Who hasn't experienced this? Your nose is constantly blocked due to a cold, but nobody wants to stay at home because of it. You struggle through the day with difficult breathing and end up simply breathing through your mouth. You can imagine that an open mouth doesn't look very nice. This is exactly the idea that the agency Saatchi & Saatchi used in its commercials for the nasal spray Otriven from Novartis.

A girl sits at school with her mouth open - visibly suffering from a cold - and is only given a small pair of scissors to do handicrafts with. A man stands at the bus stop - his mouth also open - and gets his open shoelace tied by a woman. The advertising slogan "You look dumber with your mouth open" appears at the end of both clips. This is intended to explain: If you sit or stand around with your mouth open, you look dumber and that's why you get smaller scissors or someone ties your shoes.

This would not be a problem if it had been Facebook There was no boycott against the videos. Several people commented on the clip as disrespectful and discriminatory towards people with Down's syndrome. They often have problems breathing and therefore have their mouths open. Otriven has now taken this boycott seriously and taken the commercials offline. Although they did not want to offend anyone, as Otriven explains on Facebook, they have taken the criticism to heart and deleted the films.
(Source: wuv.de)
 

An animated film provides the most important facts, while four short films are intended to express the company's brand values. For example, the story of a violin maker who wants to build the perfect violin: The story represents Swiss Life's ambition to continually set new standards in its industry.

The films are used as part of external and internal communications. In Swiss Life's new website, they appear prominently on the home page. In the role of general contractor, Seed developed the overall concept, wrote the scripts and realized the films.

Responsible at Seed: Alexandra Fisher (writer, director), Michael Saxer (cinematographer), Dani Keller (editor), Aiko Fukushima (music), Kompost (animated film), Bettina Frymerman (production manager), Felix Courvoisier (producer).

> To the animation film
> To the short film "Future
> To the short film "Reference
> To the short film "Independence
> To the short film "Swissness

The design of the Website is consistent and runs like a red thread through the entire website, according to a statement. On the one hand, this means that people enjoy looking at the site, and on the other, they can quickly find the content they are looking for and are not distracted by superfluous effects.

In terms of content, the website offers visitors a lot, it continues. All possible activities are presented, including price lists and accommodations. Various webcam views show the current state of the area. An interactive piste map can also be found on the site. Furthermore, the current weather is displayed including detailed forecasts. The social networks have also not been forgotten, these are represented at the end of the page.

The website was implemented bilingually - in German and English.

Thanks to digital photography, images can now be produced, altered and distributed all over the world in a matter of seconds, as the Lucerne University of Applied Sciences and Arts writes in a press release. Thanks to web platforms and social networks, image authors are faced with a market that constantly demands new communication and narrative strategies. From next fall, the Lucerne University of Applied Sciences and Arts will be offering a new Camera Arts course that will enable students to keep pace with new developments: "In our course, the camera is not just a tool, but is also understood as a concept of digital forms of expression that need to be questioned and used," explains Vice Principal Ursula Bachman.

In the three-year Bachelor's degree course in Visual Communication, students are familiarized with traditional and new applications and introduced to digital production chains. The focus is also on the multimedia interplay of camera, sound, text, light and movement. In the final year, students concentrate on developing cross-media concepts on an artistic and creative level in practical projects.

Craftsmanship and artistic expression for various professional fields

The expertise in the fields of documentation, didactics and art taught on the Camera Arts degree course is in demand and is used in various media contexts - from print to social media. "Graduates can work in journalism, in reporting photography, in communication departments of companies and administrations, in museums and cultural institutions or even as freelance artists," says Ursula Bachman.

The new study program will be presented at four information events in March: March 8 in Basel (Unternehmen Mitte, 6 p.m.), March 13 in Bern (PROGR - Center for Cultural Production, 6 p.m.), March 16 in Lucerne (Lucerne University of Applied Sciences and Arts - Design & Art, 5 p.m.) and March 27 in Zurich (Cabaret Voltaire, 6 p.m.).

> More information
 

Patrick Stüssi is responsible for publisher relations and the expansion of the premium network, as detailed in a press release. He previously worked as Head of Media at Instanz, where he was responsible for website management and the growth of the online market.

Thmim Ayubi joins the Trade Doubler team as Campaign Manager and brings a wealth of expertise from his degree in Business Communications from the School of Business and Communication in Zurich. He gained some interesting professional experience in marketing, internal communications and public relations at Sony Overseas.

