The Poster Performance Index (PPI) shows how poster campaigns work. Launched in 1997, the PPI database comprises over 850 documented poster campaigns. Starting this year, APG/SGA is updating the survey method in collaboration with the Zurich-based market research institute Innofact. The previous face-to-face street interviews will be replaced by the proven online survey method CAWI (computer assisted web interviews). Various tests of the different methods last year showed that the results remain stable and comparable. Eight survey waves are again planned for 2012. PPI will examine the biggest poster campaigns of selected customers in terms of recall, brand association, and liking.

Last year, 79 campaigns were tested as part of the PPI. The top list shows that McDonald′s made it onto the podium twice: With 78 percent recall and 98 percent brand attribution, the "Smileys" campaign took first place among all poster campaigns tested in 2011. "Summer Swim Wear" by Hennes & Mauritz follows close behind: 75 percent of respondents remembered this campaign, of which 83 percent named the correct brand. "McWrap" by McDonald′s is in third place with 73 percent recall and 92 percent brand attribution.

The online store for day lift tickets created by Unic boasts a clear design that is reduced to the essentials. Thanks to the user-friendly structure, based on flight booking websites, navigation is extremely simple, according to a press release. Customers can save as many key cards as they like and enter their payment details for quick booking.

Laax+ offers added value for both customers and the winter sports region. "With Laax+, we have created a unique sales solution and can offer our guests attractive offers at short notice. This gives us the opportunity to actively influence demand," explains Andreas Bärtsch, member of the Weisse Arena Group Executive Board responsible for marketing and sales.

Rolf Wirth strengthens the Yjoo Communications team with his experience in public administration, the service industry and the cultural sector. After holding various positions - including project manager at the former Swissair - Rolf Wirth was head of the RAV and a consultant in Winterthur. The now 52-year-old was then responsible for the development of public relations and political communication as a council clerk for the local municipality of St. Gallen. Rolf Wirth has been working for Skyguide in Zurich as assistant to the CEO and COO since 2010.

Rolf Wirth is well connected in eastern Switzerland and the greater Zurich area. He is involved in referendum campaigns, as president of the St. Gallen Museum Night and as managing director of associations and as a member of the city parliament. "Due to his various management functions and his entrepreneurial experience, Rolf Wirth is also a reinforcement for YJOO at a strategic level," emphasizes Martin Zahner, CEO of YJOO Communications.
 

With full-page print advertisements in the national and regional daily press such as the Tagesanzeiger, the NZZ, Le Temps or the Corriere del Ticino, Notenstein Privatbank has been advertising since today with a new logo and reference to the Online presence. In the coming days, further advertisements will be placed with the slogan "Great experience. Young bank. Strong partner" and impressions of the Alpstein mountains in eastern Switzerland will follow. The new corporate design and campaign were developed by Notenstein Private Bank's internal creative department, headed by Roman Burch. The new logo leads back to the coat of arms of the company zum Notenstein, which shows a white standing dog on a red background. Like the slogan, the modern interpretation of this traditional coat of arms symbolizes the bank's vast experience and simultaneous focus on the future. "Our team developed and implemented a new appearance for Notenstein Privatbank in record time. Likewise, all social media channels were relaunched overnight. We are looking forward to the further challenges with the Notenstein brand," says Roman Burch, Head of the Advertising and Corporate Design team.
 

27-year-old Alexandra Stüssi spent her youth in the district of March on Lake Obersee. She got her first taste of radio as part of a basic training program at Toxic.fm, a youth radio station in St. Gallen. After that, she worked as a presenter at Top, a private radio station in eastern Switzerland. At Radio Zürisee, Alexandra Stüssi will be heard at the microphone in the afternoons and evenings as well as on weekends. She will also be employed as a presenter-producer. Alexandra Stüssi will start her new job at Seesender on May 1.
 

After studying business administration, Moritz Kohler worked as Head of Marketing and Communications for the Marbet agency in Germany and for a start-up in Zurich. Thomas Volprecht studied product design and graduated with a degree in engineering in Switzerland in 2006. Over the last 14 years, eight of which he spent in Zurich, he was a brand consultant, management consultant and co-owner of Wirtschaftsplan. In addition to his own client portfolio, he has also worked as a strategy consultant for well-known agencies. In their role as Brand Consultants, the two will manage various existing and new consulting mandates.

Process Zurich is also looking to strengthen its design team from April: motivated, young brand designers with experience in editorial design and new media and lots of fresh ideas can apply to Process with immediate effect.

All the works submitted were created and published in the course of the last 12 months. This is the largest exhibition of work in the country and provides a comprehensive and representative overview of the current Swiss photography scene, according to a press release. It is a talent shed, a source of inspiration and a point of orientation all in one - a piece of the zeitgeist of Swiss photography.

You can find more information about the Preview Day here.

Admotion was recently awarded the overall mandate for the 50th anniversary of Knie's children's zoo. The advertising agency, which was founded in 2008, was also commissioned with the complete design of the 2012 tour of Circus Knie.

Admotion is a full-service agency specializing in graphics and advertising. It creates websites for SMEs with an affinity for design, programming and applications such as Facebook tools and SEO.

BSH Bosch und Siemens Hausgeräte Schweiz has chosen The House Agency after an agency evaluation. A first POS project for Bosch dishwashers has already been realized. The House Agency focuses on the fusion of online and offline with the aim of massively increasing the efficiency of campaigns.
 

The long-established company from Milwaukee, Wisconsin is now being looked after in Switzerland by TBWA Zurich. At the core of its activities is dealer marketing - Harley-Davidson Dealer Marketing Services - which represents the backbone of communication in the Swiss market. In addition to dealer support, national campaigns are also expected to continue to forge the Harley-Davidson legend. So that also in the future: Make Every Day Count.
 

SFLB won with theSMS dialog campaign in the "Best of Products and Services" category and was also awarded once in each of the three categories - "Best of Products and Services", "Best of Media" and "Best of Admaking". 
 

With the internationally award-winning Phonak "Spice campaign" the Y&R Group was awarded two of the coveted trophies. The campaign was honored in the "Best of Media" category and in the "Best of Products and Services" category.

The Cup will judge works that have won the ADC Europe, Goldendrum, FIAP Iberio-American and ADFEST Asia-Pacific creative competitions.
All winners can be found here: Creativesociety.com.
 

In his new role as Head of Communication, Thomas Brühwiler is the contact person for the media and coordinates Hostpoint's communication activities. The 42-year-old Brühwiler, who has been running a weblog under the name Blogging Tom for seven years, has also worked as a journalist for the ICT news portals Inside-it.ch and Inside-Channels.ch, in addition to his 40 percent job at Hostpoint. As of February 1, he will switch completely to Hostpoint and assume responsibility for the web hosting provider's communications.