IP Multimedia, the marketing organization for private offline electronic media, hosted a summer event in Basel on 22 June 2009. The event, which was attended by around 80 customers and partners from the Basel media and advertising industry, focused on the topic "Electronic media are stepping on the gas". Racing driver Christina Surer was invited as a special guest and was delighted that a private sports channel has now been launched for Switzerland in the form of Schweizer Sportfernsehen, which offers a platform for fringe and popular sports.

On behalf of Helvetic Medical, BMB Werbeagentur developed the corporate design for the "Silkmed" brand and designed the packaging. Based on a target brand identity developed together with the customer, a new appearance with logo was created. The packaging design provides an insight into the "Silkmed" gel.
The corporate design will be visible in the form of stationery, brochures, POS communication, sales documentation and other applications. The advertising presence and website redesign are also in progress and will be launched shortly.

The influence of the media is discussed and researched from various angles. Can computer games that glorify violence have a serious impact? To what extent do print media influence the formation of opinion? Which form of marketing, and in which medium, appeals to customers in the most effective way? However, as the government in Ecuador proves, such questions are not only fundamental for the marketing and communications industry. The authorities in Ecuador now also seem to want to know how television programs work. The US series "Simpsons" may no longer be shown on daytime television by order of the government. The reason for this is that the broadcasting authority Conartel wants to minimize the influence of the series on boys, girls and young people.
will be examined. This was announced on Thursday by Teleamazonas, the broadcaster affected by the decision.
Until now, Telemazonas had broadcast the program from Monday to Friday in the
family program was broadcast. The broadcasting authority has now prohibited the station from broadcasting the
"Simpsons" in the program from 06:00 in the morning until 21:00.
take. What now follows is a 90-day investigation into the program. The state regulatory authority wants, according to its own statements, the young audience
protect against programs and content that promote violence and racist or
gender discrimination. Only recently, the broadcasting authority also banned the broadcast of the Japanese cartoon series "Dragon Ball Z" during the day. Media experts and the Ecuadorian press criticized the broadcasting authority's decisions.

As of July 13, 2009, the Zürichsee-Zeitung will be published with three regional editions instead of the previous five. The Zürichsee-Zeitung linkes Ufer and Zürichsee-Zeitung Sihltal-Thalwil editions published in the Horgen district will be merged to form Zürichsee-Zeitung Bezirk Horgen. Zürichsee-Zeitung Linth-Zeitung and Zürichsee-Zeitung March Höfe become Zürichsee-Zeitung Obersee. The edition for the district of Meilen remains unchanged.
These measures are intended to give more weight to regional reporting, as ZSZ writes in a press release on Friday. The structure and national content will remain unchanged, and the reduction in the number of editions will also enable the Zürichsee Presse to cut production costs.
A total of five positions will therefore not be filled in the course of 2009. Thanks to natural fluctuation, no redundancies are necessary.

With the founding of Lobster Studios on Wednesday, July 1, 2009, 29 new jobs were created. The agency has 29 permanent employees. The new team's areas of activity are: corporate and image films, TV commercials, 3D animation and graphics, image and sound editing, studio productions and the TV programs "Wohntraum-TV", "Kochen.tv", ""Futura.tv", ""ganzprivat" for regional TV stations and "Schulthess Klinik - das gesunde Sportmagazin" for SSF. The television and film productions will continue to be produced on the premises of the former Primetime in Schlieren/ZH.

Creation that makes history. The CLIO Awards for outstanding creation were presented for the 50th time in Las Vegas. This year's Clio reel was presented on July 1 at the Zurich University of the Arts. Despite the beautiful weather, many interested people attended the presentation.
The Swiss winners received special thanks from Frank Bodin, President of the BSW, and Frank-Michael Müller, Managing Director of "Focus" magazine. A silver Clio went to the Zurich advertising agency Ruf Lanz for the "Sound Design" spot for Hiltl. Bronze went to the "Delizio" campaign by Exxtra Kommunikation and the "Sonntagszeitung" poster campaign, "Bush, Soldier, Putin, Baby, Dog" by Advico Young and Rubicam in Zurich.

The Swiss House of Public Relations was founded in Zurich on July 1, 2009. At the headquarters of the Swiss Public Relations Institute SPRI, the leading Swiss PR organizations
a joint office has been set up. The House of PR is intended to lay the foundation for further cooperation for the benefit of the industry. The main concerns are:
- a stronger self-image for PR professionals
- coordinated involvement of all PR stakeholders in the
Further development of contemporary PR training
- Intensive engagement with questions of social
Responsibility of PR professionals
- Joint correction of the media professionals' misjudgement
in matters of PR
- further professionalization of the association's services to the
Members, efficiency and effectiveness gains
- Realization of the vision "Swiss Public Relations Day" as a
Networking event for all PR professionals
- communicate the value of PR in companies
- Positioning and reputation of PR functions at
Strengthening company management
- Recognize and interpret trends in business and society;
Derive tasks and opportunities for PR from this
- Communicating the importance of PR for companies and organizations,
Politics and elected officials/leaders
- Joint efforts to ensure that the ethical principles of PR
(Codices of Lisbon and Athens) for all PR professionals.
are central and are adhered to in order to improve the image of the
PR professionals in public opinion.
- Realize more joint projects in order to
a) to achieve greater impact for PR issues and
b) the available resources through the support of the three
organizations more efficiently

The Zurich advertising agency has designed a new campaign for 20 Minuten-Online. With the claim "News that nobody wants to miss", the agency puts the news portal in the limelight. The slogan is used for advertisements, radio spots, cinepictures and online advertising media.

