As Head of Sales at Cinergy, Sandor Laczko has been responsible for expanding the marketing of Cineman and Teleboy for the past four years. The move to Adello is based on the awareness that the music will be played in the mobile sector in the coming years. The trend towards mobile and ever more creative forms of advertising has intensified in recent months, but still has a pioneering status in Switzerland.

"What has happened so far in Switzerland in terms of mobile advertising could be described as a beta test," says Laczko. "We believe that sales in Switzerland will more than double this year." The good results so far show that mobile advertising is already a very reliable form of advertising, especially in terms of cost efficiency. Both high reach and selective targeting are possible. The possibilities will expand exponentially with new forms of advertising and technologies. The specialist Adello wants to make this new world more accessible to advertisers.

The Sales and Operations team will be strengthened with the addition of business economist Aaron Salzgeber. The Board of Directors is also being restructured. Tobias Asch is likely to be known to many in the digital environment; the lawyer and online pioneer has many years of experience in the online and mobile sector as co-founder of Cinergy and Bureau G9. Software engineer Rudy Pfister, who offers high-availability solutions with Visiontec, will contribute his IT expertise as a board member and CTO. Adello founder Mark Forster will drive forward business development as President of the Board of Directors.

The 63-year-old Sinclair has made a name for herself as a journalist in France for many years. She is the wife of the former Director General of the International Monetary Fund, Dominique Strauss-Kahn. Like its US counterpart, the French edition of the Huffington Post will offer a mixture of opinion articles, news, blogs and entertainment. Well-known personalities will also be among the authors. The Huffington Post's partner in France is the Le Monde media group.

Anne Sinclair, Arianna Huffington, founder of the Hufftington Post, David Kessler, director of the French edition, and editorial director Paul Ackermann will present the French edition to the media on Monday. Ackermann is a former reporter for the weekly magazine L'Hebdo in French-speaking Switzerland. Among other things, he worked on the magazine's "Bondy Blog", which reported on the youth riots in France's suburbs. Bondy is a Parisian suburb. The Le Monde media group and the Huffington Post signed an agreement at the beginning of October to set up the French edition of HuffPo.

The third partner is the banker Matthieu Pigasse. The new French-language online portal will merge with the blogger platform Le Post, which is controlled by Le Monde. The Hufftington Post has been in existence since 2005 and was acquired by the online portal AOL for 315 million dollars in February 2010. In addition to the USA, the Hufftington Post also operates its own journalistic offerings in Canada and the UK. (SDA)

Posters, advertisements, online measures, a website, a letting documentary and a large marketing board are used to draw attention to the office space that will soon be vacant. The Star Trek theme was taken up with various motifs.

Responsible on the customer side: Martina Hediger (Suva Real Estate Department, Lucerne), Claudio Züger (Redinvest Real Estate Lucerne). Responsible at Kobalt Lucerne: Oliver Stadelmann (consulting), Norbert Brunner (AD), Patricia Ghilardi (graphics).

Tatjana Meichtry joins the Webguerillas as a senior consultant. Most recently, the 33-year-old worked for the advertising agencies Contexta and Spillmann/Felser/Leo Burnett. The communications manager and social media manager also worked for Switzerland Tourism and Valais Tourism. Tatjana Meichtry brings with her several years of experience in project management and customer consulting.

Peter Broder is the new junior consultant. Previously, the 25-year-old worked in e-marketing for Chur Tourism. The trained marketing and tourism specialist also gained professional experience in project management in the banking industry and in a marketing agency for golf travel.

The Webguerillas agency was founded in Munich in 2000. Since October 2011, the Webguerillas have also been offering the complete spectrum of alternative forms of advertising at their second location in Zurich. Webguerillas currently employs over 90 experts, 20 of whom work in the Swiss branch.
 

Google is censoring its logo in the USA with a black bar, Wikipedia is going offline completely and the WordPress site is also black. They are all rising up against the planned anti-piracy laws Stop Online Piracy Act (Sopa) in the House of Representatives and the Protect IP Act (Pipa) in the Senate. In Germany, the Pirate Party, among others, has joined the protest. It announced on its website: "The Pirate Party Germany is taking its website offline for 24 hours on Wednesday, January 18". But the site worked all morning, as Sueddeutsche.de reported with a Screenshot proves it. And, as is the way these days, the glitch spread like lightning on Twitter & Co. - and of course the party was not spared malicious comments. "Well, if I close my eyes really tightly, the # Pirates website is also black," was one example. Or "The Pirate Party admins don't get up until 12". Around half past eleven, the time had come: the Pirate Party website also went black - "Admin woke up and site fell asleep", was the message on Twitter. All's well that ends well - better late than never to protest.
 

According to a statement, Fabrizio Tudisco took over at the beginning of 2012 from Heinrich Jung, long-time Client Service Director at Publicitas International, who retired at the end of 2011. As Client Service Director, he advises Swiss advertising clients on the realization of multi- and cross-media campaigns in foreign media. Thanks to his many years of experience in the media industry, he has extensive know-how in media consulting, it says.

