The Swiss Press Council has not accepted a complaint by the holding company Elektrizitätswerk des Kantons Thurgau EKT against TZ. The complaint concerns a picture of the EKT director in the TZ in the
The Press Council finds nothing wrong with the picture. According to a statement published by the Press Council on Tuesday, it is "incomprehensible to what extent facts and comments should be inadequately separated and the personality of the director or even his human dignity violated by what the EKT considers to be an inappropriate selection of images".
EKT Holding took offense at the fact that its director Urban Kronenberg looked cheerful in an archive photo published in the TZ. This was despite the fact that the accompanying article was critical of EKT Holding's business policy. According to EKT Holding in its complaint, this gave the impression that Kronenberg was not taking the situation seriously. The TZ had marked the picture as an archive image. In the article, it reports on demands from parliament and political parties that the EKT Director and the Board of Directors should draw personal conclusions from the EKT financial debacle. According to SDA, the holding company lost around CHF 35 million when the American bank Lehman Brothers went bankrupt.
The Press Council rejected the complaint on the grounds that the TZ had not insinuated that Kronenberg was not taking the situation seriously. In addition, the picture was clearly declared to be a stock photo. The Press Council therefore did not take up the complaint.

www.sda.ch

Cash celebrates its 20th anniversary on September 8, 2009 and is now the largest digital platform for economic and financial information in Switzerland that is independent of banks. To mark the anniversary, cash is launching a competition in which users will have the opportunity to put their economic and stock market knowledge to the test.
To mark the anniversary, Cash is launching a user competition on September 8, 2009 with a prize of over CHF 20,000. Cash will also be giving away 25 tickets to an exclusive event with cash guru Fredi Herbert for full-blooded investors. As the first integrated media provider, cash offers advertising customers networked communication solutions from a single source. A well-educated target group with high consumption and purchasing power is reached via all channels. To mark its anniversary, cash is also making its advertising customers a special offer.
The cash brand was founded exactly 20 years ago. The entire cash portfolio has developed into today's multimedia platform for innovative media on all channels: for the now established classic web, for future-oriented mobile applications and videos as well as for newsletters and TV. Following the mobile Internet solution and the iApp for iPhone users, cash has just added a new application for Android Google phones to its range. In the coming months, new and greatly expanded versions of the guides for funds and derivatives will also be launched.

www.cash.ch

Südostschweiz Medien launched an online weather pool on Suedostschweiz.ch at the beginning of September. This offers advertisers the opportunity to advertise only when certain weather forecasts are available. The advertising material is only displayed if the weather forecast matches the advertiser's expectations. For example, product advertisements for mountain railroads only appear if sunshine is forecast for the following day.
Suedostschweiz.ch has over 1.6 million page impressions and around 375,000 visits per month.

www.suedostschweiz.ch

Sony Overseas is increasingly present in the world of sport and is involved in selected sports communities such as FCZ Zurich. Sony has the entire VIP zone in the Letzigrund Stadium at its disposal for this purpose. The task of the Zurich Tokyo agency was to position the Sony brand as a partner of FCZ among both the FCZ fan community and other football-loving VIP visitors.
After taking up the emblem of SC Bern - the bear - Zurich Tokyo brought the lion to life this time. In addition to posters, flags and a welcome desk, a multimedia tower was developed. In addition to a specially developed animated film, the tower presents a series of Sony product commercials.
Current promotions or events such as the team's entry into the Champions League can be shown both in the tower showcase and on the screens.

Responsible at Sony Overseas SA: Svenja Deringer Lessa (Communications Manager). Responsible at ZürichTokio: Daniel Donati (Creative Director/Text), Niels Schäfer (Art Director/Graphics), Stefan Lemberger (Consulting) Botique (Animation) Pixelprinz (Image Processing).

www.zurichtokio.com

For the seventh time, TBS Identity is in charge of the Lucerne Theatre's seasonal publication and realizes the program booklet and the subscription campaign. The various measures are dedicated to the theme of discovery. The subjects, which encourage people to visit the theater, show everyday situations in which something amazing and hidden is revealed. The scenes were staged by photographer Christoph Schürpf with members of the ensemble in and around Lucerne.
Responsible at Luzerner Theater: Dominique Mentha (Director), Jana Ulmann (Head of Communications and Media). Responsible at TBS Identity Zurich: Michael Schädelin (Consulting), Daniel Leber (CD), Yvonne Pfister (Project Management), Nadia Ermert (Polygraphy). Photography: Christoph Schürpf.

www.tbs-identity.ch

Facebook, Twitter, Couchsurfing, YouTube; social network platforms are not only growing in terms of users, the target group is also expanding. Now they are even said to have a strong influence on the intelligence of their users. The social network Facebook is said to make its users smarter, while the microblogging service Twitter makes them dumber. This is the theory put forward by psychologist Tracy Alloway from the University of Stirling in Scotland. According to a report in the Telegraph, she has studied working memory, which is responsible for the temporary storage or use of information, in detail. In this context, she also investigated the influence of social media on working memory and came to the conclusion that individual platforms tend to promote development, while others inhibit it. So while Facebook, in Alloway's opinion, enhances working memory, Twitter is said to have the exact opposite effect. But it's not just Twitter that comes under Alloway's knife. She also criticizes all forms of communication that function in any way "directly", such as YouTube or texting. Facebook has a positive influence because it challenges the brain to a greater extent through a higher or more diverse range of functions. Twitter is worse due to its scarcity because it "reduces attention span and does not stimulate the brain or strengthen neural connections", Alloway claims. In an interview with pressetext.de, media psychologist Jo Groebel, Director of the German Digital Institute, says that it is precisely the predetermined scarcity that is positive about it. He even sees Twitter as a medium that makes people smart, as it forces them to express themselves precisely, which in turn is an intellectual exercise.

