Radio Pilatus is expanding its program as of 17 August 2009. The morning show Andyamo will continue to be presented by long-time presenter Andy Wolf. He will be joined by Selina Schürch and Nicole Marcuard as co-hosts. Damian Betschart will also support the morning show as a reporter.
In addition, a familiar voice is returning to Radio Pilatus: meteorologist Peter Markus Wick and his team from Meteo News will be presenting the Radio Pilatus weather service exclusively for Central Switzerland from Monday. There will be detailed reports both in the morning show at 6.40 am and daily at 4.45 pm at the start of the evening. Peter Markus Wick and his team can also be heard regularly on the Radio Pilatus news.
Cinema reporting will also be expanded as of August 17. Film expert Philipp Portmann will provide exclusive information for Central Switzerland on Radio Pilatus about current movies and news from the film scene.

The new poster for the Radio Pilatus morning show Andyamo campaign can be seen throughout Central Switzerland from Monday.

Schreibszene Schweiz is strengthening the team with Christian Mossner (Head of Marketing Business Solutions, Canon Switzerland), Lukas Bernays (Audiorelations), Nic Baschung (Unicbaschung), René Habermacher, as well as the CP professionals from Swisscontent: Corinne Dubacher, Werner Grundlehner, Fredy Hämmerli, Dajan Roman and Marilena Maiullari.
The main lecturers on the "Corporate publications - print and online" course are Christa Löpfe-Feldmann and Steven Schneider. Löpfe Feldmann, former editor-in-chief of Annabelle magazine, is a freelance media professional. Schneider works as a freelance concept developer and corporate publisher as well as co-author of the column "Schreiber vs.
Cathrin Moser from Schreibszene Schweiz is the overall director of the course. The course starts on September 19, 2009 in Zurich.

Kuoni Destination Management has appointed a new Head of Kuoni Events Switzerland and UK. Dominik Leonhardt will take up his post on September 1, 2009 and will be responsible for the further development and positioning of Kuoni Events as the sole partner in the event industry, as detailed in a press release issued on Thursday.
For the past three years, Leonhardt has been Head of Hospitality Events for UBS in Zurich. He is also a lecturer for management, marketing and event management at the Swiss Marketing Academy in Zurich.

Bauwerk Parkett has been producing and developing 2-layer parquet for more than 60 years. They commissioned the Bytix agency to design and develop their international website to address different needs groups. Using the Bytix CMS, Bauwerk can now centrally manage content for end customers, craftsmen and architects in all available countries and languages and generate login-controlled content tailored to different users.
The floor floater can be used to browse through the diverse selection of parquet flooring and the clear assortment function can be used to quickly put together suitable parquet flooring. By integrating external product and image data, the latest data can be accessed at any time without the need for an update. Additional information is individually linked to the information boxes on each page. Other tools such as the comprehensive product gallery, the location-dependent exhibition and partner search or the integrated user administration are popular sources of information for end customers and business partners.

The gross advertising market in Germany grew by 2.2% in July, the first increase of the year. According to Kressblitz, this was determined by the market researchers at Nielsen Media Research in their monthly survey. However, the increase can only be seen on a monthly basis: in the period from January to July, gross advertising spending fell by 2.7 percent year-on-year to EUR 11.14 billion. In 2008, the advertising market still had a sales volume of EUR 11.45 billion. The individual media genres also performed differently well or badly: Magazines and cinema performed poorly, newspapers, TV and radio were robust and posters were the clear winner.

Italian head of government Silvio Berlusconi is apparently losing his nerve and is launching an international legal offensive to protect his privacy. After he reported two paparazzi this week who had photographed him in a bathrobe at his summer residence in Sardinia, the British newspaper Daily Mail has now also received a complaint from Berlusconi. On Wednesday, the paper had published harmless pictures of an emaciated Berlusconi in shorts and jogging shoes in the park of his villa. According to his lawyer Nicolo Ghedini, it was a question of principle - Berlusconi is a persecuted person whose privacy is always violated. The English always tried to teach the Italians a lesson, but were the first to disobey the rules.
For months now, the Italian head of government has been at the center of a series of scandals surrounding his private life. Among other things, it involves photos of parties in his villa, which were allegedly attended by prostitutes.

A lot of stupidity and a bit of bad luck: according to 20 Minuten, a British woman called her boss a "totally perverted wanker" on Facebook who always makes her do shitty jobs just to annoy her. She didn't seem to realize that she and her boss were "friends" on the social community - and that he was therefore able to read her statement. And so it was that the girl received the receipt just four hours later - also via Facebook. "You seem to have forgotten that you still have two weeks to go until your six-month trial period is up." She didn't need to come to work the next day, the letter of termination would arrive by post. And yes - he was deadly serious. The - admittedly somewhat crude - moral of the story: don't confirm your boss's friend request.

