Ivana Pribakovic has been employed by Radio SRF since 1998. Initially, she worked as a Zurich correspondent and editor in the Zurich Schaffhausen regional newsroom. Since May 2001, Ivana Pribakovic has been the presenter of "Rendez-vous" and since 2014, she has also been the deputy editorial director. She is also a part-time interviewer for "Tagesgespräch".

Before joining Radio SRF, Ivana Pribakovic was editor and presenter at Radio Z and editor and presenter at Radio Eulach. Ivana Pribakovic completed her Matura Type B in Winterthur and then studied German language and literature at the University of Belgrade. During her studies she worked as a translator, copywriter and editor. As of June 1, 2016, Ivana Pribakovic will now take over as editorial director of "Rendez-vous". She succeeds Mark Livingston, who is moving to SRF News as editorial director.
 

The new corporate identity of the CAS Group takes the company's core values to a new level. The aim was to bring the three previous stand-alone business units CAS Architects, CAS General Contracting and CAS Real Estate under the new umbrella brand.

In addition to the harmonization of the logos, the letterheads, all documentation, the signaling as well as the Website completely new. This is optimized in a fluid design (Responsive) for all devices.

"The focus of the new brand identity was to depict the above-average qualities of the CAS Group AG by means of timeless color choices and an unmistakable visual language," says Mathias Bamert, business manager at Herger Imholz.

Responsible at CAS Group: René Chappuis (Executive Committee, Chairman of the Board of Directors), Camilla Brun (Head of Marketing and Communications), Linda Kolly (Media Spokesperson, Marketing and Communications). Responsible at Herger Imholz: Yves Herger (Creative Direction), Philipp Michel (Art Direction), Mathias Bamert (Project Management)
 

The campaign developed by Saatchi & Saatchi is currently causing a stir on the Internet. Whether this will make it better remains to be seen. "The Posting Tail" is a dog harness equipped with a wagging sensor, camera, processor and Wi-Fi. The highlight: the sensor is apparently designed to recognize whether a dog is wagging out of joy or not. Wagging can have various other meanings in the dog's body language and is generally misinterpreted by many people as joy. If the dog is really happy, it triggers the camera and uploads the picture to Facebook. GPS data included - this is how Pedigree creates a dog joy map.

Presumably the dog doesn't upload the photos automatically, otherwise the joy on the human side would probably be manageable when the dog happily enters the bedroom or bathroom. The question also arises as to whether the harness really needs to be so large - it actually looks more like a "dog coat", which is probably uncomfortable to wear in warm temperatures. Do dogs find the whole thing just as great as humans? If the campaign hadn't been launched on April 5, you might think it was an April Fool's joke. Maybe it's a viral joke. In the meantime, Pedigree shares about Facebook diligently posting photos of dogs that have already had the pleasure of posting tails. And they are quite something. (hae)
 

From 2009 at Scholz & Friends Agenda and from 2011 as Senior Consultant PR at Fischerappelt Relations. There he was responsible, among others, for the KfW banking group and as project manager for both the road safety and youth campaigns of the German Road Safety Council and the Federal Ministry of Transport and Digital Infrastructure.

 

According to Wemf für Werbemedienforschung, Zurich's regional newspapers made a leap forward in the 2016 spring survey compared to the 2015 fall data, with a new readership of 402,000 (+4.4 percent).

The Winterthur Landbote even improved its reach by 10 percent to 108,000, as Wemf announced on Tuesday. Other regional papers such as the Thurgauer Zeitung, the Walliser Bote, the Bote der Urschweiz and the Bieler Tagblatt also increased their reach.

The reach of Südostschweiz fell slightly to 205,000 readers (-1.4 percent), while AZ Nordwestschweiz remained unchanged at 461,000 readers. In both cases, the figures are not comparable with the data from fall 2015 for methodological reasons.

Major newspapers lose

The major newspapers, on the other hand, lost ground. The most-read newspaper remains the commuter paper 20 Minuten with 1.43 million readers in German-speaking Switzerland. This is 2.6 percent less than in the last survey in October 2015, meaning that the decline is continuing, compared to 1.57 million two years ago.

In contrast, the commuter newspaper Blick am Abend was able to maintain its reach with 672,000 readers. However, its readership is only half that of 20 Minuten. Among the paid newspapers, it is noticeable that the Tages-Anzeiger was able to buck the trend (+3.7 percent to 474,000 readers).

