Dignitas article: Acquittal for Tages-Anzeiger journalist

According to the indictment, Tages-Anzeiger journalist Thomas Hasler published a defamatory article about the euthanasia organization Dignitas and was therefore guilty of defamation. The Zurich District Court has now ruled that this cannot be proven.

On 22 February 2011, the Tages-Anzeiger newspaper published an article about the euthanasia organization Dignitas and its founder Ludwig A. Minelli (pictured). It stated that the organization was suspected of having assisted a double suicide for selfish reasons. Specifically, it concerned the suicide of a mother and daughter who had previously paid a special membership fee.

Minelli filed criminal charges against the author Thomas Hasler for the article, who had to answer to the Zurich District Court on Monday for defamation. The Zurich public prosecutor's office demanded a conditional fine of 30 daily rates of CHF 220 and a fine of CHF 1,500 for the long-time court reporter. Hasler described himself as absolutely innocent in court and explained that a guilty verdict would mean the end of court reporting.

Immense damage to reputation

The private plaintiff Minelli appeared in court in person and demanded that Hasler be convicted. The lawyer argued that the defendant had published a vague suspicion and thus caused immense damage to Dignitas' reputation. The defense lawyer, on the other hand, demanded an acquittal and explained that Minelli is now regarded as a pioneer of death tourism and is therefore in the public spotlight.the court followed the defense and came to a full acquittal. The offense of defamation was fulfilled in both objective and subjective terms, said court chairman Philippe Ernst.

However, Hasler could invoke a justification. His article was a truthful report on an event of contemporary history. In addition, the report was written in compliance with the presumption of innocence. Last but not least, Dignitas is a politically controversial organization. Hasler had also repeatedly pointed out that it was merely a suspicion. As a result of the acquittal, he was awarded compensation of CHF 6,500. (SDA)

(Image: Keystone)
 

Committee of the Council of States weakens motion for press promotion

According to the Council of States’ Committee on Political Institutions (SPK), the Federal Council should continue to address the issue of press subsidies. However, the SPK does not endorse the National Council’s call for new models of media funding.

The Council of States committee removed the third point from a motion supported by the upper chamber in the spring session. It took this decision by 10 votes to 0 with one abstention because it first wanted to wait for an overall view from the Federal Council, as the parliamentary services announced on Tuesday.

The National Council adopted the motion by 88 votes to 77. The SVP and the FDP voted against it. The motion demands, among other things, that the Federal Council draft a legal basis for direct and indirect media funding within two years. The Federal Council had opposed the motion.

The Council of States Committee approved the other two points of the motion submitted by the SPK of the National Council. By 9 votes to 2, it backed the call for an overall view of the media landscape. Both the national and regional perspectives should be taken into account.

The requested funding concept to strengthen the importance of the media in terms of state and democratic policy was also approved by a narrow majority of the Council of States' SPK. It supported this point by 5 votes to 4. The minority said no because it rejects state media funding in principle. (SDA)
 

Migros launches "Room of Promises

With the "Generation M" program, Migros is showing what it wants to achieve in terms of sustainability over the next few years. In a second step, it is now launching the "Room of Promises" social media platform.

Migros wants to encourage visitors to its website to also make a commitment to a better future, according to a press release. On Generation-m.ch Under the heading "What you can do", anyone who is interested can get involved. The following film shows how it all works:
 

http://www.youtube.com/watch?v=Xi6lsFDMUXg

New customers for Crafft

Crafft, a Zurich-based agency specializing in corporate publishing and brand design, is now working for the international corporation Johnson & Johnson as well as for Limmattal Hospital.

From October 2012, the 1,000 employees of the Johnson & Johnson companies operating in the healthcare sector in Spreitenbach, Zug and Baar will move to the new Zug campus. Crafft supports the company in the change project "One J&J". The agency is advising the project management on strategic communication issues and developing a comprehensive digital dialog platform for employees. In addition, there will be posters at the individual locations, competitions and other measures to provide information about the move and prepare employees for the upcoming
Motivate change.

The Limmattal Hospital in Schlieren provides basic medical care in the Limmat and Furt valleys as well as in the neighboring regions. Crafft won a pitch for the development of a new corporate design. This included the development of the brand strategy as well as the implementation on all communication media.
 

Blick am Abend launches "Young Community

The newest page in *Blick am Abend* is here. Starting Tuesday, readers of the free newspaper will find «Young Community» in the paper for the first time—a page created exclusively by young readers.

