So far, most attempts to charge for journalistic content on the web have failed, Publicom writes in a statement. However, since newspapers such as the New York Times, the Financial Times and other renowned papers decided to no longer give away their content on the web, there is a mood of optimism in the industry worldwide. According to the Delphinarium experts, paid content could also become established in Switzerland. However, it will probably still take a while until the acceptance of the audience is there. In addition, further development will also depend on whether the NZZ can push through its paid content concept. The SRG could also play a decisive role: If it is allowed to operate fee-financed free platforms, the private media companies will probably find it difficult to maintain pay barriers.

Either way, the trees will not grow to the sky for the time being, it continues. The majority of Delphinarium participants do not expect media companies' revenues from digital content sold to exceed ten percent of total revenues in the next five years.

Under the term Delphinarium, Publicom, a company specializing in media research and consulting, regularly publishes the results of a survey of experts. The panel includes more than forty experts from leading media companies as well as representatives from advertising, media journalism, communications science and corporate communications.

You can find a detailed report at Dolphinarium.ch.
 

Posters can currently be seen throughout Switzerland, especially at POS locations, which give the impression that they were first covered by a thick layer of ice before being scraped free. The visual plays on the idea that the Brancamenta bottle is so cool that it ices its immediate surroundings. In addition to these posters, completely iced poster sites with attached scrapers grab the attention of passersby and invite interaction. Because in order to find out what is hidden under the ice, it has to be scraped away. No real ice was used in the campaign. Instead, a congruent Plexiglas pane was attached to the billboard, covered by a scratch-off layer and printed with an image of an icy surface.

The campaign accompanies the inclusion of Brancamenta in Coop's spirits range. A neck hanger on the bottles is intended to generate additional attention on the shelves.

Responsible at Campari Switzerland, Baar: Beate Balzert. Responsible at TBWA\Zurich: Eunike Pilz-Heil (Account Management), Frederick Rossmann (CD), Barney Rees (AD), Johannes Dörig (Graphic Design), Matthias Ziegler (Text), Simona Mink (Desktop Publishing), Christina Bürgin- Hengstmann (Art Buying, Agency Producing), Agnes Meier (Print Production). Responsible for photography/postproduction: Staudinger + Franke, Vienna, Austria. Responsible for the production: Frontwork, Wallisellen.

You can see what it looks like when Santa Claus throws himself into the fray, how he goes about it, and how passengers and Swiss employees react to it in the following viral film:

Responsible at Swiss: Christine Moch (Advertising Manager), Rebekka Hofstetter (Advertising), Myriam Mojon (Advertising). Responsible at Publicis: Mark Becher (Consulting & Organization), Swen Morath (Concept & Art Direction), Felix Freese, Peter Grant (Concept & Text), Jessica Küng, Derya Derdiyok (Art Buying). Photography and film: Cyrill Matter.
 

The application has been pending since 2009, Migros told the SDA news agency. According to the company, it wants to claim the slogan for itself because it has used it intensively for more than ten years. However, the Swiss Federal Institute of Intellectual Property (IPI) has ruled that it is a public domain.

Words that describe a product should remain freely usable for all market participants, explains the IPI on its website. The term "comfortable", for example, may therefore be used for all office chairs, and all bakers may advertise with the term "bread".

While the decision for the slogan "For the region. From the region" is now before the Federal Administrative Court, the graphic that forms part of the slogan is already protected as a figurative mark. The combination of the graphic with the slogan is also protected.

(Image: Migros.ch)
 

This was announced in its Saturday edition, according to SDA. The change of partner does not mean any change in the orientation and composition of the editorial team of Schaffhauser Nachrichten. The St. Galler Tagblatt belongs to the NZZ Group, while Tamedia has a stake in the Landbote. Over the next year, Schaffhauser Nachrichten and St. Galler Tagblatt will also begin cooperating in the national advertising market. The "City Pool" also includes the Luzerner Zeitung and the newspapers of the AZ Mediengruppe. The advertising combo for job ads with the Winterthurer Landbote and the Thurgauer Zeitung is to remain in place.
 

According to several journalists, this was said by Roland Steffen, the head of the publishing house, to the editorial staff on Thursday, as the Sunday newspaper writes in its current issue. Again and again, he said, angry readers came forward and canceled their subscription to the newspaper.

In an interview with Sonntagsblick, Baz editor-in-chief Markus Somm also speaks of "over 1,000 cancellations. That is brutal, he says. He wants to win back every lost subscriber. That will be very difficult - he can understand why subscribers feel they have been had. In the Saturday edition of Baz, he had already described it as a mistake that Christoph Blocher had not openly explained his commitment to the newspaper. Somm wrote that many people would never forgive him for giving misleading answers when asked about this.

"Witch Hunt" against Blocher

In addition, around 500 people demonstrated in Basel on Saturday against the owners of the Basler Zeitung. According to the newspaper Der Sonntag, they followed a call by the organization "Rettet Basel" and left-green circles. The Baz is no longer a Basel newspaper, but a political project of Zurichers, criticized SP National Councilor Beat Jans. "We would rather have a Basel newspaper owned by a Zurich publisher than one owned by a Zurich politician."

Christoph Blocher comments on the "Baz case" in the Sonntagszeitung. The end justified the means, he says. His aim was to prevent the newspaper, one of the few remaining independent newspapers, from being absorbed into one of the major publishing houses. He did everything he could without buying the paper himself. If he had bought the newspaper, things would have really started to go wrong, said the former Federal Councilor. Blocher spoke of an "actual witch hunt" that reminded him of bad times: "Don't buy from Blocher."

