It makes no difference whether you have given notice to your employee or whether he or she has terminated the employment contract. In both cases, the following insurances are affected: Pension fund, accident insurance and, if applicable, daily sickness benefits insurance. Inform your employee about their insurance cover during the notice period and show them the options for continuing it beyond the employment relationship.
Pension fund
The employee is insured against death and disability in the previous pension fund for one month after leaving the job. If he dies during the subsequent coverage period, his surviving dependants will receive a widow's, widower's or orphan's pension. If he falls so seriously ill within a month of leaving his job that his illness leads to permanent disability, he will receive a pension fund disability pension. If your employee does not start a new job within a month or register with the employment office, inform them that they should take out voluntary insurance with the BVG Substitute Occupational Benefit Institution (www.aeis.ch).
If the pension fund has received instructions from the insured person as to where the vested benefit assets should be transferred, it must transfer the assets within 30 days, otherwise the fund will owe interest on arrears.
Accident insurance
After termination of the employment relationship, the employee is still insured against accidents for 30 days. If he starts a new job later or does not register with the employment office within the 30 days, there will be a gap in cover. Advise them that they can take out interim insurance or must take out accident cover with their health insurance company. Inform the employee while he is still employed and arrange for the premium for the interim insurance to be paid while he is still employed.
Daily sickness benefits insurance
As an employer, you are obliged under the Swiss Code of Obligations to pay your employee's salary for a limited period if the employee is unable to work due to illness. If you have taken out group daily sickness benefits insurance for your employees, an employee who leaves your company can transfer from the group to the individual daily sickness benefits insurance. In this case, make the employee aware of the transfer. Give them the necessary transfer form and make sure that the daily allowance insurer receives it. Remember that a transfer is generally still possible for 1-3 months after the end of the employment relationship.
As an employer, you have a duty to provide information on insurance cover following the termination of an employment relationship. It is therefore advisable to provide your employees with a leaflet containing all the key insurance information when they start work.

Book tip
Labor law by Irmtraud Bräunlich Keller
This new handbook from the Beobachter employment law specialist provides a clear overview. What should be included in an employment contract? How do I give notice correctly? What about overtime? What to do in the event of a pay cut? The new standard work answers all questions, contains easy-to-understand information, concrete examples, tips as well as legal principles and groundbreaking court rulings.
272 pages, paperback, 10th, updated edition 2009, Beobachter-Buchverlag, ISBN 978-3-85569-412-9, Fr. 36.-.

New for SMEs: legal advice on issues affecting your company
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If there was a gold medal for media presence, Silvio Berlusconi would undoubtedly be a serious contender alongside Barack Obama. The Italian prime minister and media mogul provides "reliable surprises" on an almost daily basis, as media researcher Klaus Schönbach expects from newspapers. Berlusconi is omnipresent. The divorce suit and the war of the roses with his wife Veronica, who is allegedly demanding two billion euros, the affair with an underage girl, the paparazzi photos of the parties celebrated at his country estate in Sardinia and the prostitute who publicly gossiped about the 72-year-old's stamina have probably made more smug headlines around the world than the G8 summit in Aquila.
What is interesting, however, is how the omnipotent and prepotent prime minister causes a stir in the media - and which stories are played and how they are not played. The key role in looking through the keyhole is not played by the Italian media, which either belong to Berlusconi or have been more or less successfully intimidated by him. The compromising photos were published by the Spanish newspaper El País, and further details about Berlusconi's private life were gleefully spread by Rupert Murdoch's British tabloid press. It was by no means the Corriere della Sera or Il Sole 24 Ore that compared Italian television's tame coverage of Berlusconi's scandal stories with GDR television in Honecker's time. Instead, the British Guardian took care of that. However, via the foreign press, Italian newspapers also greedily seized on such comparisons, while Il Giornale, the Berlusconi clan's national daily newspaper, for its part attacked Murdoch fiercely.
The perfidious thing, however, is that Berlusconi's shamelessness in his dealings with minors and prostitutes threatens to supplant his no less shameless dealings with power as a media topic: unpopular journalists lose their posts, laws are bent to make criminal investigations impossible, and Berlusconi's corporate empire is repeatedly favored by lawmakers.
Nevertheless, the news magazine L'Espresso recently published a cover story highlighting how Berlusconi's government - rather behind the scenes - is once again setting the parliamentary course that privileges his media empire over his competitor Murdoch. The Cavaliere is being eagerly scandalized by the left-wing camp, to which La Repubblica also belongs, but these attacks are not being taken up on the right of center, even though the measure has long been overflowing and conservatives in particular (including the Catholic Church) would actually have every reason to distance themselves from Berlusconi. However, the prime minister, who is increasingly mutating into a potentate plagued by hubris, will hardly vacate his post voluntarily. If he no longer enjoys political immunity, he would once again have to fear prosecution. Once toppled from his pedestal, the politicized and unpredictable Italian judiciary could put him behind bars for the last few years of his life. This prospect alone is likely to tempt him to cling on to political power tooth and nail.
Italy has long been in danger of suffocating under its gerontocracy. It is no wonder that Berlusconi was re-elected in 2008, given his media dominance and the disintegration and disunity of the Italian left. It is more of a mystery how he was able to lose the election two years earlier.
Among Italian intellectuals, all this is coyly described as an "Italian anomaly". Viewed from the outside, this is a euphemism. Freedom of the press has long been restricted. It is no coincidence that Berlusconi and Putin apparently get on very well. But the Mafia's threat scenarios are also having an effect on journalists, as the specialist journal Problemi dell'informazione has recently documented in a comprehensive special issue. Italy is increasingly losing touch with Europe.