The Competition Commission is scrutinizing the merger between Tamedia and Edipresse. A preliminary examination of the merger has revealed indications that a dominant market position could be created or strengthened in the commuter newspapers in French-speaking Switzerland, the Competition Commission announced on Friday. In particular, the merger could create or strengthen a dominant position in the readership and advertising markets of commuter newspapers and in the area of early delivery of newspapers in French-speaking Switzerland. The remaining areas, and therefore the majority of the planned merger, are not affected by the in-depth review, as Patrik Ducrey, Deputy Director of the Competition Commission Secretariat, told the NZZ on request.
Weko spokesman Patrik Ducrey explained in response to an inquiry whether the merger of the commuter newspapers 20 Minutes and Le Matin bleu would eliminate competition for advertisers and thus increase prices. But the merger could also create or strengthen a dominant position in the early delivery of newspapers in French-speaking Switzerland. For these reasons, the ComCo is subjecting the merger to an in-depth review, which, according to Ducrey, will take a maximum of four months.
Neither Tamedia nor Edipresse are surprised by the Weko's news. Tamedia spokesman Christoph Zimmer said on request that an in-depth examination had been expected. This would not result in a delay in the merger schedule. The Competition Commission must now decide by the beginning of November. Both Zimmer and Edipresse CEO Tibère Adler assume that the ComCo will give its approval. In March, Edipresse publisher Pierre Lamunière had already said that he did not dare to imagine that the Competition Commission would allow this merger to fail. There is no plan B for this eventuality. The first step in the merger of Edipresse and Tamedia is planned for January 1, 2010. The only area where Tamedia would like to act as quickly as possible is the commuter newspaper. This merger could be initiated after the Weko decision.
When the two media companies announced their merger at the beginning of March, there was talk of 20 redundancies at the French-speaking commuter newspapers. Zimmer now expects significantly fewer redundancies due to natural fluctuation and the prospects that have arisen for those affected.
Tamedia intends to acquire 100 percent of the shares in Presse publications SR SA (PPSR), which essentially comprises the Swiss activities of the Edipresse Group, from Edipresse in three stages. The takeover is intended to create the fourth-largest Swiss media company, which includes the Tages-Anzeiger, the Berner Zeitung, Le Matin, 24 Heures, 20 Minuten, Le Matin Bleu, the television stations TeleZüri and TeleBärn and the radio stations Radio 24 and Capital FM.

The publishing director of Berner Bär, Rudolf Lehmann, will also take over the management of Espace Media's regional newspaper advertising market as of July 1, 2009. In this function, he will be responsible for regional sales for the titles Berner Zeitung, Thuner Tagblatt, Berner Oberländer, Solothurner Tagblatt, Der Bund and News Bern. As Head of Advertising Market Newspapers Regional, Lehmann will also deputize for the Head of Advertising Market Newspapers, Matthias O. Hütköper.
Rudolf Lehmann has worked for Espace Media since 1982 and has headed the publishing house of the Berner Bär since 2000. On 1 July 2009, Espace Media split the previously multimedia-oriented sales organization "Multimedia Services & Sales" into the "Newspaper Advertising Market" under the management of Matthias O. Hütköper and the "AV Media Advertising Market" under the management of Michael Sutter. A total of seven additional sales outlets were created as part of this reorganization.

The Winterthur Stadtblatt is bankrupt. The publisher of the weekly newspaper of the same name, Guido Blumer, declared bankruptcy at the Winterthur- Altstadt bankruptcy office on Thursday. The bankruptcy was triggered by the loss of a consultancy contract in the IT sector, he told SDA on request. This would have covered a large part of the debts amounting to around half a million francs. Due to the economic crisis, however, this contract could not be replaced.
Stadtblatt primarily owes money to the printing company and the distribution company. Former employees no longer have any outstanding claims. The Winterthur publisher wants to keep the Stadtblatt brand for the time being in order to possibly make a fresh start after the crisis.
Most recently, the local newspaper was distributed as a free Sunday paper to all 50,000 letterboxes in Winterthur. Then came the end in mid-2008. In a full-page Weltwoche advertisement in April 2009, Blumer sought generous sponsors for a new launch, but without success.