The agency was founded in mid-December 2011 by the two Managing Partners Philipp Metzler and Iskender Akgün, as detailed in a press release on Wednesday. The 38-year-old Metzler heads up the C-Factor consultancy. He previously led a consulting group at a large communications agency for four years. He focuses on industry, the energy and cleantech sectors and increasingly on the retail trade.

The 41-year-old Akgün is responsible for the management of C-Factor. He was previously a member of the management team at a Zurich-based communications agency for ten years. His professional expertise lies at the interface of communication, strategy and business management. The C-Factor team also includes consultant Martina Peyer and junior consultant Alina Bühler. A further team member is currently being sought.

For the development and implementation of solutions, the agency works with a network of specialists, for example in the areas of design and online. For media relations and communication in French-speaking Switzerland and Ticino, C-Factor works with a local PR partner company in each region.

Brandchamp is the small world championship for courageous companies, according to a press release. Brands can be clicked big and small with the mouse. In this sense, Brandchamp is an online game. The winner of the voting, which runs from January to the end of October 2012, will then be named "Brandchamp 2012" and receive the Brandchamp belt.

The initiator of the project is Rolando Baron von Baron officewho is supported in the implementation by Miro Voellmy and Noah Bohnert.

> To the manifest/project presentation

The commercial was broadcast on various TV stations on the evening of the 13th. The campaign is supported by advertisements that draw attention to % Day.

Responsible at Melectronics: Patrick Marti (Store Manager Melectronics), Janine Widemann (Project Manager Market Development). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Simon Wick (animation), Jürg Meyer and Melanie Scheiling (consulting). Sound design & sound: Jingle Jungle.

The aim is to provide existing business customers with high-quality journalistic content and a sophisticated editorial design, the agency said in a press release. With to B, Infel is setting a counterpoint to the general digital hype in corporate publishing. "While the content of the Internet is subject to a debt to be collected, the print medium goes directly into the hands of the user. And that's where it stays," says Guido von Deschwanden, Creative Director of Infel. This does not mean that the magazine's content is not also made available cross-media in the online and mobile channels of the SBB business customer area. This will increase interactivity and deepen brand loyalty. The print medium will thus become a striking "knock-on medium" for the content on the web.

to B will be published for the first time in June 2012 with a circulation of 5,000 copies.

Responsible at SBB: Reto Meissner (Head of Marketing Communication), David Brunnschweiler (Communication Management), Stefan Haas (Head of SBB Business Customers), Jonathan Keller (Marketing SBB Business Customers). Responsible at Infel: Simone Ott (Editor-in-Chief), Guido von Deschwanden (CD), Peter Kruppa (AD) and Laetitia Buntschu (AD).
 

As in the previous month, several vehicle brands were among the most advertised products of the month in February 2012. The BMW 3 Series sedan ranked first, the VW Up! fourth and the Audi A4 Avant eighth. At 6.9 million Swiss francs, the advertising pressure measured for these three new cars was around 21.7 percent of the total "Passenger cars (new)" product segment (31.9 million Swiss francs).

The "Vehicles" sector is also at the top of the sector ranking. With a gross value print of around CHF 38.6 million, it is in first place, closely followed by the "Food" sector (CHF 37.8 million) and "Cosmetics + Toiletries" (CHF 32.2 million).

No less than three of the big TV providers put full advertising pressure on their TV offerings in February 2012, appearing among the top 10 products of the month. In total, Sunrise TV, Swisscom TV and UPC Cablecom Digital TV generated advertising pressure of around CHF 7.1 million. What is interesting here is that these providers chose completely different media strategies to communicate their advertising messages. UPC Cablecom relied almost exclusively on the TV media group (96.7 percent), Sunrise focused - probably not entirely voluntarily, as was gathered from the trade press - on print (73.1 percent), and Swisscom distributed its advertising funds most evenly - comparatively speaking - among TV (40.1 percent), billboard (28.1 percent) and radio (13.0 percent).

Monthly Media Mix

In February 2012, the media mix was distributed across the media types as follows: 52.4 percent print (CHF 175.5 million), 37.5 percent electronic media (CHF 125.5 million) and 10.01 percent outdoor advertising (CHF 33.7 million). Compared with the previous year, the distribution thus shifted in favor of outdoor advertising, which held a share of only 7.4 percent (CHF 24.1 million) in February 2011.

> To the detailed report including graphics/tables (PDF)
 

The articles selected by the editorial team are still the main focus, according to a statement on Wednesday. These are supplemented by additional texts and photo spreads. The distinguished graphic concept comes from the agency Meiré and Meiré from Cologne.