For this, the editorial team is constantly looking for the best sayings, the most beautiful couple photos and opinions on a controversial issue of the week, as Ringier writes in a statement on Tuesday. "Many still remember the Musenalp Express. I personally grew up with it as a teenager in the 80s," says Blick am Abend editor-in-chief Peter Röthlisberger. "The magazine had a brilliant concept that lay fallow for too long." Today, everyone would be talking about "user-generated content." "That's why the concept fits in perfectly with today's times, and even more so with our paper," Röthlisberger continues.
 

Komet: Youth campaign realized for Berner Kantonalbank

Categories

Uncategorized

Saatchi & Saatchi: Campaign created for Seat

Saatchi & Saatchi created the launch campaign for Seat's special-edition models, the Seat Leon Cupra R R-Evolution and the Seat Ibiza Cupra R-Evolution.

The limited special models, which are only available in Switzerland, are presented by Christina Surer and Fredy Barth, as the agency writes in a press release. In the key visual of the campaign developed by Saatchi & Saatchi, the two brand ambassadors confidently master the new sports cars. Both actors are staged as circus performers together with the powerful top athletes in the circus ring. The campaign appears throughout Switzerland in the daily press, with teasers and follow-up motifs at the start and also as a poster.

Responsible at Seat: Ronald Ziegler (Head of Brand), Andreas Huwyler (Head of Marketing), Evelyn Bruckhoff (Head of Advertising). Responsible at Saatchi & Saatchi: Petar Dakovic (Managing Director), Beatrix Lehmann, Léonie Kelly (Consulting), Jürg Aemmer (Creative Direction), Felix Freese (Text), Chantal Ehrensperger (Art Direction), René Berzia (DTP), Visualeyes International (Photo Production), Matteo Bertolio (Photography).

seat
 

Advico Y&R : Print campaign realized for Migros grill products

Migros BBQ marinades make the grill a better place on earth. That’s the promise of the retailer’s new print ad, which stylizes the landmass in the UN logo—populated by people—into chicken drumsticks and chipolata sausages, garnished with olive branches.

Just in time for the start of the season, Migros is calling for people to unite peacefully around the barbecue again this year. The motif has been featured in selected print titles since the end of March.

Responsible at the Federation of Migros Cooperatives: Jürg Spring (Head of Brand/Label Management). Responsible at Y&R: Markus Gut (CCO), Daniel Bieri (CD), Thomas Engeli (CD), Edi Walker (consultant), Milan Pavic (art director), Lena Nasdal (copywriter).

migros_1

Facebook: Men provoke, women are emotional

Men like to brag and provoke others on Facebook, while women are more likely to talk about their feelings and relationships. This is what researchers at the University of Gothenburg found in an online survey of 1,000 Swedish Facebook users between the ages of 18 and 73.

"Men and women behave significantly differently on Facebook - almost as if it's a completely different product for them, which is also designed to satisfy different needs," the study authors explain in the Pressetext interview.

The researchers, led by psychologist Leif Denti, determined what benefits profile owners see in their Facebook behavior, how they update and what the psychological consequences are. Basically, it's about organizing relationships with friends and family members, according to the main result, but by no means does every piece of content end up on the network: Most postings relate to important events, positive experiences and good humor, while only 38 percent of respondents also write negative things.

Some of the results confirm earlier assumptions about Facebook's "addictive effect": "Many people feel pressured to log in frequently, and one in four even feels uncomfortable without it," the researchers report. Logging in takes place six times a day on average - for most, always when opening the web browser. 85 percent of those surveyed count Facebook as a fixed part of their daily routine, while one in two considers it difficult to stay "up to date" without it. Two-thirds of younger users say they often kill time on Facebook. Older users mainly want to make new acquaintances on the platform.

Unlucky longer logged in

A closer look reveals a clear difference between the sexes: The women surveyed spend an average of 81 minutes a day on the social network, while the men spend only 64 minutes. 30 percent of men like to provoke in postings and one in four brags online; for the female gender, the figure is only half as high. However, women are more unhappy and dissatisfied in life the more intensively they use Facebook. The same also applies to people with little education and income, but not so much to men overall.

The researchers stress that further studies are needed to clarify the exact relationships. "We have a chicken-and-egg problem here, because it is not clear what is cause and what is effect. It's conceivable that unhappy people spend more time on Facebook, but conversely, it's also conceivable that Facebook makes isolated people unhappy." The primarily positive postings don't necessarily brighten the mood yet: Perhaps it wears down some depressed people to have only happy-go-lucky contacts. "You can't see that they're often not happy in real life.

> To the study
 

Infel: Employee magazine realized for Axpo

Categories

Uncategorized

Last but not least: Twitter becomes Shitter

get_footer();