Blick lost further significant ground and now has a reach of 609,000 readers (-7.0 percent). The Ringier Group, to which Blick belongs, relies heavily on digital media. In last October's survey, Blick Online was clearly in second place behind the 20 Minuten portal.

NZZ is read less

The major regional newspapers were able to maintain their readership. The Neue Luzerner Zeitung had 302,000 readers and the St. Galler Tagblatt 278,000. The NZZ, which has an international reach, still reached 263,000 readers (-4.0 percent).

After many successful years, the Sunday papers are struggling with a decline in readership. Sonntagsblick is still just ahead with 638,000 readers, but has lost 8.2 percent of its readership in the last six months. The Sonntagszeitung follows close behind in second place with 616,000 readers (-1 percent).

NZZ am Sonntag, which still has 413,000 readers in German-speaking and French-speaking Switzerland (-2.4 percent), came third. The reach of Schweiz am Sonntag, on the other hand, shrank by 5.7 percent to 345,000 readers. Zentralschweiz am Sonntag and Ostschweiz am Sonntag held up well in the following places.

Weltwoche and Woz make gains

Politically polarizing media such as Weltwoche (+4.7 percent) and Woz (+26 percent) were on the upswing. The opposite effect can apparently be observed at the Basler Zeitung, in which Christoph Blocher has a stake. Its readership fell sharply by 12.3 percent to 114,000.

Specialty titles, some of which achieve a high reach, performed well. Migros-Magazin and Coopzeitung made slight gains, while Drogistenstern continued to lose readership. The triumphant advance of Landliebe, which now has a reach of 627,000 readers, continues unabated.

The business press presents a mixed picture. While the Handelszeitung increased by over 5 percent, the Bilanz lost further ground (-6.3 percent). Finanz und Wirtschaft was able to maintain its reach. 

Young people read commuter newspapers

A look at the detailed figures on the age structure of the readership confirms expectations. While the commuter newspapers 20 Minuten and Blick am Abend attract the attention of younger readers in particular, it is the older generation that reads the traditional daily newspapers.

The picture is somewhat different in French-speaking Switzerland. Here, the commuter paper 20 Minutes saw a further slight increase to 537,000 readers (+1.3 percent). The larger papers in French-speaking Switzerland (Le Matin, Tribune de Genève) suffered losses.

Individual regional titles (Nouvelliste, Quotidien Jurassien) increased their reach. The readership of 24 Heures and Le Temps remained stable. The Sunday newspaper Le Matin dimanche continued to lose ground and now has 452,000 readers.

In Ticino, 20 Minuti lost just under 8 percent to 81,000 readers. La Regione recorded small losses, while Corriere del Ticino was on the upswing. The Sunday papers Caffè della Domenica and Mattino della Domenica were on the losing side, as were the Sunday titles in German-speaking and French-speaking Switzerland. (SDA)
 

According to Voigt, he has been released from his duties with immediate effect. That was the right thing to do, he said, so that the new boss, Michael Wanner, could act. Voigt told the news agency sda that although he was not voluntarily stepping down as head of Watson, he was parting on good terms with publisher Peter Wanner. "We could not agree on a common path for the next phase. Among other things, we wanted to separate the editor-in-chief and the management," AZ Medien said when asked. Hansi Voigt had not wanted this. As a result, it was logical to part ways with Voigt.

Hansi Voigt, "father" of Watson - mid-March still "Head of the week" in advertising week (Photo: uma/advertising week)

Hansi Voigt founded and launched Watson together with AZ Medien. However, the portal with 1.3 million unique clients (UC) per month is still behind the original expectations in terms of revenue development, as AZ Medien wrote in its statement on Tuesday.

Wanner wants to invest further

Because he is convinced of Watson's long-term success, he will continue to invest in the expansion of the portal, AZ publisher Peter Wanner is quoted as saying in the statement. Watson is backed by the Zurich-based media start-up Fixxpunkt, which was founded by Voigt in April 2013. AZ Medien and BT Holding - Wanner's investment company - have held a majority stake in Fixxpunkt since November 2013. Voigt sold his shares in connection with his departure to Peter Wanner. Voigt did not want to comment on the amount and scope of the compensation for his shareholding when asked. According to AZ Medien, employees currently hold 15 percent of the shares in Fixxpunkt AG.

