The Orange8 agency developed a basic concept and design to optimize the Vacando.com website. Vacando took care of the content refinement and technical implementation.
For the start-up Vacando, the agency Orange8 designed a redesigned, improved website based on the lessons learned from the first few months. The basic concept with improved functionalities and a refined layout led to an increase in inquiries and bookings, as the agency writes in a press release. In a second phase at the beginning of 2009, the aim was to use the experience gained in the first few months and optimize the site - with an approach and a search mask that takes various search types into account. The search results page was also redesigned: All relevant information is already displayed in the overview. The details page lists extensive image material as well as information on the vacation region, prices and availability.
Vacando is an independent marketplace offering a worldwide selection of vacation homes and apartments.

www.orange8.com

www.goldbachmedia.com

On behalf of Swisscom Directories, questions on the use of telephone directories were asked for the first time in Wemf's Mach Consumer 2009-2. The results show that the time of printed telephone directories is far from over. For example, the classic telephone directory has the widest user base in Switzerland at 82.4 percent, while the local telephone directory Local (only in German-speaking and French-speaking Switzerland) has 72.1 percent. The Yellow Pages have to make do with 57.8 percent. The Internet portal Local.ch has the widest user base at 60.4 percent. Usage in detail is shown in the chart "Usage of telephone directories Directories".

Intensive use of local

Local is available both as a printed, handy directory and as an online platform. The results show that intensive users (several times a month) use both offerings to roughly the same extent. The less frequently such a service is used, the more often the printed volume comes into play. Not unexpectedly, the proportion of those who never access the online platform is significantly higher at 35.2 percent than for the printed edition, which is never used by only 21.6 percent. The classic telephone directory, which will soon only be delivered to those households that request it, is never used by only 16.4 percent. By contrast, the usage figures for the printed version of the Yellow Pages are much worse. Only just over 23 percent need them at least every two to three months. And almost 40 percent never use them.

Incidentally, the most sought-after services are catering/accommodation and medical services, which account for over 40 percent (see chart "Services sought"). Financial and legal advice, on the other hand, is rarely sought via a telephone directory - not entirely unexpectedly.

Ueli Custer

The advertising agency in flagranti in Lys has created this year's campaign for the Swiss Foundation for Children with Cerebral Palsy. The theme of exclusion is dramatized. The feeling of being excluded is the worst thing for a disabled person, the agency writes in a press release. The Cerebral Foundation is doing a lot to integrate people with cerebral palsy.
The campaign, which is intended to encourage private individuals and companies to donate, is running on posters, in advertisements and on television. The agency developed the campaign and conceived and realized the TV commercial together with the Biel-based film production platform Element P.
To the spot

www.inflagranti.ch

The stock market is extremely volatile. Investors buy and sell large share portfolios in a short space of time. As long as no reliable stock market forecast is possible, even major investment decisions are largely made on an emotional basis. That is why a solid image strengthens confidence and the willingness to invest.
Brand images as a reflection
Every investor has personal inner images of a company that they perceive subjectively. As share decisions are made at very short notice, they can be compared with other impulse decisions such as those made in front of the supermarket shelf. Buying behavior here is often a reflection of deeply rooted image values. Well-managed brands have an advantage and inspire trust, which becomes more important as the investment volume increases. Internal brand images are created through a multitude of impressions and experiences that result from the company's overall behavior. The image is also subject to external, uncontrollable influences. With a transparent and credible information policy, however, many things can be actively influenced. Opinion-forming corporate media that provide objective and authentic information play an important role in this.
Proud of the company
The annual report is of central interest to investors. Investors with a diversified portfolio will not delve too deeply into the financial reporting, as this only allows for limited forecasts of future developments. But they will follow the activities of the companies in which they themselves have a stake with a certain pride. This audience is extremely receptive to positive news and outstanding achievements in the reporting year, which form the basis for future success. If positive inner images dominate the investor's mind, they will favor the purchase of shares at the decisive moment.
More scope, more topics
Today, many companies prepare their annual reports according to journalistic criteria, which also makes them interesting for a wider audience. Basel West examined the annual reports of listed Swiss companies and found that their average length has doubled in ten years. The proportion of companies that venture an outlook into the future has increased from 20 to 47 percent and the variety of journalistic forms has increased by a third, while the textual structure with subtitles, leads and boxes has even become two thirds more refined. The high standard is also evident in images and illustrations. In the past, a third more agency images were used than today, where companies can be specifically documented in an individually defined style. For its part, structured reader guidance contributes to reader-friendliness. This creates added value for the recipient, because bare figures sell better when they are beautifully presented and journalistically edited.
Markus Siegenthaler

Information: Basel West Corporate Communications AG
Markus Siegenthaler
[email protected]

