The shopping magazine is primarily intended for people who are looking for something special, according to a press release from the publisher. As with the "Geht aus!" magazines, "Zürich kauft ein!" will only include suppliers that have been personally visited and tested beforehand. The publication is guaranteed not to be a PR booklet, Gourmedia's managing director is quoted as saying in the press release. The added value for consumers is clearly in the foreground. At the same time, the guide is also intended as a platform for business owners and brands to present themselves to a discerning clientele in a sophisticated setting.

According to SDA, turnover in the first quarter of the financial year, which ended at the beginning of January, rose by 1% to 9.7 billion dollars compared to the same period last year. The bottom line profit stagnated at 844 million dollars. It was burdened by the costs of restructuring the Group. In addition, investments generated less money.
Advertising revenues had increased significantly, said CFO Ray Rasulo on Tuesday after the close of the US stock exchange in Burbank, California. Cinema films also met the public's taste. The film studios emerged from the red figures into which they had slipped in the summer.

The TV magazines know that SF wants to buy another format from Holland and bring it to Switzerland. In addition, the show offers a clever mix of game and quiz format, with a focus on knowledge and skill. Just the right thing for the higher quality demands of the new SF director Ueli Haldimann. According to Tele and TV star Roman Kilchsperger is the favorite to host the show, but Reto Scherrer, Nik Hartmann and Mona Vetsch also have outsider chances.

The new management structure will be adjusted when the announced new CEO of Media Sales-Publicitas, Beat Roeschlin, takes office on May 1, 2010, according to a press release issued on Wednesday. The newly created logistics unit in the Media Sales business segment, which will offer media companies in Switzerland pure order processing services, will be created by merging parts of the previously regionally organized branch back offices and the Business Engineering & Operations division of Publicitas as well as the IT company Pixedia. Christian Rohrbach will be put in charge of this logistics unit. In addition, the position of Chief Operations Officer (COO) will be created. This new function will be performed by Markus Bieri, previously Head of Business Engineering & Operations and member of the Media Sales-Publicitas Management Board, for the entire Media Sales business segment.
The 48-year-old Christian Rohrbach joined the Publigroupe Group in 1997 through the acquisition of Iware. Since then, he has held various management positions within Publicitas and Consultas before being appointed CEO of the Group's internal IT company Pixedia in November 2008.
The 44-year-old Markus Bieri worked for Price Waterhouse, Swisscom and Scout 24 before joining Publigroupe as CEO of Publiconnect in 2005. On January 1, 2008, he took over as Head of Business Engineering & Operations and at the same time became a member of the Management Board of Media Sales-Publicitas.
Christian Rohrbach and Markus Bieri will report directly to Beat Roeschlin, as will the regional managers and the CEO International.

Then a blind date could be the answer. This has been a common way of finding a partner since the 1959s at the latest. Suitable rendezvous partners used to be found via personal ads, party hotlines or acquaintances who liked to hook up. A week before the date at the latest, people started to feel nervous and their curiosity grew from day to day. But on the day of the meeting, the hopeful prospects often ended in disappointment: the person was a little too full-figured, talked mainly about themselves without interruption, or something else didn't go the way you had imagined. But times have changed: In the age of the Internet, Yasni is proclaiming the end of the good old blind date. Using the people search engine, you can find information about a potential partner in a matter of seconds and thus avoid unpleasant dates, explains Yasni CEO Steffen Rühl. The service searches the entire Internet for names and terms within a few seconds. According to Rühl, registered users can control their own reputation with their own profile - ego marketing and maintaining one's own reputation are becoming increasingly important on the Internet. The question is whether personal search engines are really able to protect you so reliably from unpleasant dates - when it is so easy to tamper with your own reputation.

In the commercial, Swiss Hollywood star and Seat ambassador Anatole Taubmann suddenly has three wishes - which initially makes him a little insecure. Star TV takes a look behind the scenes and shows exclusive images from the shoot. In the "Striking" section, another highlight from this year's Cannes reel is presented and, as usual, the TV spots from the current week are also broadcast.
The advertising week on Star TV: New every Thursday at 19:00 on Star TV and as a stream on www.startv.ch

The nominees for the best program of the year are "Eco", "La Bohème" (both SF) and "Bumann, der Restauranttester" from 3+. The readers of Tele and TV-Star as well as the viewers of Sat 1 will decide which program receives the award by televoting. The Swiss Television Awards will be presented on Friday, March 26 at a grand gala in the Maag Event Hall in Zurich.