This relaunch will offer readers an even more comprehensive, well-rounded offering in a functional design that is exemplary in terms of reader guidance, it adds. Advertising customers will benefit from increased circulation and additional distribution channels.

Until now, NZZ Focus has been offered primarily to its own readership. The publication is now distributed via newsstands and bookstores. The selling price is 18 francs.

Urs Holderegger (picture), until now editorial director of NZZ-Online and designated responsible for the daily management online on the level of chief editor, wants to step back for personal reasons and will give up his function in mid-April. This was announced on Wednesday at NZZ.ch to read. The daily management for NZZ-Online and the print edition of the Neue Zürcher Zeitung will be merged and will be in the hands of news director Luzi Bernet and editor-in-chief Markus Spillmann on an interim basis.

> NZZ merges print and online editorial teams

As part of the ongoing convergence process - the merging of newspaper editorial staff and online editorial staff - a new editorial management structure will be necessary at the Neue Zürcher Zeitung, the statement continues. As of mid-April, the previous daily management will be taken over by the news directors for both media, in close coordination with the department heads of the newspaper editorial office. They, in turn, will also be responsible for the timely and content-oriented presentation of the Neue Zürcher Zeitung's online offering in their respective areas of expertise.

(Image: NZZ.ch)

More than 100 million images and well over 400,000 moving image clips are part of the continuously updated archive of Ringier Editorial Services, as Ringier writes in a press release on Wednesday. Formerly known as Specter, this division of the Ringier media company offers licenses from the four picture agencies Corbis, RDB, Scanpix and Corbis Motion.

Ringier's editorial services specialists not only find the right image for every topic, but also offer image processing and professional retouching. As an external customer, you can also benefit from this in the area of proofreading. Ringier's editorial services specialists not only proofread Ringier titles such as Blick am Abend, Blick and Sonntagsblick, but also printed matter, annual reports, brochures, websites, dissertations, external newspapers and magazines and much more in four languages - German, English, French and Italian.

> More information

The spring campaign will run until the beginning of June. It was launched in January with an initial direct mailing. The goals: Raising awareness of hearing loss, acquiring new customers and increasing awareness of Amplifon.

According to the press release, the focus of the advertising measures is on personal involvement and customer benefits. Because both arouse emotions. These are reinforced by large, striking images in advertisements and on POS elements. The direct mailing also highlights the importance of good hearing and the extent to which hearing loss affects quality of life.

Responsible at Amplifon Switzerland: Christian Rutishauser (Managing Director), Nicole Hermann (Head of Marketing). Responsible at Noise: Patrik Giacobbo (CD), Frédéric Keller (AD), Roman Kessler (graphics), Claudio Knechtle (text), Tanja Thurnherr (consulting), Patrik Leuenberger (overall responsibility).

The Chamber of Deputies had previously spoken out in favor of the amendment, which places all crimes committed against media representatives under the jurisdiction of the federal prosecutor, although the amendment cannot come into force until at least 17 of the 31 Mexican states have ratified it. Until now, attacks on Mexican journalists have rarely been prosecuted.

According to the National Human Rights Commission, 74 journalists were murdered in Mexico between 2000 and 2011. The New York-based Committee to Protect Journalists puts the number of journalists killed during this period at 54. (SDA/DAPD)

(Image: Keystone)

In February 2012, PRfact took over the PR and media management of the French cognac brand Rémy Martin for the Swiss market. The agency will support the brand in the areas of events, cooperations and marketing communication.

Since February 2012, PRfact has been communicating culinary and event-related delicacies from the gastronomy and club companies Jade and Amber in Zurich. To mark the launch of the collaboration, the agency is also handling media relations and VIP invitation management for the new Privé club on Zurich's main drag, which opens its doors in mid-March.

Since March 2012, the agency has also been responsible for Lavazza's media and PR work in Switzerland. PRfact supports Cecchetto Import in the areas of PR and media relations, cooperations, events and social media.
 

After a ten-year absence, De Laneau will be back at Baselworld for the first time, as detailed in a press release. One of the five visitor containers is dedicated to the atelier, where three enamel artists will show how each individual watch face is created and crafted live from A to Z. The current watch models will be presented in the other brightly decorated containers.

Responsible at De Laneau: Brigitte Morina. Responsible at Dock5: Martin Bärtschi, Marco Thöni, Steven Koller. Responsible at Mesmer Visual: Andreas Mesmer, Alexandra Lerch, Catrin Rathgeb.