The Swiss company Hug has launched a new product alongside Dar-Vida: Dar-Vida biscuits. Jung von Matt/Limmat has designed a campaign with three different subjects under the motto "Healthy sin". In the motifs, people enjoy the biscuits in a liturgical scene in glistening light.
The launch campaign can be seen on large-format advertisements and posters throughout Switzerland from June 15.
Contact at Hug/Dar-Vida: Andreas Hug (Executive Board), Bruno Winiger (Head of Marketing and Sales), Mike de Bever (Head of Communications), Karin Strik (Head of Product Management). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (Creative Direction), Alexander Holtz (Text), Inken Rohweder (Art Direction), Nora Vögeli (Graphics), Martin Fritsche, Carolin Cichy (Consulting), Didi Knall (Art Buying), Patrizio di Renzo (Photography), Süsstrunk & Jericke (Image Editing).

Tomorrow evening, the open-air cinema season kicks off on Idaplatz in Zurich. The local Piazza-Bar is taking this as an opportunity to draw attention to itself with a Kinodia. The agency Hochspannung designed the subject based on the film genre of drama. The slide will be used in the Idaplatz open-air cinema and in other arthouse cinemas over the course of the year.
Responsible for Piazza: Monica Frani, Petter Schilde. Responsible at Hochspannung: Tom Fäh, Stefanie Fricker, Marco Huber, Matthew Katumba, Sascha Pacino, Alex Taiganidis.

In May, advertising pressure remained well below the previous year's figures. No other month in the Media Focus database since 1999 has shown such a negative result. Compared to the same period last year, May lost 17.6% - another negative record. Advertising pressure in print media and cinema continues to be in the clearest free fall. Both lost over 20 percent compared to the same month last year.
However, some sectors behaved anti-cyclically in May and can report a positive trend. The "Food" sector, for example, increased advertising pressure by 1.6%. The key markets "Non-profit campaigns" and "Furniture, home garden" closed May with increases of 5.1% and 1.3% respectively.
In the May data, the Digital Advertising Space media group has now been integrated into the advertising pressure statistics. In 2007 and 2008, it generated gross advertising pressure of CHF 9.3 million and CHF 7.3 million respectively and is therefore not quite on a par with the Teletext media group.

The Tages-Anzeiger has changed its logo on the front page. In the Friday edition, the newspaper head appears on a black advertising background and features a portrait of John F. Kennedy and his saying: "We choose to go to the moon". Next to it is the Omega watch brand logo.
The Omega advertisement on the front page is confusing. As the newspaper's logo and the advertisement are printed in the same black bar, there is a visual connection between the advertisement, logo and date - which does not exist. Because on June 19, the revolutionary leader and indirect head of state of Libya, Muammar al-Gaddafi, and the Indian-British writer Salman Rushdie celebrate their birthdays, but not Kennedy.
A black Friday for the Tages-Anzeiger.

The PR industry association is being reorganized. The foundation stone was laid on Friday at the SPRG delegates' meeting in Lucerne. The new statutes were adopted and the SPRG will therefore operate under the name "Swiss Public Relations Association" SPRV and the umbrella brand "pr suisse" from January 1, 2010. With this step, the seven PR regional associations of the previous umbrella organization are uniting to form a professional association of Swiss PR professionals. At the same time, the separation of the presidium and office was approved. From July 1, the office will be located in the newly established "Swiss House of Public Relations" at the headquarters of the SPRI Swiss Public Relations Institute at Ankerstrasse 53 in Zurich. From this date, the offices of the Swiss Federation of PR Agencies (BPRA) and the Harbour Club (association of CC officers) will also be located here. The Assembly of Delegates has appointed Madeleine Koller as Managing Director of the three secretariats.
With "pr suisse", the new SPRG will have a forward-looking, stronger organization; among other things, it aims to strengthen its national awareness and offer its members a national network that goes beyond the activities of the regional associations. The members of the previously separate professional register will be integrated into the SPRV as accredited members, and the services for this premium membership will be expanded. The Central Board will be supported by a new committee to manage the wide range of tasks. An honorary council will also be re-established to monitor compliance with the codes and perform any mediation tasks.
Regula Ruetz - new President
Regula Ruetz was elected as the new President of the SPRG at today's delegates' meeting. She takes over from Mireille E. Saucy, who has led the association for the past six years. "In Regula Ruetz, President of the Northwestern Switzerland PR Association NPRG, a long-standing member of the Central Board has agreed to work with her colleagues to ensure continuity until the General Assembly in April 2010 and to prepare the new bodies and structures in order to create an ideal starting position for the new SPRV President to be elected at that time," writes the SPRI in a press release.