Future Connection designed the relaunch for Gasser und Partner, the overall appearance of the trust, real estate and asset specialist. The agency developed a new corporate design as part of this project.
The communications agency Future Connection was able to win Gasser und Partner Treuhand
and real estate as a new customer. As part of a relaunch, Future Connection developed a new corporate design. All print materials and the website were redesigned and implemented.
The relaunch is intended to strengthen the three most important business areas of "Fiduciary", "Real Estate" and "Real Estate".
"Asset management" will be placed more strongly at the center of the website. In addition, the website's user guidance is to be improved and the information content of individual core services increased.
Responsible at Gasser und Partner: Thomas Brassel and Ralph Nägeli. Responsible at Future Connection: Martina Waser (project management), Karin Gleichner (design), Markus Kohlbrenner, Kilian Hann (technology).
www.gasser-partnerag.ch
www.fconnection.com

Honesty is an adornment, but life is better without it. Really? OK: Lying is sleazy, mean, nasty. Nevertheless, we do it sometimes. Because we expect advantages from it, because the truth is uncomfortable, because we would like reality to be different. Bad? It depends. But it is stupid in any case.
The Internet makes many things possible. For example, "Tom, 55, unemployed electrical engineer" can pose as "Melanie, 14, looking for a pen pal" and want to do bad things. It seems less dramatic to make oneself a few years younger, take on a different job, invent vacation experiences and share everything with Twitterers, Facebookers and Flickrn - just like that, in pixels. But beware: virtual quickly becomes real. Search engines expose embellishments, cheating and lies in no time at all. Yasni's quick check serves up everything there is to find about a person on the Internet, from the book wish list on Amazon to posts in forums to photos of the SV Duppelswil tennis match in which you cut such a poor figure. Even ancient stuff stored on some servers or stranded in caches comes to light. It's true: What was once on the net for ten minutes is trapped inside.
If someone stumbles across all the data that has accumulated around your name, it can be embarrassing enough. Freely invented information about yourself makes the embarrassment perfect. It usually happens out of the blue: You've long forgotten your tuned profile on the dating site. Until your employer of choice asks you in the eagerly awaited job interview, "You drive a Ferrari?" It's also stupid when your partner is snooping on your sweetheart on the web. Almost half of the 3,000 Yasni users surveyed check up on their sweetheart via the Internet. Sad enough. It means trouble or more trouble if the results of the investigation prove the snooper right: On Facebook, the better half has entered the status "single", goes jogging regularly, lies nose shorter and legs longer. Just you wait!
If you think you have to ride the cannonball with Pinocchio and Baron Munchausen, you should at least start smart. Otherwise, the discoverer of the unfortunate isle will not only feel lied to, he will also have to digest the fact that people think he is stupid. Injured trust and pride are an explosive mixture. Whether half-true, half-false, concealed or lied in distress - lies have anything but short legs: they always catch up with us. With long strides.
Anne-Friederike Wilhelm

