Koch Kommunikation has created the motifs for the new marketing campaign of the canton of Thurgau. These are based on the idea of an apple pictogram. The staging of the apple as the "original product" of Thurgau is intended to present various strengths in a surprising way and also raise awareness of the urban-modern side of the canton, as the agency writes in a press release on Monday.
In the first poster series, three main subjects are used: "Energy Drink" shows an apple with a straw, an apple with swimming trunks illustrates "Living by the sea with added value", and an apple with a speed tail is intended to show passers-by that they are in Thurgau "in no time at all".

Responsible at the Office for Economy and Labor of the Canton of Thurgau: Stefanie Keller. Responsible at Koch Communication: Roman Salzmann (consultant), Ralf Knechtel (CD).

Rolf Kälin has founded his own full-service agency in Pfäffikon Zurich. The core competencies of Kälinkom & Partner are strategy, ideas and concepts for corporate communication and advertising - including political advertising. Rolf Kälin has more than 30 years of advertising experience. He was responsible for numerous campaigns as art director and member of the management team at Wirz Werbung in Zurich and as creative director and member of the management team at Mach Corporate & Werbung in Baden. Kälin is also a lecturer in creativity at the Swiss Training Center for Marketing, Advertising and Communication SAWI and at the School of Design at the HFG St. Gallen.

The agricultural trade media, which include Schweizer Bauer, Schweizer Land + Leben and the online portal Schweizerbauer.ch, are streamlining their management. The current Editor-in-Chief Rudolf Haudenschild will also take over the overall commercial management as of July 1, 2009. Ulrich Utiger, previously Publishing Director of Fachmedien Agrar, will leave the company in the course of autumn 2009. Rudolf Haudenschild has been Editor-in-Chief of Schweizer Bauer and Publishing Director of Fachmedien Agrar since 1991. The 54-year-old is a qualified ETH agronomist and trained project and product manager.
The aim is to focus more strongly on the main title Schweizer Bauer. The twice-weekly agricultural newspaper is published jointly by the Ökonomische und Gemeinnützige Gesellschaft des Kantons Bern and the media company Tamedia. The necessary measures have been decided with the reduction of the Schweizer Land + Leben supplement to six issues per year, the discontinuation of the daily special edition ExpoExpress, which is distributed free of charge at agricultural trade fairs, a realignment of the Schweizerbauer.ch online platform and the discontinuation of the Agri24.ch online marketplace.

TBS Identity is the new design and communication partner of Spectraseis and takes on the role of lead agency. Founded in 2003, Spectraseis is an internationally active high-tech company that develops geophysical investigation and signal processing methods in the low-frequency range. It provides the oil and gas industry with information that enables more efficient discovery, development and extraction of oil and gas deposits

The Supreme Court in London has ruled that bloggers do not have an automatic right to anonymity. Blogging is "a public and not a private activity". The criminal investigator Richard Horton, who ran a politically satirical blog as "Nightjack", had wanted to prohibit the Times newspaper from revealing his identity. Horton applied for an injunction, which the High Court has now refused. The court argued that the public had a legitimate interest in knowing who was making "such serious criticism of police activities".
Under the protection of anonymity, the detective took up police cases, placed them in political contexts and made satirical attacks on politicians. In April, Horton was awarded the "Orwell Prize" for political journalism for his unsparing and often controversial look at everyday police, social and political life. The "Nightjack" blog, which sometimes had 500,000 visits per week, has since been deleted. This caused horror in the English-language blogosphere, as anonymous blogs with a sometimes revealing thrust are widespread in England and the USA.

The consequences of the economic crisis have now also reached the watch brand Rolex. The company is threatened with a loss of image. In view of falling demand, the luxury brand is facing a significant drop in prices. However, this is unlikely to fit in with the company's image. But unlike the Tages-Anzeiger newspaper, which featured an Omega advertisement in its Friday edition and thus accepted damage to its image, the watchmaker is taking a much more image-oriented approach. Rolex is now buying back its own products from dealers without further ado. According to the Tages-Anzeiger newspaper, the brand group is submitting corresponding take-back offers to licensed suppliers of luxury watches. In this way, the high prices of the product range can be maintained. According to Kurier.at, the watch manufacturer's campaign mainly affects the Asian and American markets. In Europe, however, the Group is taking a different approach: Reminders were issued not to offer the goods too cheaply. In addition, the company has responded to the fact that supply is greater than before and apparently exceeds demand by reducing delivery quantities. With these measures, the luxury brand is trying to maintain control over the situation and steer the market. As Kurier.at quotes retailers, no other retailer has such a perfect command of the market.