www.pressetext.de

Ovomaltine launches a new website at Ovomaltine.ch, Ovomaltine.de and Ovomaltine.at. Ovomaltine is launching a new website just in time for the coming fall/winter season. In addition to information on the products, nutrition, family, sport and history of Ovo, there are now various interactive elements and social communities, video and photo portals such as Facebook, YouTube and Flickr.

www.ovomaltine.ch

The Baden-based communications agency Mach Corporate & Werbung has once again designed the corporate profile of Landis+Gyr. The new L+G annual report is intended to be much more than just a set of figures: With a revised appearance and an appealing, reader-friendly design, it conveys a clear company profile within the framework of the corporate identity, the agency said in a statement.
In addition to magazine-like elements, selected case studies convey the image, strategies, regions and innovation and future potential of L+G. The production was carried out in two languages, German and English.

www.machbaden.ch

Further strikes are to take place at the newspaper delivery organization Zuvo over the next few days. This was announced by the unions on Monday after the management failed to respond to demands for negotiations. On the contrary, the Zuvo managers (50 percent Tamedia, 50 percent NZZ) have threatened to take legal action in the event of further strike action, according to the Communication and Comedia unions. However, the Zuvo employees could not be silenced with the threat of claims for damages.
Further strikes are legal, Fritz Gurtner, Vice President of the communications union, told SDA. This was the last resort after previous talks had achieved nothing. The strikes had been approved by a general meeting of Zuvo employees. They will therefore continue this week.
Around 60 newspaper carriers took part in the first strike action on September 26 in the Zurich area. They demanded that Zuvo rescind the wage cuts of up to 20 percent announced in March and called for negotiations. However, the Zuvo managers did not offer any help and referred to one-off compensation payments that had already been made. Furthermore, a large proportion of Zuvo employees had already signed the new contracts with lower wages.
Around 2,200 employees are affected by the wage reductions at Zuvo. According to Gurtner, the unions have a written mandate to negotiate with around 10 percent of these employees. Zuvo is responsible for the early delivery of newspapers in the canton of Zurich and large parts of eastern Switzerland.

From October 1, 2009, Mario Federico will take over as Managing Director of McDonald's Switzerland. The 46-year-old Italian has a degree in hotel management and started his career in the McDonald's system 10 years ago. He succeeds Martin Knoll, who died in an accident at the end of August.
Federico began his career at McDonald's in Germany in 1999. After four years, he took over responsibility for operations, training and security at McDonald's Italy. In spring 2007, he was promoted to Senior Vice President Restaurant Execution for Spain. Having worked in five European countries, he is familiar with the special features of different markets and the various cultural backgrounds, as was reported in a press release on Monday.
From October, Mario Federico will lead the company, which generated sales of 630.5 million Swiss francs in 2008 with its 147 restaurants and 6,800 employees, with the support of the existing six-person management team. He will continue McDonald's quality strategy, which Martin Knoll has implemented extremely successfully over the past six years. Mario Federico is married and the father of two daughters.

The deficit at Swiss Television amounted to around CHF 79 million in 2008 - now savings have to be made, everywhere. Even at the staff party, as Blick.ch knows. While all the studios at Leutschenbach were converted into themed restaurants last year, last Friday's party for the SF staff was held in an ordinary marquee in a truck parking lot. The result is said to have been a lot of dust, which naturally made people thirsty. Wine and beer were free, and because Ingrid Deltenre is leaving the company at the end of the year, there was even a bottle of Prosecco on every table. So far so good, it's just a shame that they obviously skimped on the quality of the drinks, i.e. the alcohol: The result of the booze was a nasty hangover for the employees of Swiss television the following day.

Marc Friedli, Head of Audiovisual Media at Espace Media, which belongs to Tamedia, is to become the new Managing Director of the regional television station Tele M1 of the AZ Medien Group. In this role, he will also assume responsibility for the station's journalistic activities and head the production company TMT Productions AG. The 43-year-old will report directly to the future CEO, Christoph Bauer. Marc Friedli will take up his position in spring 2010 and succeeds Daniel Gauchat, who left Tele M1 at the end of June.
Friedli studied history and media sciences in Bern, was an editor and presenter at Radio Extra Bern and SF DRS from 1985, before being appointed program director of Radio Extra Bern by Espace Media Groupe in 1994 and also taking over as program director of TeleBärn in 1996. In 2000, he became a member of the Espace Media Groupe management team as Head of Audiovisual Media. Friedli is a lecturer at the Media Institute and head of the audiovisual media section of the Swiss Press Association.