The original Krumme cigarillos from Villiger are relaunched in a shorter variant: As Villiger Original Krumme Junior. Publicis has developed a campaign for the launch of the new product. The agency writes that the new product is intended to appeal to a younger generation of smokers. In view of the target group, which according to its age perhaps still has fluff in the head, and the product name "Original Krumme" the slogan developed, which runs now through the entire mark appearance: Don't twist crooked things. Smoke them. For the illustrations, people were chosen who fit the criteria of the target group.
The campaign starts at the beginning of July with a focus on German-speaking Switzerland: with POS material at points of sale. At major festivals, promo teams in police uniforms are on duty to distribute samples.
Responsible at Villiger Söhne: Peter Witzke (CEO), Jeannette Keller (Marketing Switzerland), Susanne Schmutte (Sponsoring, Events and Promotions). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (CD), Lori Fischer (AD), Albert Matzinger (Copywriter), Isabelle Hettel (Strategy), Margrit Weber, Sina Loosli, Charlotte Hottinger (Consulting;),Vera Schmid (Art Buying;), Nathan Beck (Photos).

The Zurich agency Diebündner has redesigned the website for Orgelbau Felsberg. The new homepage includes an expandable content management solution. The outdated web architecture was revised and the image gallery and the list of works were embedded on the basis of Typo3 programming. This implementation allows faster access to all content, the agency said in a press release.
Responsible at Orgelbau Felsberg: Michael Freytag. Responsible at Diebündner Zurich: Adrian Huwyler (overall responsibility), Haempa Maissen (CD), Lukas Müller (AD), Katja Stauffacher, Chantal Knüsel(consulting), Peter Krummenacher (Typo3 project manager).

To increase awareness of 1to1 Energy, the agency In flagranti created an image spot together with Shining Pictures. Luki Frieden was recruited as director. The short electricity story is intended to evoke childhood memories with the video game Pong.
To the spot
The commercial premiered on July 6 at the 1to1 Energy Beach Volley Grand Slam in Gstaad. It will also be shown at open-air cinemas, at the Festival du Film Français in Biel, at the Solothurn Film Festival and occasionally on local television in the distribution regions.
1to1 Energy is the electricity provider for over 140 local energy suppliers in twelve cantons in Switzerland and the Principality of Liechtenstein.
Responsible at 1to1 energy, Bern: (brand communication BKW), Responsible at in flagranti werbeagentur bsw, Lyss: Shining Pictures, Zurich (production), Luki Frieden (director).

The Zurich advertising agency BMB is designing a campaign for the Smogfree brand for Kertész Kabel. Smogfree stands for a new product range that Kertész Kabel has launched in collaboration with various sales partners. Under the new brand, electrical installation products that guarantee comprehensive protection against the effects of electromagnetic radiation are available in Switzerland for the first time. The products ensure a noticeable improvement in quality of life and minimize health risks through comprehensive protection against electrosmog, the agency said in a press release.
The BMB advertising agency was commissioned to develop all communication measures such as advertisements, website and documentation. The result is an image that is intended to make homeowners, architects and electrical planners aware of the invisible danger. Because wherever electricity flows, electromagnetic radiation and fields are generated that can massively impair the quality of life.
Responsible at Kertész Kabel, Rümlang: Daniel Kertész (owner), Hansjörg Grögli (overall sales manager),. Responsible at BMB: Flavio Meroni, Markus Tränkle, Neven Kissenpfennig (creation), Christian Baertschi (consulting), Sam Bolleter and Ruth Meier (realization). Photography: Stefan Minder. Image processing: Süsstrunk & Jericke.

The successor company of Tillate Management AG, Aguna, has been dissolved. By order dated July 1, the bankruptcy judge of the District Court of Horgen opened bankruptcy proceedings against the Adliswil-domiciled company, according to the Swiss Handelsblatt. Regarding the purpose of Tillate Management, the Handelsblatt published that the company's purpose is the provision of management services, in particular the development, operation and exploitation of applications for the operation of online media, as well as the provision of services in the areas of management, marketing and communication technology.
According to Markus Popp, Head of Marketing at Tillate Switzerland, Aguna no longer had any operational activities, so no employees need to be laid off. The liquidation is taking place because the company is no longer needed after the restructuring (Tamedia/Equitate), according to Popp.Tamedia is not affected in any way.
According to Kleinreport, Tillate Management AG was founded in 2007 by the same people who founded the nightlife platform Tillate in 2000. This has been sold to Tamedia in several steps since 2007.

