Last May, the Federal Council adopted a dispatch on the revision of postal legislation, which provides for full market liberalization. The JRC Bern research institute has now conducted a representative survey on the public postal service on behalf of Swiss Post. For this purpose, 1,206 residents from all three parts of the country were surveyed. According to the study, around eight out of ten respondents are of the opinion that the basic postal service should not be changed. The planned complete opening of the letter post market is considered by 57 percent to be somewhat or not at all sensible. Two thirds agree with the argument that liberalization would weaken the financing of the post office network. In contrast, the expansion of Postfinance envisaged by Swiss Post is controversial among the population.

David Marsden, an advertiser who became famous in the seventies and eighties, has died unexpectedly. He collapsed in the kitchen of his Barbados home and was found by a neighbor, according to his son. David Marsden was co-owner of Marsden, Hartmann, FCB - Marsden, Hartmann Leo Burnett and just Marsden, Hartmann.

In cooperation with Hilfex, Screen, a manufacturer and supplier of systems for prepress and the printing industry, has set up a web portal for the Truepress 344 printing press. The web store enables simple product configuration. A print product can be put together from several individual components. The web portal is intended to show how easily a web store can be integrated, Tim Taylor, Marketing Manager at Screen, was quoted in a press release on Monday. In principle, the offer can be used by any print shop. About the demo portal Webtruepress.com price calculation, ordering and data upload can be tested online.

The online TV platform Zattoo is strengthening its sales team. Martin Schlenker has been in charge of the Swiss advertising market since the beginning of August. In his role, he will be in charge of Branko Russo, Sales Manager. Schlenker reports to Nick Brambring, who as Vice President is responsible for managing the countries. Previously, Schlenker was Head of Advertising Market at .ch. He previously worked at IP Multimedia as Head of Sales AdScreen and Head of Sales TV.

Leone Ming realized the concept for the new branch of BVD Druck und Verlag. The Liechtenstein marketing agency also designed all the accompanying advertising measures. The building façade has been transformed into an advertising medium with oversized fruit, while the large banners and 3D elements also cover the scaffolding. Direct marketing campaigns, POS and advertising materials support the market presence. The new branch of BVD Druck und Verlag in Bendern has been expanded, particularly in the area of visual printing and large-scale offset, according to a press release issued by the agency on Monday.

Responsible at BVD Druck & Verlag: Peter Göppel and Heinz Hermann. Responsible at Leone Ming: Christine Böhmwalder (concept, design), Andreas Schenkel (DTP), Kathrin Konzett (project management).

In the fight against the economic crisis, the Federal Council has adopted the dispatch on the third CHF 400 million economic stimulus program for the attention of parliament. With this decision, the Federal Council intends to create the necessary legal basis to implement the measures announced on June 17. Among other things, the package is intended to promote the expansion of communication and information technologies. This includes the further development of the Suisse ID digital signature as a means of secure authentication in electronic business transactions and the introduction of a company identification number. E-government projects are also to be driven forward.

Swine flu is a hot topic for the press in the summer slump. Often derided as scaremongering, it could now be the print media's own undoing - or more precisely, the free newspapers. Amazingly, even the free titles can transmit pathogens when they are passed from hand to hand. Who would have thought it... According to Newsnetz.ch, the luxury hotel Victoria-Jungfrau in Interlaken has therefore issued a warning to its employees to handle the newspapers with care. However, even the Federal Office considers this step to be somewhat exaggerated and gives the all-clear. The only helpful advice is that you should wash your hands after reading them. So commuters won't have to keep their hands off the newspapers in future either. It is not known what the situation is at the Hotel Victoria-Jungfrau. One possible solution would be to hand out stylish gloves to hotel guests so that they can indulge in their media consumption without worry.

The SMS service Twitter has been largely accessible again since Saturday following an internet attack. The micro-blogging service was completely blocked for hours on Thursday afternoon following a so-called denial of service attack. The social network Facebook, the website Livejournal as well as Google's Blogger site and YouTube were also affected by the attack.
In a denial-of-service attack, or DoS attack for short, a server is brought to its knees simply by being overloaded with a targeted mass of requests. As a rule, hackers secretly hijack thousands of computers beforehand, which are then activated for the attack at a specific time.

The software group Microsoft has sold its online marketing agency Razorfish to the French advertising giant Publicis for more than half a billion dollars. Publicis is paying 530 million dollars in a mix of shares and cash. This was announced jointly by the two companies on Sunday. Microsoft acquired Razorfish in 2007 as part of the six billion dollar takeover of the American online advertising company aQuantive. The US group also wanted to part with Razorfish due to internal overlaps with other group subsidiaries.

The Federal Office of Culture (FOC) wants to put more distance between itself and the Swiss Film Prize "so that it is not involved in decision-making procedures on films that have been largely supported by the federal government," the FOC announced Friday. To this end, the Federal Office is transferring the entire coordination of the nomination process to the Swiss Films Foundation - this in the spirit of cooperation with the Swiss Film Academy, it added. The latter will play a central role in the work of the nomination commission.
Bak will increasingly rely on the Swiss Films Foundation to organize the film prize and thus strive for a rapprochement with the industry and the Swiss Film Academy, the federal office continues to write. This should strengthen the legitimacy of the Swiss Film Prize, "as it will involve the entire Swiss film industry".
The nominations for the Swiss Film Award 2010 will be announced on January 27, 2010 during the Night of Nominations at the Solothurn Film Festival. The award ceremony gala will take place on March 6, 2010 at the KKL Lucerne.

Swiss Post has competition. The eastern Swiss company Quickmail, which belongs to MS Mail Service, wants to distribute letters in four eastern Swiss cantons from the fall. The St. Gallen-based company is currently looking for letter deliverers. CEO Milo Stössel did not want to reveal to the Sonntagszeitung what prompted MS Mail Service, Switzerland's largest service provider for marketing and mail order, to take this step. He referred to the press conference on August 18. However, Quickmail is likely to focus primarily on large customers with addressed bulk mailings.
Since July 1, 2009 - when the monopoly was reduced to 50 grams - private providers have been allowed to send letters weighing 50 grams or more. This still leaves Swiss Post with 75 percent of the letter business. So far, no other companies have applied for a concession, postal regulator Marc Furrer told the Sonntagszeitung. It has been known for some time that the two German service providers DPD and DHL are not interested. According to media spokesman Oliver Flüeler, Swiss Post is much more concerned about the drop in letter volumes of over four percent this year alone than the increasing competition.

Street Parade - the demonstration for love, peace, freedom and tolerance. The motto, a must for real ravers, seems to have little relevance for the parade's financial supporters. This year's main sponsor fits the techno event like a glove. "Labuyla", a sales platform for consumer electronics, is attracting attention around the main stage on Bürkliplatz. The internet platform, which has been active since May, was hoping for a big breakthrough with its involvement in the raver party. New company, old acquaintances. As reported in Sonntagsblick, the Labuyla entrepreneurs caused a stir with their previous event company, a front company for illegal share trading. It is therefore conceivable that Labuyla is also just a pretext for illegal share sales.
The entrepreneurs defend themselves: although they admit that the platform "requires explanation", they reject any accusations. "We believe in Labuyla's business model and stand behind it with our name.". Well, this promise is unlikely to be taken too seriously given the tarnished image. What is certain, however, is that the authorities will be keeping a close eye on the new company.