With the transfer of the advertising business to Künzler Bachmann Verlag, the magazine, which is published in Teufen AR, will benefit from the publisher's large network and the resulting synergies, according to a statement on Monday. Today, the magazine, which was founded in 1929 by naturopathy pioneer Alfred Vogel (1902 - 1996), has a circulation of 29,872 copies (Wemf 2011). The editor-in-chief is Dr. Claudia Rawer.

A Smart car curves through a winter landscape, driving a Christmas greeting into the snow as a track. Anyone who wants to can drive on the Site write your own message in the snow with your smart. The personal wishes are then sent as an e-card by mail, Facebook or Twitter.

There are also a few Eastereggs in the Christmas driving fun, as the agency writes. If someone takes a contemplative tone, Santa Claus gets out of the Smart car and intervenes.

Responsible at Smart (Mercedes-Benz Switzerland): Carmen Mola Galván (Brand Manager Smart). Responsible at Jung von Matt/Limmat: Lukas Frei (Creative Direction), Samuel Christ (Text), Maurus Zehnder, Claude Eberhard (Art Direction), Deborah Herzig (Art Buying), Ariane Sonderegger (Consulting), Elefant Studios (3D Environment), Severin Gehring (Programming).
 

According to the agency, the mailing hit the bull's eye: of the 150 people contacted, 50 percent responded, resulting in 60 customer visits.

Responsible at Argus the Press: Phillip A. Saladin (Head of Marketing and Communications). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD); Christos Karachristos (graphics), Miriam Egli (consulting/text).

A mood film showing the Nivea evolution, the latest clip with the voice of pop star Rihanna and an excerpt from perhaps the longest TV commercial in the world. You can see all this exclusively on Tuesday in "Die Werbewoche" at 7:45 p.m. on Star TV.

Publicitas writes in a press release that there is a difference of opinion about promotional advertisements in print media, which are used primarily by retailers and wholesalers to inform customers about current special offers. While advertisers like to discredit them as "pork belly advertising" due to their design, they enjoy great and unbroken popularity among advertisers. However, the image that this form of advertising enjoys among consumers has so far remained an open question.

Publicitas investigated this question with the help of an online survey of 1'000 householders in German-speaking Switzerland. The results of the survey demonstrate a high level of acceptance of the campaign ads, which is primarily due to the information and utility value attributed to them. In addition, the study makes it possible to relate the perception of promotion ads to both purchasing behavior and media use. Among other things, it shows that promotional ads can develop their potential impact optimally in print media.

The data from the study are available online for a license fee via the evaluation tool AdPlanning in the AdMarket of Publimedia, which can be used, for example, to break down the results by different media groups, such as newsstand or free newspapers or customer magazines.

This was announced by the independent non-governmental organization Press Emblem Campaign (PEC) in Geneva on Monday. Most of the others were killed in demonstrations, fights, bomb attacks or mine explosions, explained PEC Secretary General Blaise Lempen. Last year, 105 journalists were killed.

In 2011, the organization repeatedly - and often in vain - appealed to governments to do more to protect the lives of journalists and respect press freedom. "Last year was particularly dangerous for many media professionals due to the uprisings in several Arab states," the organization concluded. According to the organization, 20 journalists were killed in the Arab Spring uprisings alone. More than 100 journalists were attacked, pressured or arrested - including in Egypt, Libya, Syria, Tunisia and Yemen.

As in the previous year, the most dangerous country for reporters was Mexico, where twelve reporters were killed in connection with the drug war. In second place was once again Pakistan, where eleven journalists were killed, mostly in the border region with Afghanistan. Latin America holds the sad record with 35 media employees killed. In Asia, including the Middle East, there were 30 victims, 28 in North Africa and nine in sub-Saharan Africa, the organization reported.

Four journalists were killed in Europe - three in Russia and one in Ukraine. According to the PEC, a total of 539 journalists worldwide have died in connection with their profession in the past five years - an average of around two per week.

