Sunday is the deadline for the consultation procedure for the ordinance on protection from passive smoking. The current ordinance on protection against passive smoking requires that the labeling of smoking establishments must not be of an advertising nature. The SW has now submitted a statement to the FOPH, as the ordinance violates the legal norm in numerous points and has an ideological and patronizing effect. Instead of protecting non-smokers, the aim is an actual and far-reaching ban on consumption, according to the SW's statement. The communication industry is specifically affected by Article 4 paragraph 2, which stipulates that the labeling of smoking establishments must not have an advertising character. Swiss Advertising clearly rejects this passage: "Either these premises comply with the legal provisions and are therefore legal or they are not. It is not understandable why rooms that can be operated legally should not be advertised." It is incomprehensible to what extent an effective advertising label and declaration could cause harm to a non-smoker. After all, no non-smoker would be tempted to enter a smoking establishment by an advertisement, no matter how attractive it was.

www.sw-ps.ch

Markus Helbling will move to the new "Entertainment, Electronic Media & Events" division on December 1, 2009. He will be succeeded by Michael Perricone.
Journalist Michael Perricone began his journalistic career in 1991 as co-head of the Zurich youth newspaper Toaster and joined the founding team of the Tages-Anzeiger's youth supplement Ernst in 1995. From 1997, he worked as a VJ and producer for three years at TeleZüri/Tele24 and for one year as the head of output for the news channels of both stations.
Michael Perricone worked for two years at Kassensturz and six years as a reporter at 10vor10. For the last three years, Michael Perricone was also a producer at 10vor10 and a special correspondent for Swiss television in Shanghai, Chad, Iran, Pakistan, Lebanon and Indonesia.

www.ringier.ch

The Zurich agency JWT+H+F has launched a music promotion for Heineken. The "Feel the Rhythm of Asia" promotion focuses on the Heineken Greenspace Festival in Bangkok. An event where DJs stand behind the mixing desk and celebrate electro and fusion sounds. VIP tickets including travel and accommodation as well as MP3 speakers in the Heineken look will be raffled off. Winning codes are available now and while stocks last in every 6- and 12-pack available in stores.
The promo is advertised on packaging and at the POS.
Responsible for Heineken: Frank Wilde (Senior Brand Manager), Philipp Häseli (Brand Manager). Responsible for JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Reto Baumann, Jennifer Rimann (consulting), Mathias Bart (text), Christian Wirz, Florian Schilling, Jérémy Braun, Mischa Annen (graphics/DTP).

www.jwthf.ch

September 9, 2009 marks the official launch of a new Swiss radio station: Radio 105. To mark the launch, the Zurich agency JWT+H+F has created a broad-based launch campaign. The campaign idea itself dramatizes that Radio 105 plays the music that fully corresponds to the target audience. Which is summarized by the claim: "Radio 105. Sounds like me". Advertisements, posters, online advertising and various media activities announce the new radio station.
In a 4-month test phase before the official start of broadcasting, work was carried out together with listeners to ensure that the radio offers exactly what the target audience wants to hear. These test listeners were sought and found in a campaign by testing their knowledge and passion for music. Also in the run-up to the start of broadcasting, a casting campaign sought and found the 5 young people who would be featured in the launch campaign for the new station from a large number of applicants. The selection, the photography and the appearance in general convey Radio 105's claim to be absolutely non-mainstream.
The launch campaign, which communicates this positioning, then moves on to a second phase in which print motifs provide more details about the radio. Further communication measures, including a national TV campaign, will follow on an ongoing basis.
Responsible at Radio 105: Giuseppe Scaglione (Managing Director), Paola Libera (Head of Marketing). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Reto Baumann, Jennifer Rimann (consulting), Grischa Rubinick, Enrico Bachmann (creative direction), Mathias Bart (text), Juventino Mateo Leon (photography), Süsstrunk & Jericke (image processing).

www.105.ch
www.jwthf.ch

Zürcher Oberland Medien is reorganizing the company for economic reasons. As of December 1, 2009, ZO Medien is merging the editorial offices into a joint newsroom in order to produce editorial content for the daily and weekly newspapers and the online service more efficiently. A redundancy plan is in place for the eight employees who are losing their jobs, according to a statement from ZO Medien.
Over the course of the year, advertisements have fallen by 20 percent, the media company wrote in a press release on Saturday. According to the press release, the Board of Directors and management are convinced that this is not a temporary economic downturn. In addition, the three regional newspapers Zürcher Oberländer, Zürichsee Zeitung and Zürcher Unterländer will be examining models for merging the publishing, technology and administration departments in the coming months.

www.zo-online.ch

The US company Discovery Communications has applied for a patent in the USA for the development of an e-book reader. This was reported by the Hamburg-based media magazine New-business.de. The function of the Discovery reader is intended to go beyond the mere display of texts. In the 50-page patent application, which is available to the new business editorial team, the planned device is described as a combination of new technologies, including television, mobile communication and computers. The device, equipped with a high-resolution display, will be able to play audio and video clips. E-commerce and advertising functions are also planned.