It is the German Federal President Christian Wulff - currently the talk of the town because of the so-called "mailbox affair" - who adorns the subject of the infidelity service. The mixture of erotic and political affairs is very original. We imagine good advertising to be somehow different. But that's precisely why we don't want to withhold this work of art from you:

(Image: Wuv.de/Taz)

March 31 is also the day in Basel: the publication WW Who is Who will be released. It presents the 200 most prominent personalities from 2012. The WW Committee will determine who is among them. They include people such as Moritz Conzelmann, editor-in-chief of Radio Basilisk, Heinz Margot, presenter and actor, and Willy Surbeck, editor-in-chief of Tele Basel.

The 200 most prominent Basel residents will be presented and introduced on March 30 at the WW Release Party at the Grand Hotel Les Trois Rois in Basel.
 

After a medical examination of a patient, doctors are often faced with the challenge of how to explain a finding or diagnosis to the patient so that he or she understands the usually complicated facts inside the body. To do this, doctors often resort to medical models or practice hand-drawing on a piece of paper. It is not uncommon for patients at home to no longer remember in detail the demonstrations on the model in the practice or to be unable to decipher the doctors' notes.

On behalf of MSD (Merck Sharp & Dohme), one of the largest pharmaceutical companies in the world, Futurecom has therefore developed an iPad app that supports general practitioners and specialists in doctor-patient communication during consultations. In the "Sketchbook App," which is modeled on a notepad, prefabricated medical drawings of the ten most important organs are available, which the doctor can use as a basis for explanations to the patient. In addition to the selection of line thickness and line color for freehand drawing, editable text boxes can also be placed. With just a few strokes of the finger, a patient-specific medical sketch can be created, which can also be sent directly from the app to the patient by e-mail.

The MSD Sketchbook app is available free of charge in the App Store available.

Responsible at MSD: Urs Arnet (Multichannel Communication Manager), Alain Denzler (Brand & Customer Manager versified Brands). Responsible at Futurecom: Marcel Berberich, Cédric Demièrre (Programming), Julia Miller, Sandro Kümin (Design), Thomas Steiner, Rea Rageth (Consulting & Project Management).

Statements will be published for the first time on February 3, 2012, as 20 Minuten Online writes. The magazine is a forum for politicians to express controversial views on current political issues. It is published by Basel SP politician and lawyer Daniel Ordas and his law firm partners Domenico Giglio and Roman Hänggi as well as magazine designer Monica Subietas. According to Ordas, it will be a mixture of 'Arena' and a voting booklet. According to Sonntag, the publisher-to-be wants to reach tens of thousands of people in German-speaking Switzerland and is convinced it will be a success. Switzerland is a highly political country with over 300,000 politically engaged citizens, he told 20 Minuten.
 

The location of the new Grayling office in the Jingan district offers ideal conditions for the management of strategic communications throughout China, including Beijing, Chengdu, Guangzhou and a number of medium-sized and smaller centers, according to a statement on Monday. The new office will be headed by Harriet Gaywood, who will report directly to Bruce Shu, Regional MD for Asia Pacific. Harriet has over 15 years of experience in PR and public affairs. Most recently, she worked for MSL China as Head of the Shanghai office.
 

One woman is cuddling a robot, another is standing in a flower pot and yet another is sitting on a gigantic bird's egg. What is this? Diesel's new advertising campaign for spring and summer 2012. If you prefer something a little more normal, you can take a look at the poster with the two young men carrying a giant hammer or watch two women pulling a rope. Of course, there is also a new fashion collection to accompany the new campaign.
 

Orange offers SMEs the same service as large companies. Even with just one subscription, the customer service department provides a personal contact for all communication needs. These contacts, or Orange employees, now also appear in advertisements and personally promote their free service to SMEs. The ads appear in trade journals for individual professional groups and are linked to a microsite at Orange.ch/kmu accompanied

Responsible at Orange: Pia Hurni-Schmid (Senior Communication Project Manager), Michael Klötzli (Director Enterprise Service). Responsible at Publicis: Peter Rettinghausen (Creative Director), Grischa Rubinick (Senior Art Director), Tom Kees (Art Director), Nicolo Giunta (Graphics), Marianne Zweifel, Res Matthys (Text), Melanie Auerbach (Art Buying), Alexandra Stojanovic, Gabriel Bodmer, (Consulting), Jonathan Heyer (Photo).