PEC Secretary General Blaise Lempen is also a correspondent for the SDA news agency at the UN headquarters in Geneva. (SDA)
 

In the last quarter of 2011 alone, Swisscom recorded an increase in demand of around ten percent in the area of M2M communication, the company wrote in a press release on Monday. It is estimated that more than 100 million machines in Switzerland will be connected to each other via the mobile network in the long term. The so-called "Internet of Things" should help to simplify processes, reduce costs and use scarce resources more sustainably. Municipal utilities can already read electricity meters automatically via the mobile network instead of having to send a sales representative to customers. Navigation devices receive up-to-date traffic jam information calculated from the anonymized movement data of mobile phone customers. And in the near future, cars will warn each other of danger spots, coffee machines will automatically reorder beans and medical devices will transmit patients' blood pressure readings online.

In order to drive the M2M market forward in the future, Swisscom will be bundling its activities in a specially created department, according to the statement. "In Gerhard Schedler, we have gained an experienced entrepreneur as head of the new business area," says Urs Schaeppi, Head of Swisscom Large Enterprises. "In recent years, he has successfully built up a solutions business for the communication of things." In future, the new department will support customers from the project idea through to implementation and operation. In addition to offering complete business solutions for large customers, Swisscom will also actively support international M2M solution partners in the marketing and operation of their offerings.
 

Schweizer Illustrierte, together with Autoscout24, Blick, L' Illustré and Il Caffé, organized the "Swiss Car of the Year" poll for the first time. A public jury chose their personal favorite car from 46 new products. Audi was among the frontrunners and took two places on the podium: The Audi A6 was voted "favorite car" by readers, with the Audi Q3 taking 2nd place. Audi thanked the numerous voters with an advertisement addressed to them.

Responsible at Amag: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra: Markus Gut (CCO), Patrick Bucher (text), Franziska Saxer (graphics), Pascal Trütsch (consulting).

The motif was developed virtually overnight by CD Gabriel Peisker and his team in response to the latest meteorological reports, according to a statement from Erdmannpeisker. It shows a happy mountaineer with a friendly smile, but it is meant to remind us strongly of someone else.

Responsible at Mammut: Jutta Römmelt (Teamleader Multimedia), Christian Gisi (Head of Marketing Communications). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Patrick Fawer, (AD), Rainer Neusius, (consulting), Robert Bösch (photographer), Flux-If (post production), Jakob Peier (hair and make up).

She is holding a pregnancy test in her hand. It is positive, and the Virgin Mary is visibly shocked. According to Wuv.de, the church wants to draw attention to the fact that Christmas is a difficult time for many people - because they have no money, because they are ill or alone. Just like Mary: she was young, unmarried and poor. And this is what the subject looks like:

And this is what the St. Matthew Church Christmas campaign looked like last year:

(Pictures: Wuv.de/Dailymail.co.uk)

Nevertheless, we wish you a wonderful Christmas season!

As the Tages-Anzeiger reported in its Monday edition, left-wing parties and the IG Plakat Raum Gesellschaft are calling for this. In return, the city council should forego the income from the 2199 public billboards and give them to cultural institutions free of charge instead of renting them out to poster companies. The city council does not think much of these ideas. In the canton of Zurich, there is no legal basis for levying a billboard tax. This decision therefore does not lie with the city, but with the canton. Posters, in reasonable numbers and well adapted to the surroundings, would also enrich the public space. Because the city council does not want to forgo the approximately two million francs that Zurich earns from renting out its poster sites, it would like to continue the current practice.

However, this rejection is not the end of the discussion, the Tagi continues. All parties except the SP are calling on the city council to draft a billboard ordinance that the municipal council can help shape and adopt. A corresponding motion by the SVP and FDP had been passed in parliament. It is true that the conservatives are calling for exactly the opposite of the left, namely a more tolerant practice. "But we agree that parliament and not the city council alone should regulate billposting," says Matthias Probst from the Greens.

The offensive launched two months ago did not bear fruit as hoped. Only 183 new subscriptions and 102 trial subscriptions were taken out, as the newspaper reported in its Saturday edition. Thanks to the campaign, it was at least possible to halt the loss of subscriptions that had been ongoing since January. At the end of October, the newspaper had 8950 subscriptions (paper, online) - 200 fewer than in January.

The newspaper is read by around 25,000 people and has a circulation of 8,000 copies. It is financed solely by subscriptions, donations and advertisements. It deliberately refrains from well-paid advertising in order to guarantee its independence. (SDA)