If you want to get ahead, you know it. Anyone who takes a look at the organizational structure of their company knows it too. And if you keep your eyes and ears open in your professional life, you'll be in the picture anyway: working practice beyond borders, understanding other cultures and business mentalities opens up new horizons and allows you to reap a personal "foreign return", so to speak. If you know how. And if you know what your professional qualifications abroad are really worth.
This question is precisely one of the burning issues that will be discussed and negotiated at Emex in Zurich from August 25 to 27. More specifically: at the Emex Forum by Swiss Marketing (SMC). On this marketing stage and specialist knowledge platform, the first day will be devoted entirely to training and further education. This Tuesday alone is worth the trip to Zurich to Emex, the largest Swiss trade fair for marketing, communication, events and promotion. In addition to many new aspects and content, the Emex Forum by Swiss Marketing will draw on familiar elements that have proven their worth. For example, with the engagement of SF presenter Stephan Klapproth, who already moderated the forum competently and enthusiastically last year.
From practice, for practice
Dr. Peter Petrin's lecture on Tuesday, 25 August, is essential for understanding the Swiss education system and its strengths. The Director of the Swiss Institute of Business Administration (SIB) will explain what approaches exist for the international recognition of federal certificates and diplomas in marketing and sales. Where the advantages of the Swiss education system lie and why the country should not rely on mere academization in the training and further education of leaders. This keynote speech will be accompanied by a round panel of professionals from the education and training scene. The panel includes Michèle Rosenheck, Head of Vocational Training Policy at the Swiss Commercial Association, Dr. Bianka Lichtenberger, Executive Master of Business Engineering, University of St. Gallen, and Dr. Charles Mariauzouls, Human Capital Corporate Leader PricewaterhouseCoopers AG. What the old hands discuss here - which is in no way meant disrespectfully, but rather in reference to their expertise and experience - has what it takes to make all young foxes listen.
First the expert speaker, then the many-voiced in-depth roundtable discussion: What was initiated last year in the Emex Forum by Swiss Marketing will be continued in 2009: "Tangible knowledge transfer from practice," says Uwe Tännler, President of Swiss Marketing. The fact that admission to the trade fair is free for SMC members is an additional goodie. Uwe Tännler sees this first day at the Emex Forum by Swiss Marketing as providing benefits for everyone in a way that focuses on a practical approach: "The competition for further training has become almost unmanageable. In this situation, information and an overview are becoming increasingly important." A topic that of course does not end in St. Margrethen: "In the age of globalization and disappearing borders, the international recognition of our qualifications is of great importance."
The young voice
Earlier that evening, the topic of training and further education will be explored in greater depth. Werner Herde, Chairman of the Board of imBA AG, international marketing Brain academy, will demonstrate how much the training of successful marketing professionals is nourished by practical experience - and thus also show ways forward in practice. This program item, moderated by Pierre C. Meier, Editor-in-Chief of Werbewoche, will also bring a reunion with Evelyn Weber, who we accompanied in five steps on her way to the federal certificate. She represents the young voice on this "Training Day" and shows once again how the path leads from the initial idea of in-depth further training to the day when the certificate is actually in your own hands. Anyone with similar thoughts, anyone who wants to better equip their own school bag, will be equipped here with knowledge from the school bench front.
However, the "Training Day" on August 25 is only the first of a total of three know-how days at the EMEX Forum by Swiss Marketing. After Tuesday, on Wednesday, August 26, the focus will be on the media; on Thursday, the topic of marketing in and of itself will be highlighted. "Marketing Trends 2010" and "Marketing in the Crisis" - a lecture by Prof. Dr. Stefan Michel, Professor of Marketing IMD International, Lausanne, will then be the main topics.
Four "P "s. And four "F"
"We are convinced that the 'knowledge transfer within Emex' concept has proven itself and that the 'short and sweet' formula has been successfully applied," says Tännler. Being able to discuss in a confined space with people who have already taken the leap forward, benefiting from their tips and tricks and taking home new insights themselves - that is one of many "take-aways" that are guaranteed to occur. Or in short: "This is marketing in practice." At the round panels, for example, there is no frontal teaching, but rather the opportunity to ask the experts questions. In this way, the market is not bypassed, but the target group is served sur place with all relevant information. Emotions included: because the evening of August 25, the "Training Day", will end with the MarKom certificate ceremony.
Which means that the four "P's" from the marketing mix at the Emex Forum by Swiss Marketing can be supplemented with four "F's": Meet friends. Ask questions. Focus. And reap the rewards. After all, anyone who has earned a certificate after a thorough course of study will probably want to greet it in the right form.
Any bets that the new and veteran marketing professionals will give the term "Feierabend" a meaningful and coherent coinage at Emex?
Andreas Güntert

Stephan Klapproth, who will be moderating the Emex Forum by Swiss Marketing again this year after 2008.