According to the international organization Reporters Without Borders, the number of domestic journalists arrested in Iran has continued to rise. 17 Iranian journalists have been arrested since the beginning of the protests against the disputed presidential election, the organization announced in Berlin on Friday. A further five cases have been added to the twelve known to date: Four journalists have been arrested in the city of Bushehr in the south of the country and at least one in Rashat in the north. Most of the correspondents have already had to leave the country, according to Reporters Without Borders. If there are no more foreign observers on the ground and local journalists are persecuted, this opens the door to all forms of abuse.

As of October 1, Stefan Stalder will be the new art director for the Aargauer Zeitung / Mittelland Zeitung. He worked as a graphic designer for the business newspaper Cash, published by Ringier, and was involved in the development of Cash dubai and Cash special, as the Aargauer Zeitung announced on Friday. Stalder then worked for SonntagsBlick and the magazine Cicero in Berlin. As AD, Stalder will have visual responsibility for all parts of AZ, it added.

The correspondent for the British news channel BBC in Tehran has been ordered by Iran to leave the country. He had reported untruthfully and incited the demonstrators, media close to the government reported on Sunday. According to the state-affiliated Mehr news agency, the culture minister threatened the British media with "serious consequences" if they "continue to interfere in Iran's internal affairs". interfere in Iran's internal affairs". The BBC confirmed the expulsion of its correspondent. However, the broadcaster announced that its office in the Iranian capital would remain open. ?
The Iranian authorities have been restricting the work of foreign correspondents for days. Journalists are banned from reporting on the demonstrations against the outcome of the disputed presidential election. The restrictions affect newspaper reporters as well as employees of television and radio stations and correspondents. television and radio stations as well as correspondents from international? news agencies. Many foreign journalists can only work from their offices or hotels. They are dependent on eyewitness reports to verify the information provided by state television or the official news agencies. The newspapers in Iran themselves are under censorship.
Numerous international correspondents have already had to leave the country, including German, Spanish, Belgian and Dutch journalists. A special correspondent for French-speaking Swiss radio was also forced to leave the country after he was refused an extension to his visa. The authorities are taking particularly harsh action against journalists critical of the regime at home. According to the organization Reporters Without Borders?, at least 17 journalists critical of the regime had been arrested by Friday. According to agency reports, at least three more arrests were made over the weekend.

The Swiss press reported a significant drop in advertising revenue in May. Compared to the previous year, publications generated 141.2 million francs in revenue. This represents a 28 percent decline, as the advertising media research firm WEMF announced on Friday.
Of this amount, 14.2 million francs came from job advertisements, which declined by 50.7 percent. Revenue from real estate listings fell by 25.2 percent to 5.7 million francs. Revenue from commercial and other advertisements fell by 25.2 percent to 113.4 million francs. Revenue from brochure inserts remained flat at 7.9 million francs.
Revenue declined across all press categories. The financial and business press recorded the sharpest percentage decline in revenue, down 34.3 percent, followed by the Sunday press, down 30.8 percent. The daily press generated the most revenue; however, the decline here—at 29.6 percent—was also significant.

The Zurich advertising agency Ruf Lanz has created a new motif for the Swiss Milk Producers SMP. "Milk. Your natural fitness program" is the claim of the current SMP campaign. As always, the leading role is played by the dairy cow Lovely. This time she presents herself as a skateboarder.
The motifs are now being used on posters throughout Switzerland. There are also advertisements in titles such as 20 Minuten and Blick am Abend.
Responsible at the Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Daniel Muriel (Project Manager Advertising Milk), AMS Media. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Lorenz Clormann (AD), Armin Arnold (graphics), Dennis Maitzen (consulting). Visual effects: UPP Prague.

The online network Facebook currently has over 200 million users, Skype twice as many. However, the turnover of the two services is not exactly high, and their revenues are even negligible. According to Cash.ch, the companies have so far earned less than one centime per customer per day. The business newspaper identifies the reason for this as the business models are not yet sophisticated enough. This is because the services offered on the Internet primarily earn money by selling user data and advertising. However, the existing models cannot even cover the costs of the services. For example, Ebay had to write off around 1.4 million dollars on Skype in 2007.