Tettamanti on the role of Blocher

In an interview with Sonntag, Tito Tettamanti comments on the role of Christoph Blocher. The SVP politician has no shares in Baz, but is liable for the debts. He needs Blocher's guarantee, says the Ticino financier. Because he does not want to assume the risk for the printing house. According to Tettamanti, the new holding company also wants to mobilize against the "left-leaning SRG". Thanks to preferred shares, Tettamanti controls just under 54 percent of the votes with only 19 percent of the share capital.

> Blocher finances Baz
> Baz: Moritz Suter sells all shares to Rahel Blocher
> Medienvielfalt Holding takes over 100 percent of Baz

This is what Annemarie Huber-Hotz, former Federal Chancellor and current President of the Red Cross Council, and the President of the Zewo Quality Foundation, Trix Heberlein, are calling for, according to the Sonntagszeitung. Huber-Hotz is acting on behalf of the Conference of Presidents of the major aid organizations. This includes 22 organizations from Caritas and Rega to the WWF. Huber-Hotz says: "The aid organizations have some difficulties with 'Jeder Rappen zählt'." She therefore met SRF Director Rudolf Matter for a discussion at the beginning of November. An SRF spokesperson confirmed the meeting to the Sonntagszeitung.

Lack of cost transparency

SRF is also criticized for a lack of cost transparency. Robert Ruckstuhl, Head of Program Radio, says: "The total expenditure is well under one million francs, in the mid six-figure range." This means that JRZ costs "less than an elaborate live entertainment show" and is "very efficient". According to research by the Sonntagszeitung, however, the campaign is controversial within SRF. According to insiders, the personnel costs mean that JRZ is "very expensive". Program director Ruckstuhl replies: "There are no additional personnel costs, we are saving up on staff, so to speak. For example, one of three DRS 3 reporters will not be available for three months. This frees up capacity, which we invest in JRZ."
 

Until a successor is found, publisher Arthur Sulzberger Jr. will take over the management himself, according to a statement to the SEC. Robinson will act as a consultant to the New York Times for one year and will receive 4.5 million dollars in return.

No details were given about the reasons for Robinson's departure. She herself wrote in an email to employees on Thursday that she was leaving with mixed feelings, as the New York Times reported in an article on its website. At the same time, referring to informed persons, it was stated there somewhat vaguely that Sulzberger had asked Robinson to a meeting last week and addressed the topic of a "different kind of leadership". No further details were given.

The 61-year-old Robinson was at "Time" for almost three decades. Under her leadership, the newspaper has consistently expanded its Internet offering in recent years and introduced an online payment gate a few months ago, which brought in even more paying customers than skeptics had expected. At the same time, the crisis in the American newspaper industry and the turbulence on the financial markets also left their mark. Among other things, the Group had to make severe cuts at the Boston Globe newspaper and at times had to borrow 250 million dollars from Mexican billionaire Carlos Slim. (SDA)

(Image: Nytimes.com)
 

Under the title "Wünsch dir was." (Make a wish), the store on Freie Strasse in Basel gives gift tips and offers a snipping sheet for the personal wish list on the last page.

Responsible at Mezger, watches and jewels, Basel: Urs Mezger (overall responsibility). Responsible at BSSM, Basel: Urs Schneider (CD), Hannes Müller, Hans Peter Brugger (text), Pascal Rehmann (AD), Roger Berthoud, Claudia Paganini (consulting). Photos: Urs Mezger, Christoph Lässer, Eugen Leu & Partner, Producer.

From labeling to olive picking to bottling and corking the bottles, Le Delizie Di Capua does everything itself, as the agency writes in a statement. Publicis wants to express this handicraft in the advertisement. It appears in magazines, which are read by gourmets, as well as as Kinodia.

Responsible at Le Delizie Di Capua: Thomas Di Capua. Responsible at Publicis: Pascal Herzog (Art Direction), Peter Rettinghausen (Text), Sandro Diener (Photo), Peter Grenacher, (Illustration).

Besides So.cl initially only accessible to students at three U.S. universities. Other universities are to be added over time. o.cl (pronounced like "social") is aimed at students who are involved in social media, explained Microsoft's Fuse Labs, which developed the service. Users are supposed to be able to find fellow students with similar interests and set up communities with them around specific learning goals.

Search queries on the network are published to alert other members to potentially interesting content. As with Facebook, users can publish posts consisting of text, photos and videos.

The service is expressly not intended to be a competitor to Facebook, Twitter or Google. "So.cl is not intended to replace existing, comprehensive search engines and social networks," the website states. Microsoft has a stake in Facebook and cooperates closely with the industry leader, for example in online network searches. (SDA)
 

The agency writes in a press release that the feet are confronted with the most disgusting things when running and have to accept this with stoic calm kilometer after kilometer. So it's high time to do something for your feet. How about perfectly fitting running shoes from Ryffel Running by SportXX for Christmas? Because at Ryffel Running, they know exactly which running shoe is needed to make everyday jogging a little more pleasant for different types of feet.

Responsible at SportXX: Silvia Girtanner (Communication SportXX). Responsible at Advico: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Marietta Mügge (text), Edi Walker, Rémy Müller (consulting), Jingle Jungle, Michael Schwarz (recording).