The surprising guerrilla poster was stretched out like a movie set in front of the drivers in seconds by promoters. With a complete race track, including grandstands and fans, it attracted a lot of attention. The image montage was created especially for this location to create the perfect illusion. The special Mini Ace model catapulted its drivers from a standstill to the permitted top speed and beyond in next to no time, according to the campaign's message.
Draftfcb/Lowe designed the current guerrilla campaign as part of the ongoing MINI special model campaign.

Responsible at Mini: Eveline Bauert (Head of Communications), Daniela Geiger (Marketing and Sales Mini). Responsible at Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Tizian Walti (text), Rolf Jeger and Nina Marti (consulting). Photography and image retouching: Matter of opinion. Promotion: Spool.
 

This included effective media copywriting, setting up and networking an efficient media office, appearing in front of the microphone and camera, communication in crises and issues management. The MAZ offers the course in cooperation with the Zurich School of Business HWZ and the Swiss Public Relations Institute SPRI. Certificates received: Beyeler Caroline, Youth Advocacy Limmattal/Albis; Bolliger Gieri, Foundation for the Animal in Law TIR; D'Alessandro Luca, OdASanté; Lottici Eleonora; Mühlethaler Fritz, BKW FMB Energie; Santschi Mascha, High Court of the Canton of Lucerne; Schindler Katharina, Swiss Red Cross; Schnüriger Ariane, Novartis International; Scholz Fabienne, Ernst & Young; Senn Mohanathas Debora; Stücker Anne, KOF Swiss Economic Institute ETH Zurich; Torresani Elena, Phonak; Walpen Josianne, Foundation for Consumer Protection; Wegelin Anna, Mission 21; Wüthrich Yvonne, Arosa Tourism; Zobrist Matthias.

Camel is sending five friends to Shanghai for a week of urban art and nightlife. The winning codes required for this can now also be earned. Advico created the browser game for the promotion's microsite. In the game "Crazy Chen", you have to save valuable Ming vases from destruction, which Chen throws off the balcony with a crazy laugh. But watch out: sometimes the good man also throws garbage bags, puffer fish and dragons, which have to be dodged. In addition, bonus fortune cookies and ten levels ensure that the game remains attractive. Over 20,000 rounds have already been played.

Responsible at JT International: Sonja Hennecke, Cristina Musco Bächler, Irma De Gregorio. Responsible at Advico: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Sandro Tissi (AD), Elias Zurbuchen (graphics), Sven Rufer (text), Jonathan Schipper (consulting), Peter Koller/discoverIT (programming).
 

With the fine, the internet company has averted a criminal case brought against it. This was announced by the public prosecutor Peter Neronha on Wednesday in the US state of Rhode Island, according to SDA. Google explained that its ad system had been susceptible to such abuse despite countermeasures.
 

The new showcase for specialized consulting firms dedicates the first issue to the topic "Succession - No time for emotions?". Other articles in the magazine are dedicated to the topics of strategy, law and networking. VR-Praxis is sent out together with the Unternehmerzeitung with a special distribution to board chairmen and board delegates of German-Swiss companies.
 

However, it is still completely open as to what they will look like. There are no concrete plans yet. Federal Councillor Doris Leuthard said this on Thursday at the 12th Swiss Radio Day in Zurich. So far, the topic has only been "considered" within the department. Discussions must follow, said the head of the Department of the Environment, Transport, Energy and Communications Uvek according to SDA. The topic must be approached without blinkers and preconceived ideas. A pioneering spirit is needed to shape the radio landscape after 2018.

The nature and tasks of the public service and the tasks of the state should be questioned. New cooperation models with specialization and new broadcasting models may be necessary - for example, broadcasting news according to topicality and not at certain predetermined times. This would sharpen the public's understanding. After all, local broadcasters must make a contribution to shaping public opinion. But only one thing counts: quality.