www.presseportal.ch

Ringier Romandie has seriously violated the collective labor agreement for the press in French-speaking Switzerland by making redundancies without first consulting the editorial teams, according to the accusation directed at the publisher by the French-speaking Swiss journalists' union Impressum. According to SDA, a total of ten people were affected by the dismissals. The publisher should have discussed alternatives with the editorial teams or their representatives before the redundancies were announced, Impressum wrote in a press release on Friday. In particular, short-time working should have been considered.
Impressum reserves the right to take legal action against the " abusive dismissals. Consultation is a rule of the social partnership in force in French-speaking Switzerland. Ringier, on the other hand, is of the opinion that it acted in accordance with the rules. The internal rules had been respected, in particular the staff committees had been informed of the redundancies the day before, said Daniel Pillard, Director of Ringier Romandie, when asked by SDA. The difference between Ringier Romandie's practice and the collective labor agreement is small.

www.sda.ch
www.sda.ch

The Basel agency Valencia Kommunikation has developed a unique packaging for Feldschlösschen Getränk's high-quality lager beer. The packaging is intended to emphasize the premium character of the product and deliberately stand out from the design of the existing Feldschlösschen range. The basic oval shape of the label is based on the design of the existing product range, but the black band gives it its own unique style. The subject of the repackaging is a picture of a freshly poured beer.
Valencia also realized accompanying measures such as product advertisements and POS material for the retail trade.
Responsible at Feldschlösschen Getränke: Marlis Ackermann (Head of Marketing), Sabine Strehle (Marketing Manager), Patrick Schweizer (Brand Manager). Responsible at Valencia Kommunikation: Michael Gerber (Creative Direction), Simone Perez-Fluri (Senior Art Direction), Beatrice Ketterlin, Ismail Tülek (Art Direction) Jan Kempen (Junior Art Director), Serdal Aktas, Beate Ertl (Desktop), Sabina Wothe, Séverine Küpfer, Lilian Würth (Consulting), Christoph Markwalder (Photography)

www.jwthf.ch

The U.S. TV show *Travel Cafe*, broadcast by NBC, has won an Emmy for an episode featuring the Engadin St. Moritz region. This is the second time—following 2007—that a U.S. program focusing on Switzerland as a vacation destination has received the coveted “TV Oscar.” The show was produced in close collaboration with Switzerland Tourism and the Engadin St. Moritz region.
At the 61st Los Angeles Area Emmy Awards ceremony, the jury awarded the NBC program «Travel Cafe» the coveted prize in the «Best Entertainment Programming» category. The half-hour travel magazine «Travel Cafe» features a different travel destination each week, highlighting its sights and unique attractions.
The program «Travel Cafe St. Moritz,» which won an award this year, was produced in collaboration with producers Chuck Henry and Kristin Antz, Switzerland Tourism, and Engadin St. Moritz; for this collaboration, Switzerland Tourism received the coveted Emmy on August 29, 2009. "Travel Cafe" airs on NBC 4 in Southern California and on NBC 5 in Chicago.
Chuck Henry first took viewers to the Lake Geneva and Matterhorn regions in 2002; a year later, he took them to Ticino; in 2005, the trip went to Lucerne; and in 2007, he won his first Emmy with a program focusing on skiing in the Valais.

Maja Gartmann, Switzerland Tourism’s media relations manager for the U.S. West Coast and Mexico, with Chuck Henry, host and producer of the NBC show «Travel Cafe.».

www.MySwitzerland.com

chemmys.tv

The +Söhne Werbung agency is managing the re-branding of the Nabholz sports brand. The area of responsibility ranges from corporate design to collections and communication. At the heart of the re-branding is a clear definition of the brand core and an adaptation of the entire appearance to the spirit of the times, writes the agency.

www.undsoehne.ch

The Swiss Business Federation Economiesuisse is launching a nationwide poster campaign on September 7. It aims to strengthen the willingness of the Swiss to support a sustainable growth policy. The agency GGK has created 5 subjects for this: "Self-confidence", "New venture", "Secure freedom", "Stick together" and "Think ahead".

www.ggk.ch

Visual media provider for the creative industry Corbis announced on Thursday that it has signed several renowned photojournalists as photographers, including Tim Clayton, Elizabeth Kreutz and David Turnley. The company is once again expanding its current affairs and contemporary archive offering for news, sports and entertainment images. The announcement was made at Visa pour l'Image, the international festival of photojournalism taking place from August 29 to September 13 in Perpignan, France.
Many of the newly contracted photographers will provide the latest news and sports images on an ongoing basis and some will also contribute earlier work from their personal photojournalistic archives.

© Corbis/Amy Sussman - 42-22017330

www.corbis.com