KV Zurich has commissioned the Wirz Group's dialog marketing agency, Wirz Brugger Lüthi Dialog, to recruit graduates of KV Zurich Business Scholl as members. The agency has implemented appropriate measures for this purpose. The agency writes in a press release that the 2009 graduates of KV Zurich Business School want to become full paying members of KV Zurich.
A direct mailing aimed at converting young employees and recruiting members from target group segments that have already been trained for some time will be sent to the mailboxes of Zurich employees immediately after the summer vacations. The core messages are the advisory and training services offered by KV Zurich, such as the legal service or job placement.

The search engine service provider Google announced on its company blog yesterday which computer manufacturers want to cooperate on the Chrome OS operating system. Some of the hardware partners are: Acer, Asus, Freescale, Hewlett-Packard, Lenovo, Qualcomm, Texas Instruments and Toshiba. They want to develop and build devices for the Google operating system. The first devices are expected to come onto the market in the second half of 2010.
The software manufacturer Adobe is also named as a partner. The second-largest computer manufacturer in the world, Dell, is not among the cooperation partners. Google is still looking for software developers at various locations in the USA, Europe and Japan for the development of Chrome OS.

The Baschnegger Ammann Partner agency has won the KäseStrasse Bregenzerwald account in a pitch. KäseStrasse is an association of Bregenzerwald cheese makers, dairies, alpine dairies, craftsmen and other partners. As a first step, the agency relaunched their corporate design. In the meantime, the first advertising measures for KäseStrasse Bregenzerwald have also been launched. The agency has realized the advertising activities for the event series "The True Value of Good Things", including the design of the website.

After a strong phase of growth, advertising investments in the social network environment are set to shrink again this year. Industry observers from Emarketer.com expect a decline of three percent in the USA this year. Just six months ago, the forecast was for growth of 10.2 percent, writes Pressetext.ch. With this outlook, industry observers have confirmed that online advertising is not immune to the current economic crisis. For My Space, currently the largest network in the advertising business, a decline of 15 percent is expected for 2009.

With immediate effect, the two producers Michael Gloor and Florian Studer will take over the management of the Condor Commercials department as interim managers. They will be supported by the founder of Condor Commercials, Martin Fueter, who will continue to work for the company, and by Managing Director Kristian Widmer. Due to differing opinions on the future direction of the Commercials division, Condor Films and the previous head of department Philipp Petersson are parting ways, Condorfilms writes in a communiqué. Philipp Petersson will continue to be available to the company on a project basis until the end of the year.

On VBZ's large network of lines, tracks occasionally have to be replaced due to age. This leads to construction sites, such as this summer at Stadelhoferplatz in Zurich. VBZ informs the public about this not only with flyers and on its website, but now also with a cinema spot designed by Ruf Lanz. The main character: a crazy great spotted woodpecker.
The commercial is being shown in various Zurich cinemas this summer. Depending on the cinema location, different text panels will be used to provide information on how to get home comfortably despite the Stadelhofer construction site. Persoenlich.com presents the basic version.
In addition, an advertisement and poster will be used showing a VBZ driver bent over a map of the city. After all, this summer everything is a little different around Stadelhoferplatz.
To the spot
Responsible at Zurich Public Transport: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Torsten Maas, Markus Ruf (Text), Marcel Schläfle (Art Direction), Michèle Leibacher (Consulting). Production: Manifesto Film. Producer: Daniela Berther. Dubbing: Hastings. Postproduction: Manifesto.

Due to vacation absences, mailboxes are often left empty during the vacations, and advertising flyers remain unread. In a market research study, the Zurich-based agency Management Tools examined the benefits of mailbox advertising. Research results of the study show that such direct mails are currently little oriented to the needs of readers.
Only a high level of professionalism and a stronger focus on the needs of recipients can bring about the turnaround at the mailbox, writes the agency. The flood of offers does not entice the Swiss. Around 48 percent of those surveyed in personal interviews pay no attention to daily advertising. Advertising mailings end up directly in the waste paper. Another 20 percent of respondents read the
addressed direct mail rarely. Only 22 percent of occasional readers
and 11 percent frequent readers, the advertisers do not record any wastage.
Looking at the purchases generated, just 12 percent say they repeatedly buy items from the mailbox advertising. For a further 16 percent, the advertising must
contain a particularly favorable promotion. As a precaution, 52 percent of respondents therefore protect themselves from unwanted advertising - by using the stop-advertising sticker. .
In principle, Swiss Post may only distribute unaddressed advertising mailings in letterboxes without these stickers. Official mailings from state authorities as well as official gazettes and political mailings are an exception. However, mailings with appeals for donations from certified fundraisers also find their way past the stop stickers.
The interviews were conducted with German-speaking men and women in Zurich.