The AZ Medien Group has decided to take back control of the advertising marketing for its titles. The corresponding contracts with Publicitas were already terminated at the end of 2008 as a precautionary measure. According to an AZ press release, the management contracts for several free newspapers were also not extended.
Both parties are striving to find a new basis for cooperation by summer 2010, which, building on the new Publicitas business models, will redefine responsibilities in the areas of marketing, digitization, services and infrastructure and regulate them in line with requirements. AZ Medien's decision to manage its own advertising marketing in future means that it is once again seeking direct contact with customers. A separate sales and marketing organization will be set up as of 1 January 2010. Rainer Sauser, formerly Head of Marketing at Publicitas, has been recruited to manage the "in-house management" project. Christoph Marty, Managing Director of Aargauer Zeitung/Sonntag, is responsible for the project at company management level.
The exclusive central contract for the advertising marketing of the Aargauer Zeitung will remain valid until the end of 2012, as Publicitas writes in a press release. Publicitas will offer the other AZ Medien titles as an intermediary from 2010. Both sides intend to work out a new form of cooperation based on the new Publicitas business model by summer 2010. Nothing will change for Publicitas' advertising customers with regard to the titles that will be managed by Publicitas: all titles can still be booked via the Publicitas marketing organization. Job cuts and the closure of branches cannot be ruled out. More detailed information on the future organization of Publicitas in the Mittelland will be provided by mid-September 2009 at the latest.

www.azmedien.ch
www.publicitas.ch/

In recent weeks, various newspapers have reported that letter postmen in the Vaud municipalities of Epalinges and Montreux and in three districts of Lausanne have been making two rounds a day on a trial basis since last August: After the early delivery of newspapers, business customers and P.O. boxes are served in the early morning, followed by private customers in the early afternoon. After this pilot and further tests, Swiss Post management will decide whether the new contract model should be extended to other regions.
However, one question was left out of the reporting on the French-speaking Switzerland pilot: what will happen to those newspapers that were previously not delivered to private customers by separate early delivery, but by letter post in the morning? Will weekly newspapers, vacation detour, out-of-town subscriptions or large print runs only reach recipients' letterboxes in the afternoon in future? "This question has not yet been definitively clarified," says Swiss Post spokesperson Oliver Flüeler, "but in the French-speaking part of Switzerland, we are making an extra trip for newspapers so that both private and business customers have their favorite paper in their letterboxes early in the morning." This does not apply to private magazine subscribers, as magazines will continue to be delivered to households by letter post - and therefore later than today. To make it concrete with an example: A Heinwehbasler who lives in Epalinges and subscribes to the Lausanne daily newspaper 24Heures, the Basler Zeitung, the Handelszeitung and the magazine Bilan will now receive mail three times a day: 24Heures is placed in his letterbox by the postal subsidiary Epsilon SA (early delivery organization) by 7 a.m., in the early morning the postman brings him BaZ and HandelsZeitung on an extra tour and in the afternoon the same postman may come again with the letter post (including Bilan). "The newspaper publishers have an advantage with this contract model: their titles are delivered to subscribers earlier than by letter post today," says Flüeler.
But is the extra tour model also worthwhile from Swiss Post's point of view? This is now the subject of further technical and organizational tests, says Flüeler. This is because the model can only be implemented in other regions and without additional staff if early newspaper delivery is already offered there. In addition, it must be possible in future to sort the letter post by house number (and by household in the case of apartment buildings), apart from the individual delivery rounds. Today, fine sorting is still carried out by postmen by hand: In the afternoon after the errand, they sort the B Mail for the following day and early in the morning before the errand, the A Mail still has to be sorted. "If sorting is no longer necessary, the postmen and women would have time for the various routes," says Flüeler.
In any case, the focus for Swiss Post is less on saving money and more on the question of whether and how it should adapt its services to people's changing needs and living conditions (more single households, more double earners). "The majority of our private customers want the newspaper early in the morning, but they are no longer at home during the day when the delivery man arrives," says Flüeler. "Companies are completely different: They expect the post shortly after they start work."
This assessment appears to be correct. According to an initial survey, 43 percent of the 17,000 private households affected in Vaud want to retain the model, while 23 percent have not yet expressed an opinion. Moreover, 47 percent did not even notice the changeover, although they had been informed several times by Swiss Post.
Markus Knöpfli

