Radio Jay AG was established in 2007 under founding president Oliver Flückiger. Alongside Roger Schawinski and Giuseppe Scaglione, Flückiger tried his luck with a radio station in Zurich with "Züri Live", but came up empty-handed. In December 2009, Flückiger, who had been employed by Energy Zurich in the meantime, stepped down as Chairman and left the company. Gregor Loser then took over the chairmanship. Born in St. Gallen, he is Managing Director of IFKI Switzerland, an institute for communication and interaction based in Zurich and Heerbrugg.
Werbewoche asked the current Chairman of the Board of Directors of Radio Schweiz about the reasons for the change of name: "The previous name was focused on earlier projects and their target audiences," says Loser. With the non-licensing of "Züri Live", these no longer applied. The new company name, Radio Schweiz, is now intended to emphasize the broad range of projects and fields of activity geared towards regional language offerings. It is also intended to avoid confusion with previous activities and exponents. According to its own information, the purpose of Radio Schweiz AG is the operation and distribution of radio programs and electronic information and entertainment services. Loser did not want to reveal much more. Radio Schweiz AG will "communicate in due course".
Radio Schweiz AG is a member of the Swiss Private Radio Association. Its new domicile is at Limmatquai 70 in Zurich, at the headquarters of the IFKI.

The SRG Director General has appointed 42-year-old Corinne Pellerin as Head of the Communications and Marketing Department of Swiss Radio and Television at the suggestion of the designated Director SRF, Ruedi Matter. Corinne Pellerin worked as Head Brand Management and Corporate Marketing at Swiss Life from 2001 to 2010. She developed the "Swiss Life" brand and launched it worldwide. She also realigned and implemented the marketing, advertising, sponsorship and event strategies. She has managed various large national and international projects with a focus on brand management, positioning, cross-media communication and marketing controlling. Corinne Pellerin previously held various management positions at Autogrill Switzerland, Wirz Werbung and Kuoni Travel.

As part of this circulation increase, the distribution network of 20 Minuten Friday will be massively expanded, as the publisher 20 Minuten announced on Monday. The people magazine will now be available in over 1,000 newspaper boxes in German-speaking Switzerland. The publisher expects the increase in circulation to attract 50,000 additional readers. 20 Minuten Friday is published in cooperation with Annabelle and Tilllate.com and currently reaches around 452,000 readers according to Mach Basic 2010-2.

In just over two hours, decision-makers from the advertising industry will be given an overview of the existing offering and learn about the planning tools. Peter Felser, CEO of the advertising agency Spillmann/Felser/Leo Burnett, will also give a presentation in which he will describe the opportunities and challenges of Adscreen from his point of view. Afterwards, all participants can take part in the 4th Publiposte Töggeli tournament free of charge.

More information: Adscreen.ch.

The online campaign not only showcases the design of the new Ford Mondeo, but also highlights the technologies and other components of the free business package. The reader can X-ray the car and discover the "inner values" in a playful way.
The campaign was realized in close cooperation with Mindshare and Newsnetz and included an iPad interactive that sends the user on a journey of discovery. In addition to various online banners, Mindshare brought the "Ticker Boy" to Europe. This advertising format contains interactive elements and, like a microsite, has its own navigation.

Responsible at Ford Switzerland: Danijel Dzihic (Head of Marketing), Yvonne Sachs (Brand Management Large Cars). Responsible at Futurecom: Jean-Philippe Persico (Consulting), Roger Rüegger (Creative Director), Sandro Kümin (Art Director), Patrick Bucher (Text/Concept), Jan Wiezorek (IT/Programming), Rafael Tucev (Multimedia). Responsible at Mindshare: Patrik Rauch (Digital Partner), Hamza Al Faiech (Digital Manager). Responsible at Newsnetz: Claudio Lumbiarres.

At the center of the story is the Kaltbach cave master, who has spent months maturing this new cheese until he labels it "Extra". The film builds heavily on the golden yellow brand world of Kaltbach, but adds some emotionalizing elements to this world. These include a gate that turns the cave into a mystical place that is only accessible to the cave master, the owner of the cave key. Above all, however, this also includes the cave master himself, who gives the premium brand's affinage expertise a face and should become a guarantee of quality.

> To the spot

Responsible at Emmi: Robin Barraclough (Head of Marketing), Marco Peter (Head of Marketing Fresh Products), Beatrice Hauswirth, Claudia Ineichen (Group Brand Manager), Doris Krieger Fischli (Brand Manager). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy), Sonja Viola Wolf (AD), Misha Gambetta (Account Direction). Responsible at Snap Film: Michael Kindermann (producer), Niko Karo (director), Wedigo von Schultzendorff (camera), Kevin Whelan (editor), Manu Kurz (music). Picture editing: Online Video 46. sound studio: Hasting.

Urs Holderegger (pictured below) has been with NZZ Online since 2001 and will now take over as Editorial Director of NZZ Online, subject to his definitive appointment by the Board of Directors. In this function, he will report to the Head of Digital Media, Peter Hogenkamp, while remaining responsible for the content of NZZ journalism within the framework of the editorial statutes.

The previous editorial director Fredy Greuter will be responsible for the project management of the development of an integrated business information platform, which is to be driven forward in the coming year. He will report directly to Markus Spillmann, who has overall responsibility for the NZZ media and is Head of Journalism. Greuter is a former NZZ business editor and financial market expert with many years of experience in the print and online market.

(Picture: Fredy Greuter)

Jamie Oliver, René Schudel, Ralf Zacherl Cooking with the professionals on TV is usually easy, exciting and fun. No wonder many young people take a liking to the profession and apply for an apprenticeship. However, the motivation doesn't seem to last too long for many of them. In Germany, for example, as many as 40 percent of apprentices drop out of their training. Everyday life is probably different, the restaurant kitchen is not a TV cooking studio. Whatever the case, cooking continues on television. Just last Friday, Swiss television announced a new cooking program for spring 2011. Bon appétit!

The name "Weltklassik Rheinfelden" actually says everything there is to know about the new concert series, according to the agency. That's why they decided not to use a classic logo, but rather to stage the name. The corporate design is therefore flexible and yet has a high recognition value.
Startbahnwest has been supporting the Solsberg Festival as an in-kind sponsor for several years. With the work for Weltklassik Rheinfelden, the agency is now expanding its pro bono commitment in the cultural sector.

Responsible at Weltklassik Rheinfelden (Artistic Management): Christoph Müller (Concert Manager). Responsible at Runway West: Saskia Letz (consulting), Eva Bajer (CD), Malte Jensen, Maria-Sol Burgener (graphics), Dominique Wirz (text).

Custom Publishing comprises the Hong Kong-based company Emphasis, which produces aircraft customer magazines among other things, and the Swiss Denon Group, which specializes in corporate publications. The majority of Emphasis' activities will be integrated into the "Media Sales" business segment, as Publigroupe announced on Monday. Emphasis Video Entertainment (video film distribution) and the Denon Group will be integrated into the Corporate & Other segment for the time being and will report directly to Group Management. In future, Publigroupe will have three business segments: "Search & Find", "Digital & Marketing Services" and "Media Sales".