Fabrizio Tudisco began his professional career in 1994 at Publicitas International, where he was responsible, among other things, for building up the "Digital Media" division. From 2005 to 2009, he worked as a key account manager for national advertising clients at Publimedia in Basel. He then moved to IN-Media, a subsidiary of the Direct Mail Company and Swiss Post, until he returned to Publicitas International as Sales Director in April 2011.

Together with 26-year-old editorial manager Manuel Röösli, he is responsible for the journalistic appearance of the specialist newspaper from the small Lucerne media company Bewe Medien, as detailed in a press release. Flavian Cajacob has been working in journalism since 1990. He has worked for the Luzerner Zeitung, SF and NZZ, among others. Schlussgang is published 19 times a year and currently has 8,000 subscribers.

Bewe Medien is responding to the fact that more and more Swiss are discovering the sport of wrestling and its accompanying phenomena with a comprehensive relaunch of the Schlussgang website and the launch of a new magazine, as the company explains. Both are planned for next April.
 

Green meadows, picturesque villages, imposing mountains: On Appenzeller.ch the whole beauty of the Appenzellerland spreads out. The website for Appenzeller cheese, developed by the Contexta agency, is a homage to its homeland, a virtual voyage of discovery on which the visitor learns everything worth knowing about Switzerland's spicy cheese.

In the design of the website, emphasis has been placed on supporting the identity of the brand. Using parallax technology, the illusion of movement has been created during the production process and on the home page. The images and content shift at different speeds when scrolling, creating a kind of 3D effect.

Intuitive menu navigation ensures that every visitor can easily find their way around despite the many offers. There is a lot to discover: the entire range of Appenzeller cheese is presented and how cheese is made is explained in words, pictures and film. Anyone interested in the traditions of the Appenzellerland, cheese recipes, the mysterious herbal brine or advertising for Appenzeller cheese will also find what they are looking for on Appenzeller.ch.

Responsible for Appenzeller cheese: SO Appenzeller Käse GmbH, Appenzell. Responsible at Contexta: Contexta AG, advertising agency bsw, Bern; implementation: Arillo Schweiz GmbH, Bern.
 

Since June 2011, Schaffhausen television has been broadcasting from the new studio, according to a press release issued on Wednesday. In a second phase, the aim is now to diversify the program and make it more attractive. The concept of the political program deserves special mention: Florian Hotz and Florian Keller have been invited to take on the role of host as active politicians and discuss current affairs and background information on politics with guests. The guests invite each other and thus shed light on the topics from two political sides.

According to announcements, the four special broadcasts in the "Heute im Gespräch" program will also be interesting for the time being. Matthias Wipf invites prominent guests to Schloss Laufen for a discussion followed by dinner. The programs are open to the public.

In addition to the regular program, Schaffhausen Television will be present at important events and increasingly realize productions in cooperation with freelancers or other broadcasters/companies.
 

The International Press Institute (IPI) has named US journalist David Rohde this year's "Hero of World Press Freedom". IPI honored Rohde's reporting on the massacre of thousands of Bosnian Muslims in Srebrenica and the role of the USA in Afghanistan.

Rohde had "gone beyond the borders of his own country to shed light on some of the most important issues of our time," IPI Director Alison Bethel McKenzie said in a statement on Tuesday.

Rohde, 44, is a columnist for the Reuters news agency and used to work for the New York Times. The two-time Pulitzer Prize winner was abducted by Taliban fighters while researching in Afghanistan in 2008 and was held captive for more than seven months. (SDA)

The text agency Etextera has a lot planned for the new year, it says in a statement. After a very positive business year in 2011, the company wants to gain further market share in the Zurich area in 2012. In order to achieve this goal, Claudia Näf, a proven expert, has been brought on board. She will take over the newly created position of "Head of Business Development" as of January 23. Born in Munich, she has worked for renowned advertising agencies such as Mc Cann Erickson and Jung von Matt, among others, and has a wealth of specialist knowledge and network.
 

The temporary exhibitions on cell phones and the dangers of communication have met with great interest, as have the three permanent exhibitions. The exhibition "Warning: Communicating at risk", which deals with the flood of communication, can be seen until mid-July.

From the fall, the museum will be offering "Insight into the Thorberg myth". The chamber exhibition about everyday life in the Thorberg prison will be shown alongside the release of a documentary film by Dieter Fahrer. The exhibition installation is intended to give an idea of the isolation in the cell, where a TV becomes a window on the world.

Together with the Natural History Museum, the museum is also working on the temporary exhibition "Am I beautiful?", which will be on display from next November. Humans, animals and the environment are to be staged under the aspect of the eternal theme of "beauty".

Museum officials also announced that construction work on the renovation of the depot in Schwarzenburg will begin this spring. As is well known, the museum maintains a depot for storing cultural assets on the premises of the former shortwave transmitter.

According to the museum, structural defects make the renovation necessary. This will cost 3.6 million francs and is scheduled to last until the end of 2014. The old outdoor hall will be replaced first, then the depot rooms in the former shortwave transmitter will be renovated. (SDA)