In Basel, the French specialist for books, music and home electronics has already abandoned its ambitious entry into the German-speaking Swiss market after just one year. Berlin was also closed. In French-speaking Switzerland, however, the stores in Geneva, Lausanne and Fribourg are doing very well. With more and more offers. Fnac has now launched a trade in used video games. Under the motto "Heroes never die", old games and their heroes can be returned to Fnac. They will receive appropriate compensation of up to 30 francs and, of course, the opportunity to buy another second-hand game or even a new creation. The game is already very popular in France under the name "okaz gaming". This is because, as we all know, passionate gamers are no longer tempted to try and beat a game a second time.
Numéro 10's Buzzilla made the idea known in Switzerland, and the agency was also able to win back its former client Fnac with this campaign. Advertising is carried out in three phases. Buzz-teasing in magazines such as Sevensky and on local French radio stations attracted gamers to a microsite. There they found information and an attractive movie about the world of gaming. To mail on, of course. In the next phase, education followed with the message: "The old heroes are returning to power." Fnac presents itself with the new exchange platform. Finally, in the third round, the "still living heroes" from the returned games are offered for sale. Bloggers and communities were specifically involved in the entire process.
pan

The agency advertising, art & ideas is further expanding its expertise and capacities in the areas of strategic marketing consulting and brand management. It is also strengthening its team with Thomas Landolt. As a new partner, he will help shape the agency's owner-managed style from October 1. The agency is also expanding its team in the areas of consulting with Mandy Siebelt and in creation with senior graphic designer Nina Gandt.

www.adart.ch

The new customer magazine "Living Energy" with the subtitle "The Magazine for Energy Leadership" will be published three times a year (March, July, November) to inform top decision-makers in the energy sector about innovations, trends, long-term developments, visions, new technologies and applications for customers. The corporate publishing service providers Primafila AG and Independent Medien-Design, who have been working closely together for six years, are responsible for the concept, editing and design (they already manage the international publishing flagship and other projects in the healthcare sector for Siemens). The articles in the new Siemens Energy publication and the successively used and in-depth content online are written by proven journalists from the Primafila network. Luminaries from the energy sector - such as the new Secretary General of the World Energy Council in the first issue - are interviewed about the future, while customers, scientists and Siemens representatives have their say. With this serious commitment to the topic, "Living Energy" signals openness and radiates competence. The first issue deals with the topic of energy efficiency and will be published in English in November.

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In recent years, the Amag Retail Open Days have become one of the most important events for the 80 companies in Switzerland. For the popular customer event from August 31 to September 5, the advertisers from Rosarot were able to "bring their colors into play" for the first time this year, as Andreas Steiner from the Zurich ideas network is pleased to report. Rosarot created the overall communication for the car experience week for Amag Retail. The program for these events is handled by each garage itself. However, the independent garages all organize three days with a special motto. The "Look behind the scenes" event offers guided tours of the workshop, where you can also look over the shoulders of your personal "pit team" during repair work. The "Women's Day" aims to address the special needs of female customers, who have "always received special attention" at Amag. Finally, "Apprentice Day" provides information for future apprentices.
To publicize all these offensives, Amag Retail and its marketing manager Roland Imboden wanted to use the widest possible range of advertising media. An animated TV commercial staged "the double sunrise for Switzerland": the symbol of a car forms out of white clouds in the blue sky. This key visual can also be found on posters and in advertisements throughout Switzerland. Various radio spots were placed regionally. On the website www.open-days.ch, you could prove your skill in a driving game and win a navigation device. A code to play along with the invitation to the Open Days was sent to 187,000 customer addresses "with a great response". Various measures and gadgets were also available at the POS in the garages.
Andreas Panzeri

Ideart was able to land several new customers in late summer: Ideart was able to create a logo cosmetic for the company Pastinella Orior Menu Oberentfelden and a new packaging line was created by Ideart for the upcoming brand change from Trinca to Pastinella. The family business Blumen Widler, based in Root and Dierikon, commissioned Ideart to design a new company brochure and create an image advertisement. Both have been in use since September. Ideart created the image for the new Claudia Waibel Vestiti Lucerne women's fashion store and applied the new CD to various advertising materials: Letterheads, carrier bags, store lettering, website and invitation cards. For Bieri Blachen, the agency designed a flyer for the Rolltor product, an alternative to roller shutters made of rigid materials, and Opacc Software commissioned the agency to design new loyalty certificates for Opacc customers.

www.ideart.ch

The popular "DRS Musikwelle" from Swiss Radio DRS can also be received in French-speaking Switzerland via digital radio from mid-October. Listeners in French-speaking Switzerland have had to do without the station's over-the-air reception since the medium wave was discontinued.
The popular "DRS Musikwelle" from Swiss Radio DRS can also be received in French-speaking Switzerland via digital radio from mid-October. Until the end of 2008, the Beromünster medium-wave station broadcast "DRS Musikwelle" far beyond German-speaking Switzerland. Listeners in French-speaking Switzerland have had to do without the station's over-the-air reception since the medium wave was discontinued. Now, on15. October, the program will be included in the DAB+ digital radio ensemble in French-speaking Switzerland, according to a press release from SR DRS on Tuesday.

www..drs.ch

the products and unique items can be offered in their own online stores. The online stores can be opened free of charge. The marketplace is intended for handmade products and unique items from Switzerland, such as bags and jewelry, wood and ceramic goods, home and design products, art, and delicacies such as jams and syrups, as well as much more. Each seller introduces himself and his products in his store.

www.www.guzuu.com