Things are hot in the beverage market, even if temperatures in Switzerland do not always encourage consumers to drink as they would like. Coca-Cola Zero celebrated a dream start. When Rivella Yellow was launched, the managers who were used to success - Rivella is one of the 20 strongest brands in Switzerland - had to swallow a flop for once. The discussion about the opportunities and dangers for a new edition of Rivella Yellow has become a minor media topic. Independently of this background, Rivella's corporate communications department has now also announced that it has dissolved its cooperation with the Walker advertising agency. Walker won the budget for the traditional Swiss brand in January 2009 without a pitch, as part of an intensive and multi-stage agency evaluation. But the campaign has been put on hold by Rivella so far. "The agency presented us with some really surprising and creative ideas," Cornelia Marending of Rivella marketing explained in an interview as recently as mid-July. Now the corporate communications department announces in a "newsflash": "After the first conceptual phase, Rivella AG has decided not to continue the cooperation with the Walker advertising agency. As of the end of August, a pitch process will begin in a small, defined group of agencies with the goal of implementing a new Rivella campaign in spring 2010."
Pius Walker did not want to comment on the situation and said when asked by Werbewoche: "We want to take the customer's wishes into account and not discuss the matter publicly. In addition, Walker generally does not comment on current and past customer relationships." The Walker agency has nothing to do with the currently hanging posters for the new Rivella Yellow with the newly applied "Zero Black" and the claim "Refreshingly different".
Andreas Panzeri

Following a successful pitch, the Goldbach Media subsidiary Adlink Media is now responsible for Helsana's online budget in the area of marketing for private customers in 2009 and is therefore responsible for media purchasing, controlling, monitoring and performance optimization of the campaigns. According to the agency's press release, the aim of the campaigns is to attract new policyholders this fall. The media agency SMC Schwab Media Consulting, the online agency Eyecatcher and the Ruedin Consulting advertising agency are responsible for the implementation and realization of the planned campaigns.

Volvo's three-point safety belt turns 50 on August 13, and to mark the occasion, the Spillmann/Felser/Leo Burnett agency has launched a campaign to commemorate this memorable anniversary in a tangible way. Statistically speaking, the three-point safety belt saves a life every seven seconds today. It is precisely this fact that the Volvo agency has made the motto of the campaign: by means of a counter that continues every seven seconds. On TV, a counter continuously counts the lives saved from the beginning to the end of the commercial break. Every two to three commercials there is a 3-second fade-in showing how many people have been saved in the meantime. In the free newspaper 20 Minuten, advertisements appear every few pages, counting how many people have been rescued in the meantime according to the reading time. In various online media and on Wilmaa.ch, a counter continuously counts the lives that have been saved. A microsite and an e-newsletter also draw attention to the anniversary. The campaign will be launched in Switzerland on August 13.
> To the spot (last spot of the spot block)
Responsible at Volvo Automobile AG: Dr. Andreas Block (Director of Marketing and PR), Eveline Bauert (Communication Manager). Responsible at Spillmann/Felser/Leo Burnett: Rolf Zimmermann (overall responsibility), Martin Spillmann (CD), Simon Staub (CD/AD), Patrick Suter (CD/text), Moritz Stillhart (AD), Patricia Balliana (consulting).

Microsite.

Advertisement on the last page of 20 Minuten.

Daily coverage of the Locarno Film Festival is a tradition at Star TV and a fixed part of the summer program. This year, for the first time, the channel is broadcasting the awards ceremony as a live event in primetime from 8 p.m. together with Ticino Television (TSI).
First broadcasts
August 5 to 14, 2009, 6 p.m.: Swiss Made Locarno Special with Melina Roshard.
August 15, 2009, 8 p.m.: "The Award Ceremony" - live from Locarno with Philipp Portmann.
Repetitions
August 16, 2009, 10 a.m.; August 17, 2009, 8 p.m.

Gatsby Magazine is the new sponsor of the Stella Contemporary Fashion Award, replacing Annabelle magazine. With its commitment, the lifestyle magazine aims to lend the Swiss fashion event a more international flair, as detailed in a press release.
Gatsby Magazine was launched in 2007 by Cheekbone Couture Media and has been published from Zurich since fall 2008. The magazine is published four times a year in English with a circulation of 40,000 copies and is distributed by Gruner + Jahr in 35 countries.