No further cost-cutting exercises planned

If two people want to go through a door at the same time and can't agree, everything is blocked in front of and behind it. That's no use," Voigt commented on his situation in his farewell article on Watson on Tuesday. No further cost-cutting exercises or changes are planned at Watson. The recent development in both traffic and revenue is too successful for that, he said. Since revenues grew less than expected, Voigt had to cut the budget last fall at the insistence of publisher Wanner and lay off three people. This measure saved 300'000 to 400'000 francs. Voigt himself waived part of his salary.

Publisher's son becomes new managing director

The news portal was launched on January 22, 2014 with 65 employees. Visually, it stands out strongly from the competition. With a mix of information and pastime, as well as multimedia narrative forms, Watson wants to establish itself above all with a young, mobile readership. The new managing director will be Michael Wanner, son of publisher Peter Wanner. Michael Wanner also serves as delegate of Watson's board of directors. Wanner is an HSG graduate. He spent four years at Hamburg-based publisher Gruner+Jahr, most recently as assistant to the CEO. (SDA)

Please note our current survey on the topic!

Gilles Burst studied and graduated from the Ecole Spéciale d'Architecture in Paris and subsequently worked in renowned architecture firms throughout Europe. Most recently, he managed a wide range of projects and events for international clients in the luxury segment at Aïnu. At Aroma, he will take over the leadership of the five-person architecture team in the role of Art Director Architecture.

After his studies in Interior Design and Scenographical Design, Ivo Christow gained experience in agencies and as a freelancer for more than 10 years. His focus was always on scenography, exhibition and event. This will also be the case at Aroma. As deputy team leader he will support, enrich and inspire the concept team.

Also joining the concept team will be Isabel Jakob. Her focus will be on text and concept. With her Master in Arts Management and Bachelor of Arts in Design in her backpack, her career has taken her through a variety of fields: journalism, trend research, artist support, design, concept and marketing.

The graphics team is strengthened by Carla Schmid. She not only has a bachelor's degree in visual communication, but also a lot of experience in three-dimensional communication and exhibition design. She gained this experience at Holzer Kobler Architekturen, among others, and will now bring it to Aroma.

Andri Mengiardi, Managing Director

"Digital marketing is going into the next round. In the future, companies will want to tell exciting stories across all touchpoints, whether paid, earned or owned. Every customer should be at the center as an individual. With this in mind, adwebster will continue to develop technologies and services as a solution provider for digital advertising in the future," says 35-year-old Mengiardi. He takes over the operational management from Sandro Albin as of June 1, 2016. For the past three years, Mengiardi has been responsible for business and product development (supply) as well as account management of the largest Swiss online marketplace as Head of Seller Experience at Ricardo.ch. Prior to that, he gained his first experience as an entrepreneur by co-founding Scoup.ch - a Tamedia corporate startup - as Head of Business Development and member of the Executive Board.

Carlo Fässler, Chief Technology Officer (CTO)

Carlo Fässler joins the Executive Board as Chief Technology Officer. As a software engineer, Fässler knows all facets of software development. He has been working at adwebster since September 2014 and, as Head of Development, was instrumental in building up the technical ecosystem. Previously, Fässler worked as Senior Software Engineer at Comartis AG.

Theodor Esenwein, Chief Innovation Officer (CIO)

Esenwein has been working at Adwebster for a year and previously held the position of Lead Data Architect. As Chief Innovation Officer, Theodor Esenwein is now responsible for the further development of new technologies and tools for the advertising industry. He replaces Michel Lazecki, who left the company in February 2016. Previously, Esenwein worked as a team leader at IT recruiter Global Human Resources, where he was responsible for web and brand development and served as web and graphic designer.

Andi Nigg, founder and Chairman of the Board of Adwebster: "With this step, we will be able to focus even more on the innovation of technical solutions for advertisers, agencies and publishers. With Theo Esenwein and Carlo Fässler, two experienced programmers will join the management team. With Andri Mengiardi we have found the right complement. The newly developed Live Data technology will play a central role and the associated possibilities will allow us to set new standards in the field of data-driven delivery of digital advertising."
 

