"Finally, advertising without naked skin," is the slogan. But instead of a model wrapped in fabric, as you might expect, tattoo model Lexy Hell is lolling underneath. Without any clothes at all. But somehow she is not really naked. Naked or not naked, decent or not decent, that is the question here. For tattoo lovers, however, certainly a feast for the eyes. And even the looks of those who do not know much about body painting, should briefly stick to the subject - goal achieved, Astra.

By the way, the Hamburg advertising agency Philipp und Keuntje is responsible for the campaign.

The print edition of the free paper printed two of the photos in relatively small format, but online there were always new pictures, some of them greatly enlarged, and later also various videos of Gaddafi's mistreatment. Two readers complained to the Press Council that the photos of the "brutal execution of a defenceless person at the time of death" were inhumane - "regardless of what one wants to think of Gaddafi as a human being or as a politician". 20 Minuten and 20 Minuten Online argued that the pictures were historical documents that recorded "the definitive end of Gaddafi's regime of power"; the public interest in publication outweighed the right to rest in peace of the dead.

The Press Council states in this regard: A historical event does not become more historical by being shown from different angles and brought close to the viewer by means of zoom technology. Disproportionate, sensationalistic reporting merely serves the public curiosity of the audience, which is not to be equated with public interest. The photo and video offering about the mistreatment and death of Muammar al-Gaddafi on 20 Minuten Online therefore violated human dignity. 20 Minuten, on the other hand, did not violate the "Declaration of the Duties and Rights of Journalists" with its visually much more restrained reports on the death of Gaddafi.
 

Strategic planning is an important success factor in the creative process of a communications agency, Notch Interactive said in a statement. This rule applies not only to classic advertising, but also to online communication. For this reason, the 39-year-old business economist FH was brought into the management.

A native of the Zurich Oberland, he was formerly with McCann Relationship Marketing as a member of the executive team in the role of Account Director and Head of CRM. His last
Station was at ZfU International Business School as Chief Relationship Officer and GL member.
 

The pipeline will supply the EU with up to 47 billion cubic meters of natural gas per year. Matter & Gretener is in the process of developing a new image for the Russian-Italian joint venture. The result of the design work will soon be on display.
 

Carolyn Dateo, Global Strategic Planning Director at Saatchi & Saatchi, Cary Steinmann, Professor of Marketing, Consumer Behavior and Brand Management at ZHAW, and Peter Schaefer, Planning Director & Member of the Board of Directors at Euro RSCG, will judge the campaigns in the first round. Elyse Kopecky, Digital Producer at Electronic Arts and Gordon Nemitz, Chief Strategic Officer at Wirz Werbung/ BBDO, will judge in the second round.

In the process, the 25-year-old had three fingers torn off. The accident occurred before the Euro League match between FCZ and Lazio Roma. According to the Press Council, the reports in Blick and on Blick.ch were peppered with details from the private and professional life of the victim.

This portrayal had made it possible to identify the person in question. Blick and Blick.ch had thus pilloried the young man, the press council wrote in its decision published Tuesday. "In doing so, the Blick editors merely served public curiosity, which must not be confused with the public interest in reporting." In the opinion of the Press Council, the manner of the research in the environment of the person concerned was also disproportionate.

The complainant had also criticized the term "Petarden-Trottel" as inhumane. On this point, the Press Council rejects the complaint. Although the term was harsh for the person concerned, it was within the broadly defined scope of freedom of comment.
 

For the new issue of the Honda magazine "Challenge", Trio has also mobilized its editorial and graphic design capacities, as the agency writes in a press release. The result is 120,000 copies in three languages, which will be available at the Motor Show and at all dealerships in March. The brochure for the Accord and other models and collections adapted by Trio for the Swiss market can also be found there.

> Further advertising material

The last-minute deals, which are unique in the Swiss industry, were included in the Website is integrated into the website, as detailed in a press release. Customers can register for special offers there. Also new is a glossary and a guide to online marketing, and customers can now communicate with the sales team via a live chat. News and comments on NZZ-Net are still available on Facebook in the new timeline design or Twitter (@nzznetz).

The design of the new website with the new "Picture of the Day" was created by Atelier MUY in Zurich, while the project manager at NZZ was Susan Liebe.

The positive image of Migros in the food sector was to be transferred to the (then still) less high-profile non-food sector, as the agency writes in a statement. For this purpose, the non-food items were presented like food. At first glance, one sees scampi, glacé, roulade or salad, but at second glance, one discovers a dowel, a tennis ball, terry cloths and a green T-shirt. With this image idea, the bags can be used from Basel to Lugano and from Geneva to Romanshorn without changing the language.

Responsible at Migros-Genossenschafts-Bund, Zurich: Beat Mühlemann, Claudia Haueter. Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Christian Sidow (text/concept), Thomas Schicker (concept/AD), Cristina de la Rosa (graphics), Claudia Anthamatten (consulting), Daniel Valance (photos).

Lukas Matt has worked as an editor for the ZSZ since 2000, initially in the main editorial office in Stäfa, then from 2004 as deputy editorial manager in Horgen. As editorial director, he merged, among other things, the editorial offices of Thalwiler Anzeiger, Sihltaler and ZSZ into a joint location in Horgen. In addition, the catchment area of the ZSZ as a daily newspaper was expanded to include the entire district of Horgen.

35-year-old Philipp Kleiser has been working as an editor for the ZSZ since 2008. He gained his first journalistic experience in 1996 as a trainee on the editorial staff of the Sihltaler, for which he worked as a freelancer until 2005. After completing his studies in journalism, linguistics and sociology at the University of Zurich in the fall of 2005, he gained further professional experience as an editor at the Zug business magazine Finanzplatz Zug and as a communications specialist at a medium-sized company in the dental industry before returning to ZSZ in 2008. (ZSZ)

(Image Philipp Kleiser: Zsz.ch)

The Posterous-According to SDA, the offer will remain in place until further notice, but is apparently not to be continued in the long term. A purchase price was not disclosed on Monday evening (local time). For Twitter, this is the first acquisition without a direct link to its main product, the platform on which users can create messages up to 140 characters long. Posterous has no such restrictions. It is particularly easy to create private and public blogs there, for example by sending photos with an e-mail to the address of your own Posterous blog.
 

Axel Springer Schweiz presents the online products of Beobachter, Tele, Bilanz, Finanzen.ch and Handelszeitung. The Amiado Group presents its portals Students.ch and Usgang.ch, as well as the platform Partyguide.ch, which was completely relaunched on February 21. Zanox, the largest European network for performance-based online advertising, presents the new team from Switzerland and their products.

In 2011, Axel Springer Schweiz was the first publishing house to be represented at Swiss Online Marketing.