The SRG television stations fulfill their information mandate in different ways, as a study conducted by the University of Fribourg on behalf of the Federal Office of Communications (OFCOM) shows. According to the study, information programs on Swiss-German television SF are the least frequent. SF 1 and SF zwei devoted just 23 percent of their broadcasting time to these programs, as Joachim Trebbe, head of the study, said on Wednesday at OFCOM's annual media conference in Biel. In contrast, French- and Italian-language channels deal more frequently with relevant information topics. For TSR 1 and 2, the corresponding share is 35%, for RSI 1 and 2 36%.
By information, the researchers involved understand publicly relevant topics such as politics or factual topics as well as privately relevant topics: Programs that depict viewers' lives and human-touch topics. This contrasts with films, shows, games and sports programs.
However, Trebbe also warned against over-interpreting the data. The figures mentioned could only tell us to a limited extent how much importance is attached to the information channels, as repetitions of info programs, for example, distort the figures. But even after subtracting these effects, Swiss German television broadcasts fewer information programs than the other public broadcasters.

Michael Seiler will take over the management of the Espace Media Group's newspaper advertising market by November 1, 2009 at the latest. Michael Seiler was already Head of Advertising at the Berner Zeitung BZ from 1997 to 2006. Most recently, he managed the Bern office of the advertising placement and media services agency KM Key Media.
Seiler takes over from Matthias O. Hütköper, who has decided to leave Espace Media at the end of January 2010. Hütköper joined Espace Media in mid-2006 as advertising manager of the Berner Zeitung BZ. Prior to that, he was Managing Director of Schleswig-Holsteinische Druck und Verlagsservice. Until his departure, he will be responsible for various advertising market projects at Espace Media. Among other things, he will oversee the development and design of new rate formats for the newspaper advertising market.
Rudolf Lehmann, Publishing Director of Berner Bär and Head of the Newspaper Regional Advertising Market since July 1, 2009, will take over the interim management of the Newspaper Advertising Market sales division with immediate effect.

Digitization in the media and entertainment industry will continue to increase over the next five years. This will happen at a speed that is independent of the availability of broadband and mobile infrastructure. The industry will grow by an average of 2.7% per year worldwide to 1,600 billion dollars by 2013. This is according to the annual study "Global Entertainment & Media Outlook 2009-2013" published by Pricewaterhouse Coopers PWC.
In addition, industry revenues are expected to fall by 3.9% to just under 1,350 billion dollars in the current year. Next year, 2010, the market will recover and grow by an average of 7.1% annually from 2011 to 2013 to 1,600 billion dollars. According to the study, the Asia-Pacific region is growing the fastest at 4.9 percent annually with a total volume of 413 billion dollars in 2013.
The international share of online advertising will increase from around 12% in the previous year to 18% in 2013. The video game market will grow by 7.4 percent annually from 51.4 billion dollars last year to 73.5 billion dollars in 2013, as the study further states.
The fastest growing categories are online and wireless games. Their market will grow by 10.6 percent for online games and 13.8 percent for wireless games by 2013. The market for traditional PC games, on the other hand, will continue to shrink.

The Federal Office of Communications (OFCOM) has published its comments on the Ordinance on Telecommunications Services (TSO). The revision sought by the Federal Council aims to take account of previous experience and recent developments in the telecommunications market. According to Sunrise, the public hearing on the revision has now confirmed that the current method for the network valuation of the last mile is controversial. A broad opposition to the current practice has formed, Sunrise writes in a press release issued on Wednesday. The conviction has grown that the former monopolist's telephone network, which has evolved over time, has largely been written off and is hardly ever renewed. There is therefore no reason to calculate Swisscom's usage costs on the basis of a complete overhaul of the old copper network. Instead, the actual costs that are still being incurred today for the old copper network should be used for the calculation.
This position in the planned revision of the FDV is supported by numerous associations, organizations and specialist bodies, including consumer protection organizations, the Swiss Trade Association, the price watchdog and private telecoms providers. According to the telephone provider, switching to a method that only charges the actual costs would reduce the costs for users of the old Swisscom network by around CHF 400 million per year. This would lead to increased competition, with a greater choice of telephony and Internet services.
Swisscom remains market leader
As the Federal Office of Communications Bakom Swisscom explained at its annual conference in Biel today, Swisscom remains the market leader in the Swiss telecoms market. According to Netzwoche, the telco achieved a market share of 52 percent in the broadband sector and as much as 76 percent for DSL connections. Swisscom is also still very present in the fixed network and mobile telephony sector. It has a market share of 61.9%, while other providers in the EU only have an average of 38.3%.
Compared to the EU countries, however, the price level in Switzerland remains high. The average mobile customer in Switzerland pays 30.69 euros per month compared to 19.49 euros in the EU.