As Leuthard told the 500 or so attendees, one thing was clear: rapid technological change and massively changing consumer habits would have a drastic impact on the radio landscape. In future, there would be a wealth of broadcasting options available instead of (scarce) frequencies as in the past. This will result in "more market and less state". In addition, the battle for audience and advertising money will intensify.

This is a challenge for the federal government. The question arises as to whether, how and to what extent the state will continue to play a regulatory role in the future. However, the influence of the state as a regulator will certainly decline. The industry must develop forward-looking strategies.

Award for Radio 105 and Radio Fiume Ticino
The two private radio stations Radio 105 and Radio Fiume Ticino were honored on Thursday as part of Swiss Radio Day. They are the "Radios of the Year 2011" in their respective language regions. The youth radio station Radio 105 has been broadcasting on the Swiss-German cable network since 1998. It is the first regional language youth radio station in Switzerland. In terms of listenership, it came first in the German-speaking Switzerland category with 54.5 percent growth. It was followed by Radio Swisspop and Radio 1.

In the Latin Switzerland category, Radio Fiume Ticino won the race. With an increase of 25.68%, it came out on top ahead of Espace and RSI Rete. The "Radios of the Year 2011" winners were announced by Caroline Thoma, Managing Director of the Blick Group. The "Radios of the Year 2011" award has been presented every year since 2002 to the radio station with the greatest audience success.

SRG will lease this back on a long-term basis. The company hopes this will generate proceeds of at least CHF 80 million. The new policy aims to make the property more cost-effective to manage in the long term, SRG said in a statement on Presseportal.ch. Jones Lang La Salle has been commissioned with the transaction, which is expected to be initiated before the end of August, it said.
 

According to SDA, he based this on a leaked document from the Federal Office of Police (Fedpol) that was classified as confidential. The document was supposed to show that Beyeler, as the former head of the Federal Criminal Police, had been involved in the recruitment of ex-drug baron Ramos. Fedpol filed charges against the journalist for publishing official secret negotiations. The extraordinary public prosecutor appointed by the Federal Council imposed a fine of 500 francs and 220 francs in fees by means of a penalty order. Following his appeal, the Federal Criminal Court has now acquitted Brotz of the charge of publishing officially secret negotiations. Brotz will receive compensation of 9890 francs. The decision can still be appealed to the Federal Supreme Court. According to SDA, the Sunday editorial team was pleased to learn that Sandro Brotz was acquitted by the Federal Criminal Court.

The podium is now in its 10th year under the title "Marketing Live". You can look forward to a regional event with speakers of international significance: Ulrich Tilgner, Thomas Borer, Stephan Klapproth and a surprise guest. Experience these luminaries live in the Limmat Valley - and an inspiring supporting program with show stars Martin O., Chris & Mike, Sutter & Pfändler and much more.

Werbewoche is giving away four tickets for this event. First come, first served. Reply to [email protected] stating:

First name Last name
Company
Function
Street
Zip code City
e-mail
Phone G:

Winners will be informed by e-mail how to get the tickets.
 

Ikea's advertising has always been considered funny and bold. "I think I'm being hugged by a moose." Nevertheless, the furniture store, which opened its first branch outside of Sweden in Spreitenbach almost 40 years ago, had also become somewhat calmer in its communication as its success grew. "People expect more cheekiness from Ikea," was the response to a pre-test of the campaign that has now been launched. In line with the customer, Wirz has found the desired positive confirmation for her ideas, which are now actually quite irreverent. After all, a break-in at the Federal Palace serves as the hook for the new campaign.

The furniture in the Federal Council meeting room has been a talking point for decades. It is true that Jean-Pascal Delamuraz secretly had the seating in the sanctuary of our government, built in 1890, rearranged during the sports vacations back in 1996. Nevertheless, the widely spaced armchairs behind the wood-carved desks are still considered "hostile to communication". Ikea has since changed that.