Marietta Albinus has been accepted as a new member of the Art Directors Club Germany. Albinus is Art Director at Euro RSCG Zurich. The Art Directors Club for Germany was founded in Düsseldorf in 1964 based on the US model and is now based in Berlin. It is affiliated to the umbrella organization ADC of Europe.

From July 1, Swisscom will be further expanding the sports and channel offering on Bluewin TV. Customers can now watch top matches from the Italian Serie A and the German Bundesliga as well as top matches from the English, Spanish, French and Portuguese top football leagues via Teleclub Sport. In addition, all Swiss National Ice Hockey League A matches will be broadcast from September. As Swisscom writes in a press release, Bluewin TV has added seven more channels to its program in addition to the new sports television and improved various menu functions.
With the expansion of its offering, Bluewin is making individual match broadcasts more expensive. Until now, one game broadcast cost one franc. From July 1, the prices for individual matches will be standardized and will now cost CHF 2.50.

Business journalist René Sollberg will be joining the editorial team of Handelszeitung, published by Axel Springer in Switzerland, from September 2009. He will strengthen the editorial team in the areas of business, politics and society and take over the pharma dossier. This was announced by editor-in-chief Martin Spieler at the editorial meeting on Thursday, according to Kleinreport.ch. Sollberg is taking over the pharma dossier from Markus Diem Meier. The latter will move to Newsnetz as a business reporter.
Sollberg has been Head of the Business section at Basler Zeitung for over a year. From 2002 to 2007, he worked as an editor and head of department at the former business weekly Cash.

The current crisis in the media industry has reached Group management level. Ringier has launched a program to review and reduce costs at Group level. An external service provider has been commissioned to suggest possible savings by mid-August, as Kleinreport.ch quotes from an internal e-mail. An outside perspective through database comparisons should make it possible to identify unnecessary expenditure and suggest the most efficient processes from other industries.

Tempo has launched a promotion to mark its 80th anniversary. Like the promotion at the beginning of the year, this focuses on emotions. As a continuation of the promotion, individual packs are now appearing in selected designs from 1929 to the present day. The packs appear as a limited nostalgia edition.
The anniversary promotion starts on July 1. The packs will be available in stores until the end of September.

Publicis has created a campaign for the Extrême cornet variety from Frisco. The agency produced a thirty-second TV film under the claim that no one has to settle for the good as long as they keep their eyes open for the extremely good. What exactly this has to do with an enchanted prince can now be seen in the commercial on Swiss television.
To the spot
Responsible at Néstle Frisco: Marco Zanchi (Marketing Director), Grit Majewski (Brand Manager). Responsible at Publicis: Sacha Moser (CD), Ondrej Maczko (AD), Serge Deville (text), Barney Rees (graphics), Derya Derdiyok and Tufan Tuna (agency producers), Muriel Asté and Silvia Holend (consulting), Achill Prakash (strategy), Stylewar (director), Stink (production), Online Video (post-production).

"What's wrong here? You appreciate your job and your income. But you're driving a competitor's vehicle." This happy message, neatly tucked under the windshield wipers on a blue and white advertising card, reached many a loyal BMW employee who parked some other car in the company parking lot instead of a BMW or a Mini. Interestingly, not every cheater received such a discreet notice, as can be read on Pressetext.ch. Those who drove to their workplace in a Chrysler Voyager, a VW Sharan or another van, for example, were ignored - the BMW Group does not offer comparable large cars.
BMW emphasizes that it does not want to dictate to its employees which vehicles they have to drive. No one has to fear any consequences under personnel law. It remains to be seen whether this promise will be kept. Perhaps BMW employees will soon find a note saying "What's wrong here? Of course you can choose the make of your car yourself. But please don't be surprised if one day someone else is suddenly sitting in your workplace." Yes, what's wrong here?