In 2010, the core idea of the HIV prevention campaign for the Bag and the AHS is once again as follows: unprotected sex is addressed by means of fast sex, followed by the risk check at www.check-your-lovelife.ch, which is the focus of the campaign. http://www.check-your-lovelife.ch/
At the beginning of the year, the HIV prevention campaign is taking up the carnival season to mark the occasion, according to a statement from the agency. This is because the desire and risk of unprotected sex increases with the festive mood and the alcohol level.
In the new "Costume" TV commercial, once again only seconds pass before there is not much left of the costume. As an additional measure, specially prepared Fasnachtströten are distributed at various costume balls to illustrate how quickly lust can make itself felt. In addition, new fast sex headlines such as "Zack-Bums" ensure that the topic of "safer sex" remains in the consciousness of the Swiss population.
> To the spot

Responsible at the Federal Office of Public Health (FOPH): Adrian Kammer, Campaign Manager, Norina Schwendener, Campaign Project Manager. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schaefer (strategy), Axel Eckstein (CD), Marietta Albinus, Rob Hartmann (AD), Nemi Gajic, Urs Zwyssig (text), Emi Lehmann, (graphics), Anna Colby (art buying), Caroline Ronzani, Marianne Sauter (consulting), Edi Burri (production). Media Agency: Mediaxis-MPG.

The OPET has put the examination regulations into force retroactively to September 1, 2009, writes the SW in a press release. This is gratifying "because the examination regulations could not be finally approved due to the protracted debate about the name of the title for French-speaking Switzerland, which is why the diplomas could not be issued and the diploma ceremony for the 39 successful graduates had to be postponed." The OPET has now decided: The protected title "Head of Communication" will in future be called "Responsable de la communication diplômée", or "Responsable de la communication diplômé" in French-speaking Switzerland.
The graduation ceremony will now take place on February 25 at Haus Appenzell in Zurich. The graduates will receive their diplomas in a festive setting. They will be presented by the President of the Examination Board Urs Schneider in the presence of SW President and former member of the Council of States Carlo Schmid-Sutter.

Schöb thus joins the management board of Advico Young & Rubicam. Chief Creative Officer of the Y&R Group remains Markus Gut, the agency announced on Wednesday.
After a successful period at GGK Basel, Thomas Schöb worked for Ruf Lanz Werbeagentur for seven years; first as a freelancer, then as a permanent employee and member of the management board. Most recently, he again worked successfully as a freelancer. Thomas Schöb is a member of ADC Switzerland and is one of the most awarded creatives in the country.

Thomas Schöb.

Philipp Skrabal.

The image campaign for the ecological building material "eco-steel" is the start of a joint appearance by the Swiss steel and metal construction industry, according to a press release. The associations of the steel trade (SSHV), steel construction (SZS) and metal construction (SMU) are strengthening their collaboration under the new umbrella of Stahlpromotion Schweiz. The aim of the joint campaign is to raise public awareness of the industry and promote the market for steel products throughout Switzerland.
S&W Werbeagentur realized the member mailing and various communication media such as argumentarium, postcards, stickers, posters and displays.
Responsible at Stahlpromotion Switzerland: Evelyn C. Frisch, Managing Director of Stahlpromotion Schweiz and Director of SZS. Responsible at S&W Werbeagentur AG bsw: Urs Wiezel (CD), Jörg Krummenacher (AD), Martin Perini (consulting and project management). Logo development: BNGraphics, Zurich.

With Google Buzz, Gmail users can organize and control their social communication on the Internet even more easily, as the Internet giant writes in a press release. When accessing the function via mobile devices, another important piece of information is added to the communication: the current location.
In today's world of status messages, tweets and update streams, it is becoming increasingly difficult to maintain an overview, the press release continues. Google Buzz is a new way to share news, photos or videos and to start or continue conversations. Buzz uses existing social contacts in Gmail and suggests friends based on previous email and chat history. Buzz is also designed to make it easier to share information publicly or privately, so that users only need to use one tool for different contacts or groups of friends. The tight integration with the existing Gmail inbox makes it a breeze to find and continue conversations in real time.
Google Buzz was developed as an open system. It already supports the integration of Picasa, Google Reader, YouTube, Flickr, Blogger and Twitter. More are to follow. Developers and providers who want to support Google Buzz with their products can do so via a simple feed-based API, which will later be expanded to a full API for reading and writing.