The agency Z.B. Werbung, based in Zurich and Bern, is breaking with wrestling conventions for the Migros Aare cooperative and sending a new copywriter into the race. The agency printed wrestling shorts with the logos of all tenants for the Migros Aare cooperative and its Wynecenter in Buchs, Aargau. This was despite a ban on advertising in the sport of wrestling - but only for the advertisement in the wrestling newspaper for the Northwestern Switzerland Wrestling Festival. So there is no need to fear any legal repercussions. The headline, "Your next walk", encourages people to visit the Wynecenter and the stores featured on the pants. The advertisements will appear at the end of August.
The agency has also brought a new copywriter onto the team. Janine Radlingmayr, former head of copywriting, journalist and copywriter, has been working for Z.B. Werbung since July 1.
Responsible at Genossenschaft Migros Aare: Karl Gorsatt (responsibility). Responsible for e.g. advertising: Felix Zimmermann (concept and design), Denis Jeitziner (concept and text), Regula Jauner (consulting).

To give Ford's Switzerland-wide Transit advertising campaign an additional boost and to target potential Transit buyers, Wunderman designed and realized a direct mail. While retaining the core message "FordTransit. Tailored to you", a three-part mail was sent to selected SMEs. This included a personalized letter with a 3.9% low-cost leasing offer, a booklet with selected Transit models and a unique parking disc as a give-away. This not only allows the arrival time to be set, but also a playful pre-selection of certain Transit variants. The campaign also included an answer card with a competition.
Wunderman is part of the Y&R Group Switzerland.

What Leuenberger's photo album is to Radio Energy, birdsong is to others. The Polish culture channel Dwojka broadcast only birdsong on Wednesday in protest against the inadequate funding of the public broadcaster. In between, a statement was read out every ten minutes, drawing attention to the channel's financial situation. Due to a dramatic decline in income from broadcasting fees, the existence of the program was in jeopardy.
In the fall of 2007, the government of Prime Minister Donald Tusk announced the abolition of broadcasting fees after winning the parliamentary elections, which led to a massive drop in revenue. According to estimates, just 40 percent of radio and television users still pay the fees. Just two weeks ago, the government was able to push through a media law that guarantees funding from the state budget. However, it is uncertain whether this law can come into force, as an objection from President Lech Kaczynski is expected.
Dwojka is an advertising-free station specializing in classical music, jazz and literature. The editorial team organizes numerous music festivals, including the Warsaw Autumn. In 2006, the channel is said to have reached around 1.6 percent of Polish radio listeners.

The Zurich agency Startbahnwest has been awarded the Strategy Prize at the 2009 Berlin Advertising Congress. In a team of 14 students, the agency developed a communication strategy for Deutsche Post's climate-neutral GoGreen products as part of the 2009 advertising congress. The team won the strategy prize with the Christmas launch campaign: "The first mail that leaves no trace - Go Green".
The idea behind the campaign was that every post leaves traces: emotional ones, but also in nature. With Go Green, these traces in nature disappear again. The jury was particularly impressed by the fact that this concept could easily be extended to the other seasons, as the agency writes in a press release.
The Advertising Congress is the largest recruiting event for the communications industry in the German-speaking world. On two workshop days, 250 selected students develop campaign approaches for a real client under the guidance of agencies. On the third day, the participants present their concepts to a panel of experts. At the same time, a trade fair is held where students, interested professionals and young communicators have the opportunity to talk to agency representatives, sponsors and other exhibitors. At the end, the best results of the workshops will be honored at the gala.

The By Heart agency has designed new advertising subjects for Emmi. In collaboration with the Italian photographer Marino Parisotto Vay, the agency has developed a series of subjects that are intended to create an Emmi coffee world. The images take you to the countries of origin of coffee. The background of the subjects is the wall of an old roasting house. In front of this wall, the cool pleasure is staged under a hot sun.
The new campaign starts immediately with posters in Switzerland. This fall, the campaign will also be seen in England, with other countries to follow.

Responsible at Emmi Caffé Lattte: Marco Peter (Head of Marketing Fresh Products), Dorothee Schwarz (Business Development Manager), Anita Schmid (Product Manager), Isabelle Erne (Junior Product Manager), David Jäger (Head of Marketing Communication), Adrian Bucher (Head of Advertising), Nicole Koller (Project Manager). Responsible at By Heart: Hans Siegwart(CD) Markus Bircher (strategy), Simone Platz (AD), Peter Krebs, Misha Gambetta (consulting), Dominik Mory (production management), Natascha Breu (realization). Photo: Marino Parisotto Vay, Milan. Image composing/packshot/litho: Detail AG, Zurich.

The Zurich agency Eye Media has a new website. To better illustrate the projects, various references on the website have been provided with spots. The site also has its own Eye Media Twitter
In recent weeks, the agency has realized the website of Pestalozzi Attorneys at Law and the launch of Harley-Davidson Iron 883, combining a purchase of leads with a CPM campaign and a Facebook application.

Ringier acquires all shares of the German publisher Bauer Media Group in the joint venture Euromedia in Hungary. As a result, Ringier Hungary is now the sole publisher of 15 newspapers and magazines. Since 2002, the two publishing houses have each held 50 percent of the international magazines Bravo, Bravo Girl, Tina and Buci Maci (Bussi Bär) in a joint venture. In addition, there are the national titles Blikk N?k, a weekly women's magazine, and the two weekly people magazines IM and hot! All titles will continue to be published. The takeover still has to be approved by the Hungarian competition authorities.

The Washington Post - the newspaper that became a symbol of independent, fearless journalism for many media professionals thanks to the Watergate revelations - is making headlines with a shady side business. Resourceful marketing people at the publishing house wanted to tap into a new source of money to improve the group's financial situation. An exclusive chat with editors and high-profile politicians at the home of publisher Katharine Weymouth was offered for sale. And all for a paltry 25,000 dollars. But now the party that was supposed to take place on July 21 has come to nothing. The political website Politico.com has uncovered and exploited the scandal.
The Süddeutsche Zeitung takes it with more humor. It sees the case as a vindication of the Washington Post editorial team. It is praiseworthy that someone would pay so much money to spend an evening with media representatives.

The Swiss stock exchange SIX has reprimanded Tamedia. The Zurich-based media group had breached its duty to disclose management transactions. Transactions with a total value of over CHF 250,000 were reported and published late, the stock exchange operator announced on Tuesday. It was organizational deficiencies at Tamedia that led to the late disclosure.
According to SIX, both the person subject to the notification obligation, a non-executive member of the Board of Directors, and the Tamedia employees responsible for the timely publication of the notifications did not have sufficient knowledge of the provisions to be complied with. In addition, Tamedia had failed to urge the person subject to the notification obligation to make the notification in good time, even though the company was aware of the impending transaction.

On Monday, July 6, 2009, the Zurich agency Brüngger Bachmann Dialog filed for bankruptcy proceedings with the Zurich District Court. The two managing partners Remo Bachmann and Daniel Brüngger were unable to reach an agreement on the continuation of the agency, as Brüngger writes in a press release. Various mandates that the agency has managed in recent months could not be collected as planned due to the economic crisis - in particular the difficult situation in the automotive industry. Finally, the agency lacked liquid funds. Although intensive talks have been held with investors in recent days and weeks, acquisition efforts have had only limited success.