SRG posted a loss of CHF 79 million last year. The only English-language radio station in Switzerland now faces an uncertain future: if the SRG's planned cost-cutting measures for 2010 and 2011 are not sufficient, it could consider discontinuing WRS, according to WRS Director Philippe Mottaz in an interview with the "Tribune de Genève".
As part of its cost-cutting efforts, SRG is considering discontinuing the channel, which currently has a budget of CHF 3.9 million. Its discontinuation would therefore not be associated with major savings. On the other hand, SRG would be missing an opportunity to show that the public service can be bold and innovative.
The station has around 120,000 listeners, half of whom come from English-speaking countries.

The Eastern Switzerland marketing training institute, IQ Management Center, celebrated its tenth anniversary last Friday at the premises of its sister company, the Agentur am Flughafen. The birthday was celebrated together with lecturers, students, former students, authorities and friends. The guests received a musical HTML invitation. In addition to the admission ticket, a headbanging practice set with an inflatable air guitar and the corresponding sound followed as confirmation of participation.

A4 Agentur für Werbung & Grafik has designed a campaign for Zugerland Verkehrsbetriebe. The motifs can be seen on posters, bus hangers and advertisements. The aim of the campaign is to increase loyalty to the company and its employees, according to the agency.
Responsible at Zugerland Verkehrsbetriebe: Nathalie Hürlimann. Responsible at A4 Agentur für Werbung & Grafik: Jürg Küng (AD), Patrik Frei (CD), Jürg Küng (graphics), Brigitte Frei (text), Patrik Frei , Adrian Mullle (concept). Photo: Fabrik Studios, Silvan Müller.

The Internet company Google has announced its own operating system in a company blog. The head of the technical department at Google, Linus Upson, and Sundar Pichai, Vice President of Product Management, have announced that the first devices will be launched on the market in the second half of next year. Google Chrome OS is a further development of the Chrome browser and is being completely redeveloped so that users do not have to worry about security updates, malware and viruses.
The new operating system is designed for people who spend most of their time on the internet. Google's motto is that it should run smoothly. With its attack on the Windows operating system, the internet company is stepping up its pressure on Microsoft.

Under the motto "3, 2, 1 - Action!", Renzen Communications spurred summer fans from all over Switzerland on to top creative performances. For the summer competition launched on postshop.ch and in the free newspaper 20 Minuten, the aim was to upload the most creative summer clips to postshop.ch. Attractive cash prizes were up for grabs, awarded by a special kind of jury portrayed in pictures and text. There was, for example, Hans Würstel, world champion in stick grilling and far more than just a cervelat celebrity, who added his two cents to every video and made snappy comments.
The entries submitted are as varied as they are original and range from the unsuccessful swimming pool pick-up line to the skater with a double life and managers who go swimming in full business attire, the agency writes in a press release.
The competition was advertised throughout Switzerland in various publications and, of course, online.
Responsible at Post Offices & Sales: Michel Teutschmann (Marketing Communications Consultant), Jessica Era (Product Manager postshop.ch), Andreas Etter (Head of Marketing Communications, overall responsibility). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD text), Abraham Gillis (text), Emmanuelle Friedli (CD art), Achim Kaufmann (graphics), Sam Hoehn (filming and editing), Claudia Trombini (consulting). Media: Optimedia

As of today, Astramedia is a new brand that specializes in the production of corporate videos and internet marketing for SMEs. The agency emerged from Cityguide's activities in the area of corporate videos. The distribution of the video on the Internet is ensured by links to its own platforms and to well-known partner companies and portals such as Google. The client's ranking on the Internet is achieved through systematic search engine optimization.
The makers of Astramedia have already produced corporate films under the name Cityguide. Within two years, Cityguide has acquired over 4,000 video customers in Switzerland. Since May 2009, the company has also been offering its products and services in Germany. Due to its strong growth, Cityguide's video and Internet activities will be transferred to the new Astramedia brand. In future, Cityguide will concentrate on its core activity of city guides. Not only is Astramedia's product portfolio set to grow rapidly - new sales consultants are also constantly being sought for the whole of Switzerland.
The video about astramedia can be found here: http://www.youtube.com/watch?v=nZZOjRizgPM