According to the press release, the latter wanted to reorient himself professionally after five years in this position. Susanna Vanek is an accomplished connoisseur of the industry and has been dealing with construction topics as a trade journalist for many years. From 2010 to 2015, she was editor-in-chief of Schweizer Holz-Zeitung and, as part of a cross-media publishing strategy, was responsible, among other things, for setting up an online portal about the timber construction industry. Before that, from 2007 to 2009, she was editor-in-chief of the trade magazines Kommunalmagazin, Bauherrenmagazin, Wohnwelten and Hotel + Gastro at the publishing house Docu Media Schweiz.

Vanek studied Italian, Slavic studies and German at the universities of Zurich and Rome. Her first journalistic stations were the Aargauer Zeitung and the lifestyle and travel magazine WoW World of Wellness, for which she was editor-in-chief.

The Swiss Construction Industry is published by the Swiss Association of Master Builders. The trade magazine is published monthly and contains articles in German, French and Italian. According to Wemf certification, the magazine, which is in its 115th year, has a paid circulation of 6268 copies, and the total print run is 6700 copies.

Hiltl in Zurich is the oldest vegetarian company in the world, according to Guinness World Records. It was founded in 1898 by Ambrosius Hiltl and is now run by Rolf Hiltl in the fourth generation. Since 2006, Ruf Lanz has been ensuring that the Hiltl brand remains on everyone's lips with multiple award-winning campaigns. The latest appearance promotes the successful Facebook profile of Hiltlwhich has almost 30'000 fans. You can see the like buttons of chickens, calves or pigs. Animals would also like Hiltl. After all, they are guaranteed never to end up on the plate here. The subjects are now being used online and offline.

Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann, Amber Turgemann (project management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Laura Hofer (Graphics), Markus Ruf (Text), Pascal Trütsch (Consulting), Lorena Hernandez (Illustration)

To further promote the increasing convergence of communication disciplines and meet the increased demand for interdisciplinary solutions, The House strengthens its leadership team around Executive Creative Director Grischa Rubinick and makes him a partner.

Grischa Rubinick has been Head of Creation and a member of the Executive Board since March 2015. He is also a new partner at The House. The ADC member has gained experience in renowned network agencies, is responsible for numerous national as well as international award-winning campaigns and recently juried in Cannes.

Patrick Meyer has been Creative Director Copy and Deputy Head of Creation since March 2016. The graduate translator and Germanist has gained experience as a copywriter and CD copywriter in several national and international agencies and has received various awards for his work.

It could prevent society from drifting apart. People are increasingly spending time in different mental spaces, which is causing social groups to drift apart, writes the GDI in the study "Öffentlichkeit 4.0: Die Zukunft der SRG im digitalen Ökosystem" published on Tuesday. The GDI believes that one of the main reasons for this drifting apart is the so-called "filter bubble", also known as the information bubble. This is the phenomenon whereby users only see what corresponds to their views and interests. On platforms such as YouTube, Twitter and Facebook, this is achieved with algorithms that analyze the user's previous behavior and block out contrary opinions. As a result, media users are increasingly isolating themselves in their own bubble. For the GDI, it is clear that this is where the Swiss Broadcasting Corporation (SRG) and its stations in all language regions can come in, because it has the ability to burst these bubbles - or at least confront them with each other. The SRG can contribute to redefining direct democracy under digital conditions.

Distribute content via external channels

However, according to the GDI, the SRG must change if it is to fulfill this major task. As the rigid broadcaster-receiver model is being dissolved, i.e. fewer and fewer users are simply sitting in front of the television, SRG should no longer only distribute its content via its own channels. Instead, it should work together with partners. However, the existing linear television should "remain an option", writes the GDI. SRG could also break new ground in terms of financing: Instead of only through fees and advertising, SRG could additionally finance itself through crowdfunding, i.e. swarm financing by users. There should also be more cooperation with other providers.

No more fixed program

According to the GDI, SRG could also open up to new types of production. Content could no longer be produced exclusively by professional SRG employees, but also by private individuals and even "smart machines". Everyone should also be free to use and change content for themselves. Another scenario concerns the actual radio and television offering. According to the GDI, it is possible that the fixed program will soon come to an end and programs will become individual.

SRG in experimental mode

According to the GDI, it is important for SRG to take advantage of new media in order to manage change. The danger: in a company so steeped in tradition, new developments could quickly be absorbed by existing structures and nipped in the bud. To prevent this from happening, the GDI proposes dismantling existing hierarchical structures and putting SRG in a permanent experimental mode - with technical, content-related and economic freedom for individual projects. (SDA)

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