The Crash Recorder can be installed in your car free of charge and, in the event of an accident, provides you with precise data that allows you to objectively reconstruct the course of the accident. AXA Winterthur is now offering the Crash Recorder to all insured persons.
The campaign developed by KSB/SJ is based on the Redline concept used throughout Europe. This shows the transfer from a problem situation to a world with fewer difficulties. This transition is dramatized by stepping over the red switch and turning the "problem world" into a positive future.
The campaign will be on the market from the beginning of March. TV commercials, advertisements, banners, sponsorship billboards, a dedicated landing page, POS materials and CRM implementations will be used.
Responsible at AXA Winterthur: Markus Keller (Head of Marketing), Raymond Immoos (Head of Advertising), Daniel Steingruber (Advertising Manager), Deborah Maggi (Junior Advertising Manager). Responsible at KSB/SJ: Uwe Schlupp (Creative Direction), Charles Blunier (Art Direction), Adrian Hoenicke (Text), Andrea Heierli (Graphics), Nick Schoberth (Consulting Director), Andrea Walker (Consulting), Nadia Leisi, Adriana Stepanov (DTP), Michèle Seligmann (Agency Producer), Markenfilm Schweiz (Production), Heinrich Reinacher (Managing Director), Wiebke Feit (Producer), Marc Schölermann (Director), Ekkehard Pollak (Director of Photography), MOONLIGHTING, Cape Town (Service Production), MPC London (Postproduction), Sven Germann (Photo), Patrick Rohner (Image Editing), RTK (Lithography, Image Editing), Mediaxis (Media), Plan.Net and Planetactive (online).

During the screening, high-quality Delizio coffee machines were raffled off in the movie theater. But not just like that - the chance to win was only available in a very special place. "Attention! This seat is under video surveillance". This warning was displayed on some of the seats and urged viewers to watch the advertisement first. The Delizio cinema commercial then revealed the solution: visitors in the video-monitored seats won a Delizio Compact Automatic coffee machine.
The coffee machine prize draw took place in Pathé cinemas from the end of February to the beginning of March. In addition, Delizio has been present at Pathé Dietlikon, Pathé Westside Bern, Pathé Küchlin Basel and Pathé Flon with a sampling and prize draw campaign since March 5.
Responsible at DelicaAlexander Zaugg (Product Manager). Responsible at Exxtra Kommunikation, Zurich: Christoph Hänsli (Art Director), Dave Hugentobler (Text), Kathrin Steiger, Nathalie Jakober (Consulting). Responsible at Allaccess: Kerem Alacalar (Project Management).

This applies to all categories, as detailed in a press release. Applicants for the Cyber, Titanium and Integrated categories have been given an extra week. Applicants for the Film, Film Craft, Outdoor and Press categories now have three weeks longer. And applicants in Design, Direct, Media, PR, Promo & Activation and Radio have gained two extra weeks.

The Matterhorn, the cow and the Swiss flag embody typical Swiss values such as naturalness, tradition and quality. Due to their effectiveness, these motifs are used as facets of Swissness in posters for tourism, chocolate or cheese, right through to politics. In this way, the motifs shape the image of Switzerland, but convey different, even contradictory messages depending on the context. The images appear timeless, but often show reality in a different light. The exhibition explores the myth of Switzerland through these classic Swiss subjects by bringing together around one hundred unmistakable advertising posters from the last hundred years to create a visual dialog.
The exhibition will take place at the Museum für Gestaltung from March 17 to July 25, 2010.

Hürzeler began her career at Swiss Radio DRS in 1975, as the station announced on Friday. Since 2004, she has been the Germany correspondent in Berlin. Before her correspondent position in Berlin, she worked for Swiss television SF, including as a presenter of "10vor10".

Radio 1 reports on the election results in Zurich and Winterthur, as well as on the federal proposals, from 12:00 to 18:00 on election and voting Sunday. Radio 1 reporters will be present in the Werdhochhaus in Zurich, in the Winterthur town hall and in Berne and will be reporting the latest results, reactions and analyses of the elections and votes.