At night and in the fog

A teaser film shows how a guerrilla force in the Federal Palace penetrates the Swiss center of power. In a cloak-and-dagger operation, all the furniture is torn out of the Federal Council chamber. Then comes the denouement in a second TV commercial: the meeting room of our national government does not shine the next day in the legendary "Morgenrot", but in a completely new interior from Ikea. The nocturnal designers have also left a freshly printed catalog for President Micheline Calmy-Rey and her team on one of the comfortable sofas for further "new ideas".

"The Federal Council chambers were renovated during the summer vacation. In future, the members of the government will meet for extraordinary meetings in a group-dynamically improved atmosphere." This real news in mid-August came just at the right time for the agency shortly before publishing its guerrilla campaign. The general claim of the campaign "Space for new ideas" could not have been more timely in the current mood surrounding the challenges in the Federal Parliament, as ECD Philipp Skrabal is pleased to report.

For Jan Maurer, who moved from the former Ikea agency Unikat to Ikea as the new Head of Marketing 18 months ago, the claim is still to continue. In many of the campaigns presented to date, Ikea's brief was to explicitly advertise individual areas such as the kitchen or, for example, wardrobe systems. Following a thorough analysis of the market, in which 700 people were interviewed and 150 homes were photographed and examined in detail, the advertising is now to take a new direction.

"Whatever I'm looking for, I think of Ikea" is to be anchored in the minds of the population in future. The brand is therefore advertised first and foremost. It is part of Ikea's international concept to strive for market leadership in all its countries. In Switzerland, this role will be further strengthened in November with the opening of a large store in Rothenburg.

Wirz Werbung is also already working on this event. In contrast to the previous pitch among four agencies, all of the marketing activities have now been bundled with just one agency, as the newly developed concept must now function as an umbrella for several years in a stringent and versatile manner.

CD Thomas Kurzmeyer and Managing Director Consulting Petra Dreyfus see the "Space for new ideas" campaign primarily as a "platform" that focuses on the values that have characterized Ikea from the very beginning. And on the other hand as an inspiring, motivating call for more openness, individualism and creativity in living.

Guerrillas still active

The new appearance will also be communicated via all possible cross-media channels. After the teaser with the Federal Palace film, communication continues on posters. Anyone who photographs these with a special app will receive another three new films on their cell phone. The app is available free of charge via the Android Market. It can also be used to download the new catalog. Augmented reality, which conjures up a lively story as a surprising punchline on the posters, works on all F200 posters, which are mainly displayed at streetcar stations and other easily accessible locations.

"Space for new ideas" was therefore also an imperative for the advertisers for their campaign. Another "spectacular campaign" is to follow in September. To round off the Federal Palace idea, the seven chairs of the Federal Councillors that are no longer in use are currently being auctioned off via Ricardo. If you don't believe it, you can watch the chairs being transported away by seven removal men in the old town of Bern on the publication day of this advertising week. And so that the entire Federal Council is not unnecessarily shocked by this action, Jan Maurer has warned all seven dignitaries with a nice letter. With a personal Ikea catalog enclosed, of course.
Andreas Panzeri

During the storms of the euro crisis, our northern neighbors have been buying Swiss francs like never before. A current advertising motif is intended to remind Germans that there is a currency that is even tougher than the Swiss franc: unforgettable nature experiences. So Swiss francs are now being invested in Swiss vacations with advantage, according to the campaign's motto. The "investment tip" from Switzerland Tourism appeared in large format in the business section of the Frankfurter Allgemeine Zeitung on Thursday.

Responsible at Switzerland Tourism: Jürg Schmid (overall responsibility), Nicole Diermeier (Head of Main Campaigns). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann, (CD) Thomas Schöb (text), Simon Staub (AD), Valentin Cheli (graphics), Rebecca Krausse, Sylvia Kohler (consulting).
 

> To the special "Training and further education" (PDF) with contributions from Josefa Haas, Heinz Egli and René Theiler.