The "Lovely" campaign for Swissmilk, created by the advertising agency Ruf Lanz, is the undisputed leader in the categories of uniqueness, brand fit, and likeability. In the category of awareness, however, it drops to ninth place. The reason lies in the new German brand Swissmilk; 51.2% can recall “milk,” which would place it third. First place in awareness goes to the Suva campaign by Ruf Lanz, followed by Henniez (Saatchi & Saatchi) and Bacardi (Exxtra). In terms of uniqueness, the Suva campaign ranks second, followed by Tibits (Wirz). For brand fit, Suva ranks second, followed by Bacardi. Suva also ranks second in likeability, followed by Tibits.
> Results at a glance
> Detailed results

Question and methodology
Method: Computer Assisted Web Interviews (CAWI).
Instrument: Online interviews via the Marketagent.com reSEARCH platform.
Target group: web-active people from German-speaking Switzerland between the ages of 14 and 59.
Sample size: n = 500 net interviews, random selection by quota.
Survey period: July 27, 2009–August 4, 2009.
Questions:
- We introduced you to some ads at the beginning of today's survey.
Which of these ads do you remember? Please name the advertising companies or the brands advertised. (Awareness)
- In your opinion, to what extent do these ads stand out from other advertising in newspapers, magazines and journals? Please rate each from 1 (= does not stand out at all) to 6 (= stands out very much). (Uniqueness)
- To what extent do these ads fit the image you have of the respective brands/companies? Please rate each from 1 (= does not fit my image of this brand at all) to 6 (= fits my image of this brand very well). (Brand Fit)
- To what extent do you like the following ads? Please rate each from 1 (= I don't like them at all) to 6 (= I like them very much). (Likeability)
The author of the representative study «Switzerland’s Favorite Advertisements» is Marketagent.com Switzerland, a company specializing in online market research that has a registered panel of 20,000 respondents in German-speaking and French-speaking Switzerland. Marketagent.com Switzerland is a subsidiary of the leading Austrian market research company Marketagent.com online reSEARCH GmbH and the Swiss communications agency Contract Media AG.

The Polish subsidiary of the western Swiss publishing house Edipresse. Edipresse Polska, is taking over 65 percent of the company merger with one of the leading Polish websites. As the media group announced on Tuesday, the new business unit will be certified under the name Edipresse Wizaz Sp. zo.o.. The Wizaz.pl portal focuses on the areas of beauty, health and wellness. According to the company, it has the largest user forum with the opinions of over 230,000 consumers on various cosmetic products.

www.wizaz.pl
www.sda.ch

At the end of the year, three members of the Board of Directors will step down from the seven-member Board of Directors of SRG Deutschschweiz. Axpo CEO Heinz Karrer and the future Denner CEO Peter Bamert are stepping down for professional reasons, as Chairman of the Board of Directors Viktor Baumeler told SDA on request. SRG CEO Armin Walpen is stepping down for statutory reasons. Baumeler confirmed a corresponding report in the Berner Zeitung newspaper on Wednesday.
The three new members will be elected by the 25-member regional council in November. The requirements profile for the candidates will be formulated in September.

www.srg.ch/
www.sda.ch

Walder, Werber has won the overall account of Bank Linth LLB in a multi-stage pitch. The advertising agency, based in Uster, will in future support Bank Linth with communication measures at all 23 locations between Meilen and Bad Ragaz. The first campaigns are already being implemented.

www.walderwerber.ch
www.banklinth.ch

In contrast to advertising campaigns, whose boundaries are set by the profile of the advertiser alone, the boundaries of political campaigns are obviously quite flexible in some cases. Artists from the Berlin Center for Political Beauty have now launched a campaign to make a statement against the uninspired election campaign and disenchantment with politics in Germany. On Tuesday, the Berlin action artists launched an auction of German Chancellor Angela Merkel (CDU) and SPD candidate Frank-Walter Steinmeier on the auction platform eBay. However, their online campaign came to a swift end. Less than 24 hours after the campaign began, according to SDA, it had already been stopped. Before the two offers were deleted, a relatively unfriendly caller from the Federal Chancellery asked the artists to remove the auctions. However, it is unclear exactly when the offers were deleted. They are still waiting for a concrete explanation from eBay, according to action artist Philipp Ruch, one of the co-initiators from Bern. In the telephone conversation with the Chancellery, Ruch offered that the Chancellor could buy herself free for 5.6 million euros. The employee then hung up.
The action artists wanted to use the proceeds from the auction to support a project to rescue refugees in the Mediterranean and the UN's World Food Program. According to Ruch, more than 10,000 visitors worldwide called up the auction of Angela Merkel after the auctions were announced. By yesterday evening, the highest bid for the Chancellor was 69 francs.
www.sda.ch