on its core task, the public service, it says. It rejects the tactical move behind the threatened increase: SRG would ultimately "generously" forego the fee increase, but would instead tap into additional revenue by easing restrictions in the advertising sector.

Microsoft Switzerland has a new member of the Executive Board: Päivi Räty joins Microsoft Switzerland on July 1 as Director SMS&P, the SME and Partner segment of Microsoft. Born in Finland, she has more than 20 years of experience in local and international management functions in the IT industry. Before joining Microsoft Switzerland, she worked for HP for over ten years, including the last three and a half years at HP in Zurich as Channel Sales and Marketing Manager, Great Western Europe. Prior to that, she headed the inside sales team at Compaq and was responsible for SME sales programs in the Solutions Partner organization, among other things. Päivi Räty worked for HP/Compaq in Germany, Finland, England and Switzerland.
Päivi Räty studied business administration in Finland and completed various international training courses, most recently a postgraduate degree in London.

Criticism of the baby rental show "Erwachsen auf Probe" has cost RTL almost ten advertising partners. A spokeswoman for the broadcaster confirmed that the manufacturers withdrew their initially planned commercials from the environment of the show, in which teenagers have to look after other people's babies. These companies included Ikea. According to RP online, a spokesperson for the Swedish furniture store chain explained the decision, saying that the program had shown a "rather lurid portrayal". The young people were paraded in it. "It simply doesn't fit in with Ikea's values."

In difficult economic times, maintaining and acquiring new customers is particularly important. This was also evident at the Swiss CRM Forum, which took place in Zurich's Hallenstadion on Thursday. Over 700 entrepreneurs and marketing specialists were informed about the latest developments in the field of customer relationship management, as detailed in a press release.
65 exhibitors showed how business processes can be made more efficient through the use of modern technologies. Prominent speakers such as Phil Winters from the Peppers&Rogers Group and Urs Berger, CEO of Mobiliar, used specific cases to explain the most successful strategies in the area of customer care and customer acquisition. René Meier, Managing Partner and organizer of the Swiss CRM Forum, confirmed that the Swiss CRM Forum meets a growing need: "New and innovative marketing is currently in demand in all sectors of the economy. Digital communication with customers and ongoing service improvement play a decisive role in building trust and customer loyalty in particular. Especially with declining sales and smaller margins, it is all the more important to understand customer needs precisely and to look after customers in such a way that they are fully convinced of the service and its providers".

The communications agency Future Connection has developed an online application for the photo book specialist Bookfactory that makes it possible to produce a printed booklet from a cell phone or digital camera film. This can be printed manually as Flip book can be rewound. The user selects a six to eight second excerpt from a digitally stored film, which the tool automatically converts into a flipbook. The resulting booklet can be viewed online in advance, and it is also possible to design the cover.
Responsible at Bookfactory: Jürg Mosimann. Responsible at Future Connection: Julian Karrer (project management), Robert Massé (Flash), Patrick Riekert and Kilian Hann (technology), Reto Möbus (design).

Art & Work has produced a basic teaching aid on the subject of alcohol, drugs and medication in road traffic for the Institute of Forensic Medicine at the University of Zurich. According to the press release, the Zurich-based agency opted for the classic training folder format so that the content can be updated or added to at any time. A true story from everyday forensic medicine was used to introduce each chapter. The 8-part index, which subdivides the topics, serves as a practical reader's guide. Each content page has been provided with sufficient space for notes and pictures. The training folder also includes a DVD with two real cases.
Responsible at the University of Zurich, Institute of Forensic Medicine: Dr. med. Bruno Liniger. Responsible at Art & Work, Zurich: Carmen Schiltknecht (concept), Stefanie von Siebenthal (consulting & production), Tina Lechner (graphic design). Photography: Markus Andritsch, Zurich.

After Netthoevel & Gaberthüel were already honored this year by the Type Directors Club New York for the study guide they designed for the Bern University of the Arts HKB, the two designers can now accept another honor. They have been credited with a Finalist Award by The New York Festivals for the branding of the Bern Center for the Blind and Disabled.
The designed logo consists of the capital letter "B", whose inner shapes are formed by two yellow dots. These two dots in turn also draw the letter "B" in Braille and, when formed in relief, are tactile and thus legible for blind people.
In addition, the design company 2. Stock Süd Netthoevel & Gaberthüel is redesigning the entire appearance of the institution. In addition, the agency is currently working on barrier-free signaling for the newly renovated buildings.