The Bern-based advertising agency Polyconsult has won the entire Toko account. Initial work for the ski wax specialist, which is part of the Mammut Sports Group, is currently being realized.

Axel Springer is planning an international weekly newspaper in English for its daily newspaper Die Welt. The project with the working title "Welt International" is to be launched next spring and will contain news "from a continental European perspective", as the Süddeutsche Zeitung reported on Monday. The target group for the new title is top decision-makers from all over the world. According to the trade magazine Werben & Verkaufen (W&V), half of the approximately 125,000 copies will be distributed in the first and business class of airlines.

After the M-Budget and Lillibiggs parties, the Lucerne marketing agency Premotion has now designed a gourmet dinner tour for the Migros Sélection product line. This invites loyal Sélection customers to a 5-course meal. The aim is to win over customers as ambassadors and anchor the brand in the long term
Premotion designed the visual appearance of the tour together with the Zurich-based creative agency Allink Creative. This resulted in invitation mailings and a microsite for registration. The soft branding at the event itself includes a Sélection car, menus and a suitable lighting concept.

Responsible at Migros: Christoph Bobst (Head of Category Management), Désirée Strassmann (Project Manager Communications). Responsible at Premotion: Sacha Willemsen (Managing Partner), Isabelle Meyer (Project Management). Responsible at Allink Creative: Christoph Schlatter (CD), David Zangger (AD), Mike Walder (online project management), Roswitha Brülisauer (graphics).

Kuoni wants to focus its corporate strategy more strongly on the Internet. In collaboration with the software company Tealeaf, the tour operator is analyzing the online behavior of users who visit its website, which was redesigned in June 2009. Customer experience software is used to precisely track and record transactions that visitors carry out on the website and everything they look at. The aim is to improve user-friendliness and online content.

Muller Martini has withdrawn advertising orders from the Thurgauer Zeitung newspaper because it wrote a critical article about the Thurgau-based company. The background to the dispute is a report about the crisis-ridden Muller Martini, which announced in the spring that it would be cutting a total of 200 jobs, 60 of them in Felben-Wellhausen. At the same time, the company is investing in the restoration of a classic car. The newspaper had criticized the restoration as a luxury in times of crisis, which the employees affected felt was an affront to them.
Talks are currently underway between the bookbinding system manufacturer and the newspaper to resolve the differences, said managing director Michael Thüler when asked by the SDA news agency. Until then, the advertisements have been stopped. Thüler sees no connection between the renovation of the old-timer and the redundancies, but admits that the timing is unfortunate. However, the company will continue to work with the Thurgauer Zeitung.

Liewo, the Sunday newspaper for Liechtenstein and Werdenberg, will have a new editorial director from mid-August. Michael Winkler, who has been a member of the editorial team since October 2008, will take over from Corina Beck, who is expecting a child in mid-September. Corina Beck has been Editorial Director since April 2007.
Michael Winkler is 26 years old and comes from Schaan. He studied political science and history at the University of Innsbruck and graduated in January of this year with a master's degree in political science (Mag. phil.).

The "LAE - Leseranalyse Entscheidungsträger in Wirtschaft und Verwaltung" - the German equivalent of MA Leader - examines the use of German newspapers and magazines as well as selected foreign press products every two years. The study published at the end of June showed that the NZZ has a widest readership of 290,000 and an average readership of 74,000. The average readership comprises those people who read at least every third or fourth issue of the newspaper on a regular basis.
Among the 14 foreign titles surveyed, the NZZ is in second place behind the Financial Times with an average readership of 106,000. Other internationally renowned titles such as Time and Wall Street Journal Europe follow at some distance, while the International Herald Tribune, Die Weltwoche, The Economist, Business Week and Forbes have significantly lower readership figures.

The titles of the Neue Luzerner Zeitung (NLZ) and the St. Galler Tagblatt will continue to be managed by Publicitas in the advertising market. The two publishing houses and Publicitas have extended the marketing contracts for an initial period of one year until the end of 2010. This step gives the partners time to reorganize the further cooperation between Publicitas and the entire NZZ Group, as the company writes in a press release on Monday. Both publishers belong to Freie Presse Holding, in which Neue Zürcher Zeitung holds a 75 percent stake and Publigroupe a 25 percent stake.

The Swiss online supermarket Leshop.ch significantly increased its sales in the first half of 2009. It delivered food and non-food items worth over 65.5 million francs to all Swiss language regions. This is CHF 9.4 million more than in the same period last year. The stable growth is due in part to the large number of new customers (22,400 in the first half of the year) and the stable basket size of regular customers. In total, over 35,000 Swiss households do their bulk shopping at Leshop.ch one or more times a month.
Migros' Internet store was in the black for the first time in 2006. Currently, however, it is not because of high advertising investments. The company's goal is growth and gaining market share, and all profits are immediately reinvested in marketing, said Leshop Managing Director Christian Wanner when asked by SDA. If marketing were reduced to a normal level, the online store would immediately be profitable again.

Plan.Net Suisse has been commissioned by Amag Automobil- und Motoren with the online communication for the market launch of the new VW Polo in Switzerland. The Zurich-based new media agency will accompany the launch of the new model with a national online campaign and several special productions.
On July 9, VW dealers will celebrate a "Polo Night" and unveil the car at a party in their showrooms. The special presentation shows a cord that users can "pull" with a click of the mouse. The entire website then turns into a curtain that is pulled upwards - revealing an elegant presentation of the Polo. The car will also take center stage at the Volkswagen Summer Festival on July 10 and 11. The staging can be seen immediately on Swiss portals such as 20Minuten.ch, Bluewin.ch, Search.ch and Msn.ch. Media planning was handled by the agency MediaCom.
Finally, on July 20, the big classic advertising offensive starts with a print, poster and TV campaign.

Responsible at Amag Automobil- und Motoren: Nathalie Mösch (Advertising Coordinator Volkswagen). Responsible at Plan.Net Suisse: Yvan Piccinno (Managing Director), Fabian Schneider (AD), Nina Thiel (Text) and Sabrina Guster (Consulting and Project Management).

Nike has created a 30-second short commercial. Under the title "Love Fifteen", five sports legends congratulate Roger Federer on his 15th Grand Slam title. The three tennis legends John McEnroe, Serena Williams and Pete Sampras as well as basketball player Michael Jordan and golf superstar Tiger Woods have their say. The lead agency Wieden & Kennedy, Amsterdam, was responsible for the realization of the commercial, as 2h2m, the marketing and PR agency of Nike Switzerland, announced on Monday.

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