The 25-second spot entitled "Expert Hands" focuses closely on the work of the master brewer and the production process. Particular attention was paid to the maturing process of the premium beer. At the same time, the TV commercial incorporates a typical Feldschlösschen Premium enjoyment scene in the form of an after-work situation.
The commercial has been on television since the beginning of March and the agency has already announced another commercial. The second Feldschlösschen Premium commercial entitled "Unter Freunden" (Among Friends) will soon go on air and will showcase the new Feldschlösschen Premium together with brand ambassador Carlos Leal.
Responsible at Feldschlösschen Beverages: Sabine Strehle (Marketing Manager), Patrick Schweizer (Senior Brand Manager). Consulting : Susanne Jungbluth, Sibylle Kaelin, Stephen Dickel. Creation : Christine Manger, Roger Dobmann, Silke Wartenberg. Production : Welovefilm Film- und TV-Produktion.
To the spot

The publication of the photos is one of the reasons for the ongoing crisis with Libya, writes Nachrichten.ch. According to Blick, experts even believe that Libyan hostage Max Göldi would be released as soon as the matter with the Geneva daily is off the table. In concrete terms, this would mean, for example, an apology for the pictures.
That the editor-in-chief of the paper, Pierre Rütschi does not want to apologize for it is because the publication was important, as he says. Rather, it seems to him that the pictures served as a pretext for an orchestrated strategy. Rütschi also recalled that all those involved in the matter had been humiliated. That was what they wanted to express. He regretted, however, if the publication of the pictures had delayed or complicated the whole matter.
Rütschli will also not disclose the name of the person who forwarded the photos to the newspaper. This would violate the protection of sources.

The logo and packaging were further developed, and the new image campaign is intended to emotionally engage potential and existing users of Allsan Vitalstoffe through their specific life situations. The claim of the resulting testimonial campaign: "Everything is in it for me.
The campaign runs from February to March 2010, supporting campaign ads will appear ongoing.
Responsible at Biomed: Christian Henseler (Brand Manager, Responsibility). Responsible at Irniger Advertising Agency: Thomas Irniger (CD), Dario Hofstetter (AD), Marilla Küttel (Graphics), Sandro Morghen (Text/Concept), Katia Bonadei, Thomas Irniger (Consulting), Gaby Häfliger (Art Buying). Photo: S&K Advertising Photography. TV spot: Topic Film. Media: Katia Bonadei (Irniger Advertising Agency), Angelika Hähnel (Mediaschneider).
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The agency has launched an acquisition campaign for the Adler & Rössle seminar hotels in Au Bregenzerwald. It will be announced on April 15 at the award ceremony in Vienna whether the Swiss metal will be awarded.

The campaign planned by ROG was launched in 2008. In Suisse Romande, 20 minutes, Le Courrier, La Liberté, Le Nouvelliste, 24 heures, Le Matin, La Tribune and Le Temps will support this campaign.
As last year, ROG will once again publish a report entitled "Enemies of the Internet" on this day. It names countries with massive online surveillance and comprehensively examines their current control and censorship measures on the World Wide Web. The report will be published on the ROG website on March 11 at 8 pm.

Mobile access in particular is becoming increasingly important. In Switzerland alone, the web is used by 5.4 million users for an average of 11 hours and 15 minutes every seven days. However, advertisers have not yet fully adapted to this in relation to the overall market. Above all, experts recognize untapped growth potential here.
"Social media is growing and growing. For advertisers, however, it is still often unclear how they can become active in it. The shift in the advertising market from print to online media must and will nevertheless take place," says Arend Hendriks, Director of Microsoft Advertising Switzerland, in an interview with Pressetext. Advertisers will inevitably have to change their strategy. "Advertisers have to look for their target groups where they are," emphasizes Hendriks. This is the case on the Internet.
According to the expert, large advertising budgets continue to flow into the print sector, although its use and reach are declining. However, print media still accounts for just under half of the total advertising market. In contrast, online advertising in Switzerland accounts for a comparatively small slice of the advertising pie at five percent or a good CHF 358 million in the previous year, although usage is around three times higher than for print media. TV and posters are still ahead of the web with 28% and 11% respectively. They are followed by radio and cinema with four and one percent of the total market respectively.
The key lies in interaction
"In future, advertisers will have to find a good cross-media mix," Hendriks told Pressetext. The market is not shifting in a single direction - and this is not to be expected online either. However, interaction sets the tone on the Internet. The net is mainly used for e-mails. This is followed by search queries and social networks. The most important websites are news sites, ahead of banking and finance sites, travel providers and online auctions.
Users' willingness to pay for certain content is also growing. Although just under half of users do not want to spend any money on the web, 32% would pay for films, for example. Users would rather do without other media such as television or newspapers than the web. Only 14% could no longer imagine life without TV. By contrast, the majority - more than 50